Chinu Airtel Report

8/8/2019 Chinu Airtel Report

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Bharti Airtel, Bhubaneswar.

KOUSTUV BUSINESS SCHOOL, Bhubaneswar. Chairman, Bharti Enterprises, said: "As we strengthen &

build Bharti Enterprises as a truly diversifiedconglomerate of the future, it is important to strengthenthe existing business roles and responsibilities at BhartiAirtel."

Sunil Bharti Mittal, Chairman, BhartiEnterprises, said: "As we strengthen & build Bharti

Acknowledgement

It is my pleasure to express the feelings of my gratitude to all

those with whom I have worked and helped me to know the subject well for

completion of my project.

I acknowledge with sincere gratitude and deep sense of reverence

to Mr. Subhasis Kar (Territory Manager) of Bharti Airtel Limited, Bhubaneswar

Branch for their inspiration, co-operation to complete the project report. Under

their brilliant untiring guidance I am able to complete the project successfully intime.

I am greatly thankful and obliged to my project guide Prof Anuja

Roy of Koustuv Business School (KBS) for guiding me throughout the project.

I further express my thankful to the principal and faculties of the

Koustuv Business School for their coordination and cooperation.

I also thankful to many others who have helped me a lot, without

their encouragement and cooperation I would never have been completed my

project.

Chinmay Panigrahy
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future, it is important to strengthen the existing businessroles and responsibilities at Bharti Airtel."

Declaration I Chinmay Panigrahy, here by declares that this report entitled

Project report on Bharti Airtel is my original effort and it has not

been submitted to any organization and university other than Koustuv

Business School, Bhubaneswar and Bharti Airtel services Ltd . for any

purpose. I also ensure that I will not divulge any confidential

information shared by telecom during the project. This project report

has been complied for partial fulfillment of the certificate of Post Graduate Diploma in Management (PGDM) Autonomous.

Chinmay Panigrahy

PGDM

Regd No: DM0701

Certificate of the guide


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This is to certify that Mr. Chinmay panigrahy bearing regd no DM 0701 is a

bonfire student of Koustuv Business School, Bhubaneswar. He has conducted the

project on Market Share of Bharti Airtel in Bhubaneswar under my guidance as

per the partial fulfillment of the requirement of degree of PGDM.

To the best of my knowledge he has worked sincerely to make the project

successful.

I wish him all success in life.

(Mr.Subhasis Kar)

(Territory manager, Airtel, BBSR)

CONTENTS


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Introduction

Objective

Scope

Methodology

Limitation

Company profile and industry scenario

Products

Competitor

Data analysis and interpretation

Finding and conclusion

Suggestion and recommendation

Bibliography

Questionnaires


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Executive SummaryIt needs no stress that marketing in todays competitive world is very

challenging .Those marketers who can withstand pressure from the competitions

successfully will come out as victorious in the marketing battlefield.

In my project on marketing entitled A Project report on post business

analysis of Bharti Airtel limited the first chapter deals with introductory partand literature survey. The next chapter describes about the company profile and

achievement of the company for the last few years. The third chapter illustrates the

product of company i.e. different post paid schemes of Bharti Airtel limited. The

next chapter illustrates the date analysis and interpretation and finally the last

chapter contains conclusion and some valuable suggestions .At the end there is a

bibliography and questionnaires.

The whole study is carefully planned and sincerely made in order to survey

the market share of Bharti Airtel .


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Introduction The turn of new millennium was perhaps one of the most eventful times in

human history. It was marked by hectic social and economic activities rarely

witnessed before.

People rejoiced and the market boomed. The euphoria however didnt last

long. The market become sluggish, the dot com and e-com models started

floundering and global economy headed for a downward slip. Then came 11

September 2001 and the world changed forever .The terror that struck the USA

reduced the global economy in to shambles. Airlines, insurances companies,

software establishment, telecom companies and other retrenchment employees to

compensate for the great losses. All these left a deep mark on the market forces,

structure and systems. But the things have changed radically. Some business

organizations like software companies and telecom companies are doing a greatbusiness. To particularize, markets for telecom sectors have widened by lips and

bounds. To be more specific market for the mobile service has witnessed a virtual

revolution from an utmost luxury product a mobile phone has become an

indispensable things in human life today.

