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Chap 5: Community Organization/ Building and Health Promotion
Instructor’s Name
Semester, 200_
Chap 5: Community Organization
Chapter Objectives
• Define community organizing.
• Identify the assumptions that underlie the process of community organization.
• Briefly explain the difference between locality development, social planning, and social action approaches to community organization.
• List the steps for a generalized model for community organizing/building
Chap 5: Community Organization
Chapter Objectives
• Explain what is meant by community building.
• Explain the difference between health education and health promotion.
• State and summarize the steps involved in creating a health promotion program.
• Define the term needs assessment.
Chap 5: Community Organization
Chapter Objectives
• Briefly explain the six steps used in assessing needs.
• Explain the difference between goals and objectives.
• List the different type of intervention strategies.
• Explain the purposes of pilot testing in program development.
• State the difference between formative and summative evaluation.
Chap 5: Community Organization
Definition
• Community organizing– “a process through which communities are
helped to identify common problems or goals, mobilize resources, and in other ways develop and implement strategies for reaching their goals they have collectively set.”
Chap 5: Community Organization
Assumptions of Community Organization1. Communities of people can develop the
capacity to deal with their own problems.
2. People want to change and can change.
3. People should participate in making, adjusting, or controlling the major changes taking place in their communities.
4. Changes in community living, which are self-imposed or self-developed have a meaning and permanence that imposed changes do not have.
Chap 5: Community Organization
Assumptions of Community Organization5. A ‘holistic approach’ can deal successfully with
problems with which a ‘fragmented approach’ cannot cope.
6. Democracy requires cooperative participation & action in the affairs of the community, & people must learn the skills which make this possible.
7. Frequently, communities of people need help in organizing to deal with their needs, just as many individuals require help with individual problems.
Chap 5: Community Organization
Community Organizing Methods• Locality development
– is a broad self-help method in which local citizens develop new skills and become more self-sufficient.
• Social planning– utilizes skilled volunteers in the community in a
technical process of problem solving.
• Social action– is a technique that involves the redistribution of power
and resources to disadvantaged segments of the population.
Chap 5: Community Organization
Process for Organizing a Community
Recognizing the problem
Making entry into the community
Organizing the people
Assessing the community
Determining priorities & setting goals
Selecting a solution to the problem
Chap 5: Community Organization
The Final 4 Steps
Evaluating
ImplementingImplementing
MaintainingMaintaining
Looping back
Chap 5: Community Organization
Creating a Health Promotion Program
Assessing needs
Identifying the
problem
Setting goals
& Objectives
Developing an
Intervention
Implementingthe
Intervention
Evaluatingthe results
A Generalized Model for Program Planning
Chap 5: Community Organization
Creating a Health Promotion/ Disease Prevention Program - Overview
• Assessing the needs
• Identifying the problem(s)
• Setting goals and objectives
• Developing an intervention
• Implementing the intervention
• Evaluating the results
Chap 5: Community Organization
Assessing the Needs
Determine the purpose & scope
Gathering dataGathering data
Analyzing the dataAnalyzing the data
Identifying factors linked to the health problemIdentifying factors linked to the health problem
Identifying the program focusIdentifying the program focus
Validating the prioritized needValidating the prioritized need
Chap 5: Community Organization
Creating a Health Promotion/ Disease Prevention Program - Overview
• Assessing the needs
• Setting goals and objectives– goal is a future event toward which an endeavor is
directed– objectives are steps taken in pursuit of a goal
• Developing an intervention– designing activities that meet your objectives
• Implementing the intervention– putting into practice
• Evaluating the results
Chap 5: Community Organization
Evaluating the results
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Collecting the data
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Collecting the data
Analyzing the data
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Collecting the data
Analyzing the data
Reporting results
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Collecting the data
Analyzing the data
Reporting results
Applying the results
Chap 5: Community Organization
Chapter 5Chapter 5
Community Organization andCommunity Organization andHealth Promotion Planning: Health Promotion Planning:
Two Important Two Important Tools Of Community HealthTools Of Community Health