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Copyright 2010 Cambert & Nuvanta Sdn Bhd. All Rights Reserved.
PR & EVENTS EXTRAORDINAIRE!
KORDELSBPGard Launch with Dr. Fujita(16 March 2010)
FuRin Japanese Restaurant, Holiday Inn Glenmarie
Dr. Fujita, a renowned researcher and scientist from Kyoto University, ew in all
the way from Japan to launch Kordels BPGard. The launch kicked o with a
series of retailer workshops on 13-14 March 2010 in Penang and Kuchingrespectively. Highlight was Media Launch on 16 March 2010 at FuRin JapaneseRestaurant. More than 40 press attended and they were treated to a sumptuous
Japanese Buet.
NUVAFEMME
Most Desirable Woman -Winner Announcement(31 March 2010)
Karangkraf Oce Lobby
This campaign is a nationwide search to locate Malaysias Most
Desirable Woman (MDW) who possesses not only beauty but also an
intelligent mind and a remarkable personality. It was purely an on-line
search whereby we work closely with 4 Karangkraf titles, namely NONA,Keluarga, Rapi and Maskulin to promote the call-for-entry and voting
stage. All entries and voting were channelled to www.nuvafemme.my. We received more than 400 entries in just a short 1 month and in
the month of January 2010 we had a total of 13,800 unique visitors and more than 1.5 mil hits to our nuvafemme website.
The Finale was to announce the winner from the 3 Top MDW selected earlier. Jezamine Lim emerge the clear winner with her charm,
condence and femininity
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June 2010
PR Hits!7 Dailies, 5 Mags
chat
chitNEWSLETTER
PR Hits!8 Mags
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PR & EVENTS EXTRAORDINAIRE!
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GET READY for more exciting updatesfrom Cambert and Nuvanta Marcom Division
Its getting Better Its getting more ExcitingLine up of events : 30 May 2010 - Kordels Charity Walk
17 June 2010 - Kordels Kids Launch
More PR Hits!Kordels Kids 2 Dailies
Juvanex 3 Mags
KORDELSCharity Walk Pre-Announcement(28 April 2010)
Lam Soon Building, 4th Floor
2nd year partnering with Arthritis Foundation Malaysia (AFM), Kordels
embark on this Corporate Social Responsibility program Charity Drive to
help improve the quality of life of those suering from arthritis. This
annual charity drive has 2-prong, the 1st
is the 5km Walk @ TamanBandaran, Kelana Jaya and the 2nd will be the sales of 3 special editioncharity packs. Every pack sold from 1 April 30 June 2010, RM1 will be
donated toward AFM.
This Pre-Announcement was to create more publicity and a call for entry to the public, to Walk for Healthier Joints, Walk for Charity. We
also highlighted the goodies bag and prizes to encourage participation. This year we have a total of 18 sponsors! We invited only the dailiesand sponsors and all 6 dailies came for the launch.
PR Hits!6 Dailies
SAFWA HealthGlucosamine Launch(2-3 April 2010)
Kota Bharu Trade Centre
With more than 90% of the population in Kelantan being Muslims, itis only apt that Safwa Health launched its newest editionGlucosamine in Kota Bharu. The launch was held in the concourse of
KBTC, the newest mall in KB just next to the wet market. Activities
like, blood donation drive, Bone Density and BMI Scan, talk by Dr.
Amran Ahmed (Orthopaedic Surgeon from Hospital University Sains
Malaysia), performance by children from Ketereh Community Centreand gift away of 1L Naturel Cooking Oil and mini pails really drove the crowd to the Safwa booth. Special appearance by KAFA charming
football players further mesmerized the audience.
Good to note that the Safwa team sold close to RM10K worth of Safwa products during these 2 days. Top sellers were Formula Lelaki and
Special edition Joints & Gout Formula (Glucosamine + Celery).
PR Hits!4 Dailies, 8 Mags
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PR & EVENTS EXTRAORDINAIRE!
