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TOP 2 Learning Concepts Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http:// kavellana.blogspot.co
TOP 2 Learning Concepts
Ch 3: Gathering Information and Scanning the Environment
Ma. Katrina S. AvellanaApril 2011
http://kavellana.blogspot.com
Outline of the Presentation
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• What is a Marketing Information System (MIS)?
• What are some emerging trends in business?
Marketing Information System (MIS)
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• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
Marketing Information System (MIS)
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• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
Marketing Information System (MIS)
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• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
Marketing Information System (MIS)
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• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
Marketing Information System (MIS)
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• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
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• Increases in public-sector activity
Some Emerging Business Trends
Some Emerging Business Trends
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• Changes in consumer landscape
Some Emerging Business Trends
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• Technological connectivity
Emerging Business Trends
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• Increase in demand for natural resources
Emerging Business Trends
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• Emergence of new global industry structures
Emerging Business Trends
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• Ubiquitous access to information
Summary
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• Marketing Information System (MIS) is a critical tool in making major marketing decisions.
• Understanding marketing trends and factors affecting dynamic change is an essential part of management.
TOP 2 Learning Concepts
Ch 3: Gathering Information and Scanning the Environment
Ma. Katrina S. AvellanaApril 2011
http://kavellana.blogspot.com
