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Not Your Father’s Data CenterOmar Sultan, Senior Manager – DC Architecture - @omarsultan

What’s Breaking?

• Infrastructure Sprawl• Scaling Virtualization • Sustainable Energy Efficiency• Operational Complexity• Intolerance for Downtime

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IT DrivesBusiness Advantage

Traditional IT Challenge

Integrated ProcessesFunctional SilosMore Responsiveness and Alignment to Business

Cost-efficient Infrastructure, Rapid Deployment

Reduces Data Center TCO, Supports Seamless Growth

Reduces Operational Expense, Faster Svc Creation, Improved Risk Mgmt

Shared, Virtualized InfrastructureDedicated Resource

Plan Around Business Lifecycles

Plan Around Product Lifecycles

Policy Based AutomationOperationally Intensive

Business Outcomes

VM: The new atomic unit of the data center

Unified Fabric

EVOLVINGCLOUDS

ENTERPRISEDATA CENTRES

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CloudDeliveryModels

DCaaS

Software as a ServiceApplications, Collaboration, etc.

Ex.: WebEx, Salesforce.com

Platform as a ServiceMiddleware, Directories, etc.

Ex.: Google Apps, WebEx Connect

Infrastructure as a ServiceCompute, Storage, NetworkingEx.: Amazon EC3, Savvis, Terremark

Data Center as a ServiceData center facilities, power, cooling

Ex.: WPR/NDCS, AT&T, Sprint

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IT Maturity LevelSilo’d Departmental servers Islands of storage Multiple networks Branch computing

Standardized Standardized Servers Storage Area

Networks Consolidated

Networks DC & Branch

Consolidation

Virtualized Server Virt’n (Static

VM’s) Global SANs, CDP/R Unified Fabric, Virtual

Svces WAN Optimiz’n,

Virtual B/O

Dynamic VM mobility Storage volume

virtualization VM-aware networking Virtual I/O DC interconnect

Service-Based Private Ent. clouds Workload portability Policy/SLA consistency Usage-based metrics

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• 300 locations in 90 countries

• 116 Data Centers and server rooms

•24 Corporate / IT•30 CDO / Engineering•11 Services•51 Diverse Businesses

• 70,000+ Employees• 2+ MW of Green power

22 MW of power in Cisco Data Centers

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Sourcing Options: Build, Lease , Partner or Co-Lo

Infrastructure as a Service (Compute, Network, Storage)

Governed by DCO Board and Cisco IT

Data Center as a Service(Space, Cabinets, Power, Cooling)

Corporate Applications

Consumers of Services

Cisco hosted

SP hosted

Hybrid

CollaborationPlatforms

Customer and ConsumerPlatforms

Product Development

Security Platforms

Managed by IT

Consistent Enterprise Processes (ERP), Billing, Identity, Security, and Data

Managed by Business Units

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TCO Physical

TCO Virtual

Compute TCO($/Qtr/OS instance)

Average TCOToday

-37%

-27%

-27%

Delivery Time

6-8 weeks(on demand)

2-3 weeks(manual )

15 mins VM(2-9 days E2E)

15 minutes(self-service)

Virtualization > Unified Computing > Cloud

Updated: Q2FY11

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-27% -24%“Using the same components (processor and memory), the combination of Unified Computing,

Unified I/O and Automation results in 27% savings for bare-metal and 24% virtual offerings.”

*Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual storage consumption, Based on normal discount for Legacy (3rd party) & Cisco UCS

Typical Bare-Metal Average Virtual

TCO ($/Qtr) 8 CPU core + 32 GB@ Dedicated Linux

2 vCPU core + 4 GB@ Silver* Linux

Legacy Rack Mount + Cat6k

UCS blade + Unified I/O (N7K) +

CITEIS

Legacy RackMount + Cat6k

UCS blade + Unified I/O (N7K) +

CITEIS

Arch and Design 135 135 135 135

Implementation 122 20 69 9

Operation 421 271 483 314

Automation - 41 - 41

Software 30 30 119 119

Equipment 2212 1723 256 200

Facility 840 507 97 59

Total 3759 2727 1160 877

Updated: Q2FY11

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900“The economics of the Cisco platform is superior and will become even more so as our service grows. And Cisco is a trusted name to potential customers.”

— Jas Dhillon, Chief Strategy Officer of TASER International

Helped law enforcement agencies increase operational excellence and administrative efficiency and Saved $900,000 in up-front capital costs and $37,000 in annual energy costs

Consolidation

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1.1“With Cisco UCS, ExamWorks can support the same number of people with a staff of four. Avoiding the need for 16 full-time positions saves more than $1.1 million annually.”

– Brian Denton, CTO, Examworks

Saved $200,000 annually in IT resources, avoided $333,000 in desktop hardware, and will support 1000 employees with four-person IT department

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30“Cisco UCS provides us with tremendous flexibility…. Our IT team can provision a new service overnight, so it is ready to go live in time for next-day trading. It’s also great news for our customers who are looking for increased choice and best execution services,” says Yarrow..”

– Philip Yarrow, Director of Electronic Trading, Winterflood

Reduction of operational costs by 30% and capital costs by 20% while delivering agility to meet customer demand

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Security Can the same security available to applications be applied in the cloud?

Compliance Can applications in the cloud meet the same regulatory compliance requirements?

Reliability / QoSCan the same service-level agreements (SLAs) for reliability and QoS be met in the cloud, especially given the multi-tenant use of the underlying IT infrastructure?

ControlCan application owners still have the same amount of control over their applications and the infrastructure supporting them in the cloud?

Vendor Lock-In

Will use of a particular vendor for cloud services or infrastructure prevent use of a different one in the future, or will the enterprise’s data and applications be tightly locked into a particular model?

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18© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23

© 2007 Cisco Systems, Inc. All rights reserved. Cisco RestrictedDC3 Launch/os

Build Foundation with End-Game

in Mind

Ensure Stakeholder

Buy-In

Prepare for Organizational,

Process Change

Design Best Practices

Measure and report interim ROI wins

Agree Funding Model

Business/ITAlignment

Executive Support

Virtual Architecture

Team

Evolve to Service Aligned

Teams

Operational Best Practices

Establish DC Architecture

Cross-FunctionalCommunication

Agree Insource/Outsource Options

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Functional Teams:

Virtual Services Teams: Design

Implementation Services Delivery

Architecture

Communications

Compute

Networking

Storage

Data Centers

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• What is the expected impact of cloud on my business?

• Which applications can and should I move to the cloud?

• What cloud deployment model is best suited for each of my applications?

• How do I transition my existing applications to the cloud?

• How do I maintain security and policy compliance in the cloud?

• How do I transition my organization to best take advantage of cloud?

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• www.cisco.com/go/cloud

• www.cisco.com/go/datacenter

• www.cisco.com/go/ciscoit

• @omarsultan

• @aneel

• @bgracely

• @beaker

• @jamesurqhart

Thank you.