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CERTIFIED AUDIENCE STATEMENT - THE NBM SHOWdisciplines: sign making, digital printing, screen...

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CERTIFIED AUDIENCE STATEMENT THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com This certified statement details activities specific to THE NBM SHOW and is based on current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration systems. Data is available to all participating exhibitors and is certified after each event in accordance with standard reporting protocols. All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in collection, analysis and reporting. Registrant: A buyer/attendee; includes exhibitor personnel who registered for the show. Verified: A buyer/attendee; includes exhibitor personnel who attended the show. Exhibitor: Exhibiting company is a paid vendor. about this report contact information THE NBM SHOW P.O. Box 1416 Broomfield, CO 80038 THENBMSHOW.com (800) 669-0424 THE NBM SHOW National Business Media, Inc. a. certified registrants Total Registrants ..................................................................................................................................................................... 2,697 Total Verified ............................................................................................................................................................................ 1,522 b. registrant to exhibitor ratio c. geographic marketing area and registration breakdown Concentration of major metropolitan and surrounding areas in these states: AZ, CA, CO, NM, NV, TX THE NBM SHOW Phoenix, AZ February 1-2, 2019 For producers in the business: THE NBM SHOW combines three synergistic markets of graphics professionals, entrepreneurs, suppliers and distributors and is a business- to-business trade show for the following disciplines: sign making, digital printing, screen printing, embroidery, apparel decorating, sublimation, awards, engraving, specialty graphics, custom gifts and everything personalized. Media sponsors for the event are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving. Total Registrants ..................................................................................................................................................................... 2,697 Total Verified............................................................................................................................................................................ 1,522 Number of Exhibiting Companies ............................................................................................................................................. 78 Total Registrant to Exhibiting Company Ratio ........................... 35:1 Verified Registrant to Exhibiting Company Ratio ...................... 20:1 about THE NBM SHOW International Additional States AZ................................................................................... 77% CA .................................................................................. 11% CO .................................................................................... 1% NM ................................................................................... 1% NV .................................................................................... 1% TX ..................................................................................... 1% Additional States .......................................................... 7% International................................................................... 1%
Transcript

CERTIFIED AUDIENCE STATEMENT

THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com

This certified statement details activities specific to THE NBM SHOW and is based on

current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration

systems. Data is available to all participating exhibitors and is certified after each event in

accordance with standard reporting protocols.

All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in

collection, analysis and reporting.

Registrant: A buyer/attendee; includes exhibitor personnel who registered

for the show.Verified: A buyer/attendee; includes exhibitor

personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.

about this report

contact informationTHE NBM SHOW

P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com

(800) 669-0424

THE NBM SHOW National Business Media, Inc.

a. certified registrants Total Registrants ..................................................................................................................................................................... 2,697Total Verified ............................................................................................................................................................................ 1,522

b. registrant to exhibitor ratio

c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: AZ, CA, CO, NM, NV, TX

THE NBM SHOWPhoenix, AZ • February 1-2, 2019

For producers in the business: THE NBM SHOW combines three synergistic markets

of graphics professionals, entrepreneurs, suppliers and distributors and is a business-

to-business trade show for the following disciplines: sign making, digital printing,

screen printing, embroidery, apparel decorating, sublimation, awards, engraving,

specialty graphics, custom gifts and everything personalized. Media sponsors for the event

are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.

Total Registrants ..................................................................................................................................................................... 2,697

Total Verified............................................................................................................................................................................ 1,522

Number of Exhibiting Companies ............................................................................................................................................. 78

Total Registrant to Exhibiting Company Ratio ...........................35:1Verified Registrant to Exhibiting Company Ratio ......................20:1

about THE NBM SHOW

International1%

Additional States7%

1%

AZ................................................................................... 77%CA .................................................................................. 11%CO .................................................................................... 1%NM ................................................................................... 1%

NV .................................................................................... 1%TX ..................................................................................... 1%Additional States .......................................................... 7%International................................................................... 1%

1%

1%77%

1%11%

THE NBM SHOW • National Business Media, Inc.

