Market Potential Analysis

Shawna Jones, Mollye Peters, Jessica Otterman, Erica Steele

Distribution

•Australian Stores• Sydney, Melbourne,

Brisbane

•No delivery service•Online/mobile ordering• In-store pick-up

(Haverick Meats Pty Ltd, 2010)

INTERMEDIARIES STORE CUSTOMERS

•Haverick Meats• “Established, longstanding

supply chain”• “Green and natural” farms

•Deliver to store

Price

•U.S. Stores (in USD)• Steak - $6.53• Chicken - $5.95• Barbacoa - $6.53• Carnitas (pork) -

$6.53• Veggie - $5.95

MEAT BASED PRICING•Australian Stores (in USD)• Steak - $7.00• Chicken – $6.50• Barbacoa - $7.00• Lamb - $7.00• Veggie - $6.50

Price

•Australian Stores (in USD)• Steak - $7.00• Chicken – $6.50• Barbacoa - $7.00• Lamb - $7.00• Veggie - $6.50

EXCHANGE RATE = 1.0936AUD/1US$•Australian Stores (in ASD)• Steak - $7.65• Chicken – $7.10• Barbacoa - $7.65• Lamb - $7.65• Veggie - $7.10

(Yahoo!, 2009)