Introduction to Chemical Product Design(ENCH600023, ENBP600014: 4 SKS) Capstone CoursePREPARING FOR ENGINEERING PRACTICEKnowledgeSkills2014
InstructorsProf. Widodo W. Purwanto (WD)Dr.rar.nat. Yuswan Muharam (YM)Prof. Dr. Misri Gozan (MG)Dewi Tristantini PhD (DT) Assistants: Muthia (Koordinator)Haisa YuaraLaras NovitasariSesilia GenesyM. Ilham ChairatOlivia Cesaran
Course OutcomesMahasiswa mampu menggunakan pengetahuan yang didapat dari beberapa mata ajaran sebelumnya pada disain produk kimia secara lengkap yang meliputi: Needs, Ideas, Selection, Manufacture, Supply Chain, HSE, dan Economics.Mahasiswa memiliki kemampuan pemecahan masalah dan bekerja dalam tim.Mahasiswa memiliki kecakapan sebagai wirausaha.
Course Content Syllabus and Design Topics Chemical Industry Trend Chemical Engineering DesignTrends Chemical Product Design
Chemical Industry Trend
Major development of ChE
Expanding the scope in ChE
The Promise of Chemical Industry -Multiple Scales2008 Partha S GhoshScales of EngagementHolistic /Tera Scale PerspectiveMicroscopic Perspective Three Scales of Knowledge ApplicationLarge Scale Systems Dynamics Issues Global Ecological Balance ? Energy Balance ? Social Structures ?Raw materialsCellular /Nano Level functionalitiesTera ScaleCurrent ScaleMicro Nano Scale1. Efficiency 2. Conservation3. Recycling123Socialization Process of Multiple disciplines
2008 Partha S Ghosh
Role of ChE
From Bulk to Molecular Processing
Raw Materials to Consumer Products
Chemical Product Types
Scope of Chemical Product and Process IndustryDesign of chemical products beginswith the identification and creation ofpotential opportunities to satisfysocietal needs and to generate profit
Process operation for 3 types of chemical products
Chemical Product TreeSource: Gani, 2004Purity/compositionPerformance
Chemical engineers &products
Trend affecting new product strategies in the chemical industry
Chemical Commodities vs. ProductsCommoditiesCompositional spec GenericLow marginHigh volumeProcess-centeredProductsPerformance specDifferentiatedHigh marginOften low volumeProduct-centered
Process-Centered Company to Product-Centered CompanySource: Stephanopoulos, 2004
Source: Stephanopoulos, 2004
Source: Stephanopoulos, 2004
Typicals companiesUnileverP&GDowMerckLOrealIndofoodKalbe FarmaNestleMartha Tilaaretc
Chemical Engineering Design Trend
What is engineering design? The process of applying various techniques and scientific principles for the purpose of defining a device, a process or a system in sufficient detail to permit physical realization. The design engineer makes choices based on a thorough understanding of the engineering fundamental, feasibility constraint, reliability, cost, manufacturability, and human factors. Good design requires experience, knowledge and a considerable amount of intuition.
Product and Process Development
Design Objectives determine the goal determine all relevant factors see the big picture focus on critical issues economic objective function + ecological, social
Characteristic of Design Emphasis on synthesis, analysis & evaluation Creative, Interactive and Iterative, Problem statement ill-posed and open-ended, Team-oriented and multi-disciplinary, More than one right answer, improve or new chemical product, Always performed with an eye toward the ultimate benefit, generally economic.
Design Thinking Framework
New Approach of DesignGani, 2009
Similarities & DifferencesProcess DesignProduct is specified but process is notFocus on models of manufacturing processSearch technique to select among process alternativesGoal is lowest cost manufacturing processProduct DesignNeither product nor process is specifiedFocus on models of product propertiesSearch technique to select among product alternativesGoal is added value through enhanced product properties
Chemical Process vs. Product Design
Process DesignProduct DesignBatch vs. Continous ProcessIdentify Customer NeedsInputs and OutputsGenerate Ideas to Meet NeedsReactors and RecyclesSelect Among IdeasSeparation and Heat IntegrationManufacture Products
Chemical Product Design
Why CPD Is Important
Changes in the Chemical IndustryChanges in EmploymentChanges in Corporate Culture
Trend affecting ChE employmentCussler & Wei, AIChE J, 49 1073
Chronological of chemical product engineering as a discipline within chemical engineering
New specialty chemicals that provide a specific benefit, i.e. Pharmaceuticals
Microstructures of product, rather than molecular structures, creates value: processed foods, household products, personal care products i.e. Paint and Ice Cream, margarine, shampoo, toothpaste,
Devices that effect chemical changes, i.e. Blood Oxygenator in Open Heart Surgery
What is CPD?
Typical product forms and ExamplesMoggridge, 2006
Relationship between system composition, processing and product functionBroekhuis, 2012
Formulated products: dispersed microstructured materialsBroekhuis, 2012
Process-Property-Processing RelationsBroekhuis, 2012
Chemical Product PyramidMoggridge, 2006
Concepts of Property Function, Process Function and Usage FunctionMoggridge, 2006
Classification of product development activities by phase and by taskCheng, 2009
Needs What needs should the product fulfill ?Ideas What different products could satisfy these needs ?Selection Which idea are the most promising ?Manufacture How can we make the product in commercial quantities ?
The Product Design Procedure
The Product Developmet Procedure
Cheng, 2009
The Industrial Design Process
Product Development Process
Customer Needs Process
Source: Hey et al, 2006
Product Specification
Product Specification
Idea/Concept Generation
Concept Selection
The goal of concept selection is not to select the best concept The goal of concept selection is to develop the best concept.
Manufacturing
Time value of moneyQuantitative measures of profitabilityEstimation of costsSystematic comparison of alternativesEngineering Economics
Entrepreneurship
Component of Innovation Ecosystem
Technology S-curve
Three economic objectives for entrepreneurshipEntrepreneur is individual whose function is to create new combinationsof ideas, products and markets for an economy
Enterprise and business market relationship
Ralating Sectors of Economic objectives
Place of the Designers
Teamwork
Thank You
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