P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424

(303) 469-0424 • THENBMSHOW.com • nbm.com

I certify that this information is correct and complete. Date: February 2019

Sue HuegVP, NBM Events

Lori FarstadVP, Audience

THE NBM SHOWPhoenix, AZ • February 1-2, 2019 (cont.)

d. areas of activity*

Apparel - for Decoration/Embellishment ...................................................................1,325Architectural/Wayfinding/Interior Signage ..................................................................265Awards/Trophies/Plaques ...............................................................................................446Channel Letters/Electric Sign Cabinets ........................................................................173Commercial Signs/Banners.............................................................................................587Digital Printing - Direct-to-Substrate/Garment ............................................................828Digital Printing/Finishing - Wide Format .......................................................................610Embroidery/Monogramming/Applique ..........................................................................748Engraving - Laser ..............................................................................................................599Engraving - Rotary ............................................................................................................290Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................253Heat-Applied Graphics/Heat Transfers .........................................................................917LED Lighting/LED Signs/LED Components ....................................................................254

Personalized Products/Gifts............................................................................................717Promotional Products (Distributor/Sales/Broker/Retailer) ........................................622Rubber Stamps/Marking Devices ..................................................................................188Sandcarving/Etching - Decorative .................................................................................168Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) ............................849Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............420Sublimation - Large Format (more than 44”) ................................................................311Sublimation - Small Format (44” or less) .......................................................................666Vehicle Graphics / Wraps ................................................................................................423Wholesale Services to the Trade: Shop-to-Shop; contract .......................................382Industry Supplier/Distributor...........................................................................................266Total Registrants ...........................................................................................................2,697

FUNCTIONOwner/President/CEO ...................................................................................................1,249Management......................................................................................................................285Purchasing ...........................................................................................................................47Sales....................................................................................................................................173Production ..........................................................................................................................183Art/Design ..........................................................................................................................137Other (please specify) ........................................................................................................74

NUMBER OF EMPLOYEES1-3 .....................................................................................................................................1,2884-10 ......................................................................................................................................53711-25 ....................................................................................................................................167More than 25 ......................................................................................................................154

*Registrants may check all that apply; responses may equal more than 100%

*Answers from representative % of those in attendance.

e. post-show survey data*e. post-show survey data*

At the show and within 90 days 74%

ResponsePercent

WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:

Find new products; Research future purchase decisions

Find new supplier for consumables

Education/Training

86%

51%

49%

ResponsePercent

WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?

Yes 72%

ResponsePercent

ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)

CERTIFIED AUDIENCE STATEMENT

THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com

This certified statement details activities specific to THE NBM SHOW and is based on

current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration

systems. Data is available to all participating exhibitors and is certified after each event in

accordance with standard reporting protocols.

All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in

collection, analysis and reporting.

Registrant: A buyer/attendee; includes exhibitor personnel who registered

for the show.Verified: A buyer/attendee; includes exhibitor

personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.

about this report

contact informationTHE NBM SHOW

P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com

(800) 669-0424

THE NBM SHOW National Business Media, Inc.

a. certified registrants Total Registrants ..................................................................................................................................................................... 5,311Total Verified ............................................................................................................................................................................ 3,051

b. registrant to exhibitor ratio

c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: TX, OK, AR, LA

THE NBM SHOWIrving, TX • March 28-30, 2019

For producers in the business: THE NBM SHOW combines three synergistic markets

of graphics professionals, entrepreneurs, suppliers and distributors and is a business-

to-business trade show for the following disciplines: sign making, digital printing,

screen printing, embroidery, apparel decorating, sublimation, awards, engraving,

specialty graphics, custom gifts and everything personalized. Media sponsors for the event

are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.

Total Registrants ..................................................................................................................................................................... 5,311

Total Verified............................................................................................................................................................................ 3,051

Number of Exhibiting Companies ............................................................................................................................................. 90

Total Registrant to Exhibiting Company Ratio ...........................59:1Verified Registrant to Exhibiting Company Ratio ......................34:1

about THE NBM SHOW

International1%

Additional States6%

3%

TX ................................................................................... 82%OK .................................................................................... 6%AR .................................................................................... 3%LA ..................................................................................... 2%

Additional States .......................................................... 6%International................................................................... 1%

82% 2%

6%

THE NBM SHOW • National Business Media, Inc.

