Charisma solutions for food processing 2014

CHARISMA Solutions for food processing (production & distribution)

20 years of continuous profitable growth 1,500 clients in the private sector; 400 full-time employees; projects in 28 countries| 4 continents; EUR 26.5 mill turnover in 2012 | EUR 2 mill annual investment in innovation;

Unrivaled expertise 10% of Romania’s GDP is the value of the businesses managed by Charisma; 500,000 employees in Romania have their HR &Payroll data processed by Charisma ; EUR 100 mill is the sales value of TotalSoft’s solutions in the past 5 years;

Most renowned ERP producer in CEE 1st place in Romania among ERP providers; Standard group solution for Deutsche Leasing, BNP Paribas, ISTA and Raiffeisen Leasing; Implementations in 20 countries in Europe, Middle East, South America and Africa.

TotalSoft Key Figures

International presenceProjects in 28 countries all around the world

1st place in Romania among ERP providers, according to the last four PAC market researches (2010 - 2013);

1st place in Romania in the retail, distribution & services verticals, according to PAC 2013;

2nd place in Romania in the manufacturing vertical, according to PAC 2013;

Listed in top 10 world providers of leasing solutions recommended by KPMG;

Market positionAccording to market analysts

Financial figuresContinuous profitable growth in the last 10 years

Turnover EBITDA

Strategic Objectives

Enter top 3 ERP solutions for the non-banking financial services sector

Position Charisma as standard group solution for key corporate accounts Raiffeisen Leasing Deutsche Leasing Mercedes Benz BNP Paribas ISTA OMV

Provide small business segment with SaaS services Business Applications suite based on MS Dynamics & SharePoint technology

Document Management, Workflows, Time-Sheet, Legal, ESS

Double current turnover up to 50M EUR with 20% profitability

10% of the Romanian GDP is managed by Charisma. Find out why they chose us.

Financial

Telecom

Retail & Distribution

Pharma

Services

Manufacturing

Medical

Construction

References Leaders of the Romanian economy work with our solutions

eProcurementLogistics solutionsMobile applicationsPersonalized business solutions

Primavera project managementPermaster project risk analysisCharisma Portfolio Management

Charisma ERPCharisma HCMCharisma Medical SoftwareCharisma Business Applications

Business Lines

CharismaBusiness Suite

Division

TotalSoftPMDivision

Acollada Software Development

Division

Optimize and streamline internal business processes

Drive software development cost reduction

Planning, management and execution of projects

Financial & Banking Services Retail & Distribution Healthcare & Pharma Manufacturing Constructions & Design Shipyards Automotive

> 1000 implementations

Public administration Civil and industrial constructions Manufacturing Project & Design Shipyards Investment

Telecommunications Healthcare & Pharma Public administration Marketing research Constructions Manufacturing Real Estate

> 300 clients > 850 implementations

Key

Verti

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Mai

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Trusted business partner for +1,000 companies. In Romania we support 45% of real estate acquisitions; 60% of acquisitions in malls; 65% of private medical tests & appointments; 80 of pharmaceutical products distribution; 88% of car sales;

Double digit growth by focusing on hey industries Financial-Banking, Services, Retail and Distribution, Manufacturing;

Largest local innovation power 250 dedicated programmers & 40 project managers.

Charisma Business SuiteKey facts

Leader on the project management solutions market (1995-present) 90% of the companies that use project management solutions have implemented Primavera through

TotalSoft; 8 of the top 10 companies in the energy industry manage their projects with solutions and services

provided by TotalSoft; 8 shipyards, totaling 82% of this industry use Project Management solutions provided by TotalSoft;

Consultancy for the construction of the largest project in the world (2011-2013) TotalSoft provides planning, analysis and reporting services for “Jubail Refinery” – the largest

construction project in the world

OMV Viena project Primavera is used as a managerial tool for OMV’s projects in 5 areas: Europe, North Africa, Caspian

Sea, Australia & New Zeeland.

