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CORPORATE PARTNERSHIP PROPOSAL CHINCHILLA 16 - 19 February 2017
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CORPORATE PARTNERSHIP PROPOSAL
C H I N C H I L L A
16 - 19 February 2017
C H I N C H I L L A
MELON SKIINGOur most anticipated event of the festival! Squish your feet into our pre-cut ‘watermelon shoes’ and ski down a soapy course covered in watermelon pulp! It’s as hard as it sounds, and even funnier to watch!
MELON BUNGYTeams of four wage war against each other as they try to take possession of their melon, whilst being attached to a bungy cord on a mat covered in soapy watermelon pieces and being pulled in the opposite direction by their team mates!
SPONSORS MELON EATING COMPETITIONWatch our sponsors eat as much melon as they can... with no hands! That means you!
MELON SLIP, DIP & PULLGroups team up to pit their strength against each other, till there is only one team le� standing!
WATERMELON,FUN AND MORE FUN!
CHARIOT RACEA tonne of fun. Assemble your chariot from melon packing cartons, pallets and ready-made axles and race your competitors around the arena! It’s all giggles till the wheels fall o�!
MELON IRONMAN & IRONWOMANTwo people per team, race their way through a slippery circuit littered with obstacles, challenges, tasks and of course watermelon. Be the fastest team to win!
KIDS COMPETITIONSThis year we will have a dedicated kids area where they can compete like the adults do in ‘kids size’ melon skiing and melon bungy.
PIP SPITTING COMPETITIONJust as you imagine! See how far you can spit your watermelon pip. There’s a World Record up for grabs, with heats throughout each day!
MELONFEST.COM.AU
The ‘Melon Capital of Australia’ invites you to be part of the 2017 Chinchilla Melon Festival. It’s our 12th biennial festival and this one is not to be missed!
IN THE MAIN STREET... Opening of the Festival & Street ParadeA colourful and creative display of floats, buskers and street entertainment that open every festival in style and colour! A ‘must see’ for the whole family.
MELON DASH FOR CASHTest your fitness in a mad dash for cash up and down Chinchilla’s main street. There’s only one catch - you must carry a whole melon the entire way!
THE BIG MELON WEIGH INThe ultimate opportunity for bragging rights amongst our local melon growers as they strive to create the perfect melon. Awards are given for the biggest and the six most marketable melons. The biggest melon is auctioned o� to the highest bidder.
FRIDAY NIGHT EVENT
POET’S BREAKFASTEnjoy a hearty bacon and egg breakfast while having a laugh with Australia’s top bush poets.
QUALITY CRAFTS, FASHION & FOOD MARKETS More than 130 Markets where people travel from all over the countryside to sell their home-made delicacies, condiments, arts & crafts, clothing and much much more!
FREE MELON FEAST During the Melon Festival, our local growers delight in inviting you to eat your fill of free watermelon!
MELON CARVING DEMOThis year, we open up our program to include a melon carving competition. It takes a steady hand and there’s no room for mistakes!
THE CAGE Not really up for all this messy watermelon fun? Then be a fan from the sidelines and cheer on our competitors at ‘The Cage’ bar. For over 18’s only.
FAMILY CONCERT Come and enjoy our free family concert that has something for everyone. Last festival the McClymonts rocked our stage – who will it be this year? We’ll be announcing it soon!
LASER LIGHT SHOWJoin our grand finale as we light up the night sky with complex and colourful lasers – much like a fireworks show, only BETTER! You’ve got to see it to believe it!
THE FESTIVAL
MELONFEST.COM.AU
MORE THAN
20,000 FESTIVAL GOERS TO MAKE THE MELON FESTIVAL THE
BIGGEST EVER EVENT BEING HOSTED IN THE WESTERN
DOWNS REGION!
C H I N C H I L L A
OUR VISION...To ensure the sustainability and continued growth of our town and surrounding communities, and for the Melon Festival to be seen as a vibrant and ‘must attend’ event on people’s calendar.
OUR FESTIVAL-GOERS...In 2015 the Melon Festival attracted more than 18,000 locals and visitors to our event. Each festival we experience a substantial growth in numbers, with our 2013 event drawing more than 15,000 festival goers.
LETS GROW TOGETHERThe 2017 Melon Festival held over three big days on 16-19 February in the rural QLD town of Chinchilla will be jam-packed with entertainment, thrilling competitions, sought-after bragging r ights opportunities, fun activities and more watermelon than you can poke a stick at!
This year’s event is shaping up to be our most exciting ever. With numbers growing year on year, we are expecting more than 20,000 festival- goers to make the Melon Festival the BIGGEST EVER event being hosted in the Western Downs region!
ABOUT US...The Chinchilla Melon Festival is run by a dedicated group of local volunteers who are passionate about the sustainability and growth of our rural community. The Chinchilla Melon Festival Association exists to continually bring the community and visitors alike a bigger, brighter and better festival that stays true to its humble foundations.
IT ALL BEGAN...Back in 1994, after years of drought had ravaged both the land and spirits of our community, the town decided to create a festival that would lift the mood and unite our region in friendly competition, building a festival around the one thing we had in abundance – watermelons! From there we created creative and downright hilarious events and competitions involving carrying, eating, wearing, skiing on, tossing and whatever else you can imagine doing with watermelons!
OUR MISSION...To showcase, promote, celebrate, bring together and grow the Chinchilla and surrounding communities by creating a fun-filled festival every two years that is relevant and affordable to families and people of all ages.