P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424

(303) 469-0424 • THENBMSHOW.com • nbm.com

I certify that this information is correct and complete. Date: March 2019

Sue HuegVP, NBM Events

Lori FarstadVP, Audience

THE NBM SHOWIrving, TX • March 28-30, 2019 (cont.)

d. areas of activity*

Apparel - for Decoration/Embellishment ...................................................................2,870Architectural/Wayfinding/Interior Signage ..................................................................597Awards/Trophies/Plaques ............................................................................................1,077Channel Letters/Electric Sign Cabinets ........................................................................438Commercial Signs/Banners..........................................................................................1,277Digital Printing - Direct-to-Substrate/Garment .........................................................1,678Digital Printing/Finishing - Wide Format ....................................................................1,269Embroidery/Monogramming/Applique .......................................................................1,828Engraving - Laser ...........................................................................................................1,491Engraving - Rotary ............................................................................................................764Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................540Heat-Applied Graphics/Heat Transfers ......................................................................2,012LED Lighting/LED Signs/LED Components ....................................................................673

Personalized Products/Gifts.........................................................................................1,782Promotional Products (Distributor/Sales/Broker/Retailer) .....................................1,314Rubber Stamps/Marking Devices ..................................................................................495Sandcarving/Etching - Decorative .................................................................................486Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) .........................1,671Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............914Sublimation - Large Format (more than 44”) ................................................................761Sublimation - Small Format (44” or less) ....................................................................1,812Vehicle Graphics / Wraps ................................................................................................745Wholesale Services to the Trade: Shop-to-Shop; contract .......................................791Industry Supplier/Distributor...........................................................................................532Total Registrants ...........................................................................................................5,311

FUNCTIONOwner/President/CEO ...................................................................................................2,752Management......................................................................................................................640Purchasing .........................................................................................................................103Sales....................................................................................................................................357Production ..........................................................................................................................353Art/Design ..........................................................................................................................275Other (please specify) ......................................................................................................158

NUMBER OF EMPLOYEES1-3 .....................................................................................................................................3,0144-10 ...................................................................................................................................1,02011-25 ....................................................................................................................................247More than 25 ......................................................................................................................313

*Registrants may check all that apply; responses may equal more than 100%

*Answers from representative % of those in attendance.

e. post-show survey data*e. post-show survey data*

At the show and within 90 days 84%

ResponsePercent

WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:

Find new products; Research future purchase decisions

Education/Training

To test equipment/supplies prior to buying

85%

48%

48%

ResponsePercent

WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?

Yes 73%

ResponsePercent

ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)

CERTIFIED AUDIENCE STATEMENT

THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com

This certified statement details activities specific to THE NBM SHOW and is based on

current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration

systems. Data is available to all participating exhibitors and is certified after each event in

accordance with standard reporting protocols.

All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in

collection, analysis and reporting.

Registrant: A buyer/attendee; includes exhibitor personnel who registered

for the show.Verified: A buyer/attendee; includes exhibitor

personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.

about this report

contact informationTHE NBM SHOW

P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com

(800) 669-0424

THE NBM SHOW National Business Media, Inc.

a. certified registrants Total Registrants ..................................................................................................................................................................... 2,687 Total Verified ............................................................................................................................................................................ 1,392

b. registrant to exhibitor ratio

c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: WI, IL, MI, IN, IA, MN

THE NBM SHOWMilwaukee, WI • May 17-18, 2019

For producers in the business: THE NBM SHOW combines three synergistic markets

of graphics professionals, entrepreneurs, suppliers and distributors and is a business-

to-business trade show for the following disciplines: sign making, digital printing,

screen printing, embroidery, apparel decorating, sublimation, awards, engraving,

specialty graphics, custom gifts and everything personalized. Media sponsors for the event

are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.

