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of 50
8/10/2019 Chamber Poll 2014
1/50
Oakland Metropolitan Chamber of CommerceVoter Survey Results
October 15, 2014
8/10/2019 Chamber Poll 2014
2/50
Pulse of Oakland Voter Survey 2014 | 2
Please note that due to rounding, some
percentages may not add up to exactly 100%.
Telephone survey of Likely November 2014 Voters in the City of
Oakland
Research conducted jointly by Oakland pollsters EMC Research and
FM3
Interviews conducted October 5-9, 2014
500 total interviews city wide
Margin of Error: + 4.4 percentage points
Interviewing conducted by trained, professional interviewers
Landlines and mobile phones included
Where appropriate, results compared with previous survey
conducted by EMC Research in September 2013
Methodology
8/10/2019 Chamber Poll 2014
3/50
Pulse of Oakland Voter Survey 2014 | 3
Voters feel things are improving in Oakland: Most feel the local
economy in Oakland is getting better; quality of life ratings have
improved; a plurality feel the city is on the right track, and most feelsafer or as safe as they did a year or two ago.
At the same time, ratings of city leadership remain very weak. Both
Mayor Quan and the City Council have job ratings below 20%.
Schools, safety and jobs remain voters top concerns.
An overwhelming majority of voters feel the City should be making it
easier to start and grow a business in Oakland, and voters place a
higher priority on helping local businesses than attracting national
chains.
Key Findings: Voter Attitudes
8/10/2019 Chamber Poll 2014
4/50
Pulse of Oakland Voter Survey 2014 | 4
21% of voters are undecided on their first choice vote, and another 34% have
not yet allocated (and may not allocate) all three of their choices.
Mayor Quans unfavorable to favorable numbers remain stubbornly high, with a
weak job rating and low vote total despite the increasingly positive sense about
the state and direction of the City.
Bryan Parker, the OakPAC-endorsed candidate, trails the field, but has the most
opportunity to improve given current name ID, especially in the wake of the SFChronicle endorsement.
Libby Schaafs position is improving, with a 20 point improvement in name ID
since last year, and a significant bump in support during this poll after receiving
the endorsement of Governor Brown last week.
Having run City-wide twice already, Kaplan remains in the lead but has less
room to improve her name ID; and her unfavorable rating is higher than any
candidate other than the Mayor.
Key Findings: 2014 Mayoral Election
8/10/2019 Chamber Poll 2014
5/50
Voter Attitudes on Jobs and
Economic Development
8/10/2019 Chamber Poll 2014
6/50
Pulse of Oakland Voter Survey 2014 | 6
Perceptions of Oaklands Economy
61%
15%
7%
17%
Better Same Don't know Worse
More than 6 in 10 voters say the citys economy is better than a year or two ago.
Q11. Thinking about Oaklands economy today, would you say Oaklands economy is better than ayear or two ago, or would you say it is worse?
8/10/2019 Chamber Poll 2014
7/50Pulse of Oakland Voter Survey 2014 | 7
Perceptions of Economy by Council DistrictVoters in Districts 6 and 7 are least likely to feel the economy is improving.
Q11. Thinking about Oaklands economy today, would you say Oaklands economy is better than ayear or two ago, or would you say it is worse?
61%
66%68%
60%
66%
59%
52%
46%
15%
13%
17%
13%
15%
26%
13%
12%
7%
4%7%
10%
3%
13%
16%
17%
17%7%
17%
16%
15%
22%
26%
Overall
D1 (n=105)D2 (n=75)
D3 (n=80)
D4 (n=85)
D5 (n=45)
D6 (n=60)
D7 (n=50)
Better Same (Don't know) Worse
8/10/2019 Chamber Poll 2014
8/50Pulse of Oakland Voter Survey 2014 | 8
Oakland Voter Priorities
59%
73%
58%
46%
43%
46%
42%
42%
36%
39%
32%
32%
35%
23%
19%
12%
18%
18%
17%
13%
17%
14%
19%
13%
13%
14%
8%
9%
13%
6%
14%
23%
22%
21%
20%
22%
20%
17%
23%
17%
16%
23%
91%
91%
90%
87%
82%
80%
79%
78%
75%
69%
68%
63%
59%
55%
Public safety and crime prevention
Improving the quality of public schools
Creating good-paying local jobs
Keeping parks safe and clean
Repairing and maintaining roads
Building housing that lower & middle-income people can afford
Balancing the city budget
Making it easier to start, run, & grow a business in Oakland
Improving city government services
Cleaning up blight, illegal dumping, and graffiti
Improving public transportation
Providing recreational opportunities
Protecting residents from increased fees and taxes
Building more housing
7 Extremely Important 6 5 Total Important
Voters rate public safety, schools and jobs as the most important priorities for the city.
