What is it?What is it?

> The Cutting Edge Music Festival (CEMF) is the largest multi-day camping and music festival in Ontario

> CEMF is entering its fourth year and takes place every August long weekend

> CEMF2007 drew over 10k patrons*> CEMF2008 drew over 14k patrons* > CEMF2009 is expected to draw over 20k patrons*

* Calculated over 3 nights

> The Cutting Edge Music Festival (CEMF) is the largest multi-day camping and music festival in Ontario

> CEMF is entering its fourth year and takes place every August long weekend

> CEMF2007 drew over 10k patrons*> CEMF2008 drew over 14k patrons* > CEMF2009 is expected to draw over 20k patrons*

* Calculated over 3 nights

What it Looks LikeWhat it Looks Like

What it Looks LikeWhat it Looks Like

What the Industry SaysWhat the Industry Says

> “The most professional and eye catching promotion I have seen in my 40 years in the music industry.” > Ralph James (President, The Agency Group)

> “The best summer festival we have ever played.” > Swav Pior (Drummer, ill Scarlett)

> “The Budweiser Big Rig hit over 20 major festivals and events coast to coast in 2008; CEMF was the most professionally run stop with great support staff and an enthusiastic audience.” > Darren Shilton (Road Manager, Budweiser Big Rig )

> “Cutting Edge has raised the bar for summer festivals in Canada”> Barry Taylor (On-air personality, 102.1 The Edge)

> “The most professional and eye catching promotion I have seen in my 40 years in the music industry.” > Ralph James (President, The Agency Group)

> “The best summer festival we have ever played.” > Swav Pior (Drummer, ill Scarlett)

> “The Budweiser Big Rig hit over 20 major festivals and events coast to coast in 2008; CEMF was the most professionally run stop with great support staff and an enthusiastic audience.” > Darren Shilton (Road Manager, Budweiser Big Rig )

> “Cutting Edge has raised the bar for summer festivals in Canada”> Barry Taylor (On-air personality, 102.1 The Edge)

What the Festival Goer Says*What the Festival Goer Says*

> “Best weekend of my life =) definitely coming back next year!”Carlos Corredor (Conestoga)

> “My life reached it's pinnacle climax at Cutting Edge Fest. . .the only thing that can make me happy again is another one.”

Steve Shilson (Toronto, ON)

> “Sweeetest weekend ever, by far!!! beers+bands+beaches+camping..... so sick !!!!!”

Jessica Miller (Toronto, ON)

*Visit the Cutting Edge Facebook fan page for more comments

> “Best weekend of my life =) definitely coming back next year!”Carlos Corredor (Conestoga)

> “My life reached it's pinnacle climax at Cutting Edge Fest. . .the only thing that can make me happy again is another one.”

Steve Shilson (Toronto, ON)

> “Sweeetest weekend ever, by far!!! beers+bands+beaches+camping..... so sick !!!!!”

Jessica Miller (Toronto, ON)

*Visit the Cutting Edge Facebook fan page for more comments

DemographicsDemographics

> Age>80% of attendees are 19-29>65% of attendees are 19-24>15% of attendees are 13-18

> Sex>60% M, 40% F

> Age>80% of attendees are 19-29>65% of attendees are 19-24>15% of attendees are 13-18

> Sex>60% M, 40% F

>Coming From>29% London >24% GTA>94% Southern ON

>Coming From>29% London >24% GTA>94% Southern ON

* All patrons MUST complete insurance waiver for entry that is verified by Gov’t issued ID

>People born since 1977 makeup the largest generation in North American History, music is at the center of this generation’s identity and purchasing influence!

> New Rock & Alternative: Alexisonfire, Broken Social Scene, ill Scarlett, Tokyo Police Club, USS, Poison the Well, Moneen, Attack in Black, Mobile, Pilate, Protest The Hero

> Electronica: MSTRKRFT, Paul Oakenfold, MixMaster Mike (Beastie Boys), Goldie, Hatiras

> New Rock & Alternative: Alexisonfire, Broken Social Scene, ill Scarlett, Tokyo Police Club, USS, Poison the Well, Moneen, Attack in Black, Mobile, Pilate, Protest The Hero

> Electronica: MSTRKRFT, Paul Oakenfold, MixMaster Mike (Beastie Boys), Goldie, Hatiras

Previous HeadlinersPrevious Headliners

Broken Social Scene

Pilate

Juno winner Hatiras

MoneenMSTRKRFT ill ScarlettAlexisonfire

CEMF 2009CEMF 2009

> CEMF is a multi-day lifestyle event> Attendees are immersed in the festival lifestyle experience

where they consistently interact and live with representative brands which are integrated through a variety of platforms

> CEMF2009 has limited opportunities for brands to access and engage the audience.