A mobile phone service is a telecommunication facility that keeps you

connected any time and to any place .By this you are accessible to your friends,

relatives or business associates from anywhere as long as you are within the

operating range of the phone.

Normally mobile phones are two types:-GSM and CDMA. In GSM technology a

card is used call sim card (Subscriber Identification module). It is a single most

important component of the mobile phone .its size is not bigger then a thumb nail.


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The CDMA technology mobiles are confined with a single network. The data

transmission rate is high in comparison to GSM technology. CDMA separates the

channels by giving each user a unique code to identify his conversation.

Objective of the Study To determine the market share of Bharti Airtel in Bhubaneswar market in

terms of sim activation and selling of voucher to the retailer.

Comparative study of brand visibility of different mobile service.

In addition to the above aspects and survey is made in Bhubaneswar to

collect the feedback of retail outlet about the service of Bharti Airtel as a

whole.

To identify the factors which influence the customers to use a particular

telecom brand.

To identify the deficiency of Bharti Airtel in providing services so that Bharti

Airtel can increase the market share providing the same.

To compare the different cellular services with total sample.


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Scope of the Study

The Scope of the study little bit limited because it deals with the market

share of a particular organization and problems facing by the retail outlets in order

to keep growing the market share of Bharti Airtel. So it may be very much helpful

for the concerned organization to identify its marketing problems. The study also

specifies information regarding the main competitors of the concerned organization.

MethodologyCertain methodologies must be adopted for a research. As such the data

were collected on the basis of questionnaire as well as personal interviews of retail

outlets. Datas are collected from the outlet which names were provide to me by

helpful guide Mr. Subhasis kar since it was not an easy task to complete every

outlet available in Bhubaneswar.

Limitation The most important limiting factor in the project work was time factor.

Keeping the constraints of time in the view the size of the sample was limited to

100 retail outlets and compared to the total population of Bhubaneswar the sample

size is obliviously small. in particular it is likely to have missed some categories of outlets which are important from the marketing point of view, despite the best

efforts. Since the study is also restricted to Bhubaneswar only, the findings of the

study may not be suitable for applications in other areas.


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Company Profile andIndustrial Scenario

Bharti Airtel Limited, a group company of Bharti Enterprises, is Indias

leading integrated telecom services provider with an aggregate of 71.77 million

customers as of end of June 2008, consisting of 69.38 million mobile customers.

Bharti Airtel has been rated among the best performing companies in the world in

the Business Week IT 100 lists 2007.

Bharti Airtel, Indias leading telecommunication services provider had crossed the

50 million customers mark in octeber1, 2007. With this, Bharti Airtel has achieved

the distinction of becoming the fastest private telecom company in world to

achieve this landmark in a single country- within 143 months of start operations.

The 50 million customer base covers mobile as well as broad band and telephone

customers.

Commenting on this major global landmark, Mr. Akhil gupta, joint managing

director, Bharti Airtel said, we are delighted to have achieved this major landmark,

which put s Bharti Airtel amongst the top telecom companies in the world. It

underlines the strength of our unique business model and our vision to provide

affordable services like life time prepaid to the customers across the line and

breath of the country. I would like to thank our partners for having shared our

vision. This milestone highlights the emergence of India as one of the top telecom

markets in the world and we are proud to have been in the forefront of this growth.

Bharti Airtel crossed the 10 million customer mark in November 2004. in July

last year, it crossed the 25 million customer mark. The company added the next 25


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million customers in just 14 months. This is amongst the fastest rate of customers

additions by any telecom company in the world.

In the mobile business, Bharti Airtel plans to make considerable

investment in network expansion to establish presence in all census towns and over500,000 villages across India by 2010, there by covering 95% of countrys total

population. The company strategic

focus will be on further strengthening the Airtel brand through best-in -classcustomer service, which is backed by wide national distribution.

In the Enterprise business, Bharti Airtel will invest substantially in the

long distance business to achieve the scale of a global carries within next 2-3 years.