Total Registrants ..................................................................................................................................................................... 2,687

Total Verified............................................................................................................................................................................ 1,392

Number of Exhibiting Companies ............................................................................................................................................. 85

Total Registrant to Exhibiting Company Ratio ...........................32:1Verified Registrant to Exhibiting Company Ratio ......................16:1

about THE NBM SHOW

International1%

Additional States4%

2%

WI .................................................................................. 44%IL .................................................................................... 38%MI..................................................................................... 5%IN ..................................................................................... 4%

IA...................................................................................... 2%MN ................................................................................... 2%Additional States .......................................................... 4%International................................................................... 1%

44%

38%

2%

4%

5%

THE NBM SHOW • National Business Media, Inc.

P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424

(303) 469-0424 • THENBMSHOW.com • nbm.com

I certify that this information is correct and complete. Date: May 2019

Sue HuegVP, NBM Events

Lori FarstadVP, Audience

THE NBM SHOWMilwaukee, WI • May 17-18, 2019 (cont.)

d. areas of activity*

Apparel - for Decoration/Embellishment ...................................................................1,301Architectural/Wayfinding/Interior Signage ..................................................................386Awards/Trophies/Plaques ...............................................................................................593Channel Letters/Electric Sign Cabinets ........................................................................292Commercial Signs/Banners.............................................................................................741Digital Printing - Direct-to-Substrate/Garment ............................................................783Digital Printing/Finishing - Wide Format .......................................................................698Embroidery/Monogramming/Applique ..........................................................................770Engraving - Laser ..............................................................................................................735Engraving - Rotary ............................................................................................................428Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................289Heat-Applied Graphics/Heat Transfers .........................................................................919LED Lighting/LED Signs/LED Components ....................................................................361

Personalized Products/Gifts............................................................................................799Promotional Products (Distributor/Sales/Broker/Retailer) ........................................649Rubber Stamps/Marking Devices ..................................................................................225Sandcarving/Etching - Decorative .................................................................................261Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) ............................755Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............497Sublimation - Large Format (more than 44”) ................................................................306Sublimation - Small Format (44” or less) .......................................................................765Vehicle Graphics / Wraps ................................................................................................485Wholesale Services to the Trade: Shop-to-Shop; contract .......................................374Industry Supplier/Distributor...........................................................................................278Total Registrants ...........................................................................................................2,687

FUNCTIONOwner/President/CEO ...................................................................................................1,209Management......................................................................................................................312Purchasing ...........................................................................................................................43Sales....................................................................................................................................163Production ..........................................................................................................................238Art/Design ..........................................................................................................................137Other (please specify) ........................................................................................................92

NUMBER OF EMPLOYEES1-3 .....................................................................................................................................1,2204-10 ......................................................................................................................................55211-25 ....................................................................................................................................159More than 25 ......................................................................................................................260

*Registrants may check all that apply; responses may equal more than 100%

*Answers from representative % of those in attendance.

e. post-show survey data*e. post-show survey data*

At the show and within 90 days 78%

ResponsePercent

WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:

Find new products; Research future purchase decisions

Education/Training

Stay current in the industry

79%

43%

43%

ResponsePercent

WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?

Yes 74%

ResponsePercent

ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)

CERTIFIED AUDIENCE STATEMENT

THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com

This certified statement details activities specific to THE NBM SHOW and is based on

current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration

systems. Data is available to all participating exhibitors and is certified after each event in

accordance with standard reporting protocols.

All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in

collection, analysis and reporting.

Registrant: A buyer/attendee; includes exhibitor personnel who registered

for the show.Verified: A buyer/attendee; includes exhibitor

personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.

about this report

contact informationTHE NBM SHOW

P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com

(800) 669-0424

THE NBM SHOW National Business Media, Inc.

a. certified registrants Total Registrants ..................................................................................................................................................................... 3,395 Total Verified ............................................................................................................................................................................ 1,992

b. registrant to exhibitor ratio

c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: NJ, NY, PA, MD, CT, MA, DE

THE NBM SHOWGreater NYC/Meadowlands, NJ • July 25-26, 2019

For producers in the business: THE NBM SHOW combines three synergistic markets

of graphics professionals, entrepreneurs, suppliers and distributors and is a business-

to-business trade show for the following disciplines: sign making, digital printing,

screen printing, embroidery, apparel decorating, sublimation, awards, engraving,

specialty graphics, custom gifts and everything personalized. Media sponsors for the event

are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.

