CHAPTER

Day 8

BUS 222

Copyright 2005 Prentice Hall Ch 1 -2

Agenda• Class roll call• Questions?• Assignment 2 Posted

– Due Feb 16– Marketing Assignment 2.pdf

• Quiz 1 today after lecture– Open Book, open notes 60 mins– 20 M/C questions– 1 extra credit question on Super Bowl Ads worth 5 points

• Finish Discussion on Consumer behavior

Factors Influencing the Consumer Decision Process

Psychological Factors: Motives

Courtesy Taco Bell

Psychological Factors: Attitude

©K Rousonelos

Psychological Factors: PerceptionR

yan

McV

ay/G

ett

y Im

ag

es

Psychological Factors: Learning and Lifestyle

Royalty-Free/CORBIS

Social Factors: Family

Digital Vision/Getty Images

Social Factors: Reference Groups

Social Factors: Reference Groups

GEICO Commercial

Photo by James Devaney/WireImage

Social Factors: Culture

Royalty-FreeCORBISC Squared Studios/Getty Images

C Squared Studios/Getty ImagesGeoff Manasse/Getty Images

Could You Go Without Tech for a Week

Situational Factors

Courtesy Murphy O’Brien Public Relations/Santa Monica, CA

Check Yourself

1. What are the types of needs suggested by Maslow’s Hierarchy of Needs?

2. Which social factors likely have the most influence on:

a. The purchase of a new outfit for going out dancing?

b. The choice of a college to attend?

3. List some of the tactics stores can use to influence consumers’ decision processes.

Involvement and Consumer Buying Decisions

Types of Buying Decisions

• Extended Problem Solving

• Limited Problem Solving– Impulse Buying– Habitual Decision Making

Courtesy Wendy’s International, Inc.

Check Yourself

1. How do low versus high involvement consumers process information in an advertisement?

2. What is the difference between extended versus limited problem solving?

Quiz 1• First of Seven Quizzes

– 5 M/C per chapter– Drop lowest score

• First four chapters– Circle the correct answer. – 60 minutes to complete this exam. – Use textbooks and your notes during this exam. – Not access the Internet or another student’s work to

help you complete this exam. – Each question is worth 5 points– I extra credit question

• You may leave when you have completed the quiz