Orthopedics Joint Care

Central State Marketing

December, 2015

Communications/Public Relations Internal | External Outreach & Education Marketing

Consumers | Web | Advertising | Collateral

Growth Plan WORKING DRAFT ( at your seats)

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  Team of physicians, clinicians, administrators, marketing, communications & business development, working to grow a program of distinction in joint saving care –  Expertise –  Seek TJC designation as Certified Program for Joint Replacement –  Centralize a designated unit –  Dedicated staff –  Standardized quality care in joint services (medical and surgical)

•  Prevention •  Education •  Medical and Surgical Care •  Rehab

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Collateral in process

  NAME/ Signage   MD Bio/Sales Sheet   Consumer flier   Banners at Unit entry   Patient Education   Outdoor / Transit   End of Year   Web

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VISIBILITY  BANNERS      ELEVATOR  WRAPS  POSTERS  SIGNAGE  

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Consumer  Flier  Direct  Mail  

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Web

+ links to consumer fliers + links to MD bios + links to patient testimonials + responsive page (Converts to mobile + research for SEO words + Key word rich

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MD  Bio/Sales  Sheets  

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Outdoor|  Transit  

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End  of  Year  

+  Newspapers +  Outdoor +  Radio

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Holiday Greeting

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Patient Education

+  Under  clinical  review