Total Registrants ..................................................................................................................................................................... 3,395

Total Verified............................................................................................................................................................................ 1,992

Number of Exhibiting Companies ............................................................................................................................................. 75

Total Registrant to Exhibiting Company Ratio ...........................45:1Verified Registrant to Exhibiting Company Ratio ......................27:1

about THE NBM SHOW

International1%

Additional States4%

3%

NJ .................................................................................. 38%NY .................................................................................. 34%PA................................................................................... 12%MD ................................................................................... 5%CT ..................................................................................... 3%

MA ................................................................................... 2%DE..................................................................................... 1%Additional States .......................................................... 4%International................................................................... 1%

34%

12%

5%

38%

2%

1%

THE NBM SHOW • National Business Media, Inc.

P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424

(303) 469-0424 • THENBMSHOW.com • nbm.com

I certify that this information is correct and complete. Date: July 2019

Sue HuegVP, NBM Events

Lori FarstadVP, Audience

THE NBM SHOWGreater NYC/Meadowlands, NJ • July 25-26, 2019 (cont.)

d. areas of activity*

Apparel - for Decoration/Embellishment ...................................................................1,834Architectural/Wayfinding/Interior Signage ..................................................................438Awards/Trophies/Plaques ...............................................................................................705Channel Letters/Electric Sign Cabinets ........................................................................336Commercial Signs/Banners.............................................................................................896Digital Printing - Direct-to-Substrate/Garment .........................................................1,299Digital Printing/Finishing - Wide Format .......................................................................926Embroidery/Monogramming/Applique .......................................................................1,100Engraving - Laser ..............................................................................................................924Engraving - Rotary ............................................................................................................556Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................431Heat-Applied Graphics/Heat Transfers ......................................................................1,233LED Lighting/LED Signs/LED Components ....................................................................455

Personalized Products/Gifts.........................................................................................1,049Promotional Products (Distributor/Sales/Broker/Retailer) ........................................877Rubber Stamps/Marking Devices ..................................................................................361Sandcarving/Etching - Decorative .................................................................................304Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) .........................1,181Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............648Sublimation - Large Format (more than 44”) ................................................................633Sublimation - Small Format (44” or less) ....................................................................1,142Vehicle Graphics / Wraps ................................................................................................548Wholesale Services to the Trade: Shop-to-Shop; contract .......................................545Industry Supplier/Distributor...........................................................................................412Total Registrants ...........................................................................................................3,395

FUNCTIONOwner/President/CEO ...................................................................................................1,661Management......................................................................................................................424Purchasing ...........................................................................................................................85Sales....................................................................................................................................234Production ..........................................................................................................................221Art/Design ..........................................................................................................................197Other (please specify) ........................................................................................................88

NUMBER OF EMPLOYEES1-3 .....................................................................................................................................1,7074-10 ......................................................................................................................................82911-25 ....................................................................................................................................159More than 25 ......................................................................................................................215

*Registrants may check all that apply; responses may equal more than 100%

*Answers from representative % of those in attendance.

e. post-show survey data*e. post-show survey data*

At the show and within 90 days 74%

ResponsePercent

WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:

Find new products; Research future purchase decisions

Education/Training

Stay current in the industry

72%

48%

36%

ResponsePercent

WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?

Yes 79%

ResponsePercent

ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)

There is insufficient data to be a representative sample.

CERTIFIED AUDIENCE STATEMENT

THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com

This certified statement details activities specific to THE NBM SHOW and is based on

current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration

systems. Data is available to all participating exhibitors and is certified after each event in

accordance with standard reporting protocols.

All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in

collection, analysis and reporting.