> This allows for the acceptance, association and awareness of your brand within music, fashion, technology, youth, young adult and pop cultures

> CEMF is a multi-day lifestyle event> Attendees are immersed in the festival lifestyle experience

where they consistently interact and live with representative brands which are integrated through a variety of platforms

> CEMF2009 has limited opportunities for brands to access and engage the audience.

> This allows for the acceptance, association and awareness of your brand within music, fashion, technology, youth, young adult and pop cultures

DetailsDetails

> CEMF has been held in the resort town of Grand Bend, Ontario for the past 3 years but is moving just North of Toronto for 2009! CEMF is much more than a concert! Patrons re-define the concert festival experience without time limits for 4 days and 3 nights:> July 31- Aug 2, 2009> 16-29 Target Market> Camping facilities> Two live music stages> Dance tent > Beer gardens> Drag racing> Easy beach access> Vendor and sponsor experiences* > Xbox, Rogers, Bud, Red Rain Energy and Underground Operations have all created

brand experiences throughout the festival

> CEMF has been held in the resort town of Grand Bend, Ontario for the past 3 years but is moving just North of Toronto for 2009! CEMF is much more than a concert! Patrons re-define the concert festival experience without time limits for 4 days and 3 nights:> July 31- Aug 2, 2009> 16-29 Target Market> Camping facilities> Two live music stages> Dance tent > Beer gardens> Drag racing> Easy beach access> Vendor and sponsor experiences* > Xbox, Rogers, Bud, Red Rain Energy and Underground Operations have all created

brand experiences throughout the festival

Marketing PlanMarketing Plan

> Radio> Magazines/Newspapers> Flyers & Posters> Online> PR> Tickets

> Radio> Magazines/Newspapers> Flyers & Posters> Online> PR> Tickets

Marketing - RadioMarketing - Radio

> 4 week (July), regionally marketed campaign> Regular rotation of 30 second ads (approx 250k value)> Ticket giveaways, on air contests, live mentions > Station website exposure, station email blasts> Toronto (102.1 The Edge + University stations)> London (FM96, Fresh FM & University stations)> Chatham/Windsor (Rock 94.3)> Wingham (The Bull)> KW (The Beat)> Sarnia (K106)> CEMF2009 MC hosts are Barry Taylor & Josie Dye of 102.1 The

Edge

> 4 week (July), regionally marketed campaign> Regular rotation of 30 second ads (approx 250k value)> Ticket giveaways, on air contests, live mentions > Station website exposure, station email blasts> Toronto (102.1 The Edge + University stations)> London (FM96, Fresh FM & University stations)> Chatham/Windsor (Rock 94.3)> Wingham (The Bull)> KW (The Beat)> Sarnia (K106)> CEMF2009 MC hosts are Barry Taylor & Josie Dye of 102.1 The

Edge

Marketing – Magazines/Newspapers

Marketing – Magazines/Newspapers

>National> Exclaim!, Faze, Vice> Full page, full colour ads, print and online contests

>Ontario> Alternative weeklies in the Toronto, London, Windsor, KW,

Hamilton and Niagara regions (eg. Eye in Toronto, Scene in London)

> Combination of full page, 2/5 page, teasers and contests

>National> Exclaim!, Faze, Vice> Full page, full colour ads, print and online contests

>Ontario> Alternative weeklies in the Toronto, London, Windsor, KW,

Hamilton and Niagara regions (eg. Eye in Toronto, Scene in London)

> Combination of full page, 2/5 page, teasers and contests

Marketing – Flyers & PostersMarketing – Flyers & Posters

>Brochures/Flyers> 150k professionally designed and printed folding poster (17”

x 22”,Folded, 100 lb glossy coated)> Distributed hand to hand at every club, concert, festival and

event attended by target market in Ontario and the NE USA> Secondary distribution through mail-outs to regional

promoters & stores

>Posters> 10k full size posters distributed across Ontario

>Brochures/Flyers> 150k professionally designed and printed folding poster (17”

x 22”,Folded, 100 lb glossy coated)> Distributed hand to hand at every club, concert, festival and

event attended by target market in Ontario and the NE USA> Secondary distribution through mail-outs to regional

promoters & stores

>Posters> 10k full size posters distributed across Ontario

Marketing - OnlineMarketing - Online

> Official Website > CEMF.com features exclusive information eg. Artist updates and announcements,

shuttle bus schedules, stage times, promotions, photo gallery etc.> Facebook

> Viral campaign centered around sponsored stories and social ads targeting 900,000 target market people in Southern Ontario