Unique Oracle Platinum Partner in Romania & Austria for Primavera TotalSoft has the First Level Support competency granted for partners that provide high standard

services;

Introduced the Project Management concept in Romania (1995) In over 20 years of experience, TotalSoft trained over 5,500 specialists.

Project Management / TotalSoftPMKey facts

Custom Software/ ACOLLADAKey facts

+ 300 successful projects;

Clients in U.K., Netherlands, Sweden, Germany, France, Belgium, Austria, Switzerland and USA;

+ 10 year collaborations with clients;

Focus on verticals Telecom, Services, Utilities, Medical & Pharmaceutical, IT, Public Administration;

Innovation: first company in the world that developed a Business Intelligence app on the iPad in less than one month after the device’s launch; first european software company that developed a B2B application on Windows 8 (Gamification for Sales)

Business Expertise: consultants with +5 years of experience in their verticals

Competencies in eProcurement, eOrders, Voice Recognition, Billing, Balanced Scorecard, Identity Management, Security solutions , Mobility and Gamifiication

Business achievements

Successfully entered agribusiness industry TCE 3 Brazi, Maria Grup – Agro Chirnogi, Carmistin, Avicarvil

Rodbun, Canah Internațional

Extensive devs: new clients in new countriesDeutsche Leasing Austria, ISTA Germania, BNP Paribas Luxemburg, GE Bulgaria, Rafinăria Gazprom Omsk

Enforce international presenceProjects in 5 new countries: Brasil, Austria, Spain, Russia, IsraelSubsidiaries in Austria

Intensive devs: B2B solutions for mobile devicesAnalyzer, Cell Monitor, SFA, Gamification, EMR, Portfolio Management, Medical Software – on Android, Windows 8, iOS platforms

Did you know that TotalSoft

… introduced the project management concept in Romania

… developed the first Romanian application for the private medical sector

… was the first Romanian software house that implemented a proprietary solution

abroad

… was the first company in Romania that sold software in leasing

… launched as a world premiere the first B2B application on iPad

… launched the first self-service platform dedicated to employees

... is the only Romanian software house that provides leasing solutions

… the only Romanian ERP producer that ranked 1st place in the top conducted by market

analysts (PAC)

… developed first Gamification solution (Windows 8 tablet) from Europe

+ 1.200 participants at 2013 edition (Germany, Spain Turkey, Austria, Italy, UK, Romania); 7 technical workshops; 400 companies attending the technical day; 100 leaders of the Romanian economy present; 25 business case studies presented; 83 discussion topics; 15 industries; 8 speakers; 9 consecutive editions;

2012 edition 2013 edition

TotalSoft DaysThe biggest B2B event in Romania

CHARISMA - Referencesfor food processing (production & distribution)

Meat production (2012) 821 mill EUR is the value of top 10 meat

producers businesses in 2012

20% is the European increase of the price for pork carcass in 2012

Charisma The most complex meat processing

solution implemented by a Romanian company is Charisma

Caroli Foods - client since 2004

Food processing (production and distribution) Involvement converted into know-how

Charisma 4 out of top 10 players use Charisma Business

Suite applications (Simba Invest, Macromex, Marathon Distribution, Agroalim Distribution)

Solutions for mobile devices (iOS and Android) for: sales (SFA), analysis and reporting (BI), sales performance analysis (Cell Monitor)

Consumer goods distribution (2012) 20 mld EUR was the value of the consumer

goods market in 2012 Top distributors and market consultants foresee

enhanced businesses for 2013

CHARISMA ERP

Caroli Food

Caroli Prod 2000

Sergiana Prodimpex

Diana

Ana si Cornel

Avicarvil

Agroalim Distribution

Avicola Manasia

Alfredo Foods

Alfredo Fresh

Food processing (production & distribution) clients TotalSoft expertise

CHARISMA ERP

Marathon Distribution Group

Doripesco

Simba Invest

Dinamica Distribution

Agrobanat Vestcom

Agrobanat

Mogyi România

A.B.P.S. Foods

Alpin 57 Lux

CHARISMA HCM

Covalact

Angst

Danone

Bunge

Agrafood

Macromex Food Services

Macromex Fresh Products

Intersnack România

Biogood

Zeelandia

Caroli Foods – No. 6 in Romania in meat processing

„The first issue I have on my mind is the accuracy of the information. Reports issued by Charisma come in good time and deliver information we count on. We hope the implementation of the Business Intelligence solution, Charisma Analyzer, will bring added value to managerial reports.”