It is also strengthening the corporate business towards becoming a preferred

managed services partner for the top 2000 corporations. In Broadband &

Telephone SBU, Bharti Airtel will initiate large-scale deployments of broadband

network infrastructure in 94 towns, with a sharp focus on the home and SME

segments. It is readying to offer triple play to its customers with the launch of its

IPTV service. The company is also looking at commencing national DTH Operations

by the end of the current fiscal.

Bharti Airtel Limited, a group company of Bharti Airtel Enterprises, is Indias

leading integrated telecom services provider with an aggregate of 50 million

customers. Bharti Airtel has been rated among the best performing companies in

the world in the Business Week IT 100 2007.

Bharti Airtel is structured into three strategic business units- Mobile services,

Broadband & Telephone (B&T) /services and Enterprise services. The mobile

business provides mobile & fixed wireless services using GSM technology across 23

telecom circles. The B & T business provides broadband & telephone services in 94

cities. The Enterprise services provide and to-end telecom solutions to corporate


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customers and national & international long distance services to carriers. All these

services are provided under the Airtel brand. Airtel s high-speed optic fiber network

currently spans over 53,ooo kms covering all the major cities in the country. The

company has two international landing stations in Chennai that connects two

submarine cable systems i2i to Singapore and SEA-ME-WE-4 to Europe.

Industry scenario:

Indian telecommunication industry is one of the fastest growing telecom

markets in the world. The mobile sector has grown from around 10 million

subscribers in 2002 to reach 150 million by early 2007 registering an average

growth of over 90% boy. The two major reasons that have fuelled this growth are

low tariffs coupled with failing handset prices.

Surprisingly, CDMA market has increased its market share up to 30%.However, across the globe, CDMA has losing out number of popular GSM

technology, contrary to the scenario in India. The other reason that has

tremendously helped the telecom industry is the regulatory changes and reforms

that have been pushed for last 10 years by successive Indian governments.

According to telecom regulatory authority of India (TRAI) the rate of market

expansion would increase with further regulatory and structural reforms.

Even though the fixed line market share has been dropping consistently, the

overall mobile subscriber has risen more than 200 hundred million by first quarter

of 2007. The telecom reforms have allowed the foreign telecommunication

companies to enter Indian market which has still got a huge potential. International

telecom companies like Voda phone have made entry in to Indian market in a big

way. Currently the Indian telecommunication market is valued around $100 billion


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in Indian currency (400,000 crore). Two companies dominate this market- Bharti

Airtel with 27% market share and reliance communication with 20% along with

other players like BSNL and AT&T.

One segment the market that has been puzzling is broad band internet.Despite the manner in which countries internet market has been booming, Indias

move in to high speed broadband internet access has been distinctly slow. And,

while there appear to be considerable enthusiasm amongst the population for the

internet itself, this has not been reflected in broadband users with the total

subscriber base in the country expanding by almost 200% to just over 2 million by

Year end. Despite this surge, broadband penetration in India still remains around

only 0.2%, broadband service still account for only 25% of the total internet

subscriber base, still in itself comparatively low. The ministry of communicationsand information technology (MCIT) is very aggressive plans to increase the pace

growth, targeting 500 million

by 2010. Most of the expansion in subscriber is to set occur in rural India.

Indias rural telephone density has been languishing at around 1.9%; so, if 70% of

total population is rural, the scope for growth in this industry is unprecedented.

GSM Subscribers GSM Annual CDMA Subscriber:

Year (Millions) Growth Millions CDMA

Annual Growth

2000 3.1 94% ------ ------

2001 5.05 76% ------ ------

2002 10.5 91% 0.8 ------

2003 22.0 110% 6.4 70%

2004 37.4 70% 10.9 70%

2005 58.5 57% 19.1 75%


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2006 105.4 80% 44.21 31%

2007 180.0 71% 85.0 ------

Over the last three years, two out of every three new telephone connections

were wireless. Consequently, wire less now accounts for 54 % of the total telephone

subscriber base, as compared to only 40% in 2003. The wireless subscriber base

skyrocketed from 33.69 million in 2004 to 62.57 million in FY 2004-2005. The

wireless technologies currently in use Indian Telecom Industry are global

system for mobile communications (GSM) and code division multiple access

(CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile service

in 19 telecommunication circles and 4 metro cities, covering more than 2000 towns

across the country. And the number is still growing for Indian Telecom Industry.

