Updated March 2014 CHAPTER SPEAKER SERIES IAEE Chapter Liaison‐ Lisa Buchanan Chapter Relations and Content Development Manager +1 (972) 687‐9231 The Chapter Speaker Series is a portfolio of pre‐qualified and pre‐negotiated professional speakers intended to enhance local chapter programming. In order to support our chapters, IAEE has prepared a list of speakers who have agreed to present to IAEE’s chapters at a pre‐negotiated rate. If you have suggestions of speakers or topics for addition to the series, please contact Jennifer Rivera at [email protected]or +1 (972) 687‐9231. Important Information for Chapter Leaders: 1. Honorarium for each speaker is $500 per presentation. 2. Chapters can use their Jim Lynn Chapter Education Fund grants for this program. 3. Each speaker will need normal and customary travel expenses. Expenses include one night of hotel accommodations, taxi, airport parking and coach airfare (not to exceed $500) or mileage and parking, if driving. 4. Program length is 45 minutes maximum. 5. IAEE asks that each chapter use no more than three speakers from the list per year. 6. Speakers have agreed not to solicit chapter leadership directly. Booking a Chapter Speaker Series Speaker: 1. As soon as possible, contact the speaker directly. Many speakers are booked six ‐ 12 months in advance. 2. Email Membership at [email protected] with the name of the speaker and presentation you have selected. 3. Mention your IAEE chapter’s name and the program name – Chapter Speaker Series. 4. IAEE recommends the chapter sign a speaker contract detailing all arrangements. Click here for a sample speaker contract. Some speakers have a standard contract they use. 5. Begin marketing the program right away. If appropriate, swap mailing lists with another chapter or association to broaden your audience.
Transcript
Updated March 2014
CHAPTER SPEAKER SERIES
IAEE Chapter Liaison‐ Lisa Buchanan Chapter Relations and Content Development Manager
+1 (972) 687‐9231
The Chapter Speaker Series is a portfolio of pre‐qualified and pre‐negotiated professional speakers intended to enhance local chapter programming. In order to support our chapters, IAEE has prepared a list of speakers who have agreed to present to IAEE’s chapters at a pre‐negotiated rate. If you have suggestions of speakers or topics for addition to the series, please contact Jennifer Rivera at [email protected] or +1 (972) 687‐9231. Important Information for Chapter Leaders:
1. Honorarium for each speaker is $500 per presentation. 2. Chapters can use their Jim Lynn Chapter Education Fund grants for this program. 3. Each speaker will need normal and customary travel expenses. Expenses include one night of
hotel accommodations, taxi, airport parking and coach airfare (not to exceed $500) or mileage and parking, if driving.
4. Program length is 45 minutes maximum. 5. IAEE asks that each chapter use no more than three speakers from the list per year. 6. Speakers have agreed not to solicit chapter leadership directly.
Booking a Chapter Speaker Series Speaker:
1. As soon as possible, contact the speaker directly. Many speakers are booked six ‐ 12 months in advance.
2. Email Membership at [email protected] with the name of the speaker and presentation you have selected.
3. Mention your IAEE chapter’s name and the program name – Chapter Speaker Series. 4. IAEE recommends the chapter sign a speaker contract detailing all arrangements. Click here for a
sample speaker contract. Some speakers have a standard contract they use. 5. Begin marketing the program right away. If appropriate, swap mailing lists with another chapter
or association to broaden your audience.
Updated March 2014
Speaker: Richard Aaron, MFA, CSEP,CMP President, BizBash Media Address: 8 West 38th ST, NYC, NY 10018 Email: [email protected] Phone: (646) 839‐6833 Website: BizBash.com
Presentation Description(s): IDEAFEST, Breakthrough Ideas for Meetings and Events 2014 Do you seek fresh direction each year to add new excitement for your Association meetings and event attendees? Plan to attend this not to be missed session to discover ideas that will influence your event design for 2014 that wowed attendees at Expo Expo in Houston. Join Richard Aaron, President of BizBash NYC, as he delivers keen insights into the latest forces in that will be shaping creative strategies in 2014. Richard will also spice up this session with the latest BizBash discoveries in social media design, production, and education structure to help you create the most memorable event experiences. Discover the top thought leadership concepts in this session that separates the fads and trends you need to know to keep up with change around you on brain food, activations, experiences, 3D video mapping, social media decor, entertainment trends and oh so much more. A/V Requirements: wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Currently President of BizBash Media the nation’s leading Event Resource and Industry bible, he operates the companies Special Events, Expos, Conferences, and Meetings as well as Industry relations with over 12 associations. Acknowledged for 15 years of service the NYU School of Continuing and Professional Studies He has served on several Industry Organization International Boards for ISES, NACE, and MPI to name a few. He was named MPI International Planner of the Year and enlisted in NY MPI Hall of Fame. He has served as Chair numerous Industry Foundations and most recently the Green Meeting Sustainable Foundation. Richard is an Assistant Professor of Event Management The Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management Professor Aaron’s courses include undergraduate Event Design and Production and a graduate class on Events and Tourism Development. Professor Aaron’s research interests include all aspects of sustainability, event marketing and event business Strategy for Tourism and tradeshow. In fall 2013, he recently co‐edited an update to the CIC (Convention Industry Council) certification manual used for meeting planner certification. He updated the current guidelines regarding sustainable practices, technology and event production. It will be published in the 2014 edition of the CIC Convention Industry Council Certification Manuel. An Event strategist by profession, Professor Aaron is an expert in the media on issues covering meetings and events issues. He is a sought after Industry speaker rated as one the top 3 speakers by MPI in their Platinum Speaker series held across the Americas and keynote at the IAEE show in Houston to unanimous raves. He has appeared on Fox News, USA Today; The New York Times; the Los Angeles.
Updated March 2014
Speaker: MaryAnne Bobrow, CAE, CMP,CMM, CHE President, Bobrow Associates, Inc. Address: 6939 Sunrise Blvd., Ste. 119, Citrus Heights, CA 95610 Email: [email protected] Phone: (916)‐722‐8168 Mobile (916)761‐3638 Twitter: @mbobrow Facebook: http://www.facebook.com/maryanne.bobrow
Presentation Description(s): MVP‐ a New Paradigm for Trade Shows Organizers of exhibitions need to attract more multigenerational people and thus, need a new meeting value proposition. A/V Requirements: Lectern or Tabletop Podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: MaryAnne Bobrow is President of Bobrow Associates, Inc., an association and meetings management company. Her firm manages not‐for‐profit associations, as well as producing meetings, trade shows, and events for not‐for‐profit and for profit sectors. MaryAnne has 20 years of experience in association and meetings management. She is an active member of and volunteers for multiple industry associations, and is both a facilitator and frequent speaker on business and meetings‐related topics. She is the Immediate Past Chair of the Convention Industry Council’s Standards Committee and is a member of its bandwidth and connectivity workgroup and team leader of its hotel piracy workgroup.
Updated March 2014
Speaker: Cathy Breden, CAE, CMP Executive Vice President and Chief Operating Officer, IAEE and Executive Director, Center for Exhibition Industry Research (CEIR) Address: 12700 Park Central Drive, Dallas, TX 75251 Email: [email protected] Phone: (972) 687‐9201 Website: www.ceir.org Twitter: @cbreden Presentation Description(s): CEIR Presentation on the State of the Exhibition Industry How is the exhibition industry faring? How does the economy impact events? How can your company respond to, survive and thrive in these volatile times? Hear firsthand CEIR Index results tracking current and projected performance of exhibitions. Learn other insights expected to impact participation in exhibitions in the near term. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Cathy Breden, CAE, CMP, is chief operating officer of the International Association of Exhibitions and Events™ (IAEE). She began her association management career in 1984 and has served as a member of several boards of directors, as key staff contact, chief staff executive, volunteer leader and consultant. Breden earned the Certified Meeting Professional (CMP) designation in 1990, and earned the Certified Association Executive (CAE) designation in 1995. Breden attributes her success in association management to: providing clear goals to staff and empowering staff to make appropriate decisions in achieving goals; providing outstanding customer service; and listening to and responding to members’ needs. During her time at IAEE, Breden has served as senior vice president, vice president of membership and chapter relations and as executive director of IAEE Services, Inc. She helped lead the association through a transformative period, repositioning itself from an individual‐member professional association to a trade association representing hundreds of organizations in the exhibitions and events industry. She currently is responsible for the day‐to‐day operations of the organization, including overseeing marketing and communications, membership, education, conventions and events, and administration. Additionally, Breden serves as executive director of the Center for Exhibition Industry Research (CEIR), whose primary purpose is to promote the growth, awareness and value of exhibitions and other face‐to‐face marketing events by producing and delivering research‐based knowledge tools. Breden is an active member of the American Society of Association Executives (ASAE), and the Society for Human Resource Management (SHRM). She served as the 2010 chair of the Convention Industry Council’s (CIC) Certified Meeting Professional board of directors. Breden was recognized by DFWAE in 2005 with their Excellence Award and she wrote the Marketing, Promotion, Publicity chapter of The Convention Industry Council Manual, 7th Edition, A Working Guide for Effective Meetings & Conventions. She and her husband, Lou, reside in Dallas and have two children, Andy and Nick.
