8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

1/46

Self-Introduction

Course: Strategic Marketing

Lecturer: Mr.Eng Leaphea, MBA

Tel: 012 722076Email: engleaphea@gmail.com

rikreaymagazine (skype)

Facebook.com/eng.leaphea

mailto:engleaphea@gmail.commailto:engleaphea@gmail.com

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

2/46

Instructors Profile

Name: Eng Leaphea (Mr.)

Date of Birth: February 05, 1979

Sex: Male

Nationality: Cambodian

Contact: H/P: 012 722076

Email: engleaphea@gmail.com

Educational Background

mailto:engleaphea@gmail.commailto:engleaphea@gmail.com

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

3/46

Working Experiences

02-04-2010 to 02-12-2010 10-12-2010 to Present

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

4/46

Chapters to be covered as follows:

5 chapters to be lectured:

Chapter 1: Business and Marketing StrategyChapter 2: Situation Analysis

Chapter 3: Designing Market Driven Strategies

Chapter 4: Market-Focused ProgramDevelopment

Chapter 5: Implementing & Managing Market-

Driven Strategies

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

5/46

Course Objectives

After finishing this course, students will:

- Be aware of how the strategy marketing are relatedto corporate business.

- Describe and analyze the end-users andcompetitors, and also forecast the market scopeand market segmentation.

- Describe of how to define the target market,

product position, stakeholders, and how to plan thenew product development.

- Be familiar with how to develop the marketingprogram such as: Brand Management Strategy,

Pricing Strategy, promotional strategy, and

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

6/46

6

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

7/467

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

8/468

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

9/469

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

10/4610

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

11/46

Chapter 1 : Business &Marketing Strategy

Revised & Lectured by: Mr. Eng Leaphea,MBA

Marketing Lecturer,

Human Resources University

Marketing Manager,

San International Limited

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

12/46

Chapter Content

1. Corporate Strategy

2. Business & Marketing Strategy3. Marketing Strategy Process

12

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

13/46

1. Corporate Strategy

Recognizing that there are severaldefinitions of corporate strategy, we utilize

this definition:

Corporate strategy is the way a

company creates value through theconfiguration and coordination of itsmultimarket activities.

13

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

14/46

1. Corporate Strategy

This definition emphasizes that: value creation,

considers the multimarket scope of the corporation, points to how the organization manage its activities

and business that fall under the corporateumbrella.

A key premise of this view of strategy is that:

the multi-business corporation mustcontribute to the

competitive advantage of its units. Thus, 14

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

15/46

1. Corporate Strategy

A useful framework for examining corporatestrategy which is consistent with the earlier

definition consists of:(1)managements long-term vision for the corporation;

(2)objectives which serves as milestones toward thevision;

(3)assets, skills and capabilities;

(4)businesses in which the corporation competes;

(5)structure, systems, and processes; and

(6)creation of value through multimarket activity. 15

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

16/4616

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

17/46

Strategy

17

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

18/4618

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

19/4619

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

20/46

20

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

21/46

21

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

22/46

22

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

23/46

23

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

24/46

2. Business and Marketing

StrategyAn important issue is whether selecting a goodstrategy has an impact on results.

Does the uncontrollable environment largelydetermine business performance or, instead,will the organizations strategy have a majorimpact on its performance?

Successful businesses can be found operating in verydemanding market and competitive environments.

24

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

25/46

25

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

26/46

26Sources: http://www.1000ventures.com/business_guide/business_strategy.html

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

27/46

2. Business & MarketingDeveloping the Strategic Plan for Each

Business

Strategic analysis is conducted to doas follows:

(1)diagnose the strengths andlimitations of business units, and

(2)select strategies for maintaining orimproving performance.

27

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

28/46

2. Business & MarketingDeveloping the Strategic Plan for Each Business

Management decides what priority to

place on each business regarding resource allocation, and

implements a strategy to meet the

objectives for the SBU (Strategic BusinessUnit).

28

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

29/46

The strategic plan indicates the action agenda for the

business. The major strategies of the plan include:

the strategic actions planned for business development, marketing,

quality,

product & technology,

human resources,

manufacturing/facilities,

and finance.

29

2. Business & MarketingDeveloping the Strategic Plan for Each Business

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

30/46

2. Business & Marketing

Business Strategy and Marketing Strategy

Before work can start on marketing strategy,managements objectives andplans for the

business must be clearly understood.

An understanding ofbusiness purpose, scope,objectives, capabilities, and strategy is essential

in designing and implementing marketingstrategies that are consistent with the corporate and business unit plan of action.

30

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

31/46

The chief marketing executives business

strategy responsibilities include

(1)participating in strategy formulation and

(2) developing marketing strategies that are

consistent with business strategy

priorities.

31

2. Business & Marketing

Business Strategy and Marketing Strategy

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

32/46

2. Business & Marketing

Strategic Marketing

Marketing strategy consists of the analysis, strategydevelopment, and implementation activities in:

Developing a vision about the market(s) of interest to theorganization,

selecting market target strategies, setting objectives, and

developing, implementing, and managing the marketingprogram

positioning strategies designed to meet the valuerequirements of the customers in each market target.

32

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

33/46

Strategic marketing is a market-driven

process of strategy development that takesinto account a constantly changing business

environment and the need to achieve high

levels of customer satisfaction.

33

2. Business & Marketing

Strategic Marketing

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

34/46

2. Business & Marketing

Strategic Marketing(contd)

The focus ofstrategic marketing is onorganizational performance rather than on increasing

sales.

Marketing strategy seeks to deliver superior customervalue by combining the customer-influencing strategies

of the business into a coordinated set of market-drivenactions.

34

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

35/46

Strategic marketing links the organization with the

environment and views marketing as a responsibility

of the entire business rather than as a specializedfunction.

Customer value preferences must be transformed

into product design and production guidelines.

Success in achieving high-quality products and

services requires finding out which attributes of

product and service quality drive customer

satisfaction.35

2. Business & Marketing

Strategic Marketing(contd)

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

36/46

3. Marketing Strategy

ProcessThe marketing strategyprocess consists of 4 steps

situation analysis,

designing marketing strategy, marketing program development, and implementing and managing marketing

strategy.The situation analysis considers:

market and competitor analysis, market segmentation, and

continuous learning about markets. 36

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

37/46

Designing marketing strategy:

Examines customer targeting andpositioning strategies,

Marketing relationship strategies, and

Planning for new products.

37

3. Marketing Strategy

Process

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

38/46

Marketing program development

consists of

product, distribution,

price, and

promotion strategies

38

designed and implemented

to meet the needs oftargeted buyers. Strategy

implementation and

management consider

organizational design and

marketing strategyimplementation and

control. Theyll detail in

all next chapters.

3. Marketing Strategy Process

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

39/46

Marketing Strategies

1. The Arthur D Little (ADL) Strategic Condition Matrix

2. Ansoff's Matrix - Planning for Growth

39

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

40/46

Students make groups;

Each group are assigned to write down thestrategic marketing plan on MAX University.

A Strategic Marketing Planning Layout will

be provided:

Assignment

http://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.htmlhttp://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

41/46

Strategic Marketing Plan

http://www.1000ventures.com/business_guide/business_strategy.html

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

42/46

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

43/46

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

44/46

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

45/46

8/2/2019 Chapter 1-Business and Marketing Strategies Edited 05-01-2012 Chapter 01

46/46