Oracle Marketing Cloud User GroupChicago | February 23, 2017

2/24/17

WELCOME

CONFIDENTIAL |

2/24/17

Advocate marketing and four ways to inject customers into your demand generation strategy

Get Noticed. Drive Results. Engage prospects and customers with these unique dimensional mail ideas.

TODAY’S AGENDA

Marne Reed, Chief Evangelist and Head of Strategic Alliances, PFL

1

2

3

Jeff Porter, Director Business Development, Influitive

Charlie Nystrom, Sr Marketing Cloud Consultant, Relationship One

Welcome - Announcements

CONFIDENTIAL |

Ron Corbiser, CEO, Relationship One4 Maximize Your MarTech Stack

5 User Generated Q&A Discussion / ClosingKim Dazey, Marketing Manager - Lead Nurture, Morningstar Inc.

2/24/17

ANNOUNCEMENTS

CONFIDENTIAL |

2/24/17

ANNOUNCEMENTS

CONFIDENTIAL |

Oracle Eloqua 486 Release (02/21/17 - 03/05/17)

• Program Canvas New Decision Step “Subscribed to Group?”

• Form Pre-population - Picklist values can now be pre-populated by field merge

• New Insight Reports - Sales Email Template Usage, Website Visitor by Webpage, etc.

Eloqua Apps Release 230 (02/03/17)

• Date App (Action) - write the results of date operations to contact records

Oracle Eloqua Feature Availability Programs (updated)

• Insight (previously Oracle BI)

• WeChat Integrator App

Oracle Marketing Cloud Help Center Videos (YouTube Channel)

• Introduction to Dashboards

• Creating field merges with Query Strings

2/24/17

HOUSEKEEPING

CONFIDENTIAL |

Please note the following

• All agenda topics will have Q&A sessions immediately following

• Slide decks, references, etc. will be posted after the event

• Short networking breaks are built into today’s session

…And Happy Hour is immediately following our event, right in this room (apps & cocktails)!

2/24/17

ORACLE ELOQUA General Announcements

CONFIDENTIAL |

2/24/17

GET NOTICED. DRIVE RESULTS. ENGAGE PROSPECTS AND CUSTOMERS WITH

THESE UNIQUE DIMENSIONAL MAIL IDEAS Marne Reed, Chief Evangelist and Head of Strategic Alliances, PFL

CONFIDENTIAL |

2/24/17

NETWORKING BREAK

CONFIDENTIAL |

2/24/17

ADVOCATE MARKETING AND FOUR WAYS TO INJECT CUSTOMERS INTO YOUR DEMAND

GENERATION STRATEGY Jeff Porter, Director Business Development, Influitive

CONFIDENTIAL |

2/24/17

NETWORKING BREAK

CONFIDENTIAL |

2/24/17

MAXIMIZE YOUR MARTECH STACK Ron Corbiser, CEO, Relationship One

CONFIDENTIAL |

2/24/17

USER GENERATED Q&A Kim Dazey, Marketing Manager - Lead Nurture, Morningstar Inc.

CONFIDENTIAL |

2/24/17

CLOSING COMMENTS

CONFIDENTIAL |

2/24/17

CLOSING COMMENTS

Next Chicago User Group

‣ Q2: Thursday, June 1, 2017 (@ PWC)

‣ Topic: Maximizing the Lead Lifecycle

‣ Call for a Member Spotlight Speaker!

‣ Submit a Markie for Best Lead Management Program or Best Overall Customer Experience? …

Tell us about it!

Save the Date!

‣ Q3: Thursday, August 31, 2017 (@Morningstar)

‣ Topic: Digital Customization

‣ Call for a Member Spotlight Speaker:

‣ Submit a Markie for Best Email Marketing Campaign, Most Creative Marketing Campaign, or

Best Mobile Experience? …Tell us about it!

‣ Q4: November 2, 2017

CONFIDENTIAL |

2/24/17

SEE YOU JUNE 1ST!

CONFIDENTIAL |