SUMMER INTERNSHIPPROJECT REPORT

ON

“A Comparative Study of CDMA Providers of Different Teleservices

Companies”Submitted in Partial Fulfillment for the Award of

Master of Business Administration

UNDER THE GUIDANCE OF: SUBMITTED BY

Dr. Prabhat Srivastava MONA KUMAR (Director-SBM) (MBA-2012-2014)

Dr. Dr.Mamta Singh (HOD-SBM) Mrs.Subsh Arora (Associate Professor-SBM)

Noida International University School of Business Management

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DECLARATION FORMI hereby declare that the Summer Internship Project Work entitled,   A comparative Study of Datacard Providers of different teleservices companies, submitted by us, for the partial fulfillment of the Master of Business Administration (MBA) to School of Business Management, Noida International University is our own original work and has not been submitted earlier to any other Institution for the fulfillment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me.

 

Place    :   Gr. Noida   

Date    :   15/6/2013       

                   

                                                                

Name of Students:    

MONU KUMAR

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ACKNOWLEDGEMENT

I take immense pleasure in completing this project. The project “A Comparative Study of CDMA Providers of Different Teleservices Companies” has been full of learning. I would like to give my sincere thanks to a host of friends and the teachers who, through their guidance, enthusiasm and counseling helped us enormously. As I think there will be always need of improvement. A part from this, I hope this study paper would stimulate the need of thinking and discussion on the topics like this one.

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TABLE OF CONTENTS

S. NO

CONTENTS PAGE NO

1. Executive Summery 52. Objectives of the Project 7

3. Scope of the Study 8

4. Limitation of the Study 9

5. Introduction of CDMA 10

6. CDMA Service Providers 11

7. Advantages of CDMA 12

8. Salient Features of CDMA 13

9. Profile of CDMA Service Providers1. Reliance Communication Ltd2. Tata Communication Ltd.3. MTS4. BSNL5. MTNL6. HFCL

14

10. Company’s CDMA Tariff Plans1. Reliance 2. Tata Communication3. MTS4. BSNL5. MTNL 6. HFCL

22

11. Market Share 30

11. SWOT Analysis 31

12. Conclusion 32

13. Bibliography 33

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EXECUTIVE SUMMERY

The telecom industry may be one bright spot in a troubled world

economy. While global growth is forecast by The Conference Board to

grow at about 3% annually from 2012 to 2016, worldwide

telecommunications services revenue is projected to increase from $2.1

trillion in 2012 to $2.7 trillion in 2017 at a combined average growth rate

of 5.3%, according to a news release announcing a new market research

report by The Insight Research Corporation.

Demand from consumers and businesses for wireless services is

reportedly fueling that industry revenue growth. Geographically, Asia and

other emerging markets will boost wireless revenues by 64%, while wire

line revenues are expected to show only modest growth.

Most of the growth in both the wireless and wire line sectors is expected

to come from broadband services, with wireless 3G and 4G broadband

services forecast to grow at a compounded rate of 24% from 2012 to

2017. Over the same period, wire line broadband services are predicted to

grow at a compounded rate of 13%.

Congruent with the report’s information that Asia and emerging markets

will be important for telecom growth, The Conference Board projects that

overall gross domestic product (GDP) growth between 2012 and 2016

will be 7% in China, 6.4% in India, and 4.1% in “other developing Asia.”

“Despite global economic uncertainty, the telecommunications industry is

showing strong revenue growth, which is being driven by consumer

Internet usage and business mobility solutions. These are enabling new

applications,” said Fran Caulfield, Research Director for Insight

Research.

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As the telecom services sector projects growth, so too are mobile phone

manufacturers readying next-generation products to drive sales.

OBJECTIVES OF THE PROJECT

To know about customers various need for the purpose of Telecom

Services.

To study consumer buying behavior of CDMA SIM card.

To study what influences consumers buying processes for the

CDMA SIM card.

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SCOPE OF THE STUDY

Here the scope of our study is focuses on existing marketing

condition of CDMA SIM Card’s business & here the studies entire

view were taken on primary data collection from different retailers of

telecom sector on the basis of questionnaires and the studies

secondary data was taken from marketing books, internet sources

like company website, company’s past record. However we have

done the entire studies on different retailers shop’s in Delhi as well as

nearer to Noida (Uttar Pradesh) location.

