CHATBOT

1.ChatBot ?

Gonthier Carl – Oct 2016

“‘‘A computer program designed to simulate

conversation with human users, especially over the

Internet.’’

Source https://www.google.fr/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=what%20is%20a%20chatbot%20%3F

Important !It is important to distinguish two types of

bots :

Personal assistants such as Siri, Google Now or Cortana , which are based on

artificial intelligence , capable of handling a lot of information ;

And bots for a specific purpose and accomplishing a specific task , using a

predefined scenario.

Work on Messenger App

3 000 000 000 Actif users/ day on messenger app

50 MinAverage by day

900 000 000Actif users/day only on Facebook Messenger

Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

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4.5 Messaging Apps have Surpassed Social Neetworks

Big 4 Mes-saging apps

Big 4 Social Networks Apps

Mill

ions

Source: Companies, Bi Intelligence

Can be use on different Messaging App

Most download apps in 2016

#1

#2

#3

#4

#5

2.How its work ?

A quick and efficient service1. Determination of messages, their synonyms

and their lexical field to cover a maximum of eventuality.

2. Prepare natural responses of formats adapted to each question , as a FAQ .

3. Provide a redirect to a advisor to take over in case the bot is unable to respond.

4. Integrating different scenario using a semantic interpreter to translate messages in technical language

Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

Benefit to the company

INDIVIDUALIZATION CUSTOMER

RELATIONSHIP For customization experience and a

better response time

DIFFERENTIATION FACTOR

To increase its digital

competitiveness against competitors

do not offer this service

SAVE TIME AND EFFICIENCY

On the low value-added applications

for free time advisors for more

complex tasks.

Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

Benefit to the company (2)

SMART DATA RECOVERY To qualify its

customer database and adapt its

offerings accordingly.

MULTIPLICATION OF CONTACT POINTS Since Chabots are

multi- OS and multi -devices .

FACTOR OF PROXIMITY

To improve the affinity brand / customer

Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

3. LET’S SEE SOME EXEMPLE

Company who already try bot

Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

FIRST EXEMPLE: UBERHow it’s work:Powered by Uber’s API, Messenger now enables its millions of users to sign up for Uber with one tap and request a ride, all without having to leave Messenger or download the Uber app. Ride status updates and ride receipts are delivered to a private conversation between you and Uber on Messenger, making it easy to track your Uber ride and payment history.Meeting a loved one for dinner? Send them the restaurant location on Messenger, and they can request a ride there by simply tapping on the address.Running late for a work meeting? Share your current Uber trip with coworkers through Messenger so they know exactly when you’ll arrive.Picking up friends in your Uber on the way to a concert? Request in Messenger and your friends will know when to be outside to jump into the Uber.

Want to learn more ?▷ https://www.youtube.com/watch?v=4Lcauy1THJk▷ https://www.youtube.com/watch?v=4yM-znDSJhg

▷ https://blog.trello.com/12-productivity-bots-work-smarter/?utm_source=newsletter&utm_medium=email&utm_campaign=SeptNewsletter1

▷ https://blog.trello.com/how-to-add-bots-to-workflows/

▷ http://www.thechatbotfactory.com/

▷ https://www.youtube.com/watch?v=LTuhXnZN6UE

▷ https://www.youtube.com/watch?v=df9NFPH904c