Franklin County Tourist Development CouncilBoard Meeting
Eastpoint Visitor CenterWednesday, Novemberl3th, 2019, 2:00 P.M.
AGENDA
1. Welcome/Call to Order2. Prayer and Pledge of Allegiance3. Quorum Announcement
4. Approval of the Minutes of October 9th, 20195. Administrative Reports
• FInancials
• FCTDC Collections Report
• Expenditures to Budget
Promotions Reports
• Media Report
• Web Master Report
• Video Report
• Visitor Center ReportVisitor Numbers
Action Item
Chair
Davis
Solomon
Davis
Clark
Kendrick
Rotstad
Lane
6.
• Administrative Items
Landscape Eastpoint Visitor CenterContinuing Business
Action Item
Solomon
Reports by Local Government RepresentativesCity of Apalachicola Mayor BegosCity of Carrabelle Mayor LaPazFranklin County - SGI Public Restrooms Comm Jones
7. Reports from Member Organizations8. New Business - Request for funding of SGI Business Assoc. Holiday Lights event9. Public Comment
10. Board Comments
11. Meeting Announcements: Wednesday, 1-8-2020 2:00pm TDC Board Meetingat Eastpoint Visitor Center
FCTDC Collections Report for
October 9, 2019
(Through 08/31/2019)
Month
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
October
S 35,4
08.9
1$
32,809.57$
39,6
97.1
9$
38,5
97.6
9$
39,5
68.3
25
36,996.34
S 48,383.10
$ 53,543.22
$ 57,6
51.8
8$
58,8
75.8
7$
75,0
84.5
9$
95,1
07.9
6November
$ 24,824.38$
24,7
17.3
5$
27,1
82.7
6$
25,888.92
S
25,863.47
S
26,4
38.4
9S
34,4
41.9
8$ 40
,334.0
8$
34,7
40.6
5$
40,065.78
S 44,4
49.2
4$
46,043
.65
December
$ 20,4
21.7
4$
16,055.89$
22,9
86.9
5$
23,1
67.3
3S 16,530.96
5 19,936.19
S
21,597.00
$ 21
,510
.93
S 29,747.90$
30,9
78.8
0S
24,692.82$
41,580.49
January
$ 19,681.48$
26,489.68$
22,911.37
S 22,960.20
S
26,170.575 23,359.12
S 30,392.62
$ 33
,657
.09
$ 34,707.03
$ 38,8
05.3
6S
47,0
01.6
3$
41,668.57
February
$ 29,2
94.4
7$
44,9
00.5
9$
40,8
35.2
9S
39,4
52.3
2S 33,678.97
S 34,980.88$ 52
,045
.79
$ 49,365.87
$ 52,883.10$
42,7
54.5
3S
64,493.95$
60,422.61
March
$ 51,2
43.4
0$
45,643.22
$ 61,090.70$
49,778.57$
53,116.79
S 61,989.52
S 66,597.90
S 80,880.36
$ 78,1
80.1
2$
83,626.43
S 80,0
17.6
7$
84,583.19
Apri
l$
69,6
08.7
3S
70,4
30.0
6$
66,135.24
$ 73,8
80.6
5$
53,9
34.6
8S 70
,610
.82$ 81
,641
.55
$ 90,242.68
$ 81,115.14
S 101,
310.
37S
103,
120.
37$
89,949.68
May
S 100,
486.
16S
114,100.71
S 123,221.80
$ 104,
769.
28$ 120
,470
.95
S 90,634.75$ 140,203.97
S 115,589.54$
135,
897.
45S
143,700.44
S 131,348.44
$ 1
10,4
84.5
9June
S 107,
484.
39S
166,
403.
90S
138,839.79
S 143,
507.
76$ 151,640.61
S 172
,029
.99$ 143,805.29$ 195,838.11
$ 210,
505.
76S
195,
093.
30$
213,
948.
96$
226,795.48
July
$ 149,
857.
23S
95,128.02
S 128,
027.
35S
131,276.62
$ 114
,121
.18
S 147,874.24
$ 140
,000
.40
S 153
,197
.77$
164,
199.
99$
182,235.52
S 253,
603.
30$
242,036.51
August
S 51,3
53.1
4S
69,863.99
S 57,497.82
$ 56,312.21
$ 71,377.70$ 60,698.01
$ 93,912.12$ 86,742.96
S 107,783.56
$ 129,879.50
$ 82,6
64.0
7$
121,808.90
Sept
ember
$ 38,5
97.7
2S
46,282.27
S 45,739.57
$ 41,298.87
$ 47,760.09
S 57,5
92.9
3$
63,037.18$ 57
,170
.58
S 64,199.48$
75,778.00$
81,8
69.3
5$
90,2
14.1
9Totals
S 698,261.75
$ 752,825.25
$ 774,165.83
$ 750,
890.
42S 754,234.29$ 803,141.28$ 916
,058
.90$ 978
,073
.19$ 1,051,612.06$ 1,123,103.90$ 1,2
02,2
94.3
9$ 1,250,695.82
yoY%
$ 54,563.50
$ 21,340.58
$ (23,
275.