Using a scale from 1 to 7 where 1 is not at all important and 7 is extremely important,
how important do you feel each of the following should be in Oakland right now? (SplitSample, N=250)
8/10/2019 Chamber Poll 2014
9/50Pulse of Oakland Voter Survey 2014 | 9
Improving Oaklands business climateAn overwhelming majority of voters across all demographic groups believe the city should
be making it easier to start and grow a business in Oakland.
Q13c-Q13d. (SPLIT SAMPLE B ONLY) Next, do you strongly agree, somewhat agree, somewhatdisagree or strongly disagree with each of the following statements?
The city should make it easier to startand grow a business in Oakland.
88%
88%
90%
93%
83%
96%
83%
86%
95%
78%
7%
5%
6%
1%
13%
2%
9%
14%
5%
8%
5%
7%
4%
5%
4%
2%
8%
13%
Overall
Men 18-49
Women 18-49
Men 50+
Women 50+
Black/African-American
White
Hispanic
Asian
Other
Agree Don't know Disagree
8/10/2019 Chamber Poll 2014
10/50Pulse of Oakland Voter Survey 2014 | 10
Improving Oaklands business climateAcross the city, voters feel strongly that the city should make it easier for businesses.
Q13c-Q13d. (SPLIT SAMPLE B ONLY) Next, do you strongly agree, somewhat agree, somewhatdisagree or strongly disagree with each of the following statements?
The city should make it easier to startand grow a business in Oakland.
88%
83%
92%
83%
88%
89%
94%
95%
7%
17%
5%
7%
3%
6%
2%
5%
3%
9%
8%
5%
5%
5%
Overall
D1 (n=105)
D2 (n=75)
D3 (n=80)
D4 (n=85)
D5 (n=45)
D6 (n=60)
D7 (n=50)
Agree Don't know Disagree
8/10/2019 Chamber Poll 2014
11/50Pulse of Oakland Voter Survey 2014 | 11
Attitudes toward economic development policiesMore than 3 in 4 voters support requiring affordable housing in new development; most
voters also support tax incentives to attract businesses and allowing more chain stores.
Q14a-Q14c. Next, Id like to get your opinion on some ideas about economic growth and jobcreation. Do you strongly favor, somewhat favor, somewhat oppose, or strongly oppose
53%
38%
37%
25%
32%
25%
5%
7%
5%
10%
15%
17%
7%
9%
15%
Requiring affordable housing
be part of any new housing
development project
Offering tax incentives to
encourage companies to move
to Oakland
Allowing more national retail
stores to locate in Oakland
Stronglyfavor
Somewhatfavor
(Don't know) Somewhatoppose
Stronglyoppose
8/10/2019 Chamber Poll 2014
12/50Pulse of Oakland Voter Survey 2014 | 12
Priorities for Business DevelopmentVoters want the city to focus on supporting local businesses over national chains; more
voters want to see the city focus on neighborhood stores than downtown, but both are
priorities.
Q15a-Q15i. Now Id like to ask about your opinion on priorities for business development in
Oakland. For each of the following items, please tell me how high a priority that item should be for
the City of Oakland. Use a scale of 1 to 7, where 1 means the lowest priority and 7 means thehighest priority?
56%
50%
49%
44%
37%
41%
31%
16%
20%
21%
18%
19%
20%
15%
17%
8%
14%
17%
20%
18%
22%
18%
20%
19%
90%
88%
87%
81%
79%
74%
68%
43%
Supporting local Oakland-owned
stores
Supporting existing stores in local
neighborhoods
Promoting art, music and culture
Promoting new downtown retail
Supporting food and restaurants
Attracting new tech jobs
Building high quality housing
Introducing big national chains
7 6 5 Total Priority
8/10/2019 Chamber Poll 2014
13/50Pulse of Oakland Voter Survey 2014 | 13
Support for neighborhood stores by Council DistrictVoters across Oakland want to see the City do more to support neighborhood stores.