Updated March 2014
Speaker: Colin Bunn Vice President, Product Marketing, onPeak Address: 350 N. Clark Ave. Suite 200, Chicago, IL 60654 Email: [email protected] Phone: (312) 527‐7348 Website: www.onPeak.com Twitter: @colinbunn Presentation Description(s): Integration Nightmares and “Big Data” Decision‐Making Events are a giant web of data producers and consumers: booth sales, registration systems, housing, busing company, etc. We are all adding to and pulling from this web looking for insights that inform our decision‐making. Sadly, after a lot of time and analysis, the results are often ambiguous or hard to act upon. Frequently, we learn that we know next to nothing about the dynamic parts of our business. In this presentation you will learn how to make complex data integration projects simple and how to identify data points worth collecting. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Colin is fascinated by user‐centered, data‐driven technologies that make products worth owning and an internet worth exploring. He comes to onPeak from TD Ameritrade where he was a product manager for mobile trading applications. Prior to TD Ameritrade, Colin was a user‐experience designer/developer and eventually creative director for thinkorswim, a trading software company later acquired by TD Ameritrade. From icon and interface design to AJAX and analytics, he has a deep understanding of the web and how to make technology reach their highest potential.
Updated March 2014
Speaker: Randi Busse President, Workforce Development Group Address: 1800 Walt Whitman Road, Melville, NY 11747 Email: [email protected] Phone: (631)‐598‐5598 Website: workdevgroup.com Twitter: @RandiBusse Facebook: http://www.facebook.com/workdevgroup
Presentation Description(s): Your Customers Are Talking About You: How To Make Sure The Stories They Tell Have Happy Endings Thanks to social media, you no longer own your brand‐ your customers do. With the click of a mouse or the tap of a finger, your customer can tell the world about their experience, and strangers will use that information to make decisions about whether to buy from you. Learn what you need to know about customer service in the post‐internet world, including:
Just what are your customers saying about you?
Is social media scaring away your customers?
How do you change the stories your customers are telling? What Customers Want: It’s Not What You Think! What do customers want? Here’s a hint: It’s not (just) price, quality, timing, taste or color ‐or any of those attributes of your product or service. It’s the experience you deliver. Learn how to:
Identify what your customers want and expect
Build a relationship
Walk in your customers’ shoes
Personalize your customer's experience
Deliver the Wow! Factor How To Book The Business in 5 Easy Steps Is your business struggling? Are you finding it hard to stand out from your competitors? Are you frustrated by price shoppers? Worried that you aren’t closing enough business? Learn how to:
Differentiate your business from the competition
Build trust and rapport quickly
Ask the right questions
Make powerful recommendations
Overcome objections
Turn your customers into Raving Fans Creating a Culture of Ownership In Your Company Are you worried about what your employees are doing and saying to customers when you’re away? It’s possible to get your employees to think and act like owners of the business without giving them stock. Learn how to:
Ensure your employees know what great service looks like.
Help employees connect the dots between their behaviors and the success of the business
Deliver the customer experience you expect A/V Requirements: Lectern or Tabletop Podium (for notes), wireless microphone (if 30+ people) Bio and Introduction: Randi addresses employees’ attitude and mindset before developing their knowledge and skills in order to obtain lasting behavior changes. Her customer service programs draw rave reviews from her customers, because their customers are raving about them. This sought‐after speaker has the ability to make audiences listen, nod, laugh| and connect the dots between their own experiences as customers and the service their employees deliver to their customers. Randi has spoken at IAEE Expo Expo to rave reviews!
Updated March 2014
Speaker: Lawrence Coburn Chief Executive Officer, DoubleDutch Address: 2601 Mission Street, Suite 800, San Francisco, CA 94110 Email: [email protected] Phone: (415) 235‐5609 (mobile) Website: www.doubledutch.me Twitter: @lawrencecoburn Presentation Description(s): Data Driven Events The introduction of powerful mobile applications to the event environment offers an unprecedented opportunity for event organizers to better understand the behaviors, interests and needs of attendees. This session will look at how event organizers can leverage this data to maximize ROI for themselves, attendees and exhibitors. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Lawrence Coburn is the founder and CEO of DoubleDutch, a company that is pushing the boundaries in mobile event technology and real time analytics. DoubleDutch has raised more than $7M in venture funding from top investors such as FLOODGATE, and its roster of clients includes Lowe's, Wells Fargo, Cisco, UBM and more. In his spare time, Lawrence is a guest editor for The Next Web, a mentor for UC Berkeley Computer Science students, a mentor at IO Ventures (a San Francisco based incubator), a mentor at Accelerprise, and a member of the Enterprise 2.0 vendor board. A three‐time entrepreneur, Lawrence also founded RateItAll, a top‐ten consumer review property. Prior to his Internet career, Lawrence worked for Nortel Networks in a variety of roles throughout Latin America. He lives in San Francisco. Follow him @lawrencecoburn.
Updated March 2014
Speaker: Sharyn Collinson Vice President & Managing Director, Fixation Marketing Address: 4340 East‐West High Way Suite 200, Bethesda, MD 20814 Email: [email protected] Phone: (240) 207‐2009 Website: www.fixation.com Twitter: @fixationmktg
Facebook: www.facebook.com/fixationmarketinginc Presentation Description(s): Tactics to Maximize Your Event Marketing Budget Marketing teams across all industries are faced with the challenge of achieving more with less. How do you promote an event and increase attendance with keeping a close watch on the budget? Fixation Marketing will share with you tried‐and‐true tactics that will help you maximize marketing dollars and your brand. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Sharyn Collinson joined Fixation in 2003 after 11 years at Food Marketing Institute (FMI). Sharyn was a Fixation client for many years when she worked as director of sales, service and marketing for FMI’s three supermarket exhibitions. All that “client‐side” experience goes a long way in making sure Fixation sees things from the client’s point of view. As vice president and managing director, Fixation depends on Sharyn’s fiery enthusiasm, her “Aha!” problem‐solving skills and her unflagging sales and motivational talents. She knows first‐hand what great marketing collateral can do to generate revenues. Sharyn has spoken at IAEE and PCMA events, is a member of IAEE Future Trends Task Force and is a member of ASAE.
Updated March 2014
Speaker: Sharyn G. Collinson Managing Director, Fixation Marketing Inc. Address: 4340 East‐West Highway, Suite 200, Bethesda, MD 20814 Email: [email protected] Phone: (240) 207‐2009 Website: www.fixation.com Facebook: https://www.facebook.com/fixationmarketinginc
Speaker: Megan Campbell
Account Services Director, Fixation Marketing Inc.
Presentation Description(s): “Data Is a Four‐Letter Word”
Database management is one of the hardest — and one of the most critical — components of any marketing project. Attend this session and engage in a discussion on how data relates to show goals and budgets and how to
develop and maintain control of a campaign’s most important asset — the data! A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bios and Introductions: Sharyn Collinson joined Fixation in 2003 after 11 years at Food Marketing Institute (FMI). Sharyn was a Fixation client for many years when she worked as director of sales, service and marketing for FMI’s three supermarket exhibitions. All that “client‐side” experience goes a long way in making sure we see things from the client’s point of view. As managing director, Fixation depends on Sharyn’s fiery enthusiasm, her “Aha!” problem‐solving skills and her unflagging sales and motivational talents. She knows first‐hand what great marketing collateral can do to generate revenues. Megan Campbell joined Fixation in 2004. Although Jersey‐born (and proud of it), she’s been bred professionally in Washington marketing communications agencies. Megan brings almost 20 years of agency experience and a rock‐solid work ethic to the account team. A chronic student and astute strategist, she loves to roll up her sleeves and dig in to projects with energy, humor, determination and thoroughness. Must have something to do with that sabbatical she took to become a mother and earn a master’s degree in liberal studies (think literature) from her alma mater, Georgetown University.
