changing the world with social networking

february 17, 2011materials: http://deannazandt.com/change

deanna zandthttp://deannazandt.com@randomdeanna

BEST SOCIAL NETWORKING QUOTE EVER

Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s done, there is surprise that it’s not better.

—AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE

day in the life

water cooler

relationshipsmatter.

listen, curate, filter

tune accordingly

some quick examples

begin.

don’tbeleftout

internet economy

social capital

authenticity matters

your job

social graces

X

some more quick examples

transparency=beautiful

no big whoop.

Tools

6x/week2.5% took action+3.75% month-2%/month

4x-5x/dayMore tweets = more retweets

2010 Nonprofit Social Media Benchmarks Study

http://www.e-benchmarksstudy.com/socialmedia/

reputation grooming

size doesn’t matter.relationships do.

metrics

2,000 followers

x50 retweets

x6,000 unique

__________________________________

600,000,000 possible impressions

25,000 impressions

person one

person two

courtesy Michelle Greer

choose metrics carefully.

satisfaction.

satisfaction.

authority.

loyalty.

satisfaction.

authority.

case study:

• Organizations: Set Your Policy and Be Clear

• Leadership Is Changing• Social Networks Are Not

ATMs• Private, Roll-Your-Own vs.

Joining Public Networks• How Not to Respond to a

Social Media Rampage• You Are Not Alone!• Neat Petition Tool• ROI for Social Networks

and Social Media• The Danger of Slacktivism• Wellstone Action

that’s all, folks!

http://deannazandt.com/change

deanna zandthttp://deannazandt.com@randomdeanna

Photo credits:

• Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/ • Water cooler: http://www.flickr.com/photos/rocketlass/317272120/• Relationships: http://www.flickr.com/photos/43447431@N02/5162092963/• Don’t panic: http://www.flickr.com/photos/mckaysavage/497817843/• Equalizer: http://www.flickr.com/photos/keelanj/4341380233/• Typewriter: http://www.flickr.com/photos/mgrap/2261210942/• Left out: istockphoto• Piggy bank: istockphoto• Social capital: http://www.flickr.com/photos/scoobay/224565711/ • Groucho: http://www.flickr.com/photos/jstar/3268598372/ • Weaver: http://www.flickr.com/photos/archeon/3890681138/• Party: http://www.flickr.com/photos/24062854@N04/2499732296/• Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/• Oops: http://www.flickr.com/photos/ktpupp/508647245/• Tattoo: http://www.flickr.com/photos/shivenis/3441442882/ • Kermit: Screenshot from “The Muppet Movie.” Used lovingly sans permission.• Tools: http://www.flickr.com/photos/siomuzzz/2577041081/ • Kitty: http://www.flickr.com/photos/wishymom/2255288933/ • Measurement: http://www.flickr.com/photos/marco1983/3306497259/• Odometer: http://www.flickr.com/photos/entropyer/399353063/• Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/• Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/

Without Creative Commons licensing, most of this wouldn’t have been possible. Thank you!