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Designing for SME development

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In Consulting Design, we

have evolve from a tradi-

tional design consulting

ofce to a strategic design

consulting partner to our

clients.

With a unique methodology

and rened tools we use

Design to help our clients

structure their innovation

efforts. This tools are based

not only in the lessons we

have learned over the years

with our clients, but to the

management of knowledge

of new tendencies about

innovation process at a

national and international

level.

Consulting Design helps

organizations from the

private, goverment and edu-

cational sectors to innovate

and grow through design.

We Identify opportunities of

grow searching for needs,

behaviour and desires of

people and visualize new

forms of solving problems.

We design new products,

services, spaces, and toolsto communicate them from

the initial idea till they meet

the market.

Who we are?

What we do

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Strategic Design

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For us, Design is organize

creatively and innovatively

the future, with intelligence

and sensibility

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Strategic Design

is a design activ-

ity concerning theproduct-system;

the integrated

body of products,

services and

communication

strategies with

which a company

presents itself to

market and setsitself in society, so

giving form to its

strategy.

We solve

problems related

to businesses from

a perspective ofdesigning innova-

tive proposals for

the market.

Product Communication

Service

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Observation in the eld

Ethnography technics

Brainstorming

Conceptual maps

Business model analysisParticipative design

Some of the tools our people use are:

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Business Model Innovation

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Unique Selling

ProposalPartners

Key Activities

Key resources and

skills

Target

Relationship with

the clients

Communication

and distribution

channels

Cost Structure Income flows

A business model describes the value

proposition that an organization offers to its

clients, describes the key skills and partners

needed to create, commercialize and deliver this

value, and the relation of money ows when it

comes to generate a protable and sustainable

business.

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Our team

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Alejandro Rodrguez Musso

With a Masters in Marketing of

ESEM and a Masters in Cultural

Management by the Barcelona

University, he is an Industrial De-

signer from the Universidad de

Chile. Alejandro has a 30 years

experiencie in the world of design

as an academic and as a consultant

in Chile and Internationally.

Founder y partner of Consulting

Design, he was Director of Com-

munication of the University of

Valparaiso for 9 years, nowdays he

is the Vice-President of Academic

Affairs at Valparaiso University and

Consultant of design and Cultural

Management to the public and

private sector.

As an academic he has done

research and publications in Chile

and overseas. He is one of the

main leaders into the transforma-

tion of Valpraraiso City into a

Design District.

He is the Director of the Strategic

Design Master at Valparaiso Uni-

versity and is working with other

people to develop a National

Design Policy for Chile.

Diego Rodrguez Bastias

With a Business Mayor and a Mas-

ters Degree in Strategic Design

from Universidad de Valparaiso,

Diego has worked as an executive

in different companies related to

power services, real state and the

health sector.

He is a proffesor of project evalua-tion at the Management of Turism

Diploma at Valparaiso University

and Project evaluation and entre-

preneurship for design students at

the Universidad del Mar in Via del

Mar City.

He is the Project Director at

Consulting Design, develops

consultancy related to corporate

communication, strategy, brandingand internet Web 2.0.

In his free time, works as a volun-

teer for AFS Exchange Programs,

an non proft international ex-

change program for young people

around the world.

Luis Bastas C.astillo

Corporate ID and Graphic design

Chief.

Graphic Designer from Univer-

sidad de Valparaso - Chile, and

Master in Marketing and Com-

munication, from de UNIACC

University.

Luis has national and international

experience in Chile, Spain and

UK where he has worked as a

consultant in design, graphic design,

editorial design and corporate

identity.

Specialized in Corporate Identity

Design, aplied graphics and partici-

patory design, Luis is in charge of

the branding development area atConsulting Design.

Eduardo Albornoz Lagos

Graphic Designer from Univer-

sidad Catlica de Valparaso and

Master in Strategic Design from

Universidad de Valparaso.

Eduardo has broad experience

in communication projects and

product and service marketing.

He has been Advertisment Project

Chief at El Mercurio de Valpara-

so Newspaper and consultant to

small and medium companies.

Eduardo is our expert consultant

in media analysis, project develop-

ment, diagnosis, audience observa-

tion and scenarios visualization.

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www.cdesign.cl