> Myspace > Rotating festival ads on the Music page, Specials section and A Place For

Canadians page> Google

> Jesse to insert text

> Mailing List > Collection of over 30,000 active emails (100% Non-Spam)

> Banner Ads/Event Listings> Exposure on over 100 music related websites, contests on over 30 of sites ie.

blacktopguerillas.com, torontoindie.com, iloverock.ca

> Official Website > CEMF.com features exclusive information eg. Artist updates and announcements,

shuttle bus schedules, stage times, promotions, photo gallery etc.> Facebook

> Viral campaign centered around sponsored stories and social ads targeting 900,000 target market people in Southern Ontario

> Myspace > Rotating festival ads on the Music page, Specials section and A Place For

Canadians page> Google

> Jesse to insert text

> Mailing List > Collection of over 30,000 active emails (100% Non-Spam)

> Banner Ads/Event Listings> Exposure on over 100 music related websites, contests on over 30 of sites ie.

blacktopguerillas.com, torontoindie.com, iloverock.ca

Marketing - TicketsMarketing - Tickets

>Ticket Sellers>50+ storefronts to sell tickets, display posters &

flyers for two months in GTA/Southern Ontario

>Online Outlets>Ticketmaster, Clubzone, Ticketbreak, Groovetickets >Websites features CEMF ads and promotions

>Logo Placement>Sponsor logo printed on collateral including tickets

>Ticket Sellers>50+ storefronts to sell tickets, display posters &

flyers for two months in GTA/Southern Ontario

>Online Outlets>Ticketmaster, Clubzone, Ticketbreak, Groovetickets >Websites features CEMF ads and promotions

>Logo Placement>Sponsor logo printed on collateral including tickets

Public RelationsPublic Relations

> Media Relations> Pre- Event: press release and media advisory sent to outlets across the GTA

and southern Ontario> During the Event: on going media relation activities with outlets> Post Event: follow up release and continuous media relations

> TV> AFN, BPM, MTV Canada, MuchMusic etc

> Radio> 680 News, 91X, CIUT, Edge102, NewsTalk 1010 etc

> Print> 24 Hours, Eye, Now, Inside Entertainment, Fab, National Post, London Free

Press, Rinse, Scenester, Intelligencer, Toronto Star, UR etc

> Online> Chartattack, Dose, ETN, HyperReal, Martiniboys, MSN, Soulshine, Spill,

Torontoindie, UrbNet etc

> Media Relations> Pre- Event: press release and media advisory sent to outlets across the GTA

and southern Ontario> During the Event: on going media relation activities with outlets> Post Event: follow up release and continuous media relations

> TV> AFN, BPM, MTV Canada, MuchMusic etc

> Radio> 680 News, 91X, CIUT, Edge102, NewsTalk 1010 etc

> Print> 24 Hours, Eye, Now, Inside Entertainment, Fab, National Post, London Free

Press, Rinse, Scenester, Intelligencer, Toronto Star, UR etc

> Online> Chartattack, Dose, ETN, HyperReal, Martiniboys, MSN, Soulshine, Spill,

Torontoindie, UrbNet etc

Sponsorship OpportunitiesSponsorship Opportunities

> Title Sponsor – one position> Presenting Sponsor – two positions> Stage Sponsor – one position> Program Guide Sponsor – one position> Campsite Sponsor – one position> Performance Branding – various> Crowd Interaction (Prizing, Autograph Signings, Sampling)> Transportation Branding (to/from town)> Video Projection> Camping Aids – Supplies, Comforts and Surprises> Vending> Other

> Title Sponsor – one position> Presenting Sponsor – two positions> Stage Sponsor – one position> Program Guide Sponsor – one position> Campsite Sponsor – one position> Performance Branding – various> Crowd Interaction (Prizing, Autograph Signings, Sampling)> Transportation Branding (to/from town)> Video Projection> Camping Aids – Supplies, Comforts and Surprises> Vending> Other

Sponsorship Opportunities (cont’d)

Sponsorship Opportunities (cont’d)

Title Sponsor(Maximum one sponsor)> (your brand) Cutting Edge Music Festival> Copy approval on all marketing material> Logo prominence (preceding CEMF verbiage) on ALL

marketing including radio, print, online, press releases, onsite, ticket etc

> Category exclusivity> Onsite space for promotional activities> First option for sponsorship marketicipation> General admission tickets and VIP passes