Q15a-Q15i. Now Id like to ask about your opinion on priorities for business development in
Oakland. For each of the following items, please tell me how high a priority that item should be for
the City of Oakland. Use a scale of 1 to 7, where 1 means the lowest priority and 7 means thehighest priority?
50%
51%
44%
49%
54%
53%43%
54%
21%
22%
27%
18%
22%
20%27%
9%
17%
20%
19%
13%
16%
12%15%
25%
88%
93%
90%
80%
92%
85%85%
88%
Overall
City Council District 1 (n=105)
City Council District 2 (n=75)
City Council District 3 (n=80)
City Council District 4 (n=85)
City Council District 5 (n=45)
City Council District 6 (n=60)
City Council District 7 (n=50)
7 6 5 Total PrioritySupporting existing stores in localneighborhoods.
8/10/2019 Chamber Poll 2014
14/50
Pulse of Oakland Voter Survey 2014 | 14
New downtown retail by Council districtVoters in D4, D6 and D7 are most likely to want the city to promote downtown retail.
Q15a-Q15i. Now Id like to ask about your opinion on priorities for business development in
Oakland. For each of the following items, please tell me how high a priority that item should be for
the City of Oakland. Use a scale of 1 to 7, where 1 means the lowest priority and 7 means thehighest priority?
44%
40%
33%
46%
51%
42%48%
55%
19%
26%
21%
15%
26%
11%10%
11%
18%
17%
28%
15%
8%
20%24%
15%
81%
83%
82%
76%
85%
73%82%
81%
Overall
City Council District 1 (n=105)
City Council District 2 (n=75)
City Council District 3 (n=80)
City Council District 4 (n=85)
City Council District 5 (n=45)
City Council District 6 (n=60)
City Council District 7 (n=50)
7 6 5 Total PriorityPromoting new downtown retail.
8/10/2019 Chamber Poll 2014
15/50
Pulse of Oakland Voter Survey 2014 | 15
Support for new housing by Council districtVoters in D2 are least interested in new housing; voters in D7 are most likely to want the
City to focus on new housing.
Q15a-Q15i. Now Id like to ask about your opinion on priorities for business development in
Oakland. For each of the following items, please tell me how high a priority that item should be for
the City of Oakland. Use a scale of 1 to 7, where 1 means the lowest priority and 7 means thehighest priority?
31%
32%
18%
28%
36%
30%30%
50%
17%
18%
23%
17%
17%
14%
11%
13%
20%
27%
23%
15%
22%
15%19%
13%
68%
77%
64%
60%
75%
59%60%
76%
Overall
City Council District 1 (n=105)
City Council District 2 (n=75)
City Council District 3 (n=80)
City Council District 4 (n=85)
City Council District 5 (n=45)
City Council District 6 (n=60)
City Council District 7 (n=50)
7 6 5 Total PriorityBuilding high quality housing.
8/10/2019 Chamber Poll 2014
16/50
Pulse of Oakland Voter Survey 2014 | 16
Oakland Culture & Dining ParticipationMost voters have dined downtown more than twice in the last year.
Q16a-Q16e. Next, in the last twelve months, about how many times do you think you or anotherhousehold member has done each of the following activities.
31%
17%
23%
6%
7%
38%
40%
35%
25%
19%
20%
27%
17%
24%
28%
89%
84%
75%
55%
54%
Shopped or dined in downtown
Oakland
Shopped or dined in Jack London
Square
Shopped or dined in Uptown
Attended Oaklands First Fridays Art
Festival
Attended either an Oakland As or
Oakland Raiders game
More than 12 times 3-12 times 1-2 times Total Attend
8/10/2019 Chamber Poll 2014
17/50
Pulse of Oakland Voter Survey 2014 | 17
Oakland Culture & Dining Participation Over TimeVoters report more shopping and dining visits compared to last year.
Q16a-Q16e. Next, in the last twelve months, about how many times do you think you or anotherhousehold member has done each of the following activities.
