Date post: | 01-Nov-2014 |
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DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
CINEMA CAN REACH PET OWNERS
DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
Presented by : Isabel TayeDate : 23rd July 2012
DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCE
CINEMA CAN REACH A PET OWNING AUDIENCE
Source : GB TGI Q3 2012 | Base : All 15+ AdultsTarget : Pet Owners incl. Dogs or Cats
MEDIA CONSUMPTION
DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCE
THEY ARE MOST LIKELY TO PAY ATTENTION TO ADVERTS ON THE RADIO AND IN CINEMA
Source : GB TGI Q3 2012 | Base : All 15+ AdultsTarget : Pet Owners incl. Dogs or Cats
PAY MOST ATTENTION TO ADVERTS IN…
LOWEST AD AVOIDANCE IN CINEMA AMONGST PET OWNERS
Source : IPD Touchpoints 4 2012 (Time Diary) | Base : Cinemagoers who own a dog or catTarget : Weekly Reach : At the Cinema / Watching Commercial TV / Listening to Commercial Radio / Reading Newspapers / Reading Magazines / Using the Internet / Out of Home
62% agree…If I am reading a magazine and I come across several pages of adverts, I always
flick past them
64% agree… I tend to arrive in time to watch the ads before the
film and trailers start
59% agree…I change channels when the
advert comes on TV
88% agree…I normally fast forward through the advertising
break when I am watching a recording of a TV
programmes
59% agree…It annoys me when
promotions and advertising interrupts the music on the
radio
50% agree…I find advertising on the internet very irritating
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCE
57% agree… “I often get excited about a film before it is released”
62% agree… “When a film that I really want to see is released at the cinema, I will generally go and see it as soon as its released”
69% agree… “When going to the cinema, I tend to plan my day/ evening around seeing the film”
81% agree… “I often talk about films I’ve seen at the cinema with friends / family”
40% agree… “I feel left out if my friends are talking about a film I haven’t seen”
CINEMA BRINGS EXCITEMENT & ANTICIPATION, DRIVING WORD OF MOUTH
Source : IPD Touchpoints 4 2012 (Time Diary) | Base : Cinemagoers who own a dog or catTarget : Weekly Reach : At the Cinema
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCE
TO THEM.. CINEMA IS A SHARED EXPERIENCE WITH LOVED ONES AND FRIENDS
Source : IPD Touchpoints 4 2012 (Time Diary) | Base : Cinemagoers who own a dog or catTarget : Weekly Reach : At the Cinema / Watching Commercial TV / Listening to Commercial Radio / Reading Newspapers / Reading Magazines / Using the Internet / Out of Home
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCE
DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIESource : GB TGI Q3 2012 | Base : All Dog OwnersTarget : All Cinemagoers who have been to the cinema in the last 6 months
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCE
TOP BRANDS CINEMAGOERS WITH DOGS HAVE USED IN THE PAST YEAR
OTHER BRANDS
42%Index 107
39%Index 101
37%Index 105
24%Index 105
22%Index 112
18%Index 197
16%Index 98
16%Index 105
DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIESource : GB TGI Q3 2012 | Base : All Cat OwnersTarget : All Cinemagoers who have been to the cinema in the last 6 months
JULY 2012: CINEMA DELIVERING A PET-OWNING AUDIENCE
TOP BRANDS CINEMAGOERS WITH CATS HAVE USED IN THE PAST YEAR
OTHER BRANDS
53%Index 100
41%Index 95
33%Index 99
18%Index 103
14%Index 97
14%Index 110
14%Index 99
11%Index 101
DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
THANK YOU
DCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE