Cisco Confidential 1 © 2013-2014 C isco and/or its affiliates . All rights reserved.
Cisco Customer Education Dude Where's My Desktop? Learn to Sell Virtual Desktop VDI with Cisco and Citrix
B rian J . Avery Territory B us ines s Manager – C is co S ys tems
T his sess ion was recorded via C isco WebE x! You can watch the live sess ion recording via the following UR L:
https ://acecloud.webex.com/acecloud/lsr.php? R CID=4bb7b4e0e3954b51a6dd40fd90e750cb
T hanks for your interest and participation!
Cisco Confidential 2 © 2013-2014 C isco and/or its affiliates . All rights reserved.
Cisco Customer Education Dude Where's My Desktop? Learn to Sell Virtual Desktop VDI with Cisco and Citrix
B rian J . Avery Territory B us ines s Manager – C is co S ys tems
C onnect us ing the audio conference box or you can call into the meeting:
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Cisco Confidential 3 © 2013-2014 C isco and/or its affiliates . All rights reserved.
§ Welcome from Cisco
§ Desktop Virtualization History Lesson
§ Demonstration
§ Virtual Desktop VDI with Cisco and Citrix
§ Next Steps, Conclusion
Welcome and Agenda
Brian J Avery Territory B us iness Manager
F lorida Territory C ommercial
[email protected] Priors:
Cisco Sales and Channels (10 yrs)
President and CEO (6 yrs) Cisco Premier Partner
Director of Sales (2 yrs) Cisco Silver Partner
Financial Analyst (7 yrs) Sprint Corporation
Cisco Confidential 5 © 2013-2014 C isco and/or its affiliates . All rights reserved.
C omputer s cientis ts , L en B os ack and S andy L erner found C is co S ys tems
B os ack and Lerner run network cables between two different buildings on the S tanford Univers ity campus
A technology has to be invented to deal with dis parate local area protocols ; the multi-protocol router is born
1984
Cisco Confidential 6 © 2013-2014 C isco and/or its affiliates . All rights reserved.
Who Is Cisco?
Chuck Robbins, CEO, Cisco
• Dow Jones Industrial Average Fortune 100 Company
• $145B Market Capitalization
• $48B in Revenue
• $8B in Annual Profits
• $33B More Cash than Debt
• $5.9B in Research and Development
http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics
Cisco Confidential 7 © 2013-2014 C isco and/or its affiliates . All rights reserved.
Market Leadership Matters
No. 1
Voice 39%
No. 1
TelePresence
43%
No. 1
Web Conferenci
ng 41%
No. 1
Wireless LAN 50%
No. 2
x86 Blade
Servers 27%
No. 1
Routing Edge/Core/
Access
45%
No. 1
Security 33%
No. 1
Switching Modular/Fixed
64%
No. 1
Storage Area Networks
47%
Q1CY14
Cisco Confidential 8 © 2013-2014 C isco and/or its affiliates . All rights reserved.
§ C C E is an educational s es s ion for current and pros pective C is co cus tomers
§ Des igned to help you unders tand the capabilities and bus ines s benefits of C is co technologies
§ Allow you to interact directly with C is co s ubject matter experts and as k ques tions
§ Offer as s is tance if you need/want more information, demons trations , etc.
What Is the Cisco Customer Education Series?
Cisco Confidential 10 © 2013-2014 C isco and/or its affiliates . All rights reserved.
Dude, W here’s My C ar? § http://www.imdb.com/title/tt0242423/
§ R eleas e Date: Dec 15th, 2000
Cisco Confidential 11 © 2013-2014 C isco and/or its affiliates . All rights reserved.
Circa 2000 - Citrix WinFrame and MetaFrame!
Explosion of Mobile Devices… Need to support user choice and experience while maintaining security
PCs & Macs Android & iOS Tablets Smart Phones
Cisco Confidential 14 © 2013-2014 C isco and/or its affiliates . All rights reserved.
OF STUDENTS
OF EMPLOYEES
SAY A MOBILE DEVICE IS “THE MOST IMPORTANT TECHNOLOGY IN THEIR LIVES.”
SMARTPHONES ARE POISED TO SURPASS DESKTOPS AS THE MOST PREVALENT TOOL FROM A GLOBAL PERSPECTIVE
Cisco Confidential 15 © 2013-2014 C isco and/or its affiliates . All rights reserved.
