Date post: | 16-Jul-2015 |
Category: |
Marketing |
Upload: | john-dicristo |
View: | 166 times |
Download: | 1 times |
Growing Your Business ThroughGrowing Your Business ThroughObserver Digital and Media SolutionsObserver Digital and Media Solutions
Banner Ads on Banner Ads on CharlotteObserver.comCharlotteObserver.com
• Reach new and existing customers creating additional value and brand awareness
Native AdsNative Ads• Tell a story to your customer and strengthen your Tell a story to your customer and strengthen your
brand with display ads and custom contentbrand with display ads and custom content
Average open rate for Observer emails is
8.96%Average click rate for Observer emails is 0.44%
Email Marketing• Provides targeted customers with a Provides targeted customers with a
reason to respond quicklyreason to respond quickly
• Choose between Charlotte Choose between Charlotte Observer database or national Observer database or national database to extend customer reachdatabase to extend customer reach
– ExclusiveExclusive– Target by gender, age, & Target by gender, age, &
geography geography – (zip code, city, county).(zip code, city, county).– Subject line and email Subject line and email
content co-branded with content co-branded with CharlotteObserver.comCharlotteObserver.com
– 100,000+ registered users 100,000+ registered users within the Charlotte DMA.within the Charlotte DMA.
– Scrubbed DailyScrubbed Daily
Search Engine MarketingSearch Engine Marketing• Increase your online presence to strengthen your brand Increase your online presence to strengthen your brand
awarenessawareness• Capture people who are online researching your Capture people who are online researching your
product/services at the exact moment that they are seeking product/services at the exact moment that they are seeking information about youinformation about you
RetargetingRetargeting• With retargeting technology we can serve ads to
consumers who are:
Customers who are familiar with your website (have visited)
Customers who are looking for the products and services you sell
Customers who are learning about the products and services that you offer
Site Retargeting
Search Retargeting
ContextualRetargeting
• People turn to their mobile devices when they are researching, shopping, ordering lunch, or waiting in line.
• Put your brand in front of customers on the go with high visibility offers or to let them know you are in their neighborhood
Banner Ads on Mobile Websites & Apps
TabletTablet• Combines the quality of print design with the
engagement of mobile• Tablet users interact longer and more frequently with
ads than any other device and are 43% more likely to tell their friends and family about new products and services
• Make targeted connections with people who fit within your demographic
• Position your message to be easily shared within a network of friends
Banner Ads on Facebook
• Social Media is the online word of mouth! Social Media is the online word of mouth! • Manage instant connections with customers and Manage instant connections with customers and
grow your social presence grow your social presence • Social media presence directly impacts your SEO Social media presence directly impacts your SEO
performanceperformance
Social Media Management
• No risk for advertiser, only pay if it sellsNo risk for advertiser, only pay if it sells
• Reach new customers or bring back current Reach new customers or bring back current customers by extending them an offer to try customers by extending them an offer to try your product or serviceyour product or service
Dealsaver.com
• See your campaign performance in real time See your campaign performance in real time with personal log inwith personal log in
DashboardDashboard