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Keyswidemarketing
solutions
rates effectiveJanuary 4, 2011
2011
3420 Northside DriveKey West, FL 33040
305-292-7777www.keysnews.com
Cooke CommuniCations
FLORIDA LLCkeysnews.com
Key West Citizen3420 Northside DrKey West, FL 33040(305) - 292 - 7777
FloridaKeys.com701 Simonton StreetKey West, FL 33040(305) - 292 - 1880
Marathon Free Press5190 Overseas HwyMarathon, FL 33050(305) - 743-8766
Islamorada / Key LargoFree Press
91731 Overseas HwyTavernier, FL 33070(305) - 853-7277
Ocean Reef Press35 Ocean Reef DrKey Largo, FL 33037(305) - 367-4911
Paul Clarin publisher
(305)-292-7777 ext 201
David Singleton advertising direCtor
(305)-292-7777 ext 204
Randy Erickson vp operations
(305)-292-7777 ext 203
COMPOSING xt 259ACCOUNTING xt 202CLASSIFIEDS xt 208PHOTOGRAPHY xt 243CIRCULATION xt 222SPORTS xt 264MENU GUIDE xt 211LOCALS GUIDE xt 211
CITIZEN RETAILDISPLAY ADVERTISING
Daily broadsheet with keyswide distribution. Circulation: 10,028 daily 11,100 Sunday IN SEASON 8,900 daily 9,749 Sunday AVG ANNUAL
OPEN RATE (PCI)Initial rate for all new ads. Based onrun date and/or type of organization.
MON - THU $26.08FRI - SUN $28.30
POLITICAL $26.08LEGAL $14.29CIVIC $19.56
COLOR RATESMultiple / Full Color: $255Single / Spot Color: $125 added to cost of ad limited space available
PICK UP RATE (PCI)Applies to additional insertions running withinsix days of original ad at Open or Contract Rate.
MON - SUN $19.56
CONTRACT RATES (PCI)Ideal for regular advertisers wanting the flexibility to change ad size or messageon a continual basis. Rate is based on annual committment of column-inches.
ANNUAL SPACE 200 in 500 in1,000 in2,000 in4,000 in8,000 in
MON - THU$24.78$23.47$22.17$20.86$19.56$18.26
FRI - SUN$26.89$25.47$24.06$22.64$21.23$19.81
BUSINESS BUILDERA monthly program for increasing awareness for your business and building your brand recognition.
30 daily (1 col x 1 inch) placements: $417.00- includes 4 insertions in Paradise and 4 in SM Flyer
15 regularly-scheduled placements: $268.00- includes 2 insertions in Paradise and 2 in SM Flyer
CITIZEN DEADLINES3PM two business days prior to publication5PM Wednesday for Sunday publication requiring ad build5PM Thursday for Sunday publication if ad sent camera-ready
Regular SegmentsMILE MARKERSNATION WORLD SPORTS REAL ESTATE BUSINESSENTERTAINMENTCRIME REPORTTODAY IN HISTORYLETTERS TO EDITORCITIZEN’S VOICECITIZEN OF THE DAYWHAT’S COOKIN?
SeasonalFeaturesNEW YEAR’S MENUKEY WEST REGATTAVALENTINE’S DAYEASTER MENUSMOTHER’S DAYMEMORIAL DAYGRADUTATIONFANTASY FESTTHANKSGIVING MENUBEAT THE PROSCHRISTMAS MENULAST MINUTE GIFTS
CITIZENCLASSIFIED ADS
CLASSIFIED - DISPLAYIdeal for custom-designed ads that incorporate images, logos, or graphics, but which requires the targeted audience classified categories offer.