Updated March 2014
Speaker: Warwick Davies Principal, The Event Mechanic! Address: 11 Wyman Road, Lexington, MA 02420 Email: [email protected] Phone: (781) 354‐0119 Mobile: (781) 354‐0119 Website: www.theeventmechanic.com Twitter: @eventmechanic Presentation Description(s): Building Targeted Marketing Performance Programs Through Target Personas Event organizers often have a limited understanding of their audiences, with insights rarely more than a few demographic questions collected through the registration process. Holes in this information compromise an event’s ability to focus on its key target audiences necessary to grow and keep an event viable. Plus, without this information, launching a compelling and ultimately successful marketing campaign is nearly impossible. This presentation will help event marketers design and execute a plan using its six‐phase intuitive approach identifying and gaining a deeper understanding of their key current and future attendee target audiences. This richer knowledge enables organizers to tailor show offerings and marketing programs that resonate with key audiences as well as identify ways to establish a deeper rapport to improve retention. Solving The Three Biggest Event Organizer Problems The three biggest event organizer problems are:
Not making enough money
Not attracting enough attendees
Not attracting the right attendees Event organizers often have a limited understanding of their audiences compromising their ability to focus on key target audiences necessary to grow and keep an event viable and profitable. This presentation will help event organizers design and execute a plan to identify and gain a deeper understanding of their attendee target audiences. This richer knowledge enables organizers to tailor show offerings and marketing programs that resonate with key audiences as well as identify ways to establish a deeper rapport to improve retention. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Warwick shows businesses how to fix and organize their events for maximum success and profitability. He has over 23 years of experience in the events business, in the strategic, content development, marketing, attendee and sponsorship sales areas, both in the US and internationally. Warwick blends knowledge of the 'behind the scenes' stuff that event organizers need to do to be effective and efficient, with a passion for serving clients and the clients' customers. He prides himself at understanding markets and communities quickly and how to add to them building revenues and profits. Prior to The Event Mechanic! Warwick held executive positions at IDG World Expo, DCI, Lufthansa German Airlines, KLM Royal Dutch Airlines and Hertz.
Updated March 2014
Speaker: Jefferson Davis President, Competitive Edge Address: 2211 Houston Branch Road, Charlotte, NC 28270 Email: [email protected] Phone: (704) 814‐7344 Mobile: (704) 281‐7355 Website: www.compedgetraining.com Twitter: @JeffersonDavis1 Presentation Description(s): Creative Packages and Sales Strategies for Growing Ancillary Exhibitor Revenue How many exhibitors currently buy advertising and sponsorships in your show? If you are like most, it is below 20 percent. This provocative session will show you how to expand your advertising offerings to appeal to all sizes of exhibitors and link them to stated exhibiting objectives. How to Develop Exhibitor Education That Positively Impacts Your Bottom Line Many shows provide, or have provided, exhibitor education only to find that the programs don’t reach enough exhibitors to justify the investment. This powerful session will teach you how to create an exhibitor educational program utilizing multiple media to deliver the right information at the right times in the show cycle. How to Increase Exhibitor Retention and Grow Net Square Footage A CEIR study found that 40 percent of first‐time exhibitors find the experience so frustrating that they never return. This powerful and practical session will show you how to develop a communication, education and expectation management program that keeps a lot more of your first time exhibitors coming back. How to Close More and Bigger Sales by Selling from the Exhibitor’s Perspective You know your show, for sure. But how much do you really know about why and how exhibitors make buying decisions? There are six major exhibiting decision influencers that when understood by your sales staff, and applied in their sales interactions, will make selling to exhibitors easier and better than ever before. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, handouts provided by speaker Bio and Introduction: Since 1991, Jefferson Davis has helped more than 250 for‐profit and association show organizers more effectively sell to and educate exhibitors on how to make trade shows more productive and profitable. His programs help show organizers better understand, communicate with and service exhibitors so they keep coming back, rent more floor space and invest more resources marketing their participation in shows. He brings 24 years of “on the floor” exhibiting experience working on both sides of the exhibiting fence with both organizers and exhibitors. With continual research into the latest and best exhibiting, marketing and selling practices, he creates and delivers “best in class” consulting, training and educational programs that have delivered more than $500,000,000 in exhibiting results for clients. He is committed to partnering with show organizers to make the latest and best exhibiting knowledge and practices accessible to every exhibitor, at the right time frames in the show execution cycle, so every exhibitor can experience the incredible results from exhibiting effectively.
Updated March 2014
Speaker: Dana Freker Doody Vice President Corporate Communications, The Expo Group Address: 5931 W. Campus Circle, Dallas, TX, 75063 Email: [email protected] Phone: (972) 751‐9644 Website: www.theexpogroup.com Twitter: @theexpogroup Presentation Description(s): How Hybrid Works Whether your board of directors is mandating “do something online” or you want to be sure your organization is best‐positioned for the future, it’s time you made your way through the maze of options for hybrid and virtual events. Discover how your members, exhibitors, attendees and speakers benefit from the experience, cementing their ties to your organization and in the end boosting your clout and market share. We will cover how all the pieces come together, where to start, and what resources are needed to make it work. Is Your Exhibit Floor Fascinating? Why not? Learn how and why creating memorable experiences on‐site for attendees and exhibitors will boost your bottom line in the end. Study examples of what others have done to create a fascinating show floor that meets the unspoken needs of their community. Your show is a marketplace that should entice attendees to stick around and return time after time. Rethink your floor and work with your supplier partners to inject energy into your event. Trade Show Design: Help Attendees Get More As attention spans shrink and the brain suffers overstimulation, the trade show experience must be improved to better engage attendees. Explore how to alter your design constructs and create experiences that enhance adult learning styles. With the help of presenters with three different backgrounds, discover how to help attendees "get their questions answered" ‐‐ a Top 5 trade show goal, according to research from the Center for Exhibition Industry Research. ∙ Analyze your attendees' needs and how they want to engage with the organization and their community ∙ Explore how to go about creating show elements that meet those needs ∙ Determine how to measure success A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Dana oversees all communication materials for in‐house and client‐side programs plus takes an active role in the innovative processes resulting in the creation of strategic and personalized experiential solutions. She is active in social media networks and has developed personalized solutions for several clients to take advantage of the impact of digital tools on events, meaning she has produced and managed true hybrid events since 2010. Dana is a 13‐year veteran of the company and the industry, to which she brings a strong service background from her days at Disneyland and a communications background forged in the newspaper industry. She earned bachelor of arts degrees in journalism and in history from Southern Methodist University.
Updated March 2014
Speaker: Nancy Drapeau, PRC Research Director, Center for Exhibition Industry Research (CEIR) Address: 12700 Park Central Drive, Dallas, TX 75251 Email: [email protected] Phone: (972) 687‐9225 Mobile: (207) 332‐9839 Website: www.ceir.org Twitter: @ndrapeau Presentation Description(s): Applying Research Best Practices to an Upcoming Event This session will cover a broad range of tried‐and‐true techniques used in event research. It will first examine what resources can be mined within any organization and other external data sources to help make business decisions. These techniques will help organizers plan for the next event; marketing efforts will include: outlining a way for organizers to determine the alignment between attendee wants and needs, understanding attendees beyond business demographics, and determining sales resulting from the show. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, handouts provided by speaker Bio and Introduction: With more than 20 years of market research, over a decade in the exhibition industry, Ms. Drapeau has conducted hundreds of exhibitor and attendee studies. Since joining CEIR in 2011, she has executed industry studies providing insights on the key value of exhibitions in today's fast changing business climate.
Updated March 2014
Speaker: Tim Durkin President, Seneca Leadership Programs Address: 18484 Preston Rd., Ste. 102, Dallas, TX 75252 Email: [email protected] Phone: (972) 523‐5151 (mobile) Website: www.TimDurkin.com Presentation Description(s): Moving From Promise to Performance...Unleashing the Leader Within P2P is a fast‐paced, content‐filled presentation that will give attendees the essential differences between leading and managing and how to use those differences and how to get better results at work and home. Also covered are the four critical steps every manager/leader must know and do before announcing or beginning any change initiative in order to make that initiative successful. Finally, the whole idea of “we must provide value” myth will be shattered and a new, more powerful, reality will be given to attendees in its place. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Tim Durkin is a twenty‐year veteran of the speaking industry. Prior to speaking professionally, he worked in our industry as vice president of Trade Shows and Conventions for INFOMART and the Dallas Market Center. He is in constant demand as a leadership development and change management expert. He has spoken over 500 times in the last five years. In 2010 and 2011 his audience smile sheet scores were 4.89 and 4.97 respectively.
Updated March 2014
Speaker: Dave Fellers, CAE President, Dave Fellers Consulting Address: 4000 W 87th Street, Prairie Village, KS, 66207 Email: [email protected] Phone: (847) 254‐2700 Website: www.fellerskc.com Twitter: @davefellers Presentation Description(s): Increasing Attendee Satisfaction and Exhibitor ROI at Your Meeting In the current economy, it is critical that an annual meeting and exhibition evaluate every alternative for reducing cost and increasing user‐friendliness. “Measurement” is being demanded by leadership, attendees and exhibitors to show that steps have been taken to make the meeting as efficient as possible. This session will inform associations on how to conduct a convention assessment, including trade show and sustainability efforts. The session will cover several case studies using video or on‐site analysis. Strategies and Tactics to Grow International Participation in Your Annual Meeting and Trade Show Expansion of international participation in an annual meeting provides enormous potential for many organizations. This session will help CEOs and directors of meetings learn how to determine the potential for an organization, what strategic questions to ask, what steps are needed to develop an international strategic plan, what objectives and tactics have been used by other organizations, and how the Travel Promotion Act can benefit their efforts. How to Integrate Print, Online and Mobile Products…and Make Money Doing it! The pressure of the economic recession has contributed to an accelerated drive to alternate media. Attendees expect the latest content and information, updated instantly, and exhibitors want new‐media options to reach out to prospects on a year around basis. This has resulted in an increased reliance on the Internet to extend the value and life of conventions and exhibitions. This session will review the latest opportunities to replace program books, exhibitor guides and other printed materials with mobile applications. It will discuss the pitfalls of narrowing the application to one source – i.e. only iPhones – and the difficulties in content management, configuration, sponsorship and ad sales, etc. Case examples of how this technology has been applied will be featured. Innovation in Convention Management: Measurement…International Growth… Mobile Applications Keeping up with trends in convention and exhibition management is important for associations and show organizers. They must demonstrate to their members, leadership and exhibitors that the organization is on the cutting edge and they are taking steps to make the meeting better and more user‐friendly each year. This session gives an overview of three popular trends in convention management.