Telecom Industry in India (TRAI). It has earned good reputation for transparency

and competency. Three types of player exist in telecom industry.

State owned company like BSNL&MTNL

Privates companies like Reliance and Tata Indicom

Foreign invested company like Hutchison, Bharti Tele ventures, idea

cellular etc

SALES PROMOTION:

Sales Promotion is designed to supplement advertising and coordinate

personal selling. Include in sales promotions are such as contests for salespeople and consumers, trade shows, in store display, samples, and premium

coupons.

Publicity is similarly to advertising in that it is a mass communication

type of demand stimulation. Publicity usually consists of a favorable news


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presentation-a plug for a product or organization presented in any medium.

The unique features of publicity are that is not paid for and it has credibility of

editorial material. Organizations frequently provide the material for publicity in

the form of news release, press conferences and photographs.

Public relation is more targeted than publicity. It is a planned effort by

an organization to influence the attitudes and opinions of specific group. The

garget may customers, stockholders, a government agency, or a special

interest group. Public relation efforts are seen in newsletters, annual reports,

and sponsorship of charity events.

ROLE OF PROMOTION IN THE MARKETING MIX: The measure role of promotion is to reach target market, coordinate the

elements in the promotional mix, and coordinate promotion with the other

components in the marketing mix.

The Consumer Buying Decision Process:

To deal with the marketing environment and make purchase, consumers

engage in a decision Process. One way to look at that process is to view it as

problem solving. When faced with a problem that can be resolved through a

purchase, the consumer goes through a series of logical stages to arrive at a

decision.

The stages of the buying decision process are

Personalsellingadvertisingsales

promotion

Promotionalmix

Productpricedistribution

Targetmarket


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1. Need recognition: The consumer is moved to action by a need.

2. Choice of an involvement level: The consumer decides how

much time and effort to invest in an attempt to satisfy the need.

3. Identification of alternatives: The consumer identifies

alternative products and brands and collects information about them.

4. Evaluation of alternatives: The consume weighs the pros and

cons of the alternatives identified.

5. Decision: The consumer decides to buy or not to buy and makes

other decisions related to the purchase.

6. Post purchase Behavior: The consumer seeks reassurance that

choice made was the correct One.

SOURCES OF DATA:

The required data for analysis are availed from both the primary and

secondary sources. For primary sources I have collected data directly from the

dealers through questionnaire. I have also collected some important information

from the Airtel Web World. I have collected data form internet and form some

published journals and magazines as may secondary sources.

SURVEY TECHNIQUES:

Information from customers as well as dealers was collected throughpersonal interviews and questionnaire.

PERIOD OF SURVEY:

The project work initiated form 9th

of June and continued for approximately 8weeks.

TOOLS USED:

For the research work the tools generally used for the research wereemployed. Besides these several other statistical and mathematical tools likeaverages were used for the interpretation of results.


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LITERATURE SURVEY:

In the broad sense, marketing consists of activities designed to generate andfacilitate exchanges intended to satisfy human needs or wants.

MARKETING MANAGER:Is the process of planning and executing the conception, pricing. Promotion ,

and distribution of goods, services, and ideas to create exchanges with their targetgroups that satisfy customers and organizational objectives.

MARKETING HISTOREY:

The history of marketing parallels the history of civilization, because it is

booth a cause and an effect of the civilizing process. We tend to build ,

culturally and technologically, on the foundations, laid by other generations,

and simple subsistence living (dominated by the need of food, clothing and

shelter) has given way to a lifestyle in which psychological needs such as

leisure time activities, entertainment and travel take on increased importance

and as our surplus increases, marketing continues to become more important.

THE FUTURE:

Many years ago ADAM SMITH, the respected English Economist Popularly

known as the the father of Economics told the Human wants are unlimited, so

human wants are insatiable or incapable of being completely satisfied the

economic growth has no limit other than the

availability of resources. Nevertheless it is likely the marketing will become

increasingly important as the means of putting more products into the hands of

consumers.