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LIMITATION OF THE STUDY

Here study is limited to Delhi & NCR.

Respondents are busy in nature in their own Business for this

few retailers as well as people were not cooperate to me to

answer my questionnaires.

People don’t want to share their E-mail or contact number

because of their social security.

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INTRODUCTION OF CDMA SIM CDMA, or Code Division Multiple Access, is a competing cell phone service technology to GSM, which is the world’s most widely used cell phone standard.

CDMA uses a “spread-spectrum” technique whereby electromagnetic energy is spread to allow for a signal with a wider bandwidth. This allows multiple people on multiple cell phones to be “multiplexed” over the same channel to share a bandwidth of frequencies.

With CDMA technology, data and voice packets are separated using codes and then transmitted using a wide frequency range. Since more space is often allocated for data with CDMA, this standard became attractive for 3G high-speed mobile Internet use.

The CDMA standard was originally designed by Qualcomm in the U.S. and is primarily used in the U.S. and portions of Asia by other carriers

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SL. No

Name of The Service Provider Area of Operation

1. Reliance Communication Ltd. All India

2. Tata Teleservices Ltd. & Tata Teleservices (Mah) Ltd.

All India

3. Sistema Shyam Telelink Ltd. Rajasthan

4. BSNL All India

5. MTNL Delhi & Mumbai

6. Quadrant Teleservices Ltd. (HFCL) Punjab

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SERVICE PROVIDERS PROVIDING CDMA SERVICE

ADVANTAGES OF CDMA

THE MAIN ADVANTAAGES OF THIS TECHNOLOGY ARE:

1. Fast Network Deployment.

2. Higher Capacity

3. Low Maintenance & Operational Cost.

4. Reduced Service Interruptions.

5. Better System Coverage Flexibility.

6. Easy Transition to Mobile Services.

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SALIENT FEATURES OF CDMA

SALIENT FEATURES OF CDMA

1. It is an advanced communication Technology.

2. It has Anti-Jam and Security Features.

3. Largest Capacity as Compared to other Technology like FDMA and TDMA.

4. It Uses Spread Spectrum Technology.

5. Better use of the Multipath.

6. Frequency Reuse.

*FDMA (Frequency Division Multiple Access)-

FDMA is a multiple method in which user are assigned specific frequency bands. The user has sole right of using the frequency band for the entire call duration.

*TDMA (Time Division Multiple Access)-

In TDMA an assigned frequency band shared among a few users. However, each user is allowed to transmit predetermined time slots. Hence, channelization of user is achieved through separation in time.

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CDMA OPERATORS

SALIENT FEATURES OF CDMA

1. RELIANCE TELECOM LIMITED.(Reliance Infocomm)

2. TATA TELESERVICES LIMITED.(Tata Indicom)

3. MTS.

4. BSNL

5. MTNL

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6. QUADRANT (HFCL)

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1. RELIANCE TELECOM LIMITED. (Reliance Infocomm)

Reliance Infocomm: Numbers start with ‘93’ and are 10 digits long. ‘9394’,’9393’,9346’,’9396,’9391’,9380’,’9347’,’7702’,’9292’,’9367’.

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Type Public NSE: RCOM, BSE: 532712

Industry Telecommunications

Founded 2004

Founder(s) Anil Ambani

Headquarter Mumbai, India

Area served India

Key people Anil Ambani (President)

Products Telecommunications

Revenue 11110 crore (US$2.0 billion) (2012)

Net income 156 crore (US$29 million) (2012)

Total assets 80395 crore (US$15 billion) (2011)

Employees 28,065 (2010)

Parent Reliance Group

Subsidiaries Reliance Globalcom Limited

Reliance Big TV Limited

2. TATA TELESERVICES LIMITED.

Tata Indicom: Tata Indicom, like Reliance also offers CDMA connections. Tata now has operations on a national scale. Numbers start with '9246','9247','9293','9248'.