Registrant: A buyer/attendee; includes exhibitor personnel who registered

for the show.Verified: A buyer/attendee; includes exhibitor

personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.

about this report

contact informationTHE NBM SHOW

P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com

(800) 669-0424

THE NBM SHOW National Business Media, Inc.

a. certified registrants Total Registrants ..................................................................................................................................................................... 9,982Total Verified ............................................................................................................................................................................ 5,905

b. registrant to exhibitor ratio

c. geographic marketing area and registration breakdown

THE NBM SHOWLong Beach, CA • August 15-17, 2019

Total Registrants ..................................................................................................................................................................... 9,982

Total Verified............................................................................................................................................................................ 5,905

Number of Exhibiting Companies ........................................................................................................................................... 149

Total Registrant to Exhibiting Company Ratio ...........................67:1Verified Registrant to Exhibiting Company Ratio ......................40:1

THE NBM SHOW Guarantee: Total Registrant to Exhibitor ratio 19:1

about THE NBM SHOW

International1%

Additional States

CA ................................................................................. 90%

AZ..................................................................................... 2%

NV .................................................................................... 1%

Additional States ........................................................... 5%

International................................................................... 1%

Concentration of major metropolitan and surrounding areas in these states: CA, AZ, NV

1%

90%

2%

5%

For producers in the business: THE NBM SHOW combines three synergistic markets

of graphics professionals, entrepreneurs, suppliers and distributors and is a business-

to-business trade show for the following disciplines: sign making, digital printing,

screen printing, embroidery, apparel decorating, sublimation, awards, engraving,

specialty graphics, custom gifts and everything personalized. Media sponsors for the event

are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.

THE NBM SHOW • National Business Media, Inc.

P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424

(303) 469-0424 • THENBMSHOW.com • nbm.com

I certify that this information is correct and complete. Date: August 2019

Sue HuegVP, NBM Events

Lori FarstadVP, Audience

THE NBM SHOWLong Beach, CA • August 15-17, 2019 (cont.)

d. areas of activity*

Apparel - for Decoration/Embellishment ..................................................................,4,412Architectural/Wayfinding/Interior Signage ...............................................................1,094Awards/Trophies/Plaques ............................................................................................1,374Channel Letters/Electric Sign Cabinets .....................................................................1,025Commercial Signs/Banners..........................................................................................2,569Digital Printing - Direct-to-Substrate/Garment .........................................................3,605Digital Printing/Finishing - Wide Format ....................................................................3,015Embroidery/Monogramming/Applique .......................................................................2,417Engraving - Laser ...........................................................................................................2,174Engraving - Rotary .........................................................................................................1,163Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) ..................1,032Heat-Applied Graphics/Heat Transfers ......................................................................2,870LED Lighting/LED Signs/LED Components .................................................................1,341

Personalized Products/Gifts.........................................................................................2,198Promotional Products (Distributor/Sales/Broker/Retailer) .....................................1,980Rubber Stamps/Marking Devices ..................................................................................787Sandcarving/Etching - Decorative .................................................................................726Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) .........................2,952Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ...........1,631Sublimation - Large Format (more than 44”) .............................................................1,389Sublimation - Small Format (44” or less) ....................................................................2,308Vehicle Graphics / Wraps .............................................................................................2,505Wholesale Services to the Trade: Shop-to-Shop; contract ....................................1,384Industry Supplier/Distributor........................................................................................1,041Total Registrants ...........................................................................................................9,982

FUNCTIONOwner/President/CEO ...................................................................................................4,422Management...................................................................................................................1,376Purchasing .........................................................................................................................310Sales....................................................................................................................................674Production ..........................................................................................................................797Art/Design ..........................................................................................................................756Other (please specify) ......................................................................................................310

NUMBER OF EMPLOYEES1-3 .....................................................................................................................................4,7894-10 ...................................................................................................................................2,49911-25 ....................................................................................................................................662More than 25 ......................................................................................................................690

*Registrants may check all that apply; responses may equal more than 100%

*Answers from representative % of those in attendance.

e. post-show survey data*e. post-show survey data*

At the show and within 90 days 70%

ResponsePercent

WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:

Find new products; Research future purchase decisions

Education/Training

Find new suppliers for consumables

75%

36%

33%

ResponsePercent

WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?

Yes 73%

ResponsePercent

ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)

CERTIFIED AUDIENCE STATEMENT

THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com

This certified statement details activities specific to THE NBM SHOW and is based on

current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration

systems. Data is available to all participating exhibitors and is certified after each event in

accordance with standard reporting protocols.

All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in

collection, analysis and reporting.

Registrant: A buyer/attendee; includes exhibitor personnel who registered

for the show.Verified: A buyer/attendee; includes exhibitor

personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.

about this report

contact informationTHE NBM SHOW

P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com

(800) 669-0424

THE NBM SHOW National Business Media, Inc.

a. certified registrants Total Registrants ..................................................................................................................................................................... 4,347Total Verified ............................................................................................................................................................................ 2,796

b. registrant to exhibitor ratio

c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: OH, IN, MI, KY, PA, WV, IL

THE NBM SHOWColumbus, OH • September 12-14, 2019

Total Registrants ..................................................................................................................................................................... 4,347

Total Verified............................................................................................................................................................................ 2,796

Number of Exhibiting Companies ........................................................................................................................................... 104

Total Registrant to Exhibiting Company Ratio ...........................42:1Verified Registrant to Exhibiting Company Ratio ......................27:1

THE NBM SHOW Guarantee: Total Registrant to Exhibitor ratio 19:1

about THE NBM SHOW

International1%

Additional States4%

OH .................................................................................. 67%IN ..................................................................................... 9%MI..................................................................................... 6%KY ..................................................................................... 6%PA..................................................................................... 4%

WV ................................................................................... 2%IL ...................................................................................... 1%Additional States .......................................................... 4%International................................................................... 1%

4%67%

2%6%

9%1%

6%

For producers in the business: THE NBM SHOW combines three synergistic markets

of graphics professionals, entrepreneurs, suppliers and distributors and is a business-

to-business trade show for the following disciplines: sign making, digital printing,

screen printing, embroidery, apparel decorating, sublimation, awards, engraving,

specialty graphics, custom gifts and everything personalized. Media sponsors for the event

are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.

THE NBM SHOW • National Business Media, Inc.

P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424

(303) 469-0424 • THENBMSHOW.com • nbm.com

I certify that this information is correct and complete. Date: September 2019

Sue HuegVP, NBM Events

Lori FarstadVP, Audience

THE NBM SHOWColumbus, OH • September 12-14, 2019 (cont.)

d. areas of activity*

Apparel - for Decoration/Embellishment ...................................................................2,367Architectural/Wayfinding/Interior Signage ..................................................................482Awards/Trophies/Plaques ...............................................................................................898Channel Letters/Electric Sign Cabinets ........................................................................314Commercial Signs/Banners..........................................................................................1,149Digital Printing - Direct-to-Substrate/Garment .........................................................1,361Digital Printing/Finishing - Wide Format ....................................................................1,073Embroidery/Monogramming/Applique .......................................................................1,435Engraving - Laser ...........................................................................................................1,160Engraving - Rotary ............................................................................................................605Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................434Heat-Applied Graphics/Heat Transfers ......................................................................1,746LED Lighting/LED Signs/LED Components ....................................................................489

Personalized Products/Gifts.........................................................................................1,397Promotional Products (Distributor/Sales/Broker/Retailer) .....................................1,036Rubber Stamps/Marking Devices ..................................................................................364Sandcarving/Etching - Decorative .................................................................................357Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) .........................1,523Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............744Sublimation - Large Format (more than 44”) ................................................................520Sublimation - Small Format (44” or less) ....................................................................1,403Vehicle Graphics / Wraps ................................................................................................736Wholesale Services to the Trade: Shop-to-Shop; contract .......................................584Industry Supplier/Distributor...........................................................................................375Total Registrants ...........................................................................................................4,347

FUNCTIONOwner/President/CEO ...................................................................................................2,033Management......................................................................................................................491Purchasing ...........................................................................................................................78Sales....................................................................................................................................280Production ..........................................................................................................................370Art/Design ..........................................................................................................................263Other (please specify) ......................................................................................................168

NUMBER OF EMPLOYEES1-3 .....................................................................................................................................2,2204-10 ......................................................................................................................................88411-25 ....................................................................................................................................226More than 25 ......................................................................................................................350

*Registrants may check all that apply; responses may equal more than 100%

*Answers from representative % of those in attendance.

e. post-show survey data*e. post-show survey data*

At the show and within 90 days 77%

ResponsePercent

WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:

Find new products; Research future purchase decisions

Education/Training

To test equipment/supplies prior to buying

88%

42%

39%

ResponsePercent

WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?

Yes 60%

ResponsePercent

ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)


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