public-i.info/citizenscape

Public-i Citizenscape Connect Introduction

Public-I, 2011

Table of Contents

A-D

CITIZENSCAPE CONNECT UPGRADE: CREATE PAGES

CITIZENSCAPE - NEIGHBOURHOOD PACKAGE

CITIZENSCAPE WIDGET LIST

CITIZENSCAPE: FULL ENGAGEMENT PACKAGE

COVERIT LIVE

COVERIT LIVE – ARCHIVE

COVERIT LIVE - MODERATION

DATA GRAPHS: COMMUNICATION MOVING ONLINE

DATA GRAPHS: MOBILE INTERNET TRENDS

DATA GRAPHS: SOCIAL MEDIA TRENDS

DISQUS

EMBED PLAYER

GEOTAGGING

IDENTITY

The home button above, visible on all pages, will bring you back to this page

D-Z

INTERACTIVE PLAYER

INTERACTIVE PLAYER – PACKAGE

INTRODUCTION TO PUBLIC-I

MOBILE (CONNECT MOBILE)

MY KIRKLEES CITIZENSCAPE SITE

ONLINE ENGAGEMENT STRATEGIES

PAYGATE - SUBSCRIPTION MODEL

POWERPOINT FILE DOWNLOAD

RICH CONTENT PLAYER

SHARE FEATURES

SOCIAL MEDIA AUDITS

TAG CLOUD

TWITTER

USER VOICE

Public-i Webcasting Services

Public-i has provided webcasting services to the Public Sector for over a decade.

We are now exploring the tools of Social Media as essential instruments of democracy and public engagement.

Public-i website - http://www.public-i.tv

Communication is moving online

T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded) Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009

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2005 2007 2009 2005 2007 2009 2005 2007 2009 2005 2007 2009 2005 2007 2009

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Digital Radio Mobile Phone* Digital TV Internet DVR

NB combination of internet/digital TV/DAB radio access

*Personal use

Citizenscape: a product by Public-i

And social media is the fastest growing trend

Citizenscape: a product by Public-i

Social networking sites are not only growing in terms of people – they also have an increased share of online time

New Public-i Connect Webcasting Platform

The new Public-i Connect platform offers clients a listing of webcasts with host of new interactive features

Cornwall Webcast Library - http://www.cornwall.public-i.tv

Live participation through chat & Twitter called the Connect Interactive Player

Cornwall County Interactive Player - http://tiny.cc/pi-cornwallinteractive

Allowing viewers to interact through live chat and Twitter during a webcast is an important way to bring people together during events, as well as highlighting key conversations and participants in the community.

Live participation: Twitter - tweeters extend content well

Choosing a specific Twitter hashtag during an event has multiple benefits:

•Tweets will publicise the event to an extended community in real time

•Tweets summarise key points and allow others to follow the event

•Allowing viewers to tweet from the same page = correct hashtag

•To Tweet directly users need to login & identify themselves

BMA Interactive Player - http://tiny.cc/pi-bmainteractive

Live participation: Coverit Live Chat

Coverit Live provides a live yet moderated live blogging/chat facility

BMA Interactive Player - http://tiny.cc/pi-bmainteractive

Key tweets can be added and saved into the chat, bringing external world into the event

Live participation: Coverit Live Chat

Coverit Live - http://www.coveritlive.com

All comments can be moderated or specific panelists allowed free speech

Post the webcast, the chat becomes an important record of the event, into which all conversations and key tweets are saved forever.

Leaders Debate Archive, April 22, 2010 - http://tiny.cc/pi-leadersdebate

Live participation: Coverit Live Chat Archive

Social Media Impact: Tagging

The new Connect platform aims to breakdown webcast content to make it accessible in multiple ways.

Tagging of Webcasts and Agenda points shows a summary of content through a Tag Cloud

Connect Tag Cloud - http://tiny.cc/pi-tagcloud

Social Media Impact: Contextual information

The Rich Content Player has all the contextual information entered into the webcast to help breakdown long hours of content.