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Type Privately held company

Industry Conglomerate

Founded 1868

Founder(s) Jamsetji Tata

Headquarters Mumbai, Maharashtra, India

Area served Worldwide

Key people Cyrus Pallonji Mistry(Chairman)[1]

Products Airline, automotive, steel, it, electricity generation, chemicals, beverages, telecom, hospitality, retail, consumer goods, engineering, construction, financial services

Revenue  US$ 100 billion (2011–12)

Profit  US$6.23 billion (2011–12)

Total assets  US$77.7 billion (2011–12)

Owner(s) Tata Sons (Promoter)

Website www.tata.com

3. MTS

MTS: New CDMA operator but seems to be focusing only on data services (wireless broadband).

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Logo of Sistema, MTS's parent company

Type Private

Industry Telecommunications

Founded December 2008

Headquarters New Delhi, India

Products Mobile telephony

Wireless broadband

Parent Sistema (56.68%)

Shyam Group (23.98%)

Russian government (17.14%)

Website www.mtsindia.com

4. BSNL

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Type State-owned enterprise

Industry Telecommunications

Founded 19th century, incorporated 2000

Headquarters New Delhi, India

Key people R.K. Upadhyay(Chairman & MD)

Products Fixed line and mobile telephony,Internet services, digital television, IPTV

Revenue 279.33 billion (US$5.1 billion) (2011-12)

Net income -88.51 billion (US$−1.6 billion) (2011–12)

Total assets 1,176.32 billion (US$22 billion) (2011–12)

Owner(s) Government of India

Employees 254,499 (as on 27 February 2013)

Website www.bsnl.co.in

5. MTNL

Type Publicly listed state-owned enterprise

Traded as NSE: MTNLBSE: 500108NYSE: MTE

Industry Telecommunications

Founded (April 1, 1986)

Headquarters New Delhi, India

Key people A.K.Garg(Chairman & MD)

Products Fixed-line, mobile telephony, wired and wireless broadband,Fibre-to-the-home, dial-upinternet, IPTV, digital television

Revenue $788.7 million (2010)[1]

Net income $-567.5 million (2010)[1]

Total assets $6.988 billion (2010)[1]

Total equity $1.351 billion (2010)[1]

Owner(s) Government of India (56.25%)

Employees 45,000 (2010)[1]

Subsidiaries Mahanagar Telephone Mauritius Limited (MTML)

Website www.mtnldelhi.inwww.mtnlmumbai.in

6. QUADRANT TELEVENTURES LIMITED (HFCL)

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Quadrant Tele ventures Limited (formerly HFCL Infotel Limited)Ownership type: Publicly listed

Private equity investors:

Yes

Stock market: Bombay Stock Exchange (India)

Reuters Code: QUAD.BO

Bloomberg Code: QDTV:IN

Last full year revenues:

INR 2,828.000 millions

Year end: March 2012

No. of employees: 524

Key activities: Internet service provisionTelecom equipment & infrastructureTelecom Services

Summary description

Quadrant Televentures Limited (formerly HFCL Infotel Limited) is a telecoms services provider based in India. Established in 1946, the company provides wireline voice (Landline) services, DSL (Internet) services, leased line services, CDMA wireless services and GSM mobile services in the Punjab telecom circle. It has 1.6 million wireless, of which 27, 768 CDMA and 1.3 million GSM subscribers and 0.2 million wireline subscriptions (July 2012) and 0.1 million broadband subscriptions (March 2012). In March 2010, it had launched its GSM wireless services in Punjab Telecom circle. In the year ended March 2012, Quadrant Televentures Limited generated INR 2.8 billion in revenue with an annual growth of 21.7% and net profit of 1.7 billion, with an annual decline of 22.7%.

1. Reliance

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PLAIN VOUCHER

COMPANY’S TARIFF PLANS

Recharge Amount (Rs)

Validity

43 Talk time Rs.20, Local Reliance – Reliance @ 1p/6 Sec, Others Local @ 1.2p/2 Sec and all STD or Fixed Call Rs.1.2/sec.

