1. How to Align Content and Keywords to the Buying Cycle February 12, 2014Jordan Godbey President, ZoomSpring

2. OVERVIEWBuying CycleInbound MarketingPersonasQ&A 3. About Me@jordangodbey 4. #cincySEOCincinnati SEO Meetup Group 5. Buying Cycle 6. Buying CyclePre-Internet100%Education = Business 7. Buying CyclePost-InternetEducation = Customer 8. Inbound MarketingSAMPLE HEADING 2 9. Inbound MarketingTraffic Behavior 10. Inbound MarketingSAMPLE HEADING 2 11. Inbound MarketingBuying Cycle & Traffic 12. Personas 13. PersonasBig Bobs Balloons, Inc. 14. PersonasLarry Page, CEO Widgets Inc.Need Want Know Fear Care about Hang outEducation (MBA) 1 Kid (college) Married Drives Lexus Lives in suburbs Uses LinkedIn 15. PersonasTom Spears, Mechanic Widgets Inc.Education (HS) 3 Kids (grown) Married Drives Ford Lives in suburbs Uses Youtube 16. PersonasHow to Build PersonasInterviews - Current Customers Support Staff - FAQs Online Research - Quantcast Thought leaders - Social Media 17. PersonasHow to Build Personas 18. Personas 19. Personas 20. Funnels 21. FunnelsTop air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews 22. FunnelsTop air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews 23. FunnelsTop air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews 24. FunnelsTop air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews 25. FunnelsTop air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews 26. Keywords 27. Keywords 28. Personas5 Best Ways to Advertise Using Corporate BalloonsChannel Blog / PPCCEOResearchCase StudyBest / Advertise 29. Personas5 Reason Why Air Balloons Are Easy To RepairChannel Blog / SEOMechanicWatch VideoResearchSpecs / Guide / Blueprint 30. Q&AContentPersonaCTABuying StageFocus5 Things????5 ThingsCEOWatch our videoResearchHigh Level5 ThingsMechanicDownload GuideResearchTechnicalTop BalloonsMechanicRead ReviewsDecisionTechnicalROI = 31. Q&AQuestions? 32. Q&AResources ZoomSpring.com - 1 Hour Inbound Marketing Consultation - jordan@zoomspring.com SEO Meetup Group - meetup.com/Cincinnati-SEO-Group/ Industry Research - quantcast.com/ Uber Suggest - ubersuggest.org/ Follower Wonk - followerwonk.com/ 33. THANK YOU Jordan Godbey President, ZoomSpring jordan@zoomspring.com 513-282-5704