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MODULE-1CONCEPTSOF

COMMUNICATION

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WHATISCOMMUNICATION? The word communication is derived from Latin words

communicare or cummunico both means toshare. It is a process of exchange of ideas, opinions and

as a means that individuals and organizations sharemeaning with another. In other words, it refers to thetransmission and reception of facts, ideas, feelings

or attitudes, thoughts, opinions. It is interaction withpeople for exchange of facts, ideas, feelings orattitudes, thoughts and opinions.

Communication brings people together by establishingcommonness among people. It is a social need for anindividual and life blood for an organization.

In simple words Communication is the process ofsending and receiving message. Employee communicates 75% of their working time and

an organization communicates 90% of its working time.

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OBJECTIVES

1. Information: To pass on complete, accurate & preciseinformation.

2. Advice: To get specialized knowledge we have to seekexpert advice.

3. Order: To give the direction to perform a job in a certain

way.4. Suggestion: To encourage the people to get an idea.

5. Persuasion (Opinion): To give choice in the relevant topicfor excel.

6. Education: To widen the knowledge and improve skills.

7. Warning: To forcefully demand an immediate action.8. Motivation: To improve in various direction.

9. Knowledge: To educate as well as improve skills.

10. Raising Morale: To improve the performance and mentalfitness

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FORMSOFCOMMUNICATION

One way Communication & Two way

Communication

Verbal Communication & Non-Verbal

Communication

Formal Communication & Informal

Communication

Inter Personal & Intra-personal Communication

Extra personal Organizational Communication

Mass Communication

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OrganizationalCommunication

FormalCommunication

Up-wardCommunication

Down-wardCommunication

InformalCommunication

DiagonalCommunication

Grapevine

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DIMENSIONSOFCOMMUNICATION

Downward Communication

Upward Communication

Diagonal Communication

Grapevine

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COMMUNICATIONISADYNAMICPROCESS

Communication is a two way process where oneparty is a sender and other is a receiver.

The sender must have his/her ideas, thoughts,emotions which can be convey to receive by anymedium of expression which is called a channel.

The process of communication can be understoodby the given steps. Sender

Encoding

Message Channel

Receiver

Decoding

Feedback

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COMMUNICATIONPROCESS

CHANNEL

AND

MEDIUM

Phase 1

Sender has an idea

Phase 2

Sender encodes

idea

Phase 3

Sender transmits

message

Phase 6

Receiver sends

feedback

Phase 5

Receiver decodes

message

Phase 4

Receiver gets

message

SITUATION

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COMMUNICATIONROADBLOCKS

1. Difference in Perspective: Deaf husband or wife

2. Difference in Knowledge level: White magic,

Teacher & Student

3. Lack of Common language: Plumber, IDEA4. Tendency to stereotype and jump to conclusion:

Postman

5. Strong emotions: Thief did murder

6. Self- centredness: Considering one self7. Plain Laziness: In presenting &in asking

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LEVELS OF COMMUNICATION

VERBAL

NON-VERBAL Gestures

Postures Movements

SYMBOLIC

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ROLEOFVERBALANDNON-VERBALSYMBOLSIN

COMMUNICATION

1. VERBALCOMMUNICATION

Oral Communication

Face to face

Telephone

Presentation

Interview

Meeting

Written Communication

Letter

Memo

Notice

Circular

Report

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2. NON-VERBALCOMMUNICATION

Clothes And Accessories

Gestures

Postures

Facial Expressions Eye Contact

Touch

Space

Time

Silence

Paralinguistic Symbols

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BARRIERSTOEFFECTIVECOMMUNICATION

Physical Barriers: Insufficiently insulated rooms, sounds related tophysical disturbances and distractions either in the surroundingenvironment or somewhere close by which perforce draw attentionof the participants.

Psychological Barriers: Mental turbulence of any type whichdistracts the interactant or prevents him from paying attention tothe message.

Semantic Barriers If the receiver is not able to comprehend themessage that the sender intends to convey, it results into languagebarrier in the process of communication.

Organizational Barriers: Two channels of communication- formal &

informal. Both these systems are important and carry message-Sometimes giving information, sometimes reinforcing andsometime conflicting- throughout the organization.

Interpersonal Barrier: Emotional reactions, positive and negativeattitude of the sender and receiver, wrong timing of message &

inattentive listening create communication barrier.

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ROLE-PLAYS

Grapevine

Any 2 characteristics

Psychological barrier

Semantic Organizational

Interpersonal

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THANKYOU