OPEN RATE (M-Th) $21.48OPEN RATE (Fr-Su) $22.06
3 Consecutive Days $21.057 Consecutive Days $20.62
PICK-UP RATE $16.11
CONTRACT RATESANNUAL SPACE
200 in 500 in 1,000 in 2,000 in 4,000 in 8,000 in10,000 in
MON - THU$20.41$19.33$18.26$17.18$16.11$15.04$13.96
FRI - SUN$20.96$19.85$18.75$17.65$16.55$15.44$14.34
CLASSIFIED - LINE ADS1 DAY$14.42 $3.00
$20.60 $2.00
$20.60 $3.00
3 DAYS$35.02 $3.00
$51.50 $2.00
$51.50 $3.00
7 DAYS$77.51 $3.00
$82.40 $2.00
$93.22 $3.00
14 DAYS$142.40 $3.00
$154.50 $2.00
$172.78 $4.00
28 DAYS$230.72 $3.00
$243.08 $5.00
$309.00 $5.00
Private Party additional lines
Business additional lines
Employment additional lines
(private party, business, and employment rates include 1 to 5 lines)
GUARANTEED SELLER
items up to $499 $20.60 addit’l lines (over 3) $2.00
items up to $4999 $36.05 addit’l lines (over 3) $5.00
(Rate includes 1-3 linesone month maximum)
YARD SALE MAPTwo Days : $30.90
PERSONAL ADS30 Days: $57.68
LEGAL AD RATE$13.87 / column-inch
GO-TO GUIDETwo Wks : $140.00One Mo: $200.00Two Mo: $350.00Three Mo: $450.00 (Add Logo: $10)Ask about double-size ads
DescriptionThe Free Press gives localized flavor to the news coverage for the communi-ties along the more than 800 miles of islands it serves. With in-depth cover-age of local and county-wide issues, the Free Press has earned a reputa-tion of quality, consistency, and pro-fessionalism. Being heavily involved in this close-knit community, The Free Press is active in all area Chambers of Commerce, arts organizations, and other professional associations.
CirculationUpper Keys: 12,800 weekly Median age 45. Avg income $86K Middle Keys: 11,000 weekly Median age 44. Avg income $64KPublished every Wednesday.
DistributionUpper Keys edition targets Key Largo and Islamorada.Middle Keys edition targets Big Pine Key and Marathon.
DescriptionAt the northernmost tip of the Keys lies the private, gated community of Ocean Reef. It has three golf cours-es, more than 40 tennis courts, a 175-slip marina, and an airport. This exclusive publication is dedicat-ed to life in Ocean Reef, and is the only weekly newspaper mailed to every household in the community. Off-season editions are mailed to summer homes in over 40 states.
Circulation4,000 weekly (Nov - May), four off-season issues (Jun - Sep) Published on Fridays
DistributionThe residents of Ocean Reef.
Bulk distribution to community gathering places
FREE PRESSmiddle keys | upper keys
OCEAN REEF PRESSocean reef community, key largo
RETAIL RATES (PCI)MARATHON / BIG PINE KEY ISLAMORADA /KEY LARGO
RETAIL CLASSIFIED RETAIL CLASSIFIED Open $14.88 $14.58 $15.47 $15.16 Political $14.88 - - - - $15.47 - - - - Civic $11.16 - - - - $11.60 - - - -
PICK-UP RATE (PCI)Applies to duplicate insertions within six days of ad at Open or Contract Rate.
MARATHON / BIG PINE KEY ISLAMORADA /KEY LARGO
RETAIL CLASSIFIED RETAIL CLASSIFIED $11.16 $14.14 $15.01 $14.71
CONTRACT RATES (PCI)MARATHON / BIG PINE KEY ISLAMORADA /KEY LARGO
6 WK13 WK26 WK52 WK
RETAIL$14.43$13.69$12.65$11.90
CLASSIFIED $14.14$13.41$12.39$11.66
RETAIL$15.01$14.23$13.15$12.38
CLASSIFIED $14.71$13.95$12.89$12.13
FREE PRESS DEADLINES3PM MONDAY - for the upcoming Friday MARATHON publication12PM FRIDAY - for the following Wednesday ISLAMORADA/KEY LARGO
RETAIL RATES (PCI) PICK-UP RATE $15.83
Applies to dupli-cate insertions within six days of ad at Open or Contract Rate.
Open $21.10Political $21.10Civic $15.83
SERVICE DIRECTORY Small Ad $43.50 (3” x 1.75”)
Large Ad $87.00 (3” x 3.00”)
CONTRACT RATES 6 WK Committment $20.50 13 WK Committment $19.50 Season Committment $18.50
MEMBER TO MEMBER $104.50Applies to ads placed by members of Ocean Reef.
OCEAN REEF PRESS DEADLINE2PM MONDAY - for the upcoming Friday publication
PARADISEkey west | lower keys | free racks
RETAIL RATES (PCI) Open $28.30 Political $28.30 Civic $21.23
PICK-UP RATE $21.23
Applies to dupli-cate insertions within six days of ad at Open or Contract Rate.