Mioara Abagiu, Software Administrator

Turnover (2011): 75,9 mil Euro

No. of employees: 1671

Solution: Charisma Suite (ERP, BI, SFA, HCM, integration with production scales)

Partner since: 2004

Project scope: Implementation of integrated solution to allow

data centralization at group level, but also specific analysis like production cost calculation or cost center tracking;

Results: Tracking all production stages through the

production module; Clear and real-time evidence by product

categories; Distribution of sales according to regions and

sales representatives; Tracking orders (invoiced and not invoiced) and

invoices (collected or not); Use of portable terminals for order placement.

Successful implementationsFood processing (production & distribution)

Sergiana Prodimpex – Goodies from Transylvania

Portfolio consisting of 170 meat products;

Own commercial network consisting of more than 50 stores;

Distribution network operating within 20 counties and Bucharest;

20 sales agents;

Project scope: Centralizing sales activity into a single database and

providing real-time information to field agents;

Results: Integrated information and decisional base; Reducing selling cycle; Increased sales force productivity; Reduction of internal costs; Increased customer satisfaction within a short time; Eliminated redundant data entry effort; Top-management obtained a complete, real-time

overview on the selling process;

Food processing (production & distribution)

Turnover: 21 mil Euro


Distribution network: 20 agents

Solution: Charisma SFA

Partner since: 2007

Successful implementations

Diana – Meat processing and sale

Product categories Product catalog DIANA Seasonal specialties Smoked specialties Salami Smoked meat Sausages



Distribution network: 22 own stores

Solution: Charisma SFA

Partner since: 2011

Project scope: Streamlining sales force activity, shortening order

processing and product delivery time through automatic transmission of orders from Charisma SFA into the production application;

Results: Increased sales force productivity; Reduction of internal costs; Increased customer satisfaction due to shorter

delivery time; Eliminated redundant data entry effort, which often

meant additional working hours during the week-end for back-office operators;

Top-management obtained a complete, real-time overview on the selling process;


Ana & Cornel – Family sausages

About Ana & Cornel 19 years of presence on the market; 60% of company’s turnover is realized

through its own store network; Product portfolio includes fresh meat,

refrigerated and frozen products;



Distribution network: 100 own stores

Solution: Charisma Retail , Stock Management, Fixed Assets, Sales

Partner since: 2011

Project scope: Centralizing stores activity into a single data base,

delivering quick and correct information, automating purchasing flow;

Results: Quick visualization of sales and automatic sales

centralization for the whole store chain; Centralization of purchasing orders , automatic update

for stock and production need; Possibility of checking actual stock vs. written stock,

for each store; Automatic transmission of accounting notes related to

selling documents, from Charisma Retail into the ERP system used by the company;

Interfacing with the ERP system for retrieving data from product classification list, sale prices, purchasing documents, etc.


Agroalim (Smithfield Group) – No. 10 in the distribution of consumer goods in Romania

Food processing (production & distribution)

“Through real-time order processing as opposed to their processing at the end of the day, we succeed in better controlling clients’ compliance with payment obligations and manage to deliver goods financially safe.”

Flori Țuțueanu, IT Manager



Solution: Charisma Suite (ERP, SFA, WMS, BI, Key Accounts Interface, Post Calculation)

Partner since: 2005

Proiect scope:

Centralized and on-line system, real-time

information (stocks, subsidiaries sales, sales force

performance reports, areas, products, etc.)

