M A S T E R I N G

C H A N N E L

Transformation

Hi, I’m Jo De Ridder Millennial , digital consultant and active in Speakersbase.

Consultant at Duval Union Consulting

@JoDeRidder jo.deridder@duvalunion.com

@joderidder

Sold in 45+ countries!

BUY NOW! www.digitaltransformationbook.com

DIGITAL CHANGES OUR WORLD.

HOW DO YOU TRANSFORM WITH IT?

Slicing the Elephant

creates Insight@joderidder

WHAT 99% OF THE DISCUSSION IS USUALLY ABOUT

@joderidder

@joderidder

WHAT 99% OF THE DISCUSSION IS USUALLY ABOUT

@joderidder

WHAT 99% OF THE DISCUSSION IS USUALLY ABOUT

@joderidder

DIGITAL IMPACTS OUR BEHAVIOR IN THE MOST FUNDAMENTAL WAYS…

PATIENCE@joderidder

CONVENIENCE@joderidder

WILLINGNESS TO PAY

WILLINGNESS TO PAY@joderidder

NEED TO OWN STUFF@joderidder

@joderidder

DISCOVERY

@joderidder

LANDING THE DIGITAL PLANE IS HARD

EXPECTATIONS OF

CUSTOMERS

WHAT THE CHANNEL

OFFERS

@joderidder

Producer/Brand

Producer/Brand

Producer/Brand

Producer/Brand Agent Wholesaler Retailer Consumer

Wholesaler Retailer

Retailer

Consumer

Consumer

ConsumerDirect to consumer

Producer/Brand Wholesaler Dealer Consumer

1

2

3

4

5

ITS A STORY OF %

@joderidder

This is NOT our storyYOU THEM

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

@joderidder

YOU

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

THEMThis IS our story

But your app sucks

I want experience

Uhh..ok

Hey this solves my problem!

I don’t want to wait a

week

NEW@joderidder

YOU THEM

The Tipping Point

@joderidder

OFTEN

THE CHANNEL

PARTNERS DO NOT

HAVE THE

MEANS MINDSET MANDATE

PEOPLE SCALE

TO SUCCESSFULLY TRANSFORM THEIR ORGANIZATION

@joderidder

EMPOWER CHANNEL PARTNERS

BYPASS CHANNEL PARTNERS

OPTION

@joderidder

HOW DOES EMPOWERING LOOK LIKE?

@joderidder

@joderidder

@joderidder

duvalunionconsulting.com

@joderidder

HOW DOES BYPASSING LOOK LIKE?

@joderidder

Article link@joderidder

@joderidder

@joderidder

@joderidder

@joderidder

WHATS THE BEST STRATEGY?

DEPENDS ON YOUR CHANNEL CONFLICT

@joderidder

CHANNEL CONFLICT IS ABOUT

YOUR TRADITIONAL DISTRIBUTION CHANNEL BEING AGRY BECAUSE YOU TAKE THEIR SALES

@joderidder

EMPOWER IF YOU HAVE

A HIGH CHANCE OF

CHANNEL CONFLICT

BYPASS IF YOU HAVE

A LOW CHANCE OF

CHANNEL CONFLICT

@joderidder

THE FUTURE IS

IN THE M I X

@joderidder

Experience

Knowledge

Service

Support

Optimization Trust

CRM

LONGTAIL

SMART TARGETING

DATA

AR/VR ARTIFICIAL INTEL.@joderidder

INSIGHTS

@joderidder

“Digital transformation is about more then SoMe, Tech and Data. It is about

a change in behavior.”

@joderidder

1INSIGHT

@joderidder

2INSIGHT“You don’t need a digital strategy,

you need a strategy for a digital age.”

“Not everybody runs away, but recognize the tipping point.”

@joderidder

3INSIGHT

“Depending on channel conflict, the channel is empowered or bypassed.”

@joderidder

4INSIGHT

“We are more then a mothership, we can become a fleet.”

@joderidder

5INSIGHT

“We tend to use many transformational things in our daily lives and then ignore

them at our organizations.”@joderidder

6INSIGHT

“Digital disruption happens at a different rate in different industries,

but there are no safe-havens.”@joderidder

7INSIGHT

wwww.speakersbase.com/joderidder@joderidder

M A S T E R I N G

C H A N N E L

Transformation@joderidder