6%
3%
17%
13%
23%
21%
31%
29%
25%
18%
40%
38%
35%
32%
38%
40%
24%
26%
27%
26%
17%
16%
20%
15%
55%
47%
84%
77%
75%
68%
89%
84%
2014
2013
2014
2013
2014
2013
2014
2013
FirstFridays
JackLondon
Uptown
Downtown
More than 12 times 3-12 times 1-2 times Total Attend
8/10/2019 Chamber Poll 2014
18/50
Attitudes Toward Oakland
8/10/2019 Chamber Poll 2014
19/50
Pulse of Oakland Voter Survey 2014 | 19
Direction of Oakland
71%68% 70%
58%
69%
49% 48%
25%20%
23%23%26%
17%
27%
33%36%
45%
20% 19% 17%
26%
19%
33%38%
58%63%
54% 55% 54%59%
47%
50%46%
38%
Oct
99
Feb
00
Mar
01
Jun
01
Jul
01
May
02
Jun
02
Mar
05
Apr
09
Nov
09
Jan
10
Apr
12
Sep
12
Aug
13
Sep
13
Mar
14
Jul
14
Oct
14
Right direction Wrong track
Voters have grown more optimistic about Oakland over the past year.
Q2. Do you think things in the City of Oakland are generally going in the
right direction, or do you feel that things are pretty seriously off on thewrong track? Source: Previous data from past EMC polling in Oakland
8/10/2019 Chamber Poll 2014
20/50
Pulse of Oakland Voter Survey 2014 | 20
Oaklands Quality of LifeRatings of Oakland as a place to live have also improved over the last year.
Q10. How would you rate Oakland as a place to live? Would you say it is an excellent, good, onlyfair, or poor place to live?
35%
21%
43%
49%
1%
2%
16%
20%
5%
8%
2014
2013
Excellent Good (Don't know) Only Fair Poor
8/10/2019 Chamber Poll 2014
21/50
Pulse of Oakland Voter Survey 2014 | 21
Rating Quality of Life by Council DistrictVoters in D6 and D7 are least likely to say Oakland is an excellent place to live.
Q10. How would you rate Oakland as a place to live? Would you say it is an excellent, good, onlyfair, or poor place to live?
35%
44%39%
35%
31%
44%
25%
17%
43%
39%41%
44%
54%
24%
48%
45%
1%
1%
4%
2%
16%
11%17%
16%
12%
22%
18%
29%
5%
6%3%
3%
2%
9%
5%
7%
Overall
D1
D2
D3
D4
D5
D6
D7
Excellent Good (Don't know) Only Fair Poor
8/10/2019 Chamber Poll 2014
22/50
Pulse of Oakland Voter Survey 2014 | 22
Feelings of Safety35% say they feel safer in Oakland than a year or two ago, and 35% feel safer in their
neighborhood.
Would you say you feel safer today in Oakland / your neighborhood than youdid a year or two ago, or would you say you feel less safe?
35%
35%
37%
39%
2%
4%
25%
23%
In Oakland
In your
neighborhood
Safer Same (Don't know) Less Safe
8/10/2019 Chamber Poll 2014
23/50
Pulse of Oakland Voter Survey 2014 | 23
Trend: Perceptions of Safety in Oakland
24%20%
13% 12% 13%
35%35% 34%
51%47%
55%
25%
Nov-09 Jan-10 Apr-12 Sep-12 13-Sep Oct-14
Safer Less Safe
Perceptions of safety have improved sharply.
Next, would you say you feel safer today in Oakland than
you did a year or two ago, or would you say you feel lesssafe? (Split Sample, N=250)
8/10/2019 Chamber Poll 2014
24/50
Pulse of Oakland Voter Survey 2014 | 24
Feelings of Neighborhood Safety by Council DistrictVoters in D5 and D7 are most likely to say their neighborhoods have become less safe.
(Split Sample, N=250) Next, would you say you feel safer today in your neighborhood than you did ayear or two ago, or would you say you feel less safe?
