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*Basedonapresenta-onoriginallypreparedforaSeminarorganisedbytheECsDGEnterpriseandIndustryandValleDAostaAutonomousRegion,SaintVincent,Italy,2223rdNovember2010
reasrurales,turismoysectorescrea-vos
Comofomentarsucompe--vidad?*
JamesWilson
Donos-a,2011koOtsailaren3a
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Butlong-term,sustainablesuccessrequiresinnova0onto: Buildonspecificstrengthsastouristdes0na0ons Overcomespecificweaknessesastouristdes0na0ons
Clusteringprocessesamongthecrea%veandculturalindustriescanplayacri0calrole
Socanstrengtheningframeworkcondi%onsincertainkeyareas
OVERALLARGUMENT
Tourism has strongpotential for fuelling
inclusive growth inrural regions
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European Cluster Observatory Regional Competitiveness
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Outcomes: GDPpercapita Longtermunemploymentrate Lifesa0sfac0on
Intermediateperformance: Firmgrowth Employmentrate(bygender) Employmentinknowledge-intensiveac0vi0es
Fundamentals: Popula0ondensity Typologiesofregionsbyecologicalvulnerability,naturalresources,
culturalheritage
FUNDAMENTALSANDOUTCOMESINRURALREGIONS
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Educa0onaainmentlevels Broadbandaccess Internetuse Accessibility Internettrade Lifelonglearning Trust
KEYBUSINESSENVIRONMENTFEATURESINRURALREGIONS
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ECO Regional Competitiveness Framework
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CREATIVEANDCULTURALINDUSTRYCLUSTERS
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EMPLOYMENTINTOURISM
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TOURISMCLUSTERS
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Theretendsnottobeacri0calmassofcrea0ve
andculturalindustry
employmentinrural
areas,buttheac0vi0es
arelinked(orpoten0ally
linked)totourism:
LocalcraNindustries Qualityfoodproduceand
gastronomy
Thearts Culturalandhistorical
ac0vi0es
CLUSTERSINRURALREGIONS?
Combined
critical mass
or related
variety ...
Benefits
from a
cluster
focus ...
How can creative and cultural industries work
together with tourism to foster innovation and
create high value-added, sustainable employment?
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Clustercoopera0oncansupporttheinnova0onsnecessaryto:
Buildontourismandcrea0ve,culturalstrengthsofruralregions
Respondtoweaknessesincertainkeyframeworkcondi0ons
CLUSTERCOOPERATIONFORINNOVATION
Effec-vegovernanceiscri-cal:
1. Crea0onofappropriateforums,trustandspiritofnetworking
ewsocialnetworkingmediacanbekey,eg.www.delifunart.es
2. Crea0onofthebasisforwin-wininter-regionalcoopera%on:
Cri0calmassoftouristresourcesandcrea0veandculturalindustriesmaycrossruralregions
eighbouringregionsmayowncomplementarypartsoftransportinfrastructure
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ThankYouGracias
EskerrikAsko
Email:[email protected]
Twi]er:@jamierwilson