Title Sponsor(Maximum one sponsor)> (your brand) Cutting Edge Music Festival> Copy approval on all marketing material> Logo prominence (preceding CEMF verbiage) on ALL

marketing including radio, print, online, press releases, onsite, ticket etc

> Category exclusivity> Onsite space for promotional activities> First option for sponsorship marketicipation> General admission tickets and VIP passes

Sponsorship Opportunities (cont’d)

Sponsorship Opportunities (cont’d)

Presenting Sponsor

(Maximum two sponsors)> Cutting Edge Music Festival presented by (your brand)> Logo prominence (secondary to Title Sponsor and CEMF verbiage) on

ALL marketing including radio, print, online, press releases, onsite, ticket etc

> Category exclusivity> Onsite space for promotional activities> Second option for sponsorship marketicipation> General admission tickets and VIP passes

Presenting Sponsor

(Maximum two sponsors)> Cutting Edge Music Festival presented by (your brand)> Logo prominence (secondary to Title Sponsor and CEMF verbiage) on

ALL marketing including radio, print, online, press releases, onsite, ticket etc

> Category exclusivity> Onsite space for promotional activities> Second option for sponsorship marketicipation> General admission tickets and VIP passes

Sponsorship Opportunities (cont’d)

Sponsorship Opportunities (cont’d)

Stage Sponsor(Maximum one sponsor)> (your brand) Stage> Logo prominence and name before the listing of the stage on

ALL marketing materials that list the musical stage (print, online, onsite etc.)

> Repeated stage announcements by MC Josie Dye of 102.1 The Edge

> General admission tickets and VIP passes

Stage Sponsor(Maximum one sponsor)> (your brand) Stage> Logo prominence and name before the listing of the stage on

ALL marketing materials that list the musical stage (print, online, onsite etc.)

> Repeated stage announcements by MC Josie Dye of 102.1 The Edge

> General admission tickets and VIP passes

Sponsorship Opportunities (cont’d)

Sponsorship Opportunities (cont’d)

Program Guide Presenting Sponsor

(Maximum one sponsor)> Logo prominence (secondary to Title sponsor and “CEMF2008”

verbiage) on Official CEMF Program Guide> Contains Site Map, Performance Schedule, Event Info and more> Full colour, glossy, flyer-style format handed out to all

attendees upon arrival at front gate

Program Guide Presenting Sponsor

(Maximum one sponsor)> Logo prominence (secondary to Title sponsor and “CEMF2008”

verbiage) on Official CEMF Program Guide> Contains Site Map, Performance Schedule, Event Info and more> Full colour, glossy, flyer-style format handed out to all

attendees upon arrival at front gate

Sponsorship Opportunities (cont’d)

Sponsorship Opportunities (cont’d)

Campgrounds Sponsor(Maximum one sponsor)> (your brand) Campgrounds > Logo prominence and name around campground on ALL

marketing materials that list the campground (print, online, onsite etc.)

> With over 5000 campers, when the concert portion ends the campground party begins

> Theme opportunities

Campgrounds Sponsor(Maximum one sponsor)> (your brand) Campgrounds > Logo prominence and name around campground on ALL

marketing materials that list the campground (print, online, onsite etc.)

> With over 5000 campers, when the concert portion ends the campground party begins

> Theme opportunities

Sponsorship Opportunities (cont’d)

Sponsorship Opportunities (cont’d)

Crowd Interaction> Customized to best integrate your product/service/brand into the event> Vendor ally: Tents, booths, consumer interaction etc.> Talent meet and greets, autograph signing opportunities> Official product/service status> Consumer sampling and prizing> Onsite sales rights> PA announcements> Onsite Branding> Flyer, Poster, Program, Ticket, Online and Onsite logo placement> Program ads (full colour)> Website banner ads

Crowd Interaction> Customized to best integrate your product/service/brand into the event> Vendor ally: Tents, booths, consumer interaction etc.> Talent meet and greets, autograph signing opportunities> Official product/service status> Consumer sampling and prizing> Onsite sales rights> PA announcements> Onsite Branding> Flyer, Poster, Program, Ticket, Online and Onsite logo placement> Program ads (full colour)> Website banner ads

ContactContact

Other ideas? Let’s talk about “official status” for whatyour brand represents as CEMF continues to re-define thefestival experience!

Sarah Mckaysarah@sightsandsounds.ca(T): 416.513.0000 ext. 223(C): 647-449-0299

Other ideas? Let’s talk about “official status” for whatyour brand represents as CEMF continues to re-define thefestival experience!

Sarah Mckaysarah@sightsandsounds.ca(T): 416.513.0000 ext. 223(C): 647-449-0299