§ Virtualization is not new
§ Driven by C onvergence of:
• W ired broadband availability • W ireless 3G /4G coverage • Mobile tablets with long battery life • S ocietal Trends
• Mobile workers • Telecommuters • Work at Home
Desktop Virtualization
Cisco Confidential 16 © 2013-2014 C isco and/or its affiliates . All rights reserved.
Today’s Thin Client aka “Virtual Workspace”
Cisco Desktop Virtualization Solutions
Product and Solution Marketing – Desktop Virtualization Francoise Rees
Agenda
Ø Business Challenges & Market Trends
Ø Desktop & App Virtualization With Cisco UCS
Ø Virtualization and Delivery
Ø Cisco Desktop Virtualization Deployment Options
Ø It’s Easy to Get Started
Ø Conclusion
The Time Is Now For Desktop & App Virtualization
The market and technology have matured. Our customers are asking for this
We now have multiple infrastructure options to choose. Private, Cloud, Hybrid
The proliferation of mobile devices is driving demand to have your enterprise apps accessible everywhere
Market leading eco-system that is best delivered by partners
Business are expected to add 59M more virtual desktops by 2016. This growth can drive sales of 500k servers1
1 Gartner Forecast: Hosted Virtual Desktops, WW 2012-2016 (G00234666)
Desktop OS continues to be in transition. This creates a compelling event.
Employee Productivity
Workforce Access
Resource Optimization
Improved Security
Business Imperative Driving Desktop & App Virtualization
Pre-configured Desktop Virtual desktop with preinstalled apps
Access to Talent Contributors can be located anywhere in the world
Multi-tasking Secure access to multiple customer environments
Low cost locations Access to workforce in remote locations with lower labor cost
Optimization of Software License costs
Data Protection Improved data security for customer confidentiality
License Compliance Reduced legal and financial exposure through accurate license reporting
Access from Home Ability to work from home
Training Environment Training environment does not require a lab and equipment
BYOD Flexibility and job satisfaction
Cisco and Citrix Alliance Milestones
2011 2012 2013 2014 2015
5 Year Strategic Alliance
Agreement
Cisco to resell Citrix
XenDesktop
Extended partnership:
Mobility, Cloud Networking and
Services
Cisco reference sells
NetScaler ADC
Citrix CloudPlatform
on FlexPod Solution
RISE with Citrix
NetScaler ADC
Cisco first partner to
license HDX specs
3 new solutions, RTMs and commercial
models
Cisco resell Citrix
NetScaler 1000V
Cisco Powered DaaS with
Citrix
Cisco Mobile Workspace Solution with
Citrix
1000s of Virtual Desktops
Deployed on UCS
CONTACT CENTER TECH SOLUTION PROVIDERS GOVERNMENT
FINANCE EDUCATION
Next Generation Workspace: Customer Proof Points HEALTHCARE
• Saved 2M USD in licensing fees • App deployment reduced to minutes • Desktop deployment costs reduced by
300 USD per end-user
• 11M USD in real estate savings • 100% improvement in f lexible w orking capability • Supported cross-municipality collaboration/sharing
• Desktop deployment in 15 minutes from 1 hr • Desktop management costs down 75% • Increased performance—40% fewer resources
• Reduced call-w aiting time by 40% • Increased agent productivity by 20% • Cut CRM w orkflow by 40%
• Saved clinician 45+ minutes per day • 50% reduction in pow er consumption • Decreased OPEX $80,000/month
• Logon in 90 seconds from 8 minutes • Antivirus scans in 10 minutes from 1 hr • Reduced TCO via Integrated desktop,
voice phone, video phone
* These are examples tied to actual customer case studies, and therefore not applicable to ALL customers
UCS: Powering Applications at Every Scale
Compute ü Network ü Storage ü Virtualization ü Management and Automation
UCS Mini
Edge-Scale Computing Cloud-Scale Computing
UCS M-Series Modular Servers
UCS C3160
Core Data Center Workloads
Fourth Generation
UCS Servers UCS Management
Innovation
Lower cost for compute + network infrastructure
Greater virtual desktop density without performance impact
Simpler Operation— start in minutes, scale in seconds
Massive Scalability—scales easily to 1000s of desktops per UCS system
Expansive memory and I/O to avoid desktop virtualization bottlenecks
Cisco Unified Computing System The Optimized Platform for Desktop Virtualization
Modular
Core
Edge
Basic Management Functionality
API
Stand-Alone UCS C-Series
Unified Computing System
UCS Central Policy Driven Multi DC,
Multi-Domain Management
API CIMC
Integrated and Converged Infrastructure
API UCS Manager
Domain 1
API UCS Manager
Domain x
FlexPod vBlock
Storage
Virtual Machines
Network Devices
Servers
Non-Cisco Infrastructure
Advanced Infrastructure Abstraction and Automation
UCS Director API
UCS Director Policy Driven, Application Centric
Infrastructure Management and Orchestration
Cisco UCS Management Portfolio
Controller for network automation
SmartStack