The extent, to which the fruits of our expanding technology can be

enjoyed by everyone, depends to large extent of our ability to market goodsand services successfully. From the above facts we can conclude that as far as

human civilization exists marketing will need to move fast to keep pace with

the technological and social progress we are capable or making. As peter F.

Drucker Pointed out Marketing plays a critical role especially in respect of the

development of developing nations


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Customer the King The concept marketing is essentially a concept of customer orientation. For

long it has been preached by all that the customer orientation. For long it has been

preached by all that the customer is king. What this implies is that product services

are bought not merely because of their quality, packaging of brand name, but

because they satisfy a specific need of a customer. It also implies that organizations

have to provide services to their customers and that too without any obligation. In

other words marketing means understanding and responding to customer needs, a

prerequisite for any organizations success. And this cannot be I ignored by any

organization in todays competitive environment.

However, to be successful any organization has to be competition orientated too.

It has continuously determined its competitive advantage and should take steps to

further augment it. Thus the marketing concept involves.

(a) Customer orientation

(b) Competition orientation

(c) The ability to respond to environment changes (changes in customer needs,

competitive government policy, technology, etc.)Before the competition.

Examples are Sony and Microsoft, who have consistently invested in futuristic

technologies and products.

Difference between Marketing and Selling

Many people mistakenly think that selling and marketing are synonymous.

However, there are vast differences between the two activities. Basic difference isthat selling is internally focused, while marketing is externally focused. Lets what

that means.

When a company makes a product and then tries to persuade customers to

buy it, thats selling. In effect, the firm attempts to alter consumer demand to fit the


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environment the ultimate indication of satisfaction is whether or not the customer

returns to buy a product a second, third or fourth time.

MRKETING STRATEGY

The marketing strategy spells out the game plans for attaining the business

objectives or product/market objectives. It is the marketing logic by which the

business unit hopes to achieve its marketing objectives. All marketing strategy is

built on STP (segmentation, targeting and positioning).

SEGMENTATION:

It can be defined as a process of dividing the total market for a good or

service into several smaller groups, such that the members of each group are

similar with respect to the factors that influence demand. A major element in a

companys success is the ability to segment its market effectively. Market

segmentation is customer oriented and thus it is consistence with the marketing

concept.

SELECTING TARGET MARKETS:

It is second step in marketing strategy. A market consists of people or

organizations with needs to satisfy, money to spend, and the willingness to spend

it. For example, many people need transportation and are willing to pay for it.

However, this large group is made up of a number of segments with various

transportation needs. One segment may want low cost efficient transportation, for

instance, while other may prefer luxury and privacy. Ordinarily it is impractical for a

firm to sacristy all segments with different needs. In steady a company targets its

efforts on one or more of these segments. Thus, a target market refers to a group

of people or organizations at which a firm directs a marketing program.

POSITIONING:

It refers to the act of designing the companys offering and image to occupy a

distinctive place in the mind of the target market. The end result of positioning is


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the successful creation of customer focused value position, a cogent reason why

the target market should buy the product. After the product is positioned, a visible

differential advantage has to be identified. Differential advantage refers to any

feature of an organization or brand perceived by customers to be desirable and

different from those of the competitors. At the same time a company has to avoid a

differential for its product.

MARKETING MIX:

Marketing mix principles (also known as the 4ps) are used by business as

tool to assist them in pursuing their objectives. The marketing mix principles are

controllable variable, which have to be carefully managed and must meet of the

defined target group. So marketing is a part of the organizations planning process

and consists of analyzing the defined

Types of Product Affordable Price Sales promotion ChannelsQuality of product Discounts advertising coverageDesign Allowances Public relation locationFeatures Payment period PublicityBrand name

PackagingWarranteesSizesGood services

MARKETINGMIX

Product PlacePromotionPrice


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The particular marketing variables under each p are shown in the above figure

note that the four products represent the sellers view of the marketing tools

available for influencing buyers. From a buyers point of view, each marketing

tool is designed to deliver a customer benefit. Robert Lauterboern suggests

that the seller four p s correspond to the customers four Cs.

FOUR PS FOUR CS

Product Customer relation

Price Cost to the customer

Place Convenience

Promotion Communication

PROMOTION:

A successful product or service means nothing unless the benefit of such a

service can be communicated clearly to the target market. An organization

promotional strategy can be consisting of.

