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52 nd ICCA Congress International Congress and Convention Association .
52nd ICCA Congress
International Congress and Convention Association.
52nd ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA13
ICCA Central European Chapter
3 November, SundayGrand Ballroom 7F, SHICCShanghai, China PR
Prof. Helmut Schwägermann, Hochschule Osnabrück, Prof. Lan Xing, Shanghai University of Business & Economics,
Both are Directors of the Sino-German Bachelor-Degree-Programme
International Event Management Shanghai (IEMS)
ICCA-Shanghai, November 3, 2013
Center meets Center
Intercultural remarks on Central Europe and China (Zhong guo/Middle Kingdom)
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International Event Management Shanghai (IEMS)
Since 2004 Hochschule Osnabrück and Shanghai University of
Business and Economics (SUIBE) offer the double-degree
Bachelor Programme International Event Management Shanghai
(IEMS) to Chinese students in Shanghai as a joint venture.
We are the only Sino-Foreign
Event Management Programme in China.
More than 450 Graduates
50 % of the programme is taught by German lecturers
Meet some 25 IEMS-students as ICCA volunteers here
© Prof. Helmut Schwägermann, Berlin / Osnabrück / Shanghai
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Intercultural Competence
“Intercultural competence is the
ability of successful communication
with people from other cultures”
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1986: Schwägermanns first China-experience for Messe Berlin, trying to establish a Joint Venture
© Prof. Helmut Schwägermann, Berlin / Osnabrück / Shanghai
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Eight soups, two juan
© Prof. Helmut Schwägermann, Berlin / Osnabrück / Shanghai
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Intercultural Competence
“Intercultural competence is the
ability of successful communication
with people from other cultures”
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Europeans and Chinese havedifferent views on the world!
© Prof. Helmut Schwägermann, Berlin / Osnabrück / Shanghai
The Central European view The Chinese view
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Comparison Germany and China according to Hofstede`s five dimensionsPDI = Power Distance Indicator (expresses attitude towards inequalities within a country
IDV = Individualism (more „I“ or more „We“?)
MAS = Masculinity/Femininity)(competition, achievement and success, or caring for others, quality of live?)
UAI = Uncertainty avoidance(try to control, anxious about unknown situations or let it just happen?)
LTO = Long Term Orientation(respect for traditions or a pragmatic future orientation)(Source: The Hofstede Centre) © Prof. Helmut Schwägermann, Berlin / Osnabrück / Shanghai
1111Richard D. Lewis, When Cultures Collide
121229.04.2009
Linear Active
Linear-active – those who plan, schedule, organize, pursue action chains, do one thing at a time.
Example: Germans and Swiss
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Reactives
Reactives – those who prioritise courtesy and respect, listening quietly and calmly and reacting carefully to the other side’s proposals.
Example: Chinese, Japanese and Finns
Some Cartoons will highlight the different values and behaviour
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Germany and China :Sharing some stereotypesThe perception of each other
Liu Yang, Germany vs. China
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The Boss (Power Distance)
Liu Yang, Germany vs. China
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Most Chinese will avoid confrontation as much as possible
Dealing with problems
Liu Yang, Germany vs. China
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At a party (Individualism)
Liu Yang, Germany vs. China
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Networks or Guanxi
An Asian will know an Asian, who knows an Asian, who knows an Asian…etc.
Liu Yang, Germany vs. China
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Punctuality: We run on “Asian time”.
Liu Yang, Germany vs. China
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Noise level inside a restaurant
Chinese people do talk really loud — ALL THE TIME.
But: dinner ends at 9.00 p.m. No drinks thereafter
Liu Yang, Germany vs. China
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But: Should we still believe these stereotypes? The theories (Hofstede, Lewis etc.) and most of the
books: How to do business with Chinese deliver a static view
Gen. Y (1977-1995) and the Net Generation: 1996ff: have a greater cultural awareness than Baby Boomers and Gen X. Worldwide!
Western style as the new lifestye of the middleclass: Starbucks and Mc Donalds instead of tea and dumplings.
Intercultural revolution ?
We should better adopt a more differentiated and dynamic view on crosscultural issues
See: Sinus milieu!
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Sinus Milieu Germany: „Clusters“ (http://www.sinus-institut.de/en/)
What are the clusters in China?
© Prof. Helmut Schwägermann, Berlin / Osnabrück / Shanghai
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Understanding China
If you want to understand China, you should know something about.......The history (more than 2000 years one nation/ one language, 1842 to 1948 under foreign occupation (Opium War (Great Britain), liberation under Mao Zedong 1948 etc.)The religions, traditions and traditional valuesthe political system of Mao`s New China 1948 (Marxism, Communism, One-Party-System, etc.)The economic changes since the Opening Policy of Deng Xiao Ping (1980-ies ff)The turbo-capitalism and value changes since the 1990-iesAnd generally: The problems and contradictions of an emerging Nationwith 1,4 billion people
© Prof. Helmut Schwägermann, Berlin / Osnabrück / Shanghai
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Challenges in the communication with Chinese Eventmanagers (2004ff)
1. Language Barriers 2. Good kowledge in exhibition management, but no
understanding of the meeting market3. Role of Government and Party4. No NGOs, no „real“ associations in China5. Different laws and regulations, e.g. dual price system6. Unclear definitions in the event market7. Unclear communication
© Prof. Helmut Schwägermann, Berlin / Osnabrück / Shanghai
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Thanks and Xie Xie!!
Don`t miss our presentation on
How China`s Meeting Market will affect the international Event Industry with a focus on ICCA members
Wednesday,10.30 WE 04
© Prof. Helmut Schwägermann, Berlin / Osnabrück / Shanghai