Results:

Single data base accessible to all subsidiaries;

Product profitability analysis, streamlined items

classification list and increased profit margin;

Shorter delivery time and automatic order

placement through SFA solution;

Eliminated manual operation errors related to

Key Accounts order processing and improved bill

collection;


Simba Invest – No. 3 in the distribution of consumer goods in Romania




Solution: Charisma Suite (ERP, SFA, BI)

Partner since: 2011

Project scope: Streamlining company’s results through real-

time tracking of the activity

Results: Integrating finance and accounting with

distribution activity; Correct and real-time information regarding

performant/non-performant business areas; Activity reports delivered in short time and

making well informed decisions; Automatic order placement and short response

times.

Simba Invest is recommended by: Portfolio consisting of 1.500 items; Delivers to companies within more than

23 counties around the country; More than 15 000 clients; Complex logistics (warehouses, cars,

sales and distribution agents);

Doripesco – fish processing and production


Turnover: 2,5 mil Euro


Solution: Suita Charisma (ERP, Production, Retail, BI)

Partner since: 2010

Project scope: Integrating financial and accounting activities with

production and retail for a better tracking of company’s performance ;

Results: Tracking raw materials consumption, orders for

finished products and stocks; Final production appraisement according to

juveniles evolution at certain intervals ; Enabled calculation of actual costs, at finished

product and semi-products level, detailed according to different types of expense;

Automatic generation of materials necessary for every workstation, according to the work on progress and stocks on the flow;

Doripesco owns: 2 carp farms with a total surface of about

320 ha water surface; 1 sturgeon farm, 1 trout loft; Fish processing section; Equipment for fishing facilities

maintenance; 7 stores for fish and fish products selling.

Rodbun – The Romanian farmer family

“Charisma ERP was definitely the right

choice, proving to be a valuable information

and decision support.“

Daniel Muntean, General Director Rodbun

Turnover: (2011): 2,3 mil Euro


Solution : Charisma Suite (ERP, Manufacturing, HCM, BI, Collection, Retail, SFA )

TotalSoft partner since: 2011

Project scope: Implementing a system to support the company's

strategy for completing the main lines of business, production and distribution of agricultural products.

Results : Integrated management of business accounts,

with the manufacturing, retail, HR, debt collection from clients and assessing the performance and development of the company;

Follow all steps of the production process through production module;

Clear evidence and real time product categories; Improving the company’s operational and

financial efficiency.

Successful implementationsGrain, seed, feed and raw tobacco

Carmistin – Wholesale of meat and meat products

Turnover (2011): 87 mil Euro


Solution: Charisma Suite (ERP, manufacturing, HR, BI, SFA, Fleet Management)


Project scope: Implementing a system that would allow the

integration and management of all integrated business processes.

Upon completion of the implementation is desired: Integration of all activities in a single

database Getting information on cost and profit

centers Follow traceability of company documents Organizing workflow similar to a tier 1 ERP

solution Computerized management of production,

with recipe, production cycles, production time etc..


About Carmistin: The main activity of the company is

import and distribution of meat products; Much of the meat distributed by the

company comes from animals raised on farms belonging to its group companies.

Meat Products Production & Distribution

Canah Internațional – Natural Hemp Seed

Turnover (2011): 1 mil Euro


Solution: Charisma ERP


Project scope:: Implementation of an integrated system for

the management of all business units.

Results::

Integration of all activities in a single

database

Possibility to project all reports and

activities required by legislation

Real time control over the business

Possibility to configure the document work-

flows, transactions, accounting models, etc.