CONTRACT RATES 6 WK Commitment $27.45 13 WK Commitment $26.04 26 WK Commitment $24.06 52 WK Commitment $22.64
PARADISE DEADLINE5PM MONDAY - for the upcoming Thursday publication
SOUTHERNMOST FLYERnaval air station key west | sigsbee island
RETAIL RATES (PCI) Open $12.37 Pick-Up $ 9.28
CLASSIFIED RATES (PCI) Open $ 9.91 Pick-Up $ 7.43
SOUTHERNMOST FLYER DEADLINE3PM MONDAY - for the upcoming Friday publication
SOLARES HILLthe high point in keys reading
RETAIL RATES (PCI) Open $26.08 Political $26.08 Civic $19.56
PICK-UP RATE $19.56
Applies to dupli-cate insertions within six days of ad at Open or Contract Rate.
CONTRACT RATES 6 WK Commitment $25.30 13 WK Commitment $23.99 26 WK Commitment $22.17 52 WK Commitment $20.86
SOLARES HILL DEADLINE4PM WEDNESDAY - for the upcoming Sunday publication
DescriptionParadise is the consummate guide to the happenings about town. It pro-vides coverage of the arts, entertain-ment, places to eat and stay, and highlights of the week’s events. With a finger on the pulse of the social com-munity, if it’s going on, it’s going in.
Circulation14,500 weeklyPublished every Thursday.
DistributionInserted into Thursday Citizen and delivered to free-standing racks throughout the community.
DescriptionThe Navy’s premier training facility ensures quality of life for the Key West military community. Cooke Communications handles all advertising, production, & distribution.
Circulation4,000 weeklyPublished every Friday.
DistributionTo the 1,953 active duty personnel, 5,319 family members, 209 reserve, and 1,005 civilians every Friday.
DescriptionThe highest point in weekly reading in Key West, this venerable publica-tion focuses in depth on the news that impacts our community, including local, county and state government, tourism issues and trends, and cultural arts for locals & tourists alike. Circulation10,872 - 11,110 weekly Median age 55. Med income $45K. 43% travel 3 times or more per year. 55% keep the paper a week or more.Published every Sunday.
DistributionIn the Sunday Citizen with loyal following of long-time readers.
SPECIAL SECTIONS niche market publications
Quarterly tab focused on health, wellness, lifestyle choices, physical fitness, stress management, community programs, and overall well-being.
Health File
34,000 copies. published: jan, apr, jul, oct
This ecclectic magazine fea-tures local attractions, restau-rants, and events. Stories cover the unique and the unusual. Tourists and locals alike count on it for savings and specials.
Locals Guide
26,000 copies. published: monthly
With so many restaurants to choose from, how will guests find you? Hugely popular at hotels and hotspots, the Menu Guide ends up in just the right hands..the hands of the hungry!
Menu Guide
UPPER KEYS: 40,000 pub: jan, mar, jun, sept
LOWER KEYS: 60,000 pub: feb, may, aug, nov
Whether starting a home im-provement project or sprucing up the landscaping, residents look no further than this bi-annu-al magazine for everything they need, even the kitchen sink.
Home & Garden
34,000 copies published: mar, jul, nov
The essential Keys Lifestyle Manual, we focus on all aspects of living in the islands. Target lo-cal consumers and solicit visitors who look to this annual edition for guidance and local services.
Island Life Almanac
34,000 copies published: september
Key West is second only to Las Vegas for destination wed-dings. Promote your wedding services in this highly antici-pated, widely distributed an-nual publication.
Bridal Magazine
34,000 copies. published: february
Annual publication promoting summer vacation activities and destinations right here in South Florida and the Florida Keys. Show the services you offer right here in our own back yard!
StayCation
34,000 copies. published: june
Key West’s rich history has un-folded over the past 100+ years on the front pages of the Citizen. We bring those memories back, allowing you to catch the at-tention of a nostalgic audience.
Historic Front Pages
26,000 copies published: once a year
Help locals and visitors pre-pare for Hurricane Season with your products and ser-vices aimed at the safety of their homes, property, and families in Key West.
Hurricane Guide
34,000 copies published: may
The streets line up with hundreds of thousands of people every October for Key West’s biggest party of the year. Promote your venue, event, products & spe-cials during this exciting time.