35%
38%30%
33%
37%
39%
33%
36%
39%
36%
51%
36%
41%
32%
48%
20%
4%
3%3%
6%
16%
23%
24%16%
25%
22%
29%
19%
28%
Overall
D1
D2
D3
D4
D5
D6
D7
Safer Same (Don't know) Less Safe
8/10/2019 Chamber Poll 2014
25/50
Pulse of Oakland Voter Survey 2014 | 25
Job Ratings: Mayor and City CouncilDespite optimism about the citys direction, job ratings of the Mayor and City Council
remain weak.
Q5a-Q5b. Next, using a scale of excellent, good, only fair, or poor... How would you rate the overall
job Oakland Mayor Jean Quan is doing? How would you rate the overall job the Oakland CityCouncil is doing?
4%
1%
15%
16%
3%
9%
42%
53%
35%
21%
Oakland Mayor Jean
Quan
Oakland City Council
Excellent Good (Don't know) Only Fair Poor
8/10/2019 Chamber Poll 2014
26/50
Pulse of Oakland Voter Survey 2014 | 26
Job Ratings: Mayor and City Council Over TimeJob ratings for Mayor and Council are essentially unchanged since 2013.
Q5a-Q5b. Next, using a scale of excellent, good, only fair, or poor... How would you rate the overall
job Oakland Mayor Jean Quan is doing? How would you rate the overall job the Oakland CityCouncil is doing?
19%
20%
17%
14%
3%
4%
9%
11%
77%
77%
74%
75%
2014
2013
2014
2013
Oaklan
dMayorJean
Quan
OaklandCityCouncil
Excellent/Good (Don't know) Only Fair/Poor
8/10/2019 Chamber Poll 2014
27/50
2014 Mayoral Election:
Background
8/10/2019 Chamber Poll 2014
28/50
Pulse of Oakland Voter Survey 2014 | 28
Quan Favorable Rating Trend
35%
51%
36%
24% 34%
12%17%
53%
62%57%
Nov-09 Sep-10 Sep-12 Sep-13 Oct-14
Favorable Unfavorable
Mayor Quansfavorable rating has improved since last year but a solid majority continue
to hold negative opinions of her.
Please tell me if you have a strongly favorable, somewhat favorable,
somewhat unfavorable, or strongly unfavorable opinion of MayorJean Quan
b l
8/10/2019 Chamber Poll 2014
29/50
Pulse of Oakland Voter Survey 2014 | 29
Incumbent Vital Signs: Jean QuanOn all key measures, Quan remains weak for an incumbent.
Would you say you feel safer today in Oakland / your neighborhood than youdid a year or two ago, or would you say you feel less safe?
34% 19% 25% 28%
8%
3%
8%
21%
57%
77%67%
51%
Quan Favorable Quan Job Rating Quan Re-elect Initial Vote
Favors
Challengers
Neutral
Favors Quan
(Vote Quan
with any
choice)
(Undecided
1st Choice)
(Vote for
Challengersonly)
M l C did N ID
8/10/2019 Chamber Poll 2014
30/50
Pulse of Oakland Voter Survey 2014 | 30
Mayoral Candidates Name IDKaplan and Quan are best known by a wide margin.
Q4a-Q4i. Now Im going to read you a list of people and organizations. For each one, please tell me
if you have a strongly favorable, somewhat favorable, somewhat unfavorable, or stronglyunfavorable opinion of that person or organization. If you have never heard of one, please say so.
91%
72%
52%
49%
42%
36%
32%
6%
13%
18%
18%
18%
20%
20%
98%
86%
69%
68%
61%
57%
52%
Mayor Jean Quan
City Council Member Rebecca Kaplan
City Council Member Libby Schaaf
Civil Rights Attorney Dan Siegel
Government Law Professor Joe
Tuman
City Auditor Courtney Ruby
Businessperson and University
Trustee Bryan Parker
Hard Name ID (Fav + Unfav) Soft Name ID (Can't rate) Total Name ID
M l C did F bl
8/10/2019 Chamber Poll 2014
31/50
Pulse of Oakland Voter Survey 2014 | 31
Mayoral Candidates - FavorablesKaplan has significant unfavorable rating; Schaaf has the strongest favorable to
unfavorable ratio.
Q4a-Q4i. Now Im going to read you a list of people and organizations. For each one, please tell me
if you have a strongly favorable, somewhat favorable, somewhat unfavorable, or stronglyunfavorable opinion of that person or organization. If you have never heard of one, please say so.