60

93 Talk time Rs.60, All Local and STD call @1.2p/2 Sec +50 MB Data (30 days)

90

Recharge Amount (Rs)

Validity

32 60 Local and STD Minutes 1 Week

48 200 Local Minutes Reliance to Reliance 2 Week

78 200 Local Minutes for all Network 4 Week

109 220 Local and STD Minutes 2 Weeks

148 1300 Local Minutes (500 Local Reliance to Reliance (Day) + 500 Local Reliance to Reliance (Night) + 300 Local Minutes for others Network)

4 Week

Recharge Amount (Rs)

Validity

55 Talk Time Rs.55 and 5 Local SMS (Validity 15 Days), 30

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MINUTE PACK

ROMMING COLLING PACK

Roming is free all over India. Roming Outgoing Calls @1.2/Sec

CDMA RECHARGE TALKTIME

Rs.35* Rs.40 (4 Days)Rs.120 Rs.120

Rs.125* Rs.140 (3Days)Rs.220 Rs.235Rs.550 Rs.260

RechargeAmount (Rs.)

Validity

195 Unlimited Calls Reliance to Reliance Network.Call Rate for Others Network @1p/Sec

3 Days

299 Unlimited Calls Reliance to Reliance Network + 20 Minutes per day for others Network.

4 Week

599 Unlimited Calls Reliance to Reliance Network + 4000 STD Minutes for Reliance to Reliance Network.

4 Week

799 Unlimited Calls Reliance to Reliance Network + 10000 STD Minutes for Reliance to Reliance Network + 30 Local and STD Minutes per day for other Network.

4Week

2.TATA TELESERVICES LIMITED

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FULL /EXTRA TALK TIME/ COMBO RECHARGE

UNLIMITED CALLING PACK

Plans Plan Operator Circle

Call Charges( Local/STD ) SMS

Tata Indicom (Pay per second)

PrePaid

Delhi/NCR 1.2p / 1.2p 1.00/1.50

Tata Indicom (Pay per calling 5 )

PrePaid

Delhi/NCR 1.20/5 Mins / 2.40/5 Mins 1.00/1.50

Tata Indicom (Pay per minute)

PrePaid

Delhi/NCR 0.60 / 0.60 0.60/0.60

Tata Indicom (Local STV @ Rs 23)

PrePaid

Delhi/NCR 1p/2sec / 1p/2sec -/-

Tata Indicom (Freedom

Call)

PrePaid

Delhi/NCR Free / 1.50 -/-

Tata Indicom (Unlimited

699)

PrePaid

Delhi/NCR Free / Free -/-

Tata Indicom (Life Validity @ Rs 79)

PrePaid

Delhi/NCR 1.00 / 1.50 -/-

Tata Indicom (Celebration

offer RCV)

PrePaid

Delhi/NCR

Day (7AM-10PM)/NIGHT (10PM-7AM) - 0.60/0.30 / Day (7AM-10PM)/NIGHT (10PM-7AM) - 0.60/0.30

Day (7AM-10PM)/NIGHT (10PM-7AM) - 0.60/0.30/Day (7AM-10PM)/NIGHT (10PM-7AM) -

0.60/0.30

Tata Indicom (All Local calls , STD calls

& SMS @ 50P)

PrePaid

Delhi/NCR 0.50 / 0.50 0.50/0.50

Tata Indicom (3 pe 3 Offer)

PrePaid

Delhi/NCR 1p / 1p 0.50/0.50

Tata Indicom (Vanilla PPS)

PrePaid

Delhi/NCR 1p / 1p 0.50/0.50

Tata Indicom (STV @ 225)

PrePaid

Delhi/NCR 0.50 / 0.50 0.50/0.50

Tata Indicom (STV@ 255)

PrePaid

Delhi/NCR 0.50 / 0.50 0.50/0.50

Tata Indicom (ALL 50 STV @ Rs.52)

PrePaid

Delhi/NCR 0.50 / 0.50 0.50/0.50

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3. MTS

Amount Offer Validity

Rs.500 MTS Rs.500 Full Talktime Topup

30 Days

Amount Offer Validity

Rs.17 MTS Rs.17 Special Recharge

1 Day

Rs.99 MTS Rs.99 Special Recharge

30Days

Amount Offer Validity

Rs.18 MTS Rs.18 Special Recharge

15 Days

Rs.38 MTS Rs.38 Special Recharge

30 Days

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FULL TALKTIME PLANS

UNLIMITED TALKTIME PLANS

STD PLANS

LOCAL CALL PLANS

Amount Offer Validity

Rs.37 MTS Rs.37 Special Recharge

30 Days

Rs.122 MTS Rs.122 Special Recharge

30 Days

4. BSNLPage 25 of 31

5. Base Plan

S.No.  Particlualar Amount in Rs.1 Call Charges(Rs./Min)  