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Sponsorships 2010
We sponsored NT-Flam and Sitrus-SR for subscription
of ParGolf Magazine @ the ParGolf Booth.
Maybank Malaysia Open, KLGCC(4-5 March 2010)
We sponsored NT-Flam and Sitrus-SR for the lady PMEBs who
attended this 2 days seminar. Datuk Sri Datin Rosmah, the PMs wife
support this initiative.
Women of Independence (WOI), JW Marriot KL(9-10 March 2010)
We sponsored NT-Flam for a group of 13 hard core hikers who conquered the
2nd and 3rd highest mountain in Sabah in 6 days! Check out the size of Nepenthes
Rajah (the largest Nepenthes in the world, only found in East Malaysia).
Mt. Trusmadi & Tambuyokon, Sabah(6-13 March 2010)
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PR & EVENTS EXTRAORDINAIRE!
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Sponsorships 2010
We sponsored Sitrus-SR for people who visited the
Sunway Healthy Lifestyle Booth.
Matta Fair, PWTC(12-14 March 2010)
We sponsored Nuvafemme for this group of Oce Managers, Accountsand HR Managers who are big spenders with Concorde Hotel.
Priority Plus Ago-go Night, Concorde Hotel KL(23 April 2010)
We sponsored NT-Flam for participants of ShapeRunning Clinic.
Shape Running Clinic, True Fitness,
Sunway Giza Shopping Mall(22 May 2010)
We sponsored Nuvafemme for the family who attended Mothers Day
celebration in Seremban.
Mothers Day High Tea, Klana Resort(9 May 2010)
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MEDIA MARKS
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KORDELSHi-Omega Fish Oil in Gym Activelites(1-31 May 2010)
Featured across Malaysia in 11 Fitness First outlets, Kordels Hi-Omega Fish
Oil reminded gym enthusiasts to care for their heart amidst all their exercise
routines.
NUTRALIFEForsLean Plus in Gym female locker
rooms and Digital Lites(1-31 May 2010)
Actively complimenting the launch print ads, we strategically
placed our ads within a gym environment, where a lot of
shape-conscious people already are. Customizing a message
targeted to gym-goers, we encouraged them to maximizetheir workouts with ForsLean Plus to burn fat eectively to
get their favourable shape.
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MEDIA MARKS
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EXCITING Creative Media Buys coming your way :
Safwa Idola Bola Partnership with Harian Metro (20 May 11 July)
Nuvafemme featured in the latest FREE Malay paper in town Mstar! (June) Kordels Kids launches with a bang with Kids Movie package in cinemas (June)
NUVAFEMMEBillboards in Sabah and Penang(1 May 31 October 2010)
We strategically placed the Nuvafemme billboards in high-trac
locations within market centres to drive top of mind awareness to the
people on the road.
NT-FLAMPress Feature in NST(18 May 2010)
Going beyond the conventional supplements article, we
submitted a consumer-engaging advertorial to be featuredin the health sections of NST.
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MEDIA MARKS
POWERFUL FAN
Midea placed its advertisement opposite to Shanghai Haitong(a building well-known for
its wave design on the top) to impactfully show that the powerful gust from Mideas fan had
caused the wave design.
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Best Practices
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ADWORKS!
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Press titles contributed the most with The Star as the highest
contributor, followed by BH and NST respectively.
Kordels Phone Call Contribution By Title
6967
42
1714
4 41
0
10
20
30
40
50
60
70
Star BH NST Feminine PaMa BP SC HM
Note : Data reports period of J an April 2010
TOTAL TV Radio Press Mag
NT-Flam 183 183
Natural Factors 180 180
Nuvafemme 170 33 102 35
Nuvatea 154 31 81 42
Juvanex 80 3 62 15
Bio-Oil 60 60
NutraLife 55 55
The Prime 28 28
For further enquries, please get in touch with :
Marketing Communication (Cambert and Nuvanta)
Mabel Lau Tel : 03-5569 3360 Fax : 03-5569 1720 Email : [email protected]