Cisco Unified Computing System A differentiated/revolutionary approach for desktop and app virtualization
Unified Management
• Faster deploy/ provision
• Unification leads to reduced complexity
• Management via a single interface
Simplified Architecture
• Networking with fewer components
• Lower cost and easier scaling
• Fewer management touch points
• Stateless: any resource, any time
• Better TCO/ROI
Scale
• Ultimate Scalability
• Enhanced design capability
• Designed for the future, today
Higher Performance
• Brings out the best of x86 architecture
• Optimized resource utilization for compute, networking, and management
Lower TCO - Cisco Unified Computing System Real Business Value for Over 36,500 Customers Worldwide
100+ World-Record Performance Benchmarks
84% Reduction in
Provisioning Times
61% Reduction
of Management Costs
54% Reduction of Power and
Cooling Costs
77% Cabling
Reduction
“Our Cisco Unified Computing System decision
is a game-changer.” Wes Wright
CIO, Seattle Children’s
“We’re able to offer leading-edge solutions to our customers and
continue to expand our business.” Martin Breslin
Infrastructure Architect, SEI
“With Cisco UCS, we can adapt much more quickly
to user demand.” Mark Adams
Vice President of Information Technology, HireRight
Sources: Cisco UCS Changing the Economics of the Data Center, customer case studies, Cisco UCS Performance Benchmarks
VDI UCS Performance Benchmark Points
Windows 7 Desktops on a Single B200 M4
Blade Server
more responsive app virtualization sessions with…
better CPU Utilization
Virtual desktop users booted within 30 minutes
Lower cost storage per desktop and…
Less power consumed
per desktop ** **with Cisco UCS Storage
Reduce cost and complexity
of app and desktop
management
Simplify support and
enable choice of BYO devices
Increase employee
productivity with anywhere
access
Centralized security to
protect sensitive
information
Comprehensive desktop
virtualization for any use case
Any Desktop Any App with
High Definition Experience
HDX MediaStream Video and audio playback
HDX Broadcast ICA and RDP protocol support for access from any device, anywhere
HDX Mobile Touch navigation for Windows apps; local device features
HDX Plug-n-Play Access to local resources and peripherals, including USB devices and printers
HDX RichGraphics 2D/3D graphics incl. Adaptive Display, HDX 3D Pro and Microsoft RemoteFX
HDX WAN Optimization Performance and bandwidth optimizations for branch offices with Citrix CloudBridge
HDX Adaptive Orchestration Best user experience based on server, network connection and user device
HDX RealTime Voice and video for real-time collaboration
Integrated Solution With Tier-0 Storage
on Server
Storage “Appliance” Model
Scale-out Environment with Shared Storage
Turnkey Solutions with Integrated
Compute Stacks
Cisco Desktop Virtualization Solution Architectures Cisco Desktop and Application Virtualization Solutions
On-board Architecture
Simplified Architecture
Scalable Architecture
Integrated Architecture
Hyperconverged Architecture
Integrated Storage, Compute, Network and
Hypervisor Stacks
Medium Scale Medium Scale and Large Scale
Medium Scale and Large Scale
Medium Scale Small Scale
Autodesk Automotive, Maya, vRed 3DXcite Bunkspeed, Photoshop Dassault Catia V5, ICEM, Delmia Siemens TeamCenter, TcViz
DESIGNER Graphics and Media Professionals, Design Engineers
PLM, Solidworks, Adobe Dreamweaver,
Medical Imaging Showcase, Delmia, AutoCAD, Siements TeamCenter, TcViz,
Zuken E3
POWER USER Financial Analysts, Traders, Design Reviewers
MS office Siemens Teamcenter, TcViz
Factory Floor apps
KNOWLEDGE WORKER Office workers, productivity and line-of-business workers
User profiles for GPU powered desktops
MS Office, Helpdesk Apps TASK WORKER Helpdesk with basic office tools
Autodesk Automotive, Maya, vRed 3DXcite Bunkspeed, Photoshop Dassault Catia V5, ICEM, Delmia Siemens TeamCenter, TcViz
DESIGNER Graphics and Media Professionals, Design Engineers
PLM, Solidworks, Adobe Dreamweaver,
Medical Imaging Showcase, Delmia, AutoCAD, Siements TeamCenter, TcViz,
Zuken E3
POWER USER Financial Analysts, Traders, Design Reviewers
MS office Siemens Teamcenter, TcViz
Factory Floor apps
KNOWLEDGE WORKER Office workers, productivity and line-of-business workers
User profiles for GPU powered desktops
MS Office, Helpdesk Apps TASK WORKER Helpdesk with basic office tools
All users can benefit from a GPU enhanced
experience
Regardless of “profile”…
NVIDIA GRID with Cisco UCS
Flexible Deployment Models
Deployment Model
Cisco DaaS with Citrix
Cisco DaaS with VMware Desktone
Cisco Desktop & App Virtualization with Citrix
Cisco Desktop & App Virtualization with VMware
Delivery Models All Endpoints
Virtual Desktop Infrastructure (VDI)
Hosted Shared Desktop
Hosted Server VDI
Application Virtualization Delivery
Zero Clients
Thin Clients
Tablets
Smartphones
Laptop
Cisco Validated Designs Trusted. Scalable. Predictable.
CVDs Enable Customers To: § Deliver agility by lowering the risk
of deploying technology solutions § Increase the speed of technology solution deployment § Deploy a scalable, reliable, predictable foundation
on which to build business value and lower TCO § Ease technology solution integration with higher and
consistent quality assurance of product and solution
Average of 2000 Man Hours in Design and Testing Per CVD cisco.com/go/vdi-cvd
SmartStack for VDI with Citrix XenDesktop
• Deliver agility by lowering the risk of deploying technology solutions
• Increase the speed of solution deployment • Deploy a scalable, reliable, predictable foundation
on which to build business value and lower TCO • Ease technology solution integration with higher
and consistent quality assurance of product and solution
• Thousands of man-hours in design and testing
• Self-contained desktop virtualization solution for 500 desktops
• Based on Citrix XenDesktop 7.6 • Uses non-persistent virtual desktop infrastructure
(VDI) desktops and remote desktop service (RDS) server desktops
SOLUTION’S BENEFITS
TECHNICAL HIGHLIGHTS
Bare Metal XenApp on UCS M-Series
• No SAN and no hypervisor to install and manage means less complexity
• Less power consumption, less space, fewer cables reduce cost
• High user density brings great cost effectiveness • Great performance helps increase productivity
• Self-contained virtual desktop environment for 960 users
• Based on Citrix XenApp 7.6 • Uses non-persistent RDS hosted shared
desktops
SOLUTION’S BENEFITS
TECHNICAL HIGHLIGHTS
FlexPod Express with UCS-Mini and XenDesktop 6.7
SOLUTION’S BENEFITS
TECHNICAL HIGHLIGHTS
• Cost-effective and scalable desktop virtualization for the enterprise edge.
• Excellent scalability benefits small and medium-size businesses - start small and scale
• Self-contained and compact solution
• Self-contained 350-700 mixed use-case (RDS & VDI) users.
• 4-blade FlexPod with UCS Mini configuration. • Based on Citrix XenDesktop and XenApp 7.6
with VMware vSphere 5.5 Update 2 • UCS Central and/or UCS Director for remote
management.
Key Benefits of Cisco UCS for Desktop Virtualization
Simple, Resilient Architecture for Deploying Desktop Virtualization ARCHITECTURE
Linear Scalability and Performance from 100 to 1000’s of Desktops Without a Change in Architecture SCALABILITY
Providing the Right Balance of Memory, I/O and CPU Is the Key to Cost-Effective Scalability BALANCED SYSTEM
Rapid Provisioning with Cisco UCS Manager for Ease of Scale SIMPLICITY
Reducing Risk and Accelerating Deployment Through Validation VALIDATED DESIGNS
Desktop Virtualization Resources
Cisco Desktop Virtualization Web Page http://www.cisco.com/go/vdi
Cisco Desktop Virtualization with Citrix Web Page http://www.cisco.com/go/citrix
Cisco Desktop Virtualization Validated Designs http://www.cisco.com/go/vdi-cvd
Cisco Desktop Virtualization Solution Accelerator Packs https://apps.cisco.com/ccw/cpc/content/ucsModelDetails/soln_VDISolutions
Thank You and Next Steps
Brian Avery [email protected]
Contact Your Cisco Partner https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do
www.
Learn more about Cisco VDI: www.cisco.com/go/vdi/
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