A/V Requirements: Lectern or tabletop podium (for notes, visuals), wireless mic (if 30+ people), PowerPoint will be used, handouts provided by speaker
Bio or Introduction: Dave Fellers is currently president of Dave Fellers Consulting, LLC, Prairie Village, Kansas. He has served as CEO of three national medical societies, two state oil industry trade associations, a division director for a leading healthcare organization and as president of a national consulting company for conventions and expositions. His over 30 years in association management has given him a proven ability to consult, analyze and improve organizational activities.
Updated March 2014
Speaker: Mike Gallagher Creative Director, Fixation Marketing Inc. Address: 4340 East‐West Highway, Suite 200, Bethesda, MD 20814 Email: [email protected] Phone: +1 (240) 207‐2009 Mobile Phone: (703) 727‐4757 Website: http://fixation.com/ Facebook: https://www.facebook.com/fixationmarketinginc Presentation Description(s): What the Heck Is Core Creative, Anyway? Like a top‐shelf mixed drink, a campaign’s creative is only as good as what goes into it. For in‐house creatives or agency partners, this conversation will help guide the process for good ideas and great executions. It will be led by certified mixologists.
A/V Requirements: Lectern or tabletop podium (for notes, visuals), wireless mic (if 30+ people), PowerPoint will be used
Bio or Introduction: Mike has been in persuasive communications for 20+ years. He has helped persuade audiences to attend Ford’s Theater, event planners to choose the Washington Convention Center and Major League Baseball to select D.C. His first huge event was the International Builder’s Show, back when persuasion required little more than communicating where, when and how much. Today, Mike guides attendance, membership and exhibitor campaigns… in an era when it takes significantly more than where, when and how much to persuade.
Updated March 2014
Speaker: Dahlia El Gazzar CEO and Founder, The Meeting Pool Address: 16 Island Hill Ave Unit 102, Melrose, MA 02176‐6141 Email: [email protected] Phone: (617) 470‐2655 Website: http://meetingpool.net/ Twitter: @dahliaelgazzar Facebook: https://www.facebook.com/dahlia.elgazzar
Presentation Description(s): App Strom: Event 3apps & solutions that can change your event planning universe In this session we will visit cool event apps and solutions that have broken the status quo and are game‐changers that you need to take advantage of for your event planning! A great list of apps that you can share with your team once you are back at the office.
An event prof’s best friend for all things planning Evernote can help you capture all your event details in one spot and be the ultimate team collaboration platform. In just one hour, you will leave knowing how you can use Evernote for event brainstorming, site visits, document storage and more. Top 10 Apps‐on‐the‐Go: Apps that help when you are OOO [Out‐Of‐Office] How many days are you out of the office and yet you have still need to function as if you are still there? Here are the top 10 apps that will come in handy when you are on the road. A/V Requirements: Wireless microphone (if 30+ people), PowerPoint will be used
Bio or Introduction: Dahlia El Gazzar defines herself as a supplanner. As a CMP, and with more than a decade of experience in the meetings industry, Dahlia has been on the planner side as well as on the supplier side. Dahlia just recently launched The Meeting Pool a leading source for news, information, and intel for the busy event professionals. Her mission is to empower event professionals with intel on everything event tech related, and digital innovation when it comes to their meetings and events. And to break the status quo!
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Speaker: Kimberly Hardcastle‐Geddes, CEM
President and Chief Account Strategist, Marketing Design Group Address: 2445 5th Ave Ste 450, San Diego, CA 92101 Email: [email protected]
Phone: (619) 298‐1445 Mobile: (619) 261‐9580 Website: http://www.marketingdesigngroup.com/ Twitter: @MDGsocial Presentation Description(s): Six and a Half Trends That Will Make You a Smarter Marketer in 2013 From clever database marketing techniques to advances in technology that close the traditional vs. digital media gap to the newfound ability to measure the immeasurable, the trends that are top‐of‐mind in 2013 are empowering trade show marketers to achieve sheer brilliance ‐ not to mention significant attendance growth. Learn how to intelligently apply these new trends and 'next' practices to your event's campaign and reach new levels of attendance, exhibitor participation and overall marketing genius. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, handouts provided by speaker Bio and Introduction: With a Master of Science in Business Administration and 18 years of marketing experience, Kimberly applies focus, discipline and expertise to successfully manage projects from the strategic planning phase through the creative execution. Kimberly is a CEM faculty member, an IAEE Krakoff Leaders Institute alumna, the author of MDG’s trade show marketing newsletter, a presenter of industry seminars on strategic market planning and, most importantly, an integral marketing collaborator on several of the largest shows in the country.
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Speaker: Ravindran Jagannathan Vice President, Product and Techonology, Certain, Inc. Address: 75 Hawthorne Ave., Suite 300, San Francisco, CA 94105 Email: [email protected] Phone: (415) 345‐2742 Mobile: (925) 997‐2135 Website: www.certain.com Presentation Description(s): One‐to‐One, Face‐to‐Face, Connection‐to‐Conversion (Accelerating Connection to Conversion Using New Event Technologies) Technology advances are revolutionizing the way people connect and interact to form personal, professional and business relationships. This presentation addresses the changing technology landscape and how it is giving rise to a new wave of software that is changing the face of events in particular and business in general. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, handouts provided by speaker Bio and Introduction: As vice president of product and technology strategy, Ravi Jagannathan drives Certain's overall vision, software solutions, and technology partner ecosystem. Additionally, he oversees the company's product management, technology partnerships, and product innovation functions. Ravi brings a wide range of software product leadership experience to the position. Prior to joining Certain, he was an executive consultant for companies such as Jaspersoft and NetBase. At NetBase, Ravi drove the company's transition from a single‐application to a multi‐solution enterprise platform vendor. Previously, Ravi was co‐founder and CEO of MoJolt, a location‐aware smartphone application platform and service for connecting consumers and businesses. Ravi also served as vice president of product planning and management at Siperian, a leading provider of master data management solutions, which was acquired by Informatica in 2010. Ravi held key customer‐facing and technical roles with Agile Software, Broadbase, and Oracle in the areas of enterprise analytics and data management. Ravi earned dual Master of Science degrees in computer and systems engineering and operations research and statistics from Rensselaer Polytechnic Institute in Troy, NY.
Presentation Description(s): Power Plays to Grow Trade Show Sponsorships Trade show organizers often confuse sponsorship with advertising or promotion. While sponsorship bundles may include those elements, the most valuable opportunities are those that are highly valued (or needed) by attendees. Sponsors crave visibility and access to your audience. In this session, we’ll explore best ways to deliver that. A/V Requirements: Wireless microphone (if 30+ people), PowerPoint will be used, Handouts
Bio or Introduction: Donna serves as Director, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting, helping conference and trade show organizers improve revenue performance, often through targeted attendance acquisition strategies, innovative sponsorships, and tech‐enabled solutions. She’s also a contributing writer for the Cvent Event Planning blog, where her specialty is Meetings Innovation. Donna’s a frequent speaker at industry events, including PCMA’s Convening Leaders, the ASAE Annual Meeting & Expo, and IAEE’s Expo! Expo! Prior to joining Velvet Chainsaw Consulting, Donna served as Director, Learning & Development at Experient.
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Speaker: Jim Kelley Director Global Accounts, PRG
Address: 7451 Brandenburg Circle, Sykesville, MD 21784 Email: [email protected] Phone: (404)214‐4833 Mobile (410)375‐4462 Twitter: @jimkelley63 Presentation Description(s): Content, Connection and Community| It’s not just for face any longer!!!! It is more important than ever to have a strategy, which allows you to frame how your event content is accessed during and after your live event. How people perceive and connect with your event and framing the messaging that reaches your community, both known and unknown, is a critical piece of any successful event. A/V Requirements: Wireless microphone (if 30+ people), PowerPoint will be used
Bio or Introduction: Jim Kelley‐Director, Global Accounts PRG Carrie Ferenac‐ President, CNTV Donny Neufuss ‐ Account Manager, Sonic Foundry Panel discussion available as well.