Rich Content Player - http://tiny.cc/pi-richcontent

The Rich Content Player has all the contextual information entered into the webcast. Includes Agenda Points, Presentation, Geolocation Map, Profiles and Links.

Rich Content Player - http://tiny.cc/pi-richcontent

Social Media Impact: Contextual information

The Share Button on agenda points allows the sharing of a specific starting point of webcasts through email, social networks or websites.

(Webcasts are not clipped, they can be moved before and after the starting point)

Social Media Impact: Sharing Content

Rich Content Player - http://tiny.cc/pi-richcontent

The Share Menu includes the ability to share specific agenda point links:

• On Social Networks

• By Email

Social Media Impact: Sharing Content (Email & Networks)

Rich Content Player - http://tiny.cc/pi-richcontent

The Embed on Your Site code is easily accessible from the share menu

• The Embed Player allows the webcast to live on other sites or blogs.

• By Embed Player

Example Embed Player- http://tiny.cc/pi-embed

Social Media Impact: Sharing Content (Embed Player)

Geotagging is an important way of making content accessible to people by the most familiar thing to them – Place

Rich Content Player - http://tiny.cc/pi-richcontent

From global map to street view

Social Media Impact: Geotagging

By including a login process for certain participation, Connect can also help build up a database of engaged individuals in the community.

Rich Content Player - http://tiny.cc/pi-richcontent

Social Media Impact: Identifying participants

All these features are included in the Citizenscape Connect UpgradeWidgets include:•Live Chat•Twitter•Text•Embedded Webcasts•Tag CloudBenefits:•Quickly create interactive webcasts with integrated Live Chat & Twitter through the CMS•Admin rights: instantly create new pages on your Connect site with any combination of your available widgets•User Profiles & Demographics: Users invited to login to participate, so you can identify engaged citizens in your community•3 month trial of all Citizenscape widgets (see Citizenscape features)•A discovery page of widgets to show you a snippet of your online community activity

Examples:•Cornwall Council Interactive Players (Live Chat & Twitter alongside webcasts)•BMA Live Chat archive (Live Chat & twitter without webcasts)

Admin rights: The Citizenscape Connect upgrade provides ability to instantly create new pages on your Connect site

Citizenscape Connect Upgrade: Create your own pages

BMA Interactive Player - http://www.bma.public-i.tv

Admin rights: instantly create new pages on your Connect site with any combination of your available widgets

The Interactive Player Upgrade includes the following widgets:

Citizenscape Connect Upgrade: Create Pages

BMA Interactive Player - http://www.bma.public-i.tv

Live ChatTwitterTextEmbedded WebcastsTag Cloud

Advanced widgets: How to continue the conversation post the event?

A discussion forum using the popular 3rd party application Disqus (www.disqus.com) is the way in which conversations can continue post the event with identified individuals

Disqus widget - http://www.citizenscape.net/core/portal/discuss

Advanced widgets: How to make participants contribute to the of the agenda?

The latest crowd sourcing tools such as User Voice (www.uservoice.com) can be used to encourage suggestions and voting on agenda items or questions

User Voice widget - http://tiny.cc/pi-uservoice

The full list of Citizenscape widgets include:

Discussion Forums Crowdsourced Ideas & VotingPolls & Surveys (needs Connect Live)Maps Twitter FeedsNews, Blogs, Facebook updates though RSSShared CalendarsePetitions Webcasts/VideosFlickr photosTag Cloud for showing organic language from debatesUser Profile needed for Discussion,Twitter & ePetitions interactionWidgets adaptable to any new trending platform

Advanced widgets: the full list of Citizenscape widgets

Live Demo Site - http://www.demo.citizenscape.net/

Connect Mobile

Mobile phones internet subscription are now at 18% of UK 13+ population.

