Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.
Not Your Father’s Data CenterOmar Sultan, Senior Manager – DC Architecture - @omarsultan
What’s Breaking?
• Infrastructure Sprawl• Scaling Virtualization • Sustainable Energy Efficiency• Operational Complexity• Intolerance for Downtime
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
IT DrivesBusiness Advantage
Traditional IT Challenge
Integrated ProcessesFunctional SilosMore Responsiveness and Alignment to Business
Cost-efficient Infrastructure, Rapid Deployment
Reduces Data Center TCO, Supports Seamless Growth
Reduces Operational Expense, Faster Svc Creation, Improved Risk Mgmt
Shared, Virtualized InfrastructureDedicated Resource
Plan Around Business Lifecycles
Plan Around Product Lifecycles
Policy Based AutomationOperationally Intensive
Business Outcomes
VM: The new atomic unit of the data center
Unified Fabric
EVOLVINGCLOUDS
ENTERPRISEDATA CENTRES
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CloudDeliveryModels
DCaaS
Software as a ServiceApplications, Collaboration, etc.
Ex.: WebEx, Salesforce.com
Platform as a ServiceMiddleware, Directories, etc.
Ex.: Google Apps, WebEx Connect
Infrastructure as a ServiceCompute, Storage, NetworkingEx.: Amazon EC3, Savvis, Terremark
Data Center as a ServiceData center facilities, power, cooling
Ex.: WPR/NDCS, AT&T, Sprint
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IT Maturity LevelSilo’d Departmental servers Islands of storage Multiple networks Branch computing
Standardized Standardized Servers Storage Area
Networks Consolidated
Networks DC & Branch
Consolidation
Virtualized Server Virt’n (Static
VM’s) Global SANs, CDP/R Unified Fabric, Virtual
Svces WAN Optimiz’n,
Virtual B/O
Dynamic VM mobility Storage volume
virtualization VM-aware networking Virtual I/O DC interconnect
Service-Based Private Ent. clouds Workload portability Policy/SLA consistency Usage-based metrics
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• 300 locations in 90 countries
• 116 Data Centers and server rooms
•24 Corporate / IT•30 CDO / Engineering•11 Services•51 Diverse Businesses
• 70,000+ Employees• 2+ MW of Green power
22 MW of power in Cisco Data Centers
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Sourcing Options: Build, Lease , Partner or Co-Lo
Infrastructure as a Service (Compute, Network, Storage)
Governed by DCO Board and Cisco IT
Data Center as a Service(Space, Cabinets, Power, Cooling)
Corporate Applications
Consumers of Services
Cisco hosted
SP hosted
Hybrid
CollaborationPlatforms
Customer and ConsumerPlatforms
Product Development
Security Platforms
Managed by IT
Consistent Enterprise Processes (ERP), Billing, Identity, Security, and Data
Managed by Business Units
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TCO Physical
TCO Virtual
Compute TCO($/Qtr/OS instance)
Average TCOToday
-37%
-27%
-27%
Delivery Time
6-8 weeks(on demand)
2-3 weeks(manual )
15 mins VM(2-9 days E2E)
15 minutes(self-service)
Virtualization > Unified Computing > Cloud
Updated: Q2FY11
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-27% -24%“Using the same components (processor and memory), the combination of Unified Computing,
Unified I/O and Automation results in 27% savings for bare-metal and 24% virtual offerings.”
*Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual storage consumption, Based on normal discount for Legacy (3rd party) & Cisco UCS
Typical Bare-Metal Average Virtual
TCO ($/Qtr) 8 CPU core + 32 GB@ Dedicated Linux
2 vCPU core + 4 GB@ Silver* Linux
Legacy Rack Mount + Cat6k
UCS blade + Unified I/O (N7K) +
CITEIS
Legacy RackMount + Cat6k
UCS blade + Unified I/O (N7K) +
CITEIS
Arch and Design 135 135 135 135
Implementation 122 20 69 9
Operation 421 271 483 314
Automation - 41 - 41
Software 30 30 119 119
Equipment 2212 1723 256 200
Facility 840 507 97 59
Total 3759 2727 1160 877
Updated: Q2FY11
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900“The economics of the Cisco platform is superior and will become even more so as our service grows. And Cisco is a trusted name to potential customers.”
— Jas Dhillon, Chief Strategy Officer of TASER International
Helped law enforcement agencies increase operational excellence and administrative efficiency and Saved $900,000 in up-front capital costs and $37,000 in annual energy costs
Consolidation
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1.1“With Cisco UCS, ExamWorks can support the same number of people with a staff of four. Avoiding the need for 16 full-time positions saves more than $1.1 million annually.”
– Brian Denton, CTO, Examworks
Saved $200,000 annually in IT resources, avoided $333,000 in desktop hardware, and will support 1000 employees with four-person IT department
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30“Cisco UCS provides us with tremendous flexibility…. Our IT team can provision a new service overnight, so it is ready to go live in time for next-day trading. It’s also great news for our customers who are looking for increased choice and best execution services,” says Yarrow..”
– Philip Yarrow, Director of Electronic Trading, Winterflood
Reduction of operational costs by 30% and capital costs by 20% while delivering agility to meet customer demand
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Security Can the same security available to applications be applied in the cloud?
Compliance Can applications in the cloud meet the same regulatory compliance requirements?
Reliability / QoSCan the same service-level agreements (SLAs) for reliability and QoS be met in the cloud, especially given the multi-tenant use of the underlying IT infrastructure?
ControlCan application owners still have the same amount of control over their applications and the infrastructure supporting them in the cloud?
Vendor Lock-In
Will use of a particular vendor for cloud services or infrastructure prevent use of a different one in the future, or will the enterprise’s data and applications be tightly locked into a particular model?
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18© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
© 2007 Cisco Systems, Inc. All rights reserved. Cisco RestrictedDC3 Launch/os
Build Foundation with End-Game
in Mind
Ensure Stakeholder
Buy-In
Prepare for Organizational,
Process Change
Design Best Practices
Measure and report interim ROI wins
Agree Funding Model
Business/ITAlignment
Executive Support
Virtual Architecture
Team
Evolve to Service Aligned
Teams
Operational Best Practices
Establish DC Architecture
Cross-FunctionalCommunication
Agree Insource/Outsource Options
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Functional Teams:
Virtual Services Teams: Design
Implementation Services Delivery
Architecture
Communications
Compute
Networking
Storage
Data Centers
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• What is the expected impact of cloud on my business?
• Which applications can and should I move to the cloud?
• What cloud deployment model is best suited for each of my applications?
• How do I transition my existing applications to the cloud?
• How do I maintain security and policy compliance in the cloud?
• How do I transition my organization to best take advantage of cloud?
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• www.cisco.com/go/cloud
• www.cisco.com/go/datacenter
• www.cisco.com/go/ciscoit
• @omarsultan
• @aneel
• @bgracely
• @beaker
• @jamesurqhart
Thank you.