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Speaker: Melinda Kendall Vice President, Business Solutions, Freeman
Address: 675 N Washington St Ste 200, Alexandria, VA 22314‐1939 Email: [email protected] Phone: (571) 814‐2832 Website: www.eventview.wordpress.com Twitter: @melindakendall Presentation Description(s): Learning by Design The education at most conferences and meetings has relied on the traditional classroom format for decades. But the days of leaning back and listening to a seated panel at a head table, flipping through slides are ending. Today’s attendees want to “lean in” to engage with presenters and other attendees in both learning and networking environments. Are you looking for new ideas to create learning experiences in meetings and conferences that not only encourage but require attendees to be active participants? This session will highlight key trends and promising practices for active learning and engagement in the classroom, on the show floor, and post‐event in the weeks and months following your meeting.
Insights and Trends Impacting Face‐to‐Face Engagement The rapid pace of change in technology and consumer marketing has created a new dynamic for the events industry, where audiences now arrive at events with higher expectations for engagement, interaction, and personal gain. This session will examine how three categories of major disruptive change—social dynamics, technology, and consumer marketing—are impacting event engagement. Technology has changed the way people interact so that when they gather for face‐to‐face events their expectations and interactions have also changed. Event attendees want more customized experience, content that is on‐demand and on‐the‐go, engaging formats, and participatory experiences. This interactive presentation provides insights into the audiences of tomorrow along with new learning and engagement models that break away from traditional classroom setups by extending educational experiences onto the tradeshow floor.
Our Experiential Lives Maya Angelou said, "People will forget what you did, but people will never forget how you made them feel." Now research confirms that: the best way to reach people is through engagement on an emotional level. Tap all those senses and build an overall impression at your meetings. Involvement (from being a part of a discussion to physically manipulating a product in a demonstration) is the best path to memory and learning. We’ll share many examples of events using all their attendees’ senses to appeal to their emotions and create real excitement. A/V Requirements: Table (for notes), wireless microphone (if 30+ people), PowerPoint projector and screen, handouts provided by speaker Bio and Introduction: Melinda Kendall is a 20‐year veteran of events, spending most of her career alternating between event marketing and being general manager of various conferences and trade shows in the IT industry. She joined the dark side 4 years ago, and is now vice president of Business Solutions for Freeman, where she consults with event clients on marketing and technology solutions.
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Speaker: Liz King Owner and Event Specialist, Liz King Events Address: 401 Succabone Road, Mount Kisco, NY, 10549 Email: [email protected] Phone: +1 (914) 299‐5805 Twitter: @lizkingevents Presentation Description(s): Branding 2.0: Using Social Media to Brand Your Trade Show and Engage Exhibitors and Attendees The popularization of social media networks has provided trade show organizers with many tools to better brand their events and creates relationships between attendees. This session will cover tips, techniques and trends to help organizers revolutionize their trade shows and will offer details on how to execute a social media lounge, use email marketing to enhance on‐site engagement and how to use Twitter lists. We will also discuss partnerships with exhibitors to run contests and drive traffic to trade show booths. EVENT TECH STRATEGIES AND TRENDS The fast‐paced evolution of technology is causing us to rethink how we can use new products successfully at our events. In this session, you’ll hear about tangible products you can actually use, but more importantly, we're focusing on the big trends we're seeing in mobile, photography, online communities and more. The shifts in technology that are hard to keep up with! INDUSTRY TRENDS: Choose Your Own Adventure Guide yourself through some of the industry's most interesting trends. In this Choose‐Your‐Own‐Adventure session, we'll cover industry trends ‐ from ethics to social media to technology to sponsorships and everything in between. I've put together trends from the industry's leaders and some of my own predictions for you so you are on the bleeding edge. Choose as many topics as we can get through in an hour and be prepared to take notes as we'll cover a lot in this visually stimulating and idea‐inspiring session!
LINKEDIN FOR EVENT PROFESSIONALS Join guest presenter Liz King of Liz King Events for a fresh look at your LinkedIn profile. Whether looking for a new position or looking to share your work at your current position, LinkedIn is an important social network to master. And – in case you missed it – they’ve just done a total revamp of the profiles. You will likely need another check of your profile, even if you’ve given it some work in the past. In this session, we will discuss tips and tricks for a killer profile that will share your personal brand and engage new connections. We will talk specifically about your headline, summary, how to use keywords and how your profile differs from a resume. In addition, we’ll show you how to search your entire network and find people you can start a meaningful connection with. We’ll also talk about groups and how to leverage them for branding. A/V Requirements: Lectern or tabletop podium (for notes, visuals), wireless mic (if 30+ people), LCD projector and screen for PowerPoint presentation, handouts provided by speaker
Bio or Introduction: Liz King, owner of Liz King Events, is an event pioneer integrating social media in events to produce more innovative and successful events. Liz has hosted the BizBash NY Expo Social Media Lounge and has spoken at the National Association of Colleges and Employers (NACE), International Association of Exhibitions and EventsTM (IAEE), Memorial
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Sloan Kettering Hospital and many other organizations on the power of social media in events and branding. Liz also authors a blog on events that has won the “Most Thought Provoking Blog” and “People’s Choice” awards in 2010
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Speaker: Sam Lippman President, Lippman Connects Address: 3103 South 14th Street, Arlington, VA 22204 Email: [email protected] Phone: (703) 979‐4904 Website: www.lippmanconnects.com Twitter: @lippmanconnects
Presentation Description(s): 7 Ways to Increase Quality Attendees Sam Lippman will share seven ways to increase qualified buyers at your next show. These are success strategies, proven techniques, exclusive research, and "lessons learned" from the industry's top event marketers which were revealed during Lippman Connect's Attendee Acquisition Roundtables and include marketing budgets, list building, social media, and technology. 7 Ways to Increase Exhibit and Sponsorship Sales Sam Lippman will share seven ways to increase exhibit sales and sponsorships at your next show. These success strategies, proven techniques, exclusive research, and "lessons learned" from our industry's top sales professionals were revealed during Lippman Connect's Exhibit Sales Roundtables. Participants will learn innovative revenue growth opportunities, explore how to integrate exhibit and sponsorship sales, and develop techniques for building a culture of exceptional customer service. A/V Requirements: Lectern or Tabletop Podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, Handouts
Bio or Introduction: Sam Lippman, President and Founder of Lippman Connects, has 36 years of hands‐on experience producing exhibitions and conventions. Prior to starting Lippman Connects, he produced international exhibitions (CES, GRAPH EXPO and PRINT) and conventions (National Computer Conference). In addition to producing and facilitating Exhibition and Conference Executives Forum (ECEF), the Large Show Roundtable (LSR), the Attendee Acquisition Roundtable (AAR) and the Exhibit Sales Roundtable (ESR), Sam provides executive level consulting for the exhibition and convention industry in strategic planning, management and marketing. Sam is also a speaker, author and professor at George Washington University on exhibition marketing and management and is often quoted by the media. He is an active member of the International Association of Exhibition and Events (IAEE), Professional Convention Management Association (PCMA), and the Society of Independent Show Organizers (SISO). Sam is a proponent of better education for the exhibition industry, and was presented an IAEE Merit Award for his contributions.
Address: PO Box 9075, Laguna Beach, CA, 92652‐9075 Email: [email protected] Phone: (949) 494‐0091 Mobile: (949) 422‐9383 Web site: www.ConnieMerritt.com Presentation Description(s): Get that Spark Back: “Too Busy for Your Own Good” Once you start asking what else you can fit into your schedule, where does it end? And, even if you get it all done…there is still more! Identify truths for reducing busyness, managing opportunities and demands for more positive outcomes to meet your goals.