50%
44%
35%
34%
33%
27%
21%
28%
48%
51%
8%
58%
63%
68%
22%
8%
14%
57%
9%
9%
11%
2.3
5.5
2.5
0.6
3.7
3.0
1.9
City Council Member Rebecca Kaplan
City Council Member Libby Schaaf
Civil Rights Attorney Dan Siegel
Mayor Jean Quan
Government Law Professor Joe Tuman
City Auditor Courtney Ruby
Businessperson and University Trustee
Bryan Parker
Favorable Can't Rate/Never Heard
Unfavorable Fav/UnfavRatio
l bl i d
8/10/2019 Chamber Poll 2014
32/50
Pulse of Oakland Voter Survey 2014 | 32
Kaplan Favorable Rating Trend
32%
44%
54%50%
8%13% 13%
22%
Nov-09 Sep-10 Sep-12 Oct-14
Favorable Unfavorable
Kaplans unfavorable has risen as she has become better known.
Please tell me if you have a strongly favorable, somewhat favorable,
somewhat unfavorable, or strongly unfavorable opinion of City
Council Member Rebecca Kaplan
S h f F bl R i T d
8/10/2019 Chamber Poll 2014
33/50
Pulse of Oakland Voter Survey 2014 | 33
Schaaf Favorable Rating Trend
23% 26%
44%
5% 7%8%
Apr-12 Sep-13 Oct-14
Favorable Unfavorable
Schaaf name ID and favorables have spiked since September 2013.
Please tell me if you have a strongly favorable, somewhat favorable,
somewhat unfavorable, or strongly unfavorable opinion of City
Council Member Libby Schaaf
8/10/2019 Chamber Poll 2014
34/50
2014 Mayoral Election:
Vote
8/10/2019 Chamber Poll 2014
35/50
8/10/2019 Chamber Poll 2014
36/50
M l V t RCV R lt
8/10/2019 Chamber Poll 2014
37/50
Pulse of Oakland Voter Survey 2014 | 37
Mayoral Vote RCV ResultsKaplan beats Schaaf in the ranked choice vote results.
Mayoral vote ranked choice vote distribution
Candidate Initial Top 7 Top 6 Top 5 Top 4 Top 3 Final
Kaplan 20.9 27.9 28.7 30.5 33.0 40.7 58.8
Schaaf 14.3 18.4 19.6 20.9 27.0 30.9 41.3
Quan 17.1 22.0 23.0 23.4 24.9 28.4
Siegel 9.0 11.8 12.4 13.6 15.1Tuman 7.6 10.0 10.7 11.6
Parker 4.0 5.1 5.6
Ruby 3.7 4.8
Undecided/Other 23.4
Sample Size remaining
after eliminated votes 500 389 384 378 362 343 300
Margin of error +4.4% +5.0% +5.0% +5.0% +5.1% +5.3% +5.7%
Mayoral Vote Shift During Poll
8/10/2019 Chamber Poll 2014
38/50
Pulse of Oakland Voter Survey 2014 | 38
Mayoral Vote Shift During PollSchaaf moves into second place on the news of her endorsement from Governor Brown.
20%
9%
18%
10%
9%
3%
4%
39%
26%
29%
23%
20%
12%
16%
Kaplan
Schaaf
Quan
Tuman
Siegel
Ruby
Parker
First Choice Total Vote
Mayoral vote asked in actual ballot order and using full ballot titles for each candidate.
