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Homestead infrastructure development

private limited

SANGAM LALSIVARAJU

Roll no: 138

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Industry overview

CAGR

10%

Source: BMI, Aranca Research

Source: Dept of Industrial Policy & Promotion, Aranca Research

FY08 FY09 FY10 FY11 FY120

10

20

30

40

50

60

70

80

50.153.3

56.5

66.870.14

USD(BILLI...

Market size of real estate in India

2006 2007 2008 2009 2010 2011 20120

2

4

6

8

10

12

14

0.7

3

8.9

10.311

11.512.3

% of FDI

FDI in real estate as a per cent of total FDI in India

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Company Profile

Homestead, a London-based real estate company

House of brands- sports

USP is BBR ( Boutique Branded Residencies)

Human Architecture

Strategic partnership with IBM

Affiliated by UK Green Building Council, Indian Green Building Council

Michael Schumacher World Tower

ACE by Maria Sharapova

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Objectives:

To create awareness in the market regarding Homestead.

To understand the growing reasons of independent housing.

To make potential real estate brokers as associates of Homestead.

To know the current scenario of real estate in Delhi & NCR.

To know the consumer preferences towards luxury.

To know the other emerging trends in real estate.

Title: Market Research

Project Title and Project Objectives

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Primary research to explore the market needs

Following up the potential respondents to generate business

Secondary research to provide market intelligence for the

company

Work Assigned/Academic Linkage of the work

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Market slowdown

Luxury means abundant space

Consultants prefer to the projects which are in the pre launch stage rather

than the projects which were already launched and bookings were going -

on.

Most of the property brokers do prefer to conventional means of doing

the business than doing it by digital.

Project Findings

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Project Objectives and Findings

Scenario : Market is down Emerging trend : Builder

Price35%

Secured12%

Maintenance15%

Additional facil-ities18%

Society11%

Other9%

Reasons for Apartment living

Rich specifi-cations; 39

Abundant space; 21

Architecture; 18

Brand; 8

Clubs; 9Others; 5

Luxury means

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Recommendations to Company & Learnings

Recommendations to the Company

Digital marketing

Promoting through news letters

Promote the builder along with the project

Learning

Interpersonal skills

Prioritizing the tasks

Corporate culture

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THANK YOU