Learn a self‐test to appraise your busyness level that may be destroying balance
Identify actions to take in order to help reach goals – even, in the midst of change
Learn practical tips to maintain focus in making decisions to meet goals
Understanding how and what to “let go” in order to gain more
The power of “no” at the right time Understand personalities and gain key resolutions for managing the dynamics of change in the workplace (management of time, relationships and tasks) A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, handouts provided by speaker Bio and Introduction: A seasoned professional with over 25 years experience of speaking nationally with leading companies, organizations and associations in consumer sales and healthcare industries, Connie Merritt, RN, BSN, PHN, is a compelling storyteller and award‐winning author with an established reputation of connecting with audiences to help move them to action. In her latest book released from McGraw‐Hill, Too Busy For Your Own Good, Connie helps people and organizations make vital adjustments to manage change and maintain focus in a world demanding multiple decisions and responses to lists of requests – especially during these dynamic times of change. These are just a couple of her central points in a series of presentations that provide practical tools to build and strengthen quality characteristics – and skills in:
Stress and Success Management
Leadership
Team Building
Time Management
Increased Productivity
Balanced Living for Greater Accomplishment
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Speaker: Larry Mersereau, CTC President, Promo Power LLC Address: 15401 Aurora Ave, Urbandale, IA 50323 Email: [email protected] Phone: (515)987‐6071 Mobile: (219)309‐3661 Web site: http://promopower.com Twitter: @promopower
Presentation Description(s): Stand Out…or Step Aside Whether you’re trying to establish yourself as a leader in your industry, IAEE chapter and community, grow your sales, or just expand your field of influence, you have to stand out from the crowd. This program gives you personal branding and success strategies that will help you make it happen A/V Requirements: Wireless microphone (if 30+ people), PowerPoint will be used, Handouts Bio and Introduction: Smart leaders(and leaders‐to‐be), marketers and sales professionals know who to turn to for the ideas and insights they need to grow their organizations and their own careers; Larry Mersereau, CTC. Niched as a business growth revivalist, he is the author of four books on the topic and a professional speaker who addresses dozens of audiences, in a broad range of industries every year. You may have seen Larry at ExpoExpo! in 2013. If not, don’t miss this opportunity. He’s the only keynote speaker who shares the simple, doable| effective growth strategies and tactics that made his books so popular and have helped so many businesses and individuals succeed. “Interactive, fun program turns your attendees into participants.”‐ Larry Mersereau
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Speaker: Barbara A. Myers, CAE VP Association Services, IMN Solutions
Presentation Description(s): Stop Guessing and Start Growing: Identifying and Overcoming Attendance Barriers This session will focus on how attendees can create and deploy a successful non‐attendee attendance barrier survey, a review of common attendance barriers and an interactive discussion that will provide and explore new solutions to overcome those barriers to promote growth. Developing an Exhibitor Retention Strategy for the New Economic Landscape: 10 Tactics to Take Home This session will introduce attendees to the concept and importance of having an exhibitor retention strategy. Attendees will be provided an overview of all of the components of the plan as well as resource considerations and best practices for successful implementation. In addition, 10 exhibitor retention tactics will be discussed that show organizers can take back and apply immediately!
The First Time’s the Charm: Meetings Lessons Learned from the Middle East In the fall of 2009, the APCO Global Alliance, a consortium of four international affiliate organizations, voted to host an inaugural event in Dubai in 2011. With this loose concept and aggressive timetable, APCO International was appointed as the managing partner. Using this case study, learn what strategy implications you should consider for your global meetings. Explore the critical factors that led to APCO’s success, and walk away with lessons you can apply to your meetings in the Middle East or any first time destination. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, handouts provided by speaker Bio and Introduction: Barbara A. Myers, CAE. Prior to Barb’s recent move to Frost Miller Group, she served as Chief Operations Officer at the Association of Public‐Safety Communications Officials (APCO) International where she managed the full spectrum of association programs and activities including membership, marketing and communication, conferences and events, knowledge management, strategic and international development, finance, governance and policy development and government and corporate relations for a decade. At FMG, she develops and orchestrates clients’ strategies to help them achieve their goals. Barb has a bachelor’s in psychology from the University of Maryland and is pursuing a Master’s in non‐profit management from the University of Central Florida. She is a Certified Association Executive and holds a Business of Meetings Certificate. She is a member of ASAE, IAEE and CEIR. She serves on a number of industry committees including ASAE’s Marketing Section Council, IAEE’s Future Trends Task Force and CEIR’s Research Committee. She also serves on the advisory board for Bethune‐Cookman University’s Hospitality Management program.
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Speaker: Michael Owen CEO/Managing Partner, Event Genuity, LLC
Presentation Description(s): Connectivity for Events: Elevating the Bandwidth Conversation With tech milestones such as the introduction of the iPhone (2007), the Android, and the iPad, device adoption rates have skyrocketed along with increased consumer demand for better connectivity and faster access. Internet access has gone from “nice to have” to “must have” both for event a endees and mee ng professionals. Pirates, Poachers, and Thieves: Your Organization May Be At Risk Learn how to counter this growing issue both pragmatically. Unauthorized solicitations need to be dealt with swiftly and effectively. People who are burned generally blame the organization and its leadership for not warning them. Through case studies and best practices, learn how to become better equipped to fend them off. A/V Requirements: Wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: There’s no business that’s not show business. But show business is no place for the faint of heart. With decades of experience as a provider of entertainment services, Michael shares a wealth of knowledge gained through his career in this unique and often‐mystifying industry‐segment. His company, EventGenuity, LLC, produces business events throughout North America, providing Event Production, Corporate Entertainment and Destination/Meetings Management capabilities to corporate and association clients A meetings Industry activist, Michael has served on MPI International Board of Directors, TNSAE Board, as Past President of the Tennessee Chapter of MPI, Chair of MPI’s Chapter Advisory Council, MPI Leadership Development Task Force, MPI Global Paragon Awards Committee, and MPI Award and Recognition Task Force & PCMA Global Advocacy Task Force. He currently serves as a member of Convention Industry Council APEX Standards Committee, Reed Exhibitions AIBTM Advisory Board and on the PCMA Independent Planners Task Force. Michael has published articles in Convene, Plan‐It Tennessee, The Meeting Professional and Successful Meetings magazines and as a guest columnist for The Tennessean and The Nashville Business Journal. He is also a frequent presenter at industry meetings and learning institutions offering workshops, facilitations and panel presentations on topics such as, , Small Business, Leadership, Strategic Planning, High Speed Internet Access, APEX Today, Meetings Industry Overview, and Entertainment for Meetings and Events. This program was developed by and is delivered under the auspices of the CIC APEX Standards Committee and its Bandwidth and Connectivity Workgroup. For more information see http://tinyurl.com/afmwshf.
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Speaker: Richard Reid Vice President, Digital Services, Freeman
Presentation Description(s): Ditch the Clicker and ENGAGE!! When planning a presentation in which audience participation and feedback is desired, presenters know all too well that using traditional presentation tools leaves much to be desired. Making presentations has come a long way from the traditional “use your clicker” to advance your slides forward or backwards in a linear fashion. There have been some great hardware and software advances in presentation technology that will forever change the way presentations are made and engage audiences in a natural and fluid way. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Richard Reid is the vice president of digital services in The Freeman Company’s Audio Visual division. He leads the company’s efforts in bringing forth both new and enhanced products and services that differentiate Freeman from other event services companies. In addition to overseeing the digital services department, Richard serves as a key technical sales liaison in leading company efforts in securing new and renewal business across the enterprise.
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Speaker: Mark Roysner, Esq. Attorney at Law, Law Offices of Mark Roysner/Roysner and Associates Address: 22287 Mulholland Hwy, Ste. 382, Calabasas, CA, 91302 Email: [email protected] Phone: (818) 224‐8095 Mobile: (818) 314‐9285 Presentation Description(s): Convention Center Facilities Contracts: Yes: They Can be Successfully Negotiated! The exhibitions and events industry’s leading attorney will explore current legal pertaining to convention center contacts, and he will discuss how your organization can avoid the pitfalls most commonly encountered when negotiating convention center agreements including “hot topic” issues such as exclusive services, surcharges for using outside service providers, force majeure, non‐compete/conflicts of interest, cancellation/resale, minimizing liability exposure, etc. Successful Hotel Contracts: Revisted Well‐drafted contracts save your organization money and aggravation; however, they are increasingly complex and liability laden, requiring greater scrutiny on your part. This session offers an overview of contract negotiating tips, greater understanding of important legal issues, attrition/performance provisions, cancellation/liquidated damages fees, outside the block attendee credit and auditing issues, the effects and problems associated with online guestroom reservations, as well as security and force majeure concerns. The Fine Art of Negotiating A general introductory course about how to negotiate a contract or to settle a dispute. Anything and everything can be negotiated. It is human nature, the only question is how can I do it better. This course will be an interactive session on the dos and don’ts, and ins and outs of closing the deal or settling a dispute from the initial strategy to signing on the dotted line. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, handouts provided by speaker Bio or Introduction: Mark Roysner has more than 30 years of experience in the hospitality and trade show industry. His hospitality career started in sales with Hilton Hotels, thereafter he started a trade show company, and later he joined the Los Angeles Convention and Visitors Bureau, prior to earning his law degree. Presently, Mark is a practicing attorney, specializing in the meeting and convention industry. His firm, Roysner & Associates, provides its association, trade show and corporate clients with the business and legal expertise necessary to help them avoid the pitfalls that occur with the myriad of legal and contractual issues confronting the industry on a daily basis.
Presentation Description(s): Next Generation Event Marketing Strategies We will discuss new techniques implementing content marketing and inbound marketing tactics to drive attendance, verification, and overall engagement. A/V Requirements: Wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Stephen was formerly President of CrossTech Partners and CEO of New Marketing Labs, which merged with The Pulse Network in the spring of 2011. Earlier in his career he was a managing director at Cambridge Technology Partners (CTP) ‐ one of the fastest growing public IT Services companies. CTP became the leading IT consulting and systems integration firm focused on the deployment of client‐server based business applications for Fortune 500 clients. Over the past 5 years, Stephen has played a leading advisory role in 4 major M&A transactions ranging from $30M to $450M in Digital Media and IT. He currently guest lectures in the entrepreneurship program at Babson College. Stephen received his M.B.A. from Harvard Business School and B.A. from Harvard University.