About Canah Internațional: Founded in 2005 by a group of investors Factory has a production capacity of

Salonta Processing 1000 tones of seeds

per year Bottling 250,000 gallons of

hemp oil per year

Production & distribution of hemp products

CHARISMA – Differentiators

Charisma Solution PositioningAgainst main competitors

PAC 2012

Charisma Solution PositioningImplementation and customization

PAC 2012

Comparative AnalysisBusiness value relative to acquisition price

Value Proposition

Price

Comparative AnalysisBusiness value relative to total cost of ownership

Value Proposition

Total Cost of Ownership

Charisma Solution100% TotalSoft expertise and intelectual propriety

Own AdaptiveTM technology quick coverage for any development needs;

Solid and stable development and implementation team;

24/7 disponibility for tehnical support;

Top references on all industrial verticals flexible solution covering all market

segments;

Real-time legislative updates;

Charisma Solution100% TotalSoft expertise and intelectual propriety

Flexible platform due to modular architecture;

Efficient development and implementation methodologies , in compliance with

international standards (PMI, RUP, VModel, Agile);

Product interfaces available in romanian and english for training sessions,

tehnical support, documentaries and commercial materials;

Real-time, easy reporting, company being streamlined for large data volume;

New Customer Satisfaction politics customer satisfaction analysis when “going

live”, 3 months after „go live” and every 6 months.

Charisma SolutionLargest local innovation force with 250 dedicated developers

40 Project Managers seamlessly implement their operational excellence;

Implementation methodology validated by the market the lowest TCO in

Romania;

TSP system real-time connection of the customer with post-implementation

team;

Automatic response time evaluation for the detected problems.

Charisma Solution

Low total operating cost (licenses, implementation effort, hardware and software

infrastructure)

Low cost maintenance through post-implemention services and thanks to cutting

edge technology

Scalability: with business growth, without interrupting activity and with licensing

discount

Strategic partnership with Tableau Software, worldwide leader in data

visualisation and one of the most powerfull business intelligence solution around

the world

Competitive cost

Nicoleta Mihaiu

Project management and business consulting within all developed

projects

Implemented projects in food sector: Caroli Group: Caroli Foods – distribution company, TC Affaires –

production company, Indcarf – production company Agroalim (part of the American Smithfield Group) – distribution

company Frigorifer Tulcea – production company Sergiana – distribution and production company Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company

Implementation Manager Charisma ERP - 10 years with TotalSoft

Stefăniță Stoica

Project management and business consulting within all developed

projects

Implemented projects in food sector : Sergiana – distribution and production company Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company Radicstar – distribution and production company

PMO Manager Trade Vertical Charisma ERP - 6 years with TotalSoft

Nicolae Dinu

Technical coordination and ongoing technical activities for all

developed projects

Implemented projects in food sector : Caroli Group: Caroli Foods – distribution company, TC Affaires –


company Frigorifer Tulcea – production company Sergiana – distribution and production company Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company Radicstar – distribution and production company

Tehnical Manager Charisma ERP - 8 years with TotalSoft

Valentin Radu

Ongoing technical activities and business consulting within all

developed projects

Implemented projects in food sector: Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company Radicstar – distribution and production company

Business Consultant Charisma ERP - 8 years with TotalSoft

Victor Gozu

Business consulting in production area implementations,

postcalculation



company Frigorifer Tulcea – production company Agrobanat – distribution, retail and production company Radicstar – distribution and production company Doripesco Group – retail and production companies

Business Consultant Charisma ERP - 6 years with TotalSoft

Ciprian Popa

Business consulting in production area implementations,

postcalculation



company Frigorifer Tulcea – production company Agrobanat – distribution, retail and production company

Product Manager Charisma ERP - 10 years with TotalSoft

Radu Ciucă

Business consultancy and tehnical activities within implementation

of Tableau reporting system (BI solution)



company Frigorifer Tulcea – production company Sergiana – distribution and production company Ana si Cornel – distribution and production company Avicarvil - distribution and production company Agrobanat – distribution, retail and production company

Technical Manager BI Charisma ERP - 10 years with TotalSoft

TotalSoft HeadquarterGlobal City Business Park, Building O2, 8th Floor, Bucharest, Romania

T: +4021 335 1709F: +4021 335 [email protected]

www.charisma.ro ; www.totalsoft.ro ; www.acollada.com

mailto:[email protected]

http://www.charisma.ro/

http://www.totalsoft.ro/

Date post:	07-Nov-2014
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Charisma solutions for food processing 2014

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