1.1 Intra Circle Calls    To Own Network 0.45  To other Network 0.60

1.2 Inter Circle Calls    To own Network 0.45  To other Network 0.60

1.3 ISD CAlls Charges Click here>>>>  

SMS Charges (Rs./SMS)Local National International0.50 .60 5.00

Packet Data ServiceActivation Charges NilData charges per 100 KB in Rs.  (a) Peak hours(7.00 AM to 11.00 PM) 0.10(a) Non Peak hours(11.00 PM to 07.00 AM) 0.05

Roaming Call charges(Rs./Min) 

Fixed monthly charges NilO/G within visited LSA own network 0.50 other Network  0.60O/G outside visited LSA own network 0.70 other Network 0.80Incoming Call Charges 0.60O/G SMS 0.60

6. MTNLOne Time Payment Rs 1499

Free Talk time and SMS Rs 1499

Activation Charges NIL

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Free  Garuda Handset

Free talk time including SMS will have a validity period of Six months and incoming for 2 years.

 

 Call Charges

MTNL Mumbai CDMA (Mobile, FW) N/w Rs. 0.10

MTNL Mumbai Landline, GSM & All Delhi MTNL Network Rs. 0.50

On Other local network Rs. 0.60

STD to all networka in Maharashtra & GOA Rs. 1.00

STD calls to other states Rs. 1.30

SMS charges : 

Local 40p

National 80p

SMS Based Service Charges (8888, 3600)  Re 1.00

company %1 Reliance 55.49

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MARKET SHARE

2.

Tata 24.65

3.

Mts 16.19

4.

Bsnl 3.41

5.

Mtnl 0.23

6.

hfcl 0.02

Reliance55%

Tata25%

MTS16%

BSNL3%

MTNL0%

Quadrant (HFCL)0%

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Company Name

Strength Weakness Opportunities

Threats

Tata Communication

1.Market Share.2. Pan India Footprint.

.

1.Price competition from BSNL & MTNL 2. Loosing Lead on Technical expertise.

1. Growth of Mobile Phone Users.2. Untapped Rural Market.3. 3G & 4G services.

1. Market Maturity telephony segment.2. Govt. Policy.

MTS 1. FDI Investment

1. After sales service.2. infrastructure

1. Increase its Market share.2. 3G &4G services.

1. Outdated Infrastructure.

MTNL 1. PSU

1.Management2. Less promotion3.Less Awareness

1. Increasing the demands of Customer’s.2. 3G & 4G services.

1.Sharp decline in demand

2.Not able to sustain in competitive world

Reliance Communication

1. People Trust.2. Customer Care.

1. Telecom Equipment Import.

1. Growing Market.2.Value Added Services (VAS)3. 3G & 4G services.

1. Telecommunication Policies.2.Delcining ARPU (Average Revenue Per User)

BSNL 1. PSU. 2. Largest Wireless Network.3. Customer Potential.

1.Late adopter of New Technology.

1. High return on Investment.2. Lower Capital Expenditure.3. 3G & 4G services.

1. Market Regulated by Government.

QUADRANT (HFCL)

1. royal customers

1.Area of Operation.

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SWOT ANALYSIS

India has become only the second country in the world to have more than 100 million CDMA-based (code division multiple access) mobile phone subscribers after the US, which has 157 million CDMA users, according to an industry body.

While India overtook China to become the second-largest CDMA market, the country's leading service provider Reliance Communications (RCOM) has become the second-largest CDMA service provider behind the USA's Verizon Wireless, the CDMA Development Group (CDG) said here on Thursday. Tata Teleservices is ranked fourth in the list of top global players, behind China Telecom.

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CONCLUSTION

BIBLIOGRAPHY1. www.trai.gov.in2. www.indianbusiness.nic.in 3. www.techcircle.vccircle.coom 4. www.ibef.org 5. www.iami.in 6. www.rcom.co.in 7. www.tatacommunication.com 8. www.mtsindia.com 9. www.cellphones.about.com

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