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Speaker: Gregory Sandler President, ThinkGlobal Inc. Address: 3 Olive St., Northampton, MA, 01060 Email: [email protected] Phone: (413) 586‐8588 Mobile: (413) 586‐8533 Website: www.thinkglobal.com Presentation Description(s): Increasing Your Global Footprint with Virtual Trade Shows and Trade Promotion U.S. trade show exhibitors can provide added value to their exhibitors and attendees by integrating virtual trade show technology and trade education programs into their core educational tracks. The program will provide an overview of how bricks and mortar trade show programs can benefit from virtual trade show and trade promotion integration, facilitating time‐shifting opportunities and optimizing lead generation. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, handouts provided by speaker. Internet connection preferable. Bio and Introduction: Greg Sandler, president of ThinkGlobal Inc., is a leading expert on international trade and virtual trade shows. Greg has spearheaded development of the ThinkGlobal.com B2B trade leads portal, which includes a virtual trade show platform with live and on demand webcasting, virtual booths and the ability for users to easily share and view videos. Greg is past chairman of the National District Export Council Inc. and member of the Export University board of directors. He also is publisher of Export USA, America’s Trade Matchmaking magazine for international buyers. Has more than 25 years of experience in trade show development, international trade publishing, promotion and marketing.
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Speaker: Dan Seidman Chief Executive Officer, GOT INFLUENCE?
Address: 190 E. Dundee Rd., Barrington, IL 60010 Email: [email protected] Phone: (847) 359‐7860 Website: www.GotInfluenceInc.com Twitter: @salesautopsy Presentation Description(s): The Secret Language of Influence How well do your words and phrases motivate others? Language training is the most neglected area of any business training. Increase the potency of your conversations. This fun, interactive program will leave you wiser in your role as executive, manager, salesperson and (most importantly) within your personal relationships. The Ultimate Objection‐Handling Tool Great sales pros can predict the future. They know exactly what can happen so they are prepared to move smoothly and confidently past resistance and further down the path to the close. In this program you will identify your top objections, then create multiple responses for each. A Powerful Tool! Pain vs. Gain – Which one Motivates that Buyer in Front of You? Classic argument – are people motivated by benefits they will attain, or problems that need solving? In this program, you will understand how to develop an approach that works on both types of buyers. Use a critical question to ask that reveals exactly how to sell each buyer you encounter. Potent Selling Technique! A/V Requirements: Table (for notes), wireless microphone (if 30+ people), PowerPoint projector and screen, handouts provided by speaker Bio and Introduction: Got Influence? Regardless of your response, you need to meet Dan Seidman. His Secret Language of Influence program is a unique experience that is designed to improve persuasion skills
for executives, managers and sales professionals. This program was recently presently at this past year’s international Million Dollar Roundtable event where a packed room learned the persuasion strategies you will hear about today.
Dan is a World Master’s athlete with three gold medals playing on the U.S. basketball team. World Masters sports are the Olympics for athletes over 35.
Dan has authored 6 books, including the brand new 600‐page Ultimate Guide to Sales Training, an encyclopedia of best‐practices for selling professionals.
He is the designer of the global sales training program for The American Society for Training & Development which has 74,000 members worldwide.
You might have read Dan’s business humor columns in many financial services magazines. His readership reaches almost 2 million business brains like yours each month.
Oh! By the way, Dan Seidman’s name was on the cover of the Wall Street Journal last week. (pause!) It was on the mailing label, but was still on the cover.
Get ready to have some fun and we apologize if you happen to learn something as well. Let’s welcome Dan Seidman!
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Speaker: Ian Sequeira Executive Vice President, Exhibit Surveys
Address: 7 Hendrickson Avenue, Red Bank, NJ 07712 Email: [email protected] Phone: (732) 996‐7517 (mobile) Website: www.exhibitsurveys.com
Speaker: Jeff Stanley
Executive Director, Strategic Research Development, Exhibit Surveys
Address: 7 Hendrickson Avenue, Red Bank, NJ 07712 Email: [email protected]
Presentation Descriptions(s): DIY Research: Avoiding Common Pitfalls and Learn How to Accurately Collect Information About your Event Internet tools have made it extremely easy to field survey and collect research from your attendees and exhibitors. Find out from the experts at Exhibit Surveys how to avoid common problems they have seen as well as become more aware of the major factors you should be considering when looking at your results. Remember bad information can lead to bad decisions which can harm your business. This session will help you succeed in providing good information for your organization.
A/V Requirements: Table (for notes), wireless microphone (if 30+ people), PowerPoint projector and screen, handouts provided by speaker Bio and Introduction: Ian Sequeira has 27 years of experience in trade show and event industry research. He now heads up Exhibit Surveys, Inc research operations, helping to develop the most extensive and effective corporate and organizer measurement programs offered in the exhibition industry. Ian has been instrumental, as well, in ESI's international work, designing and managing research projects in Brazil, Switzerland, Singapore, Australia, Japan and Germany.
Jeff Stanley has over 25 years of experience working for media companies including McGraw‐Hill, Ziff Davis, Softbank, Key3Media, Medialive and Exhibit Surveys. He has worked with divisions specializing in electronic media products, publications and trade shows and his experience ranges from being a marketing product manager with trade show responsibilities to supervising research programs for business units specializing in producing trade shows. Since joining Exhibit Surveys in 2005, he has been involved in exhibitor; show management and trade show industry projects. Throughout the years, he has developed and conducted both quantitative and qualitative studies on show performance, brand perception and industry leadership.
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Speaker:
Mike Shaw Owner/Writer, Shade Communications
Address: 1000 Johnson Ferry Road; Suite D‐140, Marietta, GA 30068 Email: [email protected] Phone: (404) 432‐7027 (mobile) Website: www.shadecommunications.com
Presentation Description(s): 10 Steps to Dramatically Improving Your Writing The presentation focuses on specific things those charged with writing marketing materials can do to improve the effectiveness of those materials, from getting started to final editing. A/V Requirements: Table (for notes), wireless microphone (if 30+ people), PowerPoint projector and screen Bio and Introduction: Over more than 30 years, Mike Shaw has presided over firms focused on providing content for the marketing communications programs of all sorts of businesses, from start‐ups to the world's largest corporations; in a variety of industries, from health care to financial services to travel; in virtually all formats, from blogs to white papers to full‐length books. Previously, Mike worked as writer and editor for consumer and trade magazines, producing everything from news columns to investigative reports, two of which were adapted for documentaries on CBS 60 Minutes and ABC's 20/20. Mike holds an M.A. in English from the University of Miami and has taught college and high school English.
Updated March 2014
Speaker: Barry Siskind President, International Training and Management Company Address: 10 Delisle Ave Ste 1406, Toronto, Canada, M4V 3C6 Email: [email protected] Phone: (416) 783‐5200 Website: www.siskindtraining.com Presentation Description(s): How Show Management can Help Exhibitors Succeed The success of exhibitors is directly related to the sophistication of their planning and execution. In this seminar participants will learn eight steps they (managers) can take to help their exhibitors succeed. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Barry Siskind is an internationally recognized exhibit marketing guru. Since 1980 he has been helping exhibitors produce spectacular results from their trade show investment. He is author of seven best selling business books including Powerful Exhibit Marketing. He is an active member of, the International Association of Exhibitions & EventsTM (IAEE), UFI, and sits on the board of The International Center of Exhibit and Event Marketing.
Updated March 2014
Speaker: Jean Steel President, Happy People Win
Address: PO Box 549, Nipomo, CA, 93444 Email: [email protected] Phone: (805) 931‐0932 Mobile: (805) 720‐5196 Web site: www.happypeoplewin.com Presentation Description(s): Managing Change, Stress Management, Working as a Team, Attitude in the Workplace, Customer Service, Assertiveness If happy workers are such a key component to the success of businesses, why do so many organizations ignore the importance of employee morale? Maybe they do not realize that they do not have to provide expensive benefits or gym memberships to keep their workers enthusiastic. Jean’s topics focus on techniques that build strong, happy, productive organizations. A/V Requirements: Lectern or tabletop podium (for notes), wireless microphone (if 30+ people), PowerPoint will be used, handouts provided by speaker Bio and Introduction: Jean Steel was born in California and raised in Africa and Asia. A health educator for over twenty years, Jean created and earned her Master’s Degree in Wellness (Mind, Body Health) in 1999. That same year she founded Wellness Works to promote a unique and revolutionary approach to living life well, through seminars, workshops, classes, and speaking engagements. Last year she grew her business to include Happy People Win, Happy Employees Win and Happy Nurses Win. With a long and prestigious list of clients that includes hospitals, universities, cities, and internationally known corporations, Jean’s work has enriched the working lives of countless individuals and companies. Jean’s book, “I’d Like To Run Wild” enfolds all of the powerful concepts she teaches, the best of the wisdom she’s gained from her work with others, some poignant and funny real‐life stories, and worksheets and exercises to help you create your own wellness program and live fully, happily, and authentically.
Updated March 2014
Speaker: Peggy Noe Stevens Author, Global Speaker, Media Spokesperson and Prominent Brand Strategist Contact: Jennifer Jones, Director of Business Development
Address: 2506 Nutwood Drive, Louisville, KY, 39564 Email: [email protected] Phone: (504) 339‐2093 Website: www.peggynoestevens.com Twitter: @PeggyNoeStevens Presentation Description(s): Creating Your Personal Brand Strategy Your people are a reflection of your brand. “Creating Your Personal Brand” outlines the components of building one’s own personal brand through business etiquette and protocol, organization, leadership development, networking skills and presentation skills. This is a comprehensive presentation that can speak to both new and emerging leaders within your organization and high‐level professionals alike. It allows the audience to think about their own professional development and that of their employees so that everyone can focus on achieving success. A/V Requirements: Table (for notes), wireless microphone (if 30+ people), PowerPoint projector and screen, handouts provided by speaker Bio and Introduction: Author, global speaker, media spokesperson and prominent brand strategist, Peggy Noe Stevens brings a gracious approach to the topic of image and development. Peggy's career began in the hospitality and meeting planning industry where she learned the importance of customer service and detailing experiences. She parlayed those skills to the field of experiential marketing where she went on to develop the destinations for global brands such as Jack Daniels and Woodford Reserve. Peggy is the first female master bourbon taster and recently founded Bourbon Women, the first all‐women organization to celebrate the native spirit. Now, Peggy works with organizations all over the world to assist in developing their brand through their people and she has recently published the book, Professional Presence: A Four‐Part Guide to Building Your Personal Brand.
Address: 4822 Harvest Ct., Colorado Springs, CO, 80917 Email: [email protected] Phone: (719) 473‐6848 Mobile: (719) 651‐7341 Website: www.glennthayer.com Twitter: @glennthayer Presentation Description(s): Engagement 3.0: Enhancing the Hybrid Experience By attending this session participants will be able to:
Discover innovative ways to use the hybrid experience to drive attendance.
Explore exciting new technologies that connect virtual and face‐to‐face attendees to your content before, during and after the show (extending your content lifecycle).
Uncover the truths about hybrid events and see how to avoid the pitfalls associated with them.
A/V Requirements: Table (for notes), wireless microphone (if 30+ people), PowerPoint projector and screen Bio and Introduction: Known as the “Voice of Meetings and Events,” Glenn Thayer is a host for live and televised programs. He specializes in hybrid meetings, conference moderation and strategic content delivery.
Updated March 2014
Speaker:
Jeff Tobe Primary Colorer, Coloring Outside the Lines
Address: 514 Cavitt Avenue, Trafford, PA, 15085 E‐mail: [email protected] Phone: (800) 875‐7106 Mobile: (412) 759‐5319 Web site: www.JeffTobe.com Twitter: @JeffTobe Presentation Description(s): Coloring Outside the Lines…Creating the NEW Expositions and Events Experience In this high‐energy, participatory, humorous session, Certified Speaking Professional Jeff Tobe challenges you to look at your business from a new perspective and accept that customer service is no longer the bar that distinguishes us from our competitors. We now have to consider our internal and external customers' EXPERIENCES from the minute they make contact with us to the minute they are done! A/V Requirements: Table (for notes), wireless microphone (if 30+ people), PowerPoint projector and screen Bio and Introduction: Certified Speaking Professional Jeff Tobe’s credentials are impressive. Insider Magazine dubbed him “The Guru of Creativity” and readers of Convention & Meetings Magazine chose him as one of the top 15 speakers in North America. Tobe has earned this reputation through his trademark presentations, “Coloring Outside the Lines™.” Tobe is one of the most dynamic speakers in the industry as attested to by clients including the UPMC, MGMA, ReMax International and Pepsi Cola International. He prides himself on presenting up‐to‐the‐minute, cutting edge material as it relates to designing the ideal customer EXPERIENCE. Jeff is the Primary Colorer at Coloring Outside the Lines in Pittsburgh, PA. He believes in the power of creativity to look at your business from a new perspective and accept that customer service is no longer the bar that distinguishes us from our competitors. We now have to consider our internal and external customers’ EXPERIENCES from the minute they make contact with us to the minute they are done! He teaches organizations that to grow, and increase their bottom line, they must first implement strategies that have a fresh approach. Jeff is the author of the hugely popular book, Coloring Outside The Lines. He is the co‐author of the best selling books, The Sales Coach and The Communication Coach. His newest book, ANTICIPATE: Knowing What Customers Need Before They Do is one of the hottest business books on the market today. Additional Comments: Please see Jeff’s DEMO VIDEO. Jeff was one of the featured speakers at the 2012 IAEE speaker showcase!
Updated March 2014
Speaker: Jay Tokosch Chief Executive Officer, Core‐Apps
Address: 1290 Bay Dale Drive #319, Arnold, MD 21012 Email: jay@core‐apps.com Phone: (410) 974‐0505 Mobile: (443) 618‐7907 Website: www.core‐apps.com Facebook: http://www.facebook.com/jay.tokosch Presentation Description(s): Mobile Digital Marketing – Why, How to, and Its Importance for Your Future This will be an educational presentation on how to use mobile digital marketing to capture sponsorship dollars. The presentation will cover why it is important, how to set it up, and what is good and bad.
A/V Requirements: Table (for notes), wireless microphone (if 30+ people), PowerPoint projector and screen Bio and Introduction: Mr. Tokosch is the CEO and co‐founder of Core‐apps, LLC. Core‐apps is the developer of Follow Me, an award winning and leading mobile application used in the trade show industry. Core‐apps is also the developer of EventLink and MemberDirect, mobile solutions for smaller trade shows/conferences and a association mobile application. Mr. Tokosch is responsible for Core‐apps marketing, sales and company direction. Prior to Core‐apps, Mr. Tokosch was CEO of AV1 Studios , a manufacturer of audio video equipment for residential and mobile solutions. As part of founding AV1 Studios, Mr Tokosch also established AV1 studios as a publically traded company (AVOP) Core‐apps is the fifth company Mr. Tokosch has successfully started, run, and sold over the past 25 years. The prior four companies were all technology based entities that Mr. Tokosch has provided leadership to in marketing, sales, product development, and invention. Since 2001, Mr. Tokosch has been an acting consultant for Gerson Lehrman Group on business network and mobile technology along with digital marketing. Mr. Tokosch specializes in technology development with sales and marketing and has been an industry speaker on mobile applications and mobile digital marketing for a variety of event/tradeshows and industry forums such as IAEE, MPI, ASAE, and SISO.
Updated March 2014
Speaker: Eric Udler, CEM, Certified Dishwasher President, All Show Services
Presentation Description(s): Creative Attendee Marketing and Engagement Strategies: How Public Events Do It Creative Attendee Marketing and Engagement Strategies. As a public show producer, the way we market our shows is much different than typical tradeshows. A/V Requirements: Wireless microphone (if 30+ people), PowerPoint will be used Bio and Introduction: Consumer show guy who produces really large shows. Super Pet Expo and the New Jersey Home Show
Updated March 2014
Speaker:
Monica Wofford, CSP CEO, Contagious Companies, Inc.
Address: PO Box 683316 Orlando, FL 32868 Email: [email protected] Phone: (866) 382‐0121 Mobile: (407) 739‐1870 Web site: www.ContagiousCompanies.com Twitter: @monicawofford Facebook: http://www.facebook.com/monica.wofford1 LinkedIn: http://www.linkedin.com/profile/view?id=2973237&trk=hb_tab_pro_top Presentation Description(s): Make Difficult People Disappear: How to Deal with Stressful Behavior and Eliminate Conflict We all have at least one person we wish we could make disappear...without getting in trouble! With this presentation, you will learn about personalities, address the impact of stress and gain insight into the power of your habits and expectations, while practicing the skills you need to improve relationships with even the most challenging of co‐workers and customers.
A/V Requirements: Table (for notes), wireless microphone (if 30+ people), handouts provided by speaker Bio and Introduction: Monica Wofford has been a manager since 1989 and a business owner since 2003, but it seems she has “dealt” with “difficult” people all her life and has finally learned how to “deal” with them more effectively. Instead, she makes them disappear…without getting in trouble! Her Orlando based training firm, Contagious Companies, was founded on the premise that leadership does not have to be something you are born with, but can be developed, and developing those skills in others is her passion. As the author of Contagious Leadership, and Make Difficult People Disappear, she has been called “The best trainer ever seen!” and whether your goal is to lead others or simply the voices in your head, Monica’s programs develop these skills. Winner of numerous awards in business and training, Certified Speaking Professional, Monica Wofford engages, entertains and encourages participants to give themselves permission to be who they are and to become better communicators and leaders among their colleagues, bosses, clients and co‐workers.. Additional Comments: Monica Wofford, CSP has been the leader of the KALI program since 2012 and has received above average ratings for both this course and her presentations at Expo! Expo! IAEE’s Annual Meeting & Exhibition.
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