Challenges and Adaptations in Journal Publishing in the Humanities
– a publisher’s view
Museum Tusculanum PressUniversity of Copenhagen
www.mtp.dk
Managing Director, Dr. Marianne Alenius, [email protected]
Marketing Manager Niels Stern, [email protected]
Nordic Scientific and Scholarly Journal Publishing (NSSJP), Uppsala, 2009-11-25
CASE STUDIES
Ethnologia EuropaeaJournal of European Ethnology
Classica et Mediaevalia Danish Journal of Philology and History
Ideas in HistoryThe Nordic Society for the History of Ideas
MoG Meddelelser om Grønland | Monographs on Greenland
FACTS www.mtp.dk/ethnologia_europaea
ETHNOLOGIA EUROPAEA, est. 1966
Editors: Prof. Orvar Löfgren (Lund university) & Prof. Regina Bendix (Georg-August-Universität Göttingen)
Covering: Cultural Studies, ethnology, anthropology
ERIH ranking: A
Traditional subscription based paper journal (two issues annually)
320 subscribers (87 % outside DK)
Online available since 2003 (individual sale and licence based sale)
Holding period for OA to back issues: three years
Indexed by major databases like SCOPUS, Proquest, Google Scholar etc.
Supported by NOP-HS
CHALLENGES www.mtp.dk/ethnologia_europaea
Declining number of subscribers
Hard to attract new subscribers
Visibility
ADAPTATIONS www.mtp.dk/ethnologia_europaea
New marketing strategies– Direct e-mailing of informational material about the journal to subject specific
institutional and NGO websites, blogs, fora etc.
– Letters for the editorial board to distribute in their networks
– Giving articles for free
– Subscription button on each page of the free articles
– RSS feed
– Newsletter with direct access to online articles, print and e-journal
– Google Adwords
– EBSCO’s new database, Proquest’s Periodicals Archive Online etc.
CONCLUSIONS www.mtp.dk/ethnologia_europaea
The effects of new marketing strategies– Increased visibility
– Low effect on sales and subscriptions
New strategy– Migration to immediate open access (demands increased funding)
– Intensified marketing
– Further innovation of marketing tools
FACTS www.mtp.dk/classicaetmediaevalia
CLASSICA ET MEDIAEVALIA, est. 1938
Editor-in-chief: Ass. Prof. Tønnes Bekker-Nielsen (Univ. of Southern Denmark)
Covering: Classical and medieval history and philology
ERIH ranking: B
Traditional subscription based paper journal (one issue annually)
310 subscribers (91 % outside DK)
Online available since 2003 (individual sale and licence based sale)
Indexed by major databases like Proquest, Google Scholar etc.
Supported by FKK (Danish Research Council for the Humanities)
CHALLENGES www.mtp.dk/classicaetmediaevalia
FKK demands open access (one year embargo)– fear of losing subscribers
– fear for the death of the journal
ADAPTATIONS www.mtp.dk/classicaetmediaevalia
Author pays model– editor and publisher say NO
Advertisement– editor and publisher say NO
Print on demand– editor and publisher say MAYBE/YES
Extra funding– editor and publisher say YES
CONCLUSIONS www.mtp.dk/classicaetmediaevalia
Gratis or libre open access (one year embargo)
Extra funding raised by the editor
Print on demand (if necessary – philologists are paper sensitive)
Yearly evaluation
FACTS www.ideasinhistory.org
IDEAS IN HISTORY, est. 2006
Editor-in-chief: Prof. emer Ingrid Markussen (University of Oslo)
Covering: Philosophy, history of philosophy
ERIH ranking: not listed
Level of indexing unknown (not in DOAJ)
Traditional subscription based paper journal (three issues annually)
Almost no subscribers
Online available (almost all issues are gratis open access)
Supported by NOP-HS
CHALLENGES www.ideasinhistory.org
New journal
No subscribers
Low visibility
ADAPTATIONS www.ideasinhistory.org
Change of publishing house
Immediate libre open access
Database indexing
Marketing
Print on demand
CONCLUSIONS www.ideasinhistory.org
Publishing model– Collaboration with Univ. Library on the publication of the journal (for
instance using OJS)
– Branding and marketing done by publisher
– Print on demand by publisher
Business model – Editor raises funding
– Editor pays publisher up-front for the given services
– Print on demand sales
FACTS www.mtp.dk/MoG
MoG (Monographs on Greenland | Meddelelser om Grønland), est. 1878
One head series, three subseries
Editors-in-chief: Prof. Hans Chr. Gulløv (National Museum, DK), Prof. Reinhardt Møbjerg Kristensen (Univ. of Copenhagen), Ass. Prof. Svend Funder (Univ. of Cph.)
Covering: All scientific disciplines relating to Greenland
Varying annual publications in the series (in total approx. 1250 since 1878)
Low number of subscribers
Online available since 2001 (gratis open access)
Varying funding
With MTP since 2008
CHALLENGES www.mtp.dk/MoG
Former publisher gave up the series!– new publisher needed
– handling of sales and distribution
– increased visibility and awareness
ADAPTATIONS www.mtp.dk/MoG
Transfer of the series to publisher database and webshop
Sales, marketing, and distribution
Reactivation of the series
Retrodigitization
New publications
CONCLUSIONS www.mtp.dk/MoG
Reviving of the series– New awareness
– New sales
Public funding for services provided by publisher
A lot of enthusiasm and drive!
GENERAL REMARKS
Journal and publisher match is imperative
Branding and service provider
An exiting move towards Open Access (gratis or libre)
Costs and Effects
Publishers versus Libraries
Transitional times
OPEN ACCESS TO MONOGRAPHSwww.oapen.org
Project co-funded by the EU
Seven European university presses
Aiming at new OA publishing and
business models for monographs
in the humanities and social sciences
Services targeted at publishers and libraries
Creating a network
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CONTACTwww.mtp.dk
Museum Tusculanum Press, University of Copenhagen
Njalsgade 126, DK-2300 Copenhagen S
www.mtp.dk :: [email protected] :: +45 353 29109
Managing Director, Dr. Marianne Alenius, [email protected]
Marketing Manager Niels Stern, [email protected]
Thank you for your attention!