Adapting the Campaign to the Organizational Culture
To be effective, the campaign should fit the organizational
culture.
CULTURAL HISTORY
AND MYTHOLOGY
CULTURAL HISTORY AND MYTHODOLOGY
Research on the History & Corporate Mythology
Research on the Organizational
CultureRoots of = Cultural history
Origins Entity and
Founder’s vision
How perceives itself
CULTURAL HISTORY AND MYTHODOLOGY
Research on the History & Corporate Mythology
Research on the Organizational
CultureRoots of = Cultural history
Origins Entity and
Founder’s vision
How perceives itself
Cultural History: Why it does things that it does?
Mythology: Facts --- interpretations
Understanding the organization’s mythological history and historical culture.
Habits hard to break“imagined presence”
“That’s not the way Walt would do it”
Organizational self-
identification
Social Self-
identification
Myth
Fulfills their needs Self-consciousSelf-awareness
Organizational self-
identification
Social Self-
identification
Myth
Fulfills their needs Self-consciousSelf-awareness
A camping may create a new ritual, celebrate old ones, restate treasured values, retell old stories, or otherwise
renew the organizational myth.
Research Corporate Mythic History
An Organization’s mythology develops in six stages
Founding Events
Existential interpretation of the events
Institutionalization of the events
Social and Ethical events
Belief system
Doctrine
Adapting to Organizational Philosophy and Mission
Philosophy
Goals
Organizational Mission
OrganizationalPhilosophy
Adapting to Organizational Structure
Affects behavior
Expectancies
Motivation
Performance
Effort
Constrains or facilitates
Mintzberg’s model five basic parts of a typical organization
Support staff
TechnostructureMiddle
lineManagem
ent
Strategicapex
Operating Core