October 5-6 (n=186)October 7-9 (n=314)
22%
17%
17%
6%
9%
4%
4%
45%
37%
27%
23%
19%
14%
11%
Kaplan
Schaaf
Quan
Tuman
Siegel
Ruby
Parker
First Choice Total Vote
October 5-6 Results October 7-9 Results
RCV result:
Kaplan 57%
Quan 43%
RCV result:
Kaplan 57%
Schaaf 43%
Mayoral IRV Simulation: Top 7
8/10/2019 Chamber Poll 2014
39/50
Pulse of Oakland Voter Survey 2014 | 39
Mayoral IRV Simulation: Top 7
If the election were held today, who would be you first choice for Mayor of Oakland if thecandidates were
5% 5%10% 12%
22%18%
28%
Ruby Parker Tuman Siegel Quan Schaaf Kaplan
Mayoral IRV Simulation: Top 6
8/10/2019 Chamber Poll 2014
40/50
Pulse of Oakland Voter Survey 2014 | 40
Mayoral IRV Simulation: Top 6
If the election were held today, who would be you first choice for Mayor of Oakland if thecandidates were
5% 5%10% 12%
22% 18%28%
1%1% 1%
1%1%
1%
6%11% 12%
23%
20%
29%
Ruby Parker Tuman Siegel Quan Schaaf Kaplan
Mayoral IRV Simulation: Top 5
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Mayoral IRV Simulation: Top 5
If the election were held today, who would be you first choice for Mayor of Oakland if thecandidates were
6%11% 12%
23% 20%29%
1% 1%
0% 1%
2%
12% 14%
23%
21%
31%
Ruby Parker Tuman Siegel Quan Schaaf Kaplan
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42/50
Mayoral IRV Simulation: Top 3
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Mayoral IRV Simulation: Top 3
If the election were held today, who would be you first choice for Mayor of Oakland if thecandidates were
15%
25% 27%33%
4%4%
8%28%
31%
41%
Ruby Parker Tuman Siegel Quan Schaaf Kaplan
Mayoral IRV Simulation: Final
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Mayoral IRV Simulation: Final
If the election were held today, who would be you first choice for Mayor of Oakland if thecandidates were
28% 31%
41%
10%
18%41%
59%
Ruby Parker Tuman Siegel Quan Schaaf Kaplan
8/10/2019 Chamber Poll 2014
45/50
Oakland Ballot
Measures
Attitudes Toward Property Taxes
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Attitudes Toward Property TaxesMost voters think property taxes are too high; voters in D6 and D7 are most likely to agree.
Do you agree or disagree with each of the following statements?
Property taxes in Oakland
are too high.
53%
45%
48%
40%
61%
57%
63%
70%
17%
22%
17%
29%
7%
14%
9%
16%
30%
33%
35%
31%
32%
28%
28%
14%
Overall
D1 (n=105)
D2 (n=75)
D3 (n=80)
D4 (n=85)
D5 (n=45)
D6 (n=60)
D7 (n=50)
Agree (Don't know) Disagree
Measure Z Vote
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Measure Z Vote
Yes, approve54%
No, reject
27% Undecided
19%
Yes, approve No, reject Undecided
Support for Measure Z falls short of 2/3.
(On the ballot, the text of Measure Z begins with the wording without increasing current tax rates Recent public
polling which tested the measures full ballot language showed support at 75%.)
Q3a. Next, there are several measures on the ballot in the City of Oakland this November. If the
election were held today, would you vote yes to approve or no to reject each of the followingmeasures
Would you vote yes to approve or no to reject:
Measure Z, which would renew an annual parcel tax and parking tax to fund
police staffing and violence prevention and intervention programs.
Measure N Vote
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Measure N Vote
Yes, approve
59%
No, reject
23%Undecided
18%
Yes, approve No, reject Undecided
Support for measure N is also less than the 2/3 required.
Q3b. Next, there are several measures on the ballot in the City of Oakland this November. If the
election were held today, would you vote yes to approve or no to reject each of the following
measuresMeasure N, which would establish an annual parcel tax of $120 dedicated to schoolprograms that prepare students for colleges and real-world jobs, and reduce dropout rates.
Likely Voter Demographics
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Pulse of Oakland Voter Survey 2014 | 49
Likely Voter Demographics
46% Men
54% Women
Length of Time in Oakland
Less than 2
years (4%)
2-5 years
(13%)
6-10 years
(14%)
11-20 years
(18%)
More than
20 years
(51%)
Work in Oakland 29%
Employed elsewhere 24%Unemployed 8%
Retired 26%
Other 12%
68% Democrats
6% Republicans
26x% NPP/Others
47% are 18-49 years old
28% are 50-64
25% are over 65
White 49%
African-American 28%
Latino 8%
Chinese 4%
Other Asian/Pacific Islander 3%
Other 5%
C t tContactss
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50/50
Contacts
Alex [email protected]
510.550.8920
David [email protected]
510.451.9521
Contactss
Barbara Leslie
510. 874.4800
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]