Connect Mobile features

Connect Mobile displays :•Live (Flash Encoded Webcasts) and archive (Flash & WM) webcasts•Live Chat•Direct Twitter•User Login

Public-i website - http://www.public-i.tv

Below are three Connect sites which have been configured to work with mobile and tablets:•Events Connect Mobile Site (type http://tiny.cc/pi-mobile1 in mobile browser)•Cornwall Connect Mobile Site (http://tiny.cc/pi-mobile2)•Kirklees Connect Mobile Site (http://tiny.cc/pi-mobile3)

What’s Coming: Paygate – Subscription model

Public-i are working on a new subscription model for their webcasts which will allow:•Pay per view•Private meetings with user identity – Royal College of Physicians of Ireland

Public-i Online Engagement Consultancy

Public-i can help you determine your online engagement strategy based on:

• WHO: Public-i offer Social Media Audits to determine the size and activity of your online community

• HOW:

• Social Media Strategy Workshops to help you determine which tools, roles & process you need to have in place to engage your community.

• Social Media Skills Surgeries can bring your internal departments uptodate as well as educate key members of the citizen community.

• WHAT: a wealth of live participation and social media tools through Citizenscape

How do I assess my online community?

Social Media Audits are designed to:•Introduce you to your online communities and their conversations•Give you an understanding to take part in these conversations•Enable better communication & co-productive relationships beyond ‘the usual suspects’

Social Media Audit Process Flow

How do I assess my online community? (cont’d)

We scale the size & content of the audit depending on the size of your community and your needs.

Social Media Audits

Public-I are able to conduct Social Media Audits to determine the size, characteristics and details of any online community

•Exploratory – the simplest audit is really an exploratory exercise to discover the volume and nature of activity.

•Targeted – at the next level we are able to examine specific issues in a bit more detail and address specific audiences.

•In-depth – where you already know what you want to achieve with your online audience and have some clear outcomes that you are trying to bring about.

This in-depth audit provides a comprehensive picture of your local conversations as well as a clear indication of how to shape a response.

Citizenscape: Community & Neighbourhood Solution

The following widgets are suited to an neighbourhood engagement strategy.

Widgets include:•Map•ePetition widget (can be signed directly in page) •Events Calendar•Discussion Boards•Twitter•Instant Update Widget via Twitter•Text•What’s New (aggregates list of different blogs, rss feeds or epetitions)•Tag Cloud•Embed Player

•Benefits:•Quickly create interactive community pages with epetitions and moderated discussions•Admin rights: instantly create new pages on your Connect site or Citizenscape page with any combination of your available widgets•User Profiles & Demographics: Users invited to login to participate, so you can identify engaged citizens in your community

Citizenscape: Citizen Engagement Solution

This Citizen Engagement package is geared towards communities with a large online presence. Some consultancy or Social Media Audit is necessary to implement this solution.

Widgets include:•RSS/Blog Feeds•Discussion Boards•UserVoice (crowdsourcing & voting on ideas)•Polls & Surveys (needs Connect Live)•Twitter•What’s New (aggregates blogs, rss & ePetitions)•Text•ePetition•Instant Update Widget via Twitter

Benefits:•Quickly create citizen engagement pages by mixing external social media content with discussions and democractic participation.•Admin rights: instantly create new pages on your Connect site or Citizenscape page with any combination of your available widgets•User Profiles & Demographics•Example site: http://www.mykirklees.citizenscape.net

• Live Chat• Embed Player• YouTube• Events Calendar• Tag Cloud• Map• Flickr• iFrame (external sites)

Citizenscape: My Kirklees Demo

MyKirklees is a new Citizenscape site which has been based on a social media audit, due for release shortly.

Please use the login details below to access the site:

http://www.mykirklees.citizenscape.net

Username: virtualthPassword: public-1

Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x

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public-i.info/citizenscape

Thank you for your time!

Presentation available at Slideshare:http://tiny.cc/pi-csconnectpres

Paul HernanzTraining Manager, Public-I

Email: Paul.hernanz@public-i.infoTwitter: Pol_hernanz