Fantasy Fest
50,000 copies published: october
THE FLORIDA KEYS MARKETTourismThe tropical small town atmosphere, historic surroundings and beautiful sunsets bring in approximately 3.8 million visitors from around the world, generating ap-proximately $19 million in revenue annu-ally, with about a 3% growth estimated each year.
SeasonsThe warm winter climate sees a boom in tourism from early October to late April. Summer vacation season then kicks in from May to September, offering year-round appeal for locals and tourists alike.
RegionsThe Florida Keys are separated into three main sections. The Lower Keys stretch from Key West to Big Pine. The Middle Keys consist of Marathon & surround-ing islands, while the Upper Keys include Islamorada to Key Largo.
Columns versus Inches Ad widths are measured in columns, just under 2 inches wide; height is measured in inches. Width x height = Total Column-Inches.DeadlineWhen reservations for ad space are made, even if the artwork is still pending. Weekly vs. Bulk Inch ContractsBulk contracts require minimum ad space. Weeklies require minimum runs.Civic RatesSpecial rates designed for non-profits, government, & community organizations.
CITIZEN READERS54% male and 46% female63% are age 35+61% have some college education33% hold college degrees58% employed 21% retired59% own a computer47% of subscribers $50K /year or more66% of subscribers are homeowners80% of Lower Keys residents considerCitizen their primary local news source
(statistics based on 2006 survey)
GUIDELINESAD SPECS and DIMENSIONS
CLASSIFIEDColumn Widths1 col 1.27”2 col 2.64”3 col 4.04”4 col 5.38”5 col 6.76”6 col 8.13”7 col 9.50”8 col 10.87”
RETAILColumn Widths1 col 1.72”2 col 3.55”3 col 5.38”4 col 7.21”5 col 9.04”6 col* 10.87”*citizen only
MAX DEPTH Citizen - broadsheet 21.5” highweeklies - tabloid
11” highSAMPLE SIZES
Full Pg
Half Pg1/4 Pg1/6 Pg1/8 Pg
Bus. Card
broadsheet 6 Col x 21.5” 3 Col x 21.5” 3 Col x 11” 4 Col x 5.5”3 Col x 5.5”2 Col x 2”
tabloid 5 Col x 11” 5 Col x 5.5”3 Col x 4.5” 3 Col x 3”2 Col x 7”2 Col x 2”
DEADLINESCITIZEN DEADLINESMON Friday 12pm TUES Friday 3pmWED Monday 3pmTHU Tuesday 3pmFRI Wednesday 3pmSAT Wednesday 4pm SUN Wednesday 5pm Thu (no proof) 5pm
WEEKLY PUBLICATIONS PAPER RUNS DEADLINES
WED Frid 12pm THU Mon 5pm FRI Mon 2pm FRI Mon 3pm FRI Mon 3pm SUN Wed 4pm
FREE PRESS(isla/kl) PARADISEOCEAN REEFFREE PRESS (mar)
SM FLYERSOLARES HILL
SUBMISSION & COLOR SETTINGSCamera-Ready Artwork accepted with the following criteria. FTP is available for file transfer. Contact your representative for access.FILE FORMAT: InDesign (.indd), PDF, EPS, PSD, TIFF, JPG, AI, & DOC.RESOLUTION: 300 minimum pixels per inch (ppi)
BLACK & WHITE: Build in Grayscale ModeFULL COLOR: Build in CMYK Mode and set blacks to 100% K.SPOT COLOR: Build in CMYK. Designate spot areas on the Cyan channel, leaving M & Y channels empty. Indicate desired ink color to your ad rep.
ADDITIONAL SERVICESPRE-PRINTED INSERTSINSERTS PER YEAR 1-24pgs 24+pgs 01 - 12 $58.89 $69.49 13 - 51 $50.06 $59.07 52+ $47.11 $55.59 Civic Rate $47.11 $55.59 Pick-up $44.17 $52.12
Min Charge: $300.00Size Requirement:Min - 4.5” x 7” Max - 10.5” x 12”Available Wed - SunAdditional charges may apply on holidays.
COLOR ADS $125 spot $255 full Four color CMYK process available. Space limited so please contact us for options.
GUARANTEED PLACEMENT 25%optional upgrade to reserve ad location
INTERNET ADVERTISINGWeb hosting, site development, banner advertising, web-cam and SEO services. Ask your representative for details.
For more information:CONTACT YOUR
AD REPRESENTATIVE
305-292-7777