Chapter Social Media, Forms, Email check-in

Advance IU Marketing

Jessica Parry

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Emails - quick re-cap

Email calendar

• Send (at most) 2 emails per month per chapter.

• All chapters will have a scheduled send week.

• The actual send date will be determined when you request a new email.

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

How to request a new email

1. Email chapweb@indiana.edu to request an email.

2. Your ASC (Alumni Services Coordinator) will remind you of your designated send week and help determine which day will be best to send.

3. Your ASC will assist you in collecting all the content and images needed to your email.

4. Marketing will create, code, and send your email.

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Forms

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

New format for calendar

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Calendar item checklist

• Best to include all updates in one request.

• Be sure to include: - Event name- Date, time- Location (with address)- Contact person- Details about the event. At least one sentence of

description, preferably more.

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

New registration forms, too

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Use registration forms for:

• Big events that include a ticket limit or a payment (i.e. Annual IU Night at the Chicago White Sox)

• Events that require numbers or other information (IU Cares volunteering)

• For less formal count or RSVP functionality, use Facebook and a calendar item. We can link to FB events from your IUAA calendar.

9/19/11ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

RSVP Reports

• Easy way to see who’s attending• ASC can run RSVP report at any time for

you• A list will be sent to you before each

event

04/21/23CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

New process

Same process as for calendar updates:

1. Email chapweb@indiana.edu.

2. ASC makes request.

3. When you request a form, that link serves as your calendar entry for that event.

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Social Media

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

FACEBOOK

• Should I have a group or a page?

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Facebook pages

• Custom URL: http://www.facebook.com/username/

• Types of wall posts: link, status, photos/video, polls

• Insights (statistics)• Photo albums• Admins

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Example of FB Insights page

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Facebook pages: Tips & Tricks

• Variety

• Frequency

• Commitment

• Personality

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Recommended disclaimer

This is the official Facebook page of _______________, an affiliate of the Indiana University Alumni Association. The views expressed by users of this page in comments or wall posts are not necessarily those of IUAA or Indiana University. Any content that is an advertisement or is threatening, obscene, or a violation of intellectual property rights or privacy laws, or is otherwise injurious or illegal will be removed by page administrators.

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Flickr

• Set up your account:• http://www.flickr.com/• “sign up”

- Names - We recommend your account name be your

chapter name: IUAA Phoenix or IU Alumni Association – Monroe Co.

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Flickr

• Tags, captions, & titles

• Collections

• Sets

04/21/23ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN

Spirit of IU

• spirit.iu.edu• Social

networking site for IU fans

04/21/23CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER