© 2012 Cisco and/or its affiliates. All rights reserved.

Cisco Unified Access RoadshowDay 3: Keynote Presentation George StromeyerVP, Worldwide Security Sales

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Agenda for the DayIndustry Trends and ChallengesWhy Unified Access Is Important to You

Unified Access Architecture: A Reference Design for SuccessDefine Unified AccessDefine Cisco Differentiators

Enabling Unified Access as a System

Key Takeaways

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Enterprise Megatrends

MOBILITYBYOD

CLOUDSaaS | DC / V

THE NETWORK

IMMERSIVECOLLABORATIONPervasive Video

COST CONTROL, TCO, Operational Efficiency

IT EFFECTIVENESS, Service and Network

Management

SECURITY, Accelerating Cyber-Threats

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Cisco’s Architectural Approach

MOBILITYBYOD CLOUD

SaaS | DC/V

IMMERSIVECOLLABORATIONPervasive Video

Collaboration

Data Center/Virtualization

BorderlessNetworks

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MA

NA

GE

ME

NT

PR

IME

Borderless Networks Framework

Technology, Innovation

Wireless Routing SwitchingApplicationNetworking/Optimization

SecurityAppliance

and Firewall

Network and Endpoint Services

EnergyWiseEnergy

Management

TrustSecPolicy

Enforcement

App Visibilityand Control

App Performance

MedianetMultimedia

Optimization

Cloud ConnectorCloud

Optimization

BYOD Desktop Virtualization

Pervasive Video

Remote Expert

Cloud Computing

IT/OT Convergence

Key ITInitiatives

Systems Excellence

Unified Access

Cloud IntelligentNetworks

Connected Industries

SecureX

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MA

NA

GE

ME

NT

PR

IME

Borderless Networks Framework

Technology, Innovation

Wireless Routing SwitchingApplicationNetworking/Optimization

SecurityAppliance

and Firewall

Network and Endpoint Services

EnergyWiseEnergy

Management

TrustSecPolicy

Enforcement

App Visibilityand Control

App Performance

MedianetMultimedia

Optimization

Cloud ConnectorCloud

Optimization

BYOD Desktop Virtualization

Pervasive Video

Remote Expert

Cloud Computing

IT/OT Convergence

Key ITInitiatives

Systems Excellence

Unified Access

Cloud IntelligentNetworks

Connected Industries

SecureX

BYOD

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Consumerization of ITThree trends companies are dealing with

Personal

Business

Social Media Device ExplosionBlurred Boundaries

Source: IDC

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Demand for Mobility

15 billionnew networked mobile

devices by 2015

3/4of employees uses

MULTIPLE DEVICES for work

56%of information workers

spend time workingOUTSIDE THE OFFICE

100%of IT staff

STRUGGLEto keep up withmobile needs

Mobility is driving a transformational change

in IT

Device consumerization is driving a

transformational change in user experience

Will transform how every business delivers IT to

its employees

Will change how every business interacts with

its customers

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“By 2014, 90% of organizations will allow personal devices for work use.”—Gartner

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It's war! BYOD exposes IT's deep distrust of users

September 25, 2012

G a l e n G r u m a n

Users: Yes, IT really does think you're stupid and/or naive, and therefore not to be trusted. IT: Yes, users really do think you're clueless about their needs and so have decided to act on their own.

That in a nutshell is what Unisys's new survey (conducted by Forrester Research) of IT and users around the topic of consumerization of IT has shown. The survey released today is significant because it's the third annual such survey Unisys has conducted, not only shows the current state, but lets us see what, if anything has changed, over the last several years after the bring-your-own notion's dramatic rise in 2010.

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2012 Consumerization of IT Study

“The Mobile Elite bring new innovative ideas from the consumer world, define new rules of customer engagement, and identify creative means to solve business problems.”

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Cisco ITAny Device Landscape Today

Traditional Corporate Laptops

16,7007,327 3,6062,05194,205

Corporate VXI Endpoints

Mobile BYO Devices

9,500 21,905 5,973 10,766 Other1,531

Cisco’s mobile device growth rate (CAGR) is 42%

Mobile Device Adoption is growing dramatically

IT Support Models are changing from full

support to self-support or IT-assisted support

Mix of full support devices, self-support

devices

High growth on the WLAN causing

challenges

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“100% of IT is struggling to keep up with mobility trends.”—Gartner

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BYOD Customer SpectrumFlexible Business Requirements

Considerations:

Different industries have different compliance

requirements

User populations have different support level

needs

Job roles have differing demands for mobility

Corporate data have different classifications

and confidentiality

EnvironmentRequires Tight Controls

Corp Only DeviceManufacturing Environment

Trading FloorClassified Government

NetworksTraditional Enterprise

Focus on Basic Services,

Easy Access

Broader Device Types but Internet Only

Educational EnvironmentsPublic Institutions

Simple Guest

Enable Differentiated Services, On-Boarding

with Security—Onsite/Offsite

Multiple Device Types + Access Methods

Early BYOD Enterprise Adopters

Corp Native Applications, New Services,Full Control

Any Device, Any Ownership

Innovative EnterprisesRetail on Demand

Mobile Sales Services (Video, Collaboration, etc.)

LIMITED ACCESS ADVANCEDENHANCEDBASIC

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New User Expectations Place New Demands on the Network

NEW USER BEHAVIORS NEW NETWORK DEMANDS

Secure Connectivity and Policy Enforcement on Any Wired or Wireless Location

Wired/Wireless Challenges

Accessing Business Applications from Employee Devices

Policy Enforcement and Secured Communication

Expectation of Access to Resources from Anywhere

Pervasive Coverage and Simplified Management

Using An Average of Two to Three Mobile Devices

Greater Visibility and Increased Network Reliability and Throughput

Preserving The User Experience on Any Device, from Anywhere

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Application Models Affect StrategyKey Tradeoffs:

PortabilitySecurityUsability

Desktop/App Virtualization

Client

Native Application

Native Application

Native Application

Data Center

Data Center

Desktop/App Virtualization

Software

Native Local data on device Maximum performance Native device experience Available offline (?)

Virtual No local data on device Maximum security Translated experience Must be online

Native Application

Data Center

Browser Some local data on device Portable to many devices Browser experience Must be online

WebBrowser

HTML Interface

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BYOD

Unified Access

Cisco’s BYOD Smart SolutionDriving Innovation Through Collaboration

Core Infrastructure Wired and WirelessCisco Prime Infrastructure

Collaboration Applications WebEx, Jabber

Policy Management Infrastructure ISE

Secure Mobility ScanSafe, WSA, ASA AnyConnect

Workspace Management MDM

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Unified Access

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Unified Access ArchitectureOne Policy, One Management, One Network

Cisco Prime Infrastructure

CiscoCatalystSwitches

Wired Network

AnyConnect VPN

Cisco WLAN Controller

Wireless Network

Identity Services Engine and TrustSec

Access strategy needs to consider wired,

wireless and remote/mobile 3G/4G

Single integrated architecture with device

visibility and policy enforcement

Ability to translate flexible business

policies into tangible enforcement

Takes a system, not a single product

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Unified Access Value Proposition and Reference DesignDifferentiating Characteristics of One Network

Aironet APs

WLCCisco Catalyst 4500E, Cisco Catalyst 3K-X

Cisco Prime Infrastructure

WISM2/WLC

Identity Services Engine

Cisco Catalyst 6500/VSS

TrustSec Secure Group Access to Simplify the Network and Enable Virtualized Data Center Services

Application Visibility and Control

Application-Aware Networking to Enable Collaboration, Video, and Other Apps

Resiliency Maximized Network Availability with Virtual Switching and Stateful Switch Over

Smart Operations Reduce Operating Expenses and Improve Network Application and Service Delivery

OS Consistency: IOS 15.0 Cisco Validated Designs for Campus Deployment

Cisco Catalyst 6500 for Campus Core Cisco Catalyst 4500E and 3K-X

for Campus Wired AccessCisco Unified Wireless Network

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BYOD Smart Solution

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What Is a Cisco BYOD Smart Solution?Smart Solution Components:

Scale from Commercial to Enterprise

Tested, Validated, Documented Designs

Integrated Cisco + 3rd Party Roadmaps

Technical Training and Support

Enablement: Demos, ROI Tools, Financing

Cisco and Partner Services

www.cisco.com/go/partnerbyod

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Reference Design Architecture

Comprehensive architecture

Cisco and 3rd party products integrated to

solve business problem

Validated and Design Guides provided

www.cisco.com/go/designzone

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Bringing it All TogetherUnified Access

Wireless and wired policy and managementIdentity-based access control

Security/PolicyData loss and threat prevention

Context aware access to data

ManagementSingle system for wired / wireless / VPN

Provisioning and Mobile Device Management

ExperienceUncompromised video, voice in any deployment mode

Consistent, portable across platforms

ApplicationsNative or virtual application delivery

Collaborative and corporate applications

Top Lessons Learned from many customers

and partners

BYOD and other challenges require a

complete strategy, not point products or

technology

Don’t forget to involve Legal and HR --- new implications for users

and entitlement policies

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

A Phased Approach to Cisco BYODAddressing Customer BYOD Needs

BYOD Architectural Services Approach

BYOD Architectural Deployment (Infrastructure Build Out)

Incremental BYOD Architectural Change and Maintenance

PLAN BUILD MANAGE

1

BYOD Workshop

4

BYOD Optimization and Technical Support

3

BYOD Partner-Led and Cisco-Led Services

2

BYOD Assessment

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

BYOD Is Experiencing Phenomenal Growth. But IT is Experiencing Challenges to Stay Ahead of the Network Impact.

Key Takeaways

TREND IMPACT PREPARE

Customers’ networks are being impacted in terms of Security, Policy, Coverage, and Reliability, Visibility and Management.

A Unified Access Network combines the network features you have with innovations you need to prepare for BYOD.