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Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1...

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Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 1 Completing Business Messages
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Page 1: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Chapter 5

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 1

Completing Business Messages

Page 2: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

© Prentice Hall, 2007 Chapter 7 - 2

Key Writing Concepts

• Organization• Active/passive language• “You” orientation • Reader benefit, alternative• Respectful tone• Formatting• Spelling, grammar, punctuation, content• Design & readability• Closing with goodwill

Page 3: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 3

The Revision Process

•Content

•Organization

•Proper Tone

Page 4: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Paragraph Length

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 4

•Appearance

•Readability

•Emphasis

Page 5: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Idea Sequence

Visual Impact

Complex Topics

Main Points

Skimming

Audience

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 5

Lists and Bullets

Page 6: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Headings and Subheadings

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 6

Descriptive Informative

Basic Organization

Important Points

Links and Transitions

Page 7: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 7

•Long Sentences

•Hedging Sentences

•Faulty Parallelism

•Dangling Modifiers

Editing for Clarity

Page 8: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 8

Edit for Conciseness

Unneeded Wordsand Sentences

Long Wordsor Phrases

RedundantCombinations

“It is/There areStarters”

Page 9: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 9

Revising with Technology

Spell Checker

Thesaurus

Revision Tracking

Grammar Checker

Style Checker

Commenting

Page 10: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 10

Document Design

•White Space

•Margins

•Justification

•Typefaces

•Type Styles

Page 11: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Careful Proofreading

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 11

Multiple Passes

Perceptual Tricks

High-Priority Items

Page 12: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 12

Distributing Messages

•Cost Concerns

•Convenience

•Time Constraints

•Security and Privacy

Page 13: Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

Completing Business Messages

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 13


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