CHAPTER 29 SECTION 2

The Affluent Society

The Eisenhower Era New Regime 1950's: Dwight D. Eisenhower

Promises Cut Bureaucracy End "Creeping Socialism”

New Deal Balance Budget Reduce Economic Regulations

Eisenhower Era Continued Presidential Actions:

Cut Gov't Jobs Thousands

Federal Budget Cut Billions Cut Farm Subsidies

Progress: Unemployment Expanded

Minimum Wage Increased

Established Departments: Health, Education, & Welfare

Modern Republicanism: Domestic Affairs Approach

"Conservative with Money” "Liberal with Human Beings"

Eisenhower and the Economy

Economic Prosperity: 1950's

Unemployment & Inflation Very Low 60% Population

Middle Class $3,000 to $10,000

Changes in Workplace: Corporations Prospering

Automation Using Machines

Operate Faster More Efficiently

Professional & Service Jobs Increased

Changes in the Workplace White Collar Jobs: Increase

Managers Clerical Workers

Pink Collar Jobs: Nursing Teaching Retail Sails

New Union Style: 1955 Merger American Federation of Labor (AFL) Congress of Industrial Organizations (CIO) George Meany – first president of AFL-CIO

Cooperating with Management Both Sides Give & Take

Suburban Migration Geographic Mobility:

Middle Class Suburbs 1960 1/3 Population

"Planned Communities” Entire Neighborhoods

Same Floor Plan Very Alike

Reasons for Expansion Growing Communities:

Housing Costs Low

Affordable Homes Low-Interest Mortgages

Veterans Highway Act of 1956:

Expands Highway System Commuting

Easier

Suburban Life Starting Families: Postponed

Depression & WWII Married Younger

More Children Baby Boom

30 Million People 1950’s

Mothers Role: "Ideal Wife/Mother”

Full-time Homemaker Working Mothers

Increases Middle Class Homemakers "Bored Stiff”

1950’s Consumerism Consumerism: Conformity

Advertising Buying/Participating

Same Things “Keeping up with the Joneses”

Same Groups and organizations PTA Scouts Little League Sports

Jonas Salk’s Polio Vaccine Polio Epidemic

Late 1940’s 1952 disease attacked

60,000 Americans Children

Scientists worked day and night 1952 Jonas Salk

“one of the greatest triumphs in the history of medicine”

The Golden Age of Television

1950’s 46 million

One Television Advertising

1.6 Billion General Electric Theatre Kraft Television Theatre

Favorites World Series I Love Lucy http://www.youtube.com/watch?v=8NPzLBSBzPI The Honeymooners http://www.youtube.com/watch?v=Fs8aRZntp6c

Stereotypes Amos ‘n’ Andy

Teenagers and Pop Culture Fictional Rebels

Catcher in the Rye MAD Magazine

Juvenile Delinquency Antisocial behavior by the young

Movies The Wild One http://www.youtube.com/watch?v=fkdqCTcDkbc

Marlon Brando Rebel Without a Cause http://www.youtube.com/watch?v=wXRgAXU1-T4

James Dean

Rock ‘N’ Roll 1951

Alan Freed Cleveland Ohio Disc Jockey

Elvis Presley King

African American Gospel Rhythm and Blues Band

Others Jerry Lee Lewis Buddy Holly

Challenged Parents

The Coasters http://www.youtube.com/watch?v=PtTC3pGBjs4

Racial Segregation African American Musicians

Little Richard Chuck Berry