Advertising:

It is any non personal paid form of communication using any form of

mass media or it is paid from type of impersonal mass communication in which

the sponsor can clearly identified. The most common forms are broad casts

(TV & radio) and news paper &magazines .

Public relation:


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It involves developing public relationships with the organization media

public. The art of good public relations is not only obtain favorable publicity

within the media, but is also involves being able to handle successfully

negative attention.

SWOT of Bharti Airtel Limited :

Out of total respondents, I found that Bharti Airtel is carrying highest growing

prospective predicted by 45% of the total respondent closely followed by Reliance having

32%, which can definitely be a future threat to Bharti Airtel and other brand like BSNL,

Tata Indicom and RIM carrying 21%, 2%, 0% growing prospective respectively . Voda

phone also finds an opportunity to entry in Orissa market.

Interpretation:

It is really a matter of great concern that from the growing prospective

in the future only 45% of the respondent are predicted Airtel compared to the

current market share of Airtel 52%. Where the same time, it is observed a

increase in future growing prospective of Reliance 32% as compared to currentmarket share.

In a market, a retailer plays a vital role in sim activation and voucher selling

and hence market share. From my study, it is found that most of the retail

outlets are not satisfied except some loyal retailers which are the latest

concern. One of the basic reason behind


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this comes to light is that retailers are not getting benefit for both sim

activation and selling of voucher provided by Airtel.

Airtel's Current problem

showing by Pareto chart

PROBLEM

1.004.003.002.005.006.00 F R E Q

140

120

100

80

60

40

20

0

P e r c e n t

100

50

012131417

27

39

Prob1: lack of co-operation retailers Prob2: power plus still high

Prob3: customer care behavior is not good Prob4: not in a proper

system

Prob5: not proper use of banners and posters


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Interpretation:From the above Pareto chart we can conclude that the main problems

poses to Airtel, power plus card and call charges are still high compared to

main competitors Reliance (smart). We can expect that by giving importance

to two problems, eighty percent of the problem would be solved. Other reason

behind dissatisfaction of retailers I found that it is not given importance to the

problem they are facing (particularly small outlets).

From the survey, I found 32% people have the opinion that Airtel has

the highest brand visibility followed by Reliance (smart) 27%, BSNL 18%, Aircel

15%, Tata indicom 8% and Rim 0%.

Interpretation:


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Although Airtel has the highest brand visibility according to 32% of the

respondent, I think it could have been much higher than this. It is simply

because I found some retail outlets are situated without having much brand

visibility especially inner part of market area.

Out of 100 respondents I found that 39% are of the opinion that the

most basic reason that can lead to customer preference is need to have a

better network coverage. Follower by other reason like less expensive,

availability of services are 35% , 21% respectively. And 15% are of the opinion

that better network and less expensive are complementary each other for

customer preference.

Competitor The competitors of Bharti Airtel are Reliance (smart), BSNL, Tata indicom,

Aircel, Reliance India Mobile (Rim). I found from my survey that the main

competitors of Bharti Airtel are Reliance (smart) and BSNL. Customers giving their

first preference towards BSNL due to consistency in schemes as well as better

network coverage and Reliance (smart) that of because of its minimum price and

many kinds of new schemes.


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Data Analysis andInterpretationI conducted the market survey taking in to account the responds of

hundred retail outlet. Considering the hundred respondent, I found on a

monthly basis 52% sim activation are from Bharti Airtel, following by Reliance,

BSNL, Rim and Tata indicom are 305, 8%, 6%, and 4% respectively. Although

Bharti Airtel shares more than fifty percent of market share, there is a high

chance of getting competition in the coming future from Reliance having 30%

of market share carrying tremendous growing prospective.
http://www.airtel.in/wps/wcm/connect/761b830049c2b2f4a9f2bdc30aab7fec/airtel_logo_01.jpg?MOD=AJPEREShttp://www.tataindicom.com/default.aspx


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Findings and

ConclusionIn the conclusion part it can be said that marketing is challenging

interesting and rewarding. It can also be frustrating. My project on marketing

entitled determination of market share of Airtel in terms of sim

activation in Bhubaneswar market. As a leading telecom company Bharti

Airtel has a successfully passed through several marketing acid tests. Bharti

Airtel is gradually getting an identify in the world scenario of a successfulcompany providing telecom services. But as has been rightly said miles to go

before I sleep So Bharti Airtel should not be complacent at the juncture. So

if I am not wrong I would like to recommend solving the current problems

facing by Airtel found in my current market survey.