MELONFEST.COM.AU
C H I N C H I L L A FUN MELONFEST FACTS
PEOPLE FROM AROUND AUSTRALIA AND OVERSEAS ATTENDED THE THREE DAY MELON FESTIVAL.
WATERMELON ISN’T EVEN A FRUIT. THAT’S RIGHT! WATERMELON IS A VEGETABLE. IT IS RELATED TO CUCUMBERS, PUMPKINS AND SQUASH.
IN 2014, IN EXCESS OF
18,000
DID YOU KNOW?
THE FESTIVAL’S FASTEST GROWING DEMOGRAPHIC IS
18-30 YR OLDSINCLUDING INTERNATIONAL
BACKPACKERS.VARIETIES OF WATERMELON GROWN WORLDWIDE
MORE THAN
1,200CHINCHILLA IS KNOWN AS THE ‘MELON CAPITAL OF
AUSTRALIA’
SURVEY RESULTS SHOW THAT PREVIOUS FESTIVAL GOERS RATED THEIR SATISFACTION, ON AVERAGE AS 4.34 OUT OF 5
EARLY EXPLORERS USED WATERMELONS AS CANTEENS TO HOLD THEIR DRINKING WATER
THE CHINCHILLA MELON FESTIVAL IS VOTED #12 IN THE
150 MUST DO’S IN QLD!
PARTNERSHIPOPPORTUNITIES
DEMOGRAPHICSDue to a diverse, fun and interesting program, the Melon Festival continues to build a local, regional, national and international following, with 65% of festival goers coming to us from outside the Western Downs region.
In 2017 we are expecting 20,000 people to come and participate in the competitions and enjoy the festivities. Research we have undertaken of previous attendees reveals that 65% of people are not local and our fastest growing demographic is the 18-30 year olds, including international backpackers.
The Grey Nomads also make up a significant proportion of people who come to visit the Melon Festival every two years. Our biggest demographic is families who come to watch, participate and celebrate with us.
TAILORED TO YOUR OBJECTIVESWe understand that one size does not fit all when it comes to partnerships, so we invite you to work with us in tailoring the perfect solution for your company and objectives.
RIGHTS AND BENEFITS INCLUDE, BUT ARE NOT LIMITED TO...
national and international media coverage;social media campaigns;interactive competitions on the new Melon Festival website;In depth support from our local and regional media;highly visible signage placement at key vantage points in and around the Melon Festival;sta� engagement opportunities to have your volunteers dressed in your corporate uniform to further promote your brand; email newsletter campaigns to our festival followers;and, as with any country town, word of mouth spreads news like wild fire!
MORE THAN 5,700 LIKES ON FACEBOOK
C H I N C H I L L A
Every two years in February, the rural Queensland town of Chinchilla swells to nearly four times its original size and transformsinto a festival like no other!
Our events and competitions receive national and international media coverage and each and every event, race and competition at this year’s Melon Festival presents your company with an opportunity to highlight your involvement and share your brand awareness messages.
We can provide high visibility placement of your company’s signage at agreed places around the Melon Festival and Main Arena.
We can provide you with opportunities for sta� engagement, with your team working as volunteers to help embed your company’s commitment to our festival.
Undertake valuable research by asking attendees key questions that will give your company exclusive industry data about the perception of your company and its products or services.
You can leverage our social media campaigns by having us retweet, post, share and like your content.
Your content will also be highlighted on the ‘Social Media Wall’ on our new website using #MelonFest2015.
You can contribute to the ‘Melon Festival Memories’ competition on our new website where people can post their favourite photos from years gone by using #MelonFestMemories.
Your company’s involvement highlighted throughout the festival on our huge high definition video screen.
We will be taking videos all festival long – we’d love to grab you for an impromptu interview where you can highlight your integral involvement in and support of the festival in a fun and interactive way. We will publish this on our You Tube Channel.
All media coverage of the festival will highlight your involvement as a key sponsor.
We welcome your ideas to add to or create additional content or competitions on the Melon Festival website to drive awareness and attendance.
Our festival Masters of Ceremonies are experienced public speakers who will ensure that every opportunity to promote your support of the festival is fully maximised.
Naming rights opportunities are available for certain events, activities and competitions – where do you want to place your brand?
YOUR BRANDINGOPPORTUNITIES
MELONFEST.COM.AU
C H I N C H I L L A
1 2 - 1 5 F E B RUA RY 2 0 1 5
THE FESTIVAL BEGAN IN 1994,
AS A WAY TO LIFT THE SPIRITS OF THE TOWN AFTER YEARS OF DROUGHT IN THE EARLY 90’S. WE ARE ABOUT TO HOST THE 12TH FESTIVAL!
IN 2009, THE CHINCHILLA MELON FESTIVAL WON THE COVETED ‘QUEENSLAND REGIONAL
ACHIEVEMENT & COMMUNITY AWARD FOR TOURISM EVENT.’
LOOKING FOR THE SPONSORSHIP PACKAGES?
You may have noticed that we haven’t included the traditional sponsorship packages.
There’s nothing traditional about our festival and because we’re serious about seeking partnerships we, it means that we will work together to find the best fit for our partners.
UNTIL THEN, KEEP SMILING!
TANIA THORNTONSecretary0488 737 [email protected]
MELONFEST.COM.AU
LET’S DISCUSSTHE NEXT STEPS
C H I N C H I L L A
TANIA THORNTONSecretary
0488 737 [email protected]
MELONFEST.COM.AU
“WHERE FUN GROWS ON THE VINE”