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Suggestions andInterpretations

Since many of the outlets are giving a few activation despite having

huge potential to do a great job for Airtel hopefully Airtel would be able to

solve by doing the following.

Senior officer can directly audit the retail outlets irrespective of

the size and the loyalty and try to convince that Airtel is aware of their

problems and likely to solve the same and there should be some gift for who

would be able cross a minimum of activation.

No one willing to work unless until surety of getting benefit doing

the same. So Airtel should make sure that retailers would get reward for sim

activation.

International crude oil prices has touched unbelievably a new high of

$38 per barrel and consequently leading to inflation all over the world. Indians

are also not out the same. So the people are very price sensitive and hence we

can expect better result providing attractive scheme compare to main

competitor Reliance.


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Airtel can decrease the power plus card further more since it is

still high compared to Reliance.

Airtel can provide Airtel to Airtel free card scheme which I believe

to be successful scheme.

Customer can be best attracted by providing short term frequent

offer not only in the special occasion like festival etc.

Some retail outlets I visited without having much brand visibility

specially situated in the inner part of the Saheed Nagar area. So Airtel can

work for the visibility of the brand.

Some trends I have seen that could go in favor of Reliance (smart)in thecoming future, undoubtedly Reliance (smart)can be the only major treat to

Bharati Airtel. I firmly

believe that Airtel can be become undisputed leader of telecom services by

concentrating on the problems they are facing.

Bibliography

Philip Kotler -Marketing Management

David. W.Cravers-Retail Marketing Management

Kothari C. R-Research Methodology

Saxena, Rejan-Marketing Management

Stantan, Willian. J-Fundamental of Marketing

Namkumari, S and Remswamy V. S Markting

Management


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Www.airtel.in

Questionnaire

` Market Survey**************

Name of the respondent.

Telephone

Address(A thoughtful answering is extremely desirable from your side)

1. What is your opinion about current telecom market trend in Bhubaneswar?

A Very less growth b. less growth c. moderate growth d. high growth e.

very high growth

2. Which of the following brand do you think has the most visibility?


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(a) Airtel

(b) Reliance

(c) BSNL

(d) Aircel

(e) Tata indicom

(f) Rim

3. Please ranks the brands according to customers preference for your

experience?

(a) Airtel

(b) Reliance

(c) BSNL

(d) Aircel

(e) Tata indicom

(f) Rim

4. What is the most basic reason that would lead to customer preference?

a. Less expensive ( ) b. better network ( ) c. easily active able ( ) d.

service availability ( )

5. Please rank according to the best network provider?

(a) Airtel

(b) Reliance

(c) BSNL

(d) Aircel

(e) Tata indicom

(f) Rim

6. How many activation do you make per months?

a.below50 b. between 50 to 100 c, between 100 to 200 d.above200

7. from your experience, rank according to which of the following brands is

giving the smooth way of activation?


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(a) Airtel (d) Reliance

(b) BSNL (e) Aircel

(c) Tata indicom (f) Rim

8. How many sim activation do you make generally of the following brands per

months?

a. Reliance

b. Airtel

c. BSNL

d. Tata indicom

e. RIM

9. What is the reason you think, being the highest?

(Which has the highest activation in question no 8?)

10. How do you think that would lead to best possible customer satisfaction?

(a) Better pricing strategy

(b) Availability of service

(c) Better network facility

(d) (Any other reason)

(e) ( Do )

11. Please list below the five features that you consider most important in

telecom services that needs to be successful.

(a) Airtel

(b) Reliance

(c) BSNL

(d) Aircel

(e) Tata indicom

(f) Rim

12. Please rank the following brands according to the future growing

prospective?

(a) Airtel


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Date post:	10-Apr-2018
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