41)S
3,343.87
$ 48
,906
.99$ 112,917.62$ 62,014.29$
73,538.87
S 71,4
91.8
4$
79,1
90.4
9$
48,4
01.4
37.8%
2.8%
-3.0%
0.4%
6.5%
14.1%
6.8%
7.5%
6.8%
7.1%
4.0%
Month
2017-18
2018-19
Incr
ease
/Dec
reas
e% ofChange
October
$ 85,8
23.3
5$
38,416.89
$ {47,406.46)
-55.24
t>i,5uu,uuo.uy
■
November
$ 49,440.74
$ 87,7
84.3
1$
38,3
43.5
777.55
December
$ 37,182.43
$ 46,715.00$
9,53
2.57
25.64
January
$ 51,3
88.5
1$
52,063.46$
674.95
1.31
February
$ 58,3
37.9
4$
66,6
32.4
4$
8,294.50
14.22
March
S 111,947.32
$ 127,975.20
S 16,0
27.8
814.32
$1,0
00,0
00.0
0 -
April
S 103,422.44
S 82,2
58.0
8S
(21,
164.
36)
-20.46
May
S 140,
130.
14S
166,
129.
65$
25,9
99.5
118.55
June
S 269,049.32
$ 300,092.38
$ 31,0
43.0
611.54
$750
,000
.00
-
July
S 215,933.34
S 209,
374.
07$
(6,559.27)
-3.04
5500,000.00
-
$250,000.00
■
5- '
August
S 111,
322.
92$
134,238.67
$ 22,9
15.7
520.58
Sept
ember
S 70,419.47
Tota
ls$ 1,304,397.92$
1,311,680.15
$ 7,28
2.23
0.56
Y0Y%
$ 53,702.10$
7,282.23
4.3%
0.6%
.1
1
rS' aN
aN
/vN
FilerTDC Collections YTD.xl
Updated 11/04/2019
FCTDC 2019-20 Expense to Budget Report
as of October 31, 2019
Budget Expensed YTD Balance % Spent
ADMINISTRATION $112,000 $112,000 0.00%
INFRASTRUCTURE $892,695 $118,083 $774,612 13.23%
AID TO LOCAL GOVERNMENTS $512,695 $28,083 $484,612 5.48%
Armory Website $14,000 $14,000 0.00%
Beach Cleanup $75,000 $18,750 $56,250 25.00%
Bridge Cleanup $24,000 $3,000 $21,000 12.50%
Land Acquisition $202,195 $6,333 $195,862 3.13%
Other $130,000 $130,000 0.00%
Reserve $67,500 $67,500 0.00%
AID TO PRIVATE (NP) AGENCIES $180,000 $45,000 $135,000 25.00%
Visitor Centers $180,000 $45,000 $135,000 25.00%
TDC MAINTENANCE AND REPAIR $20,000 0.00%
PROMOTIONS $1,859,610 $89,855 $1,769,755 4.83%
NEW PROMO OPS $15,000 $15,000 0.00%
GRANTS FOR NON-PROFIT EVENTS $213,000 $213,000
Grants for Non-Profit Events - Other $123,000 0.00%
Museum Grants $90,000 0.00%
INTERNET $257,009 $17,979 $239,030 7.00%
2K Web Group Retainer $30,000 $2,500 8.33%
Social Media Campaigns $26,520 $2,210 8.33%
Non-Contractual Website $6,000 0.00%
Domain Hosting and Name, My Emma, Reservation
Data Base Conversion Study
Search Engine Optimization $28,500 0.00%
Market Research $6,000 $5,040 84.00%
Internet Marketing {Google, etc) $109,655 $8,229 7.50%
14% Production $20,334 0.00%
Banner Adds (Bay Media) $25,800 0.00%
14% Production (Bay Media) $4,200 0.00%
WEBSITE REVISIONS $12,200 0.00%
Photo Library $7,500 0.00%
Photo Set Up (Materials, actors, etc) $4,700 0.00%
PARTNERSHIPS-COOPS $13,500 0.00%
Visit Florida State Welcome Center Placement*** $3,000 0.00%
98 Corridor Mkting $5,000 0.00%
COCA Banner $5,500 0.00%
PRINT $211,096 $8,220 $202,876 3.89%
Bay Media Retainer $30,000 $2,500 $27,500 8.33%
Banner Ads - See Internet
Content Production $12,000 $12,000 0.00%
Trip Advisor $3,500 0.00%
Forgotten Coastlines $26,400 0.00%
Print Advertising $85,000 $900 1.06%
R. 11/07/2019
BAY MEDIA MARKETING CONTENTDESGN
November 6,2019
To: TDC Board Members
From: C. Clark
Subject: November Marketing Report
METRICS ANALYSIS OF NOVEMBER NEWSLETTER
The November newsletter launched on Tuesday, October 22 to 58,618 recipients. There were 52 trackable links embeddedinto the newsletter. The reader open rate averaged 17% and the click-through averaged 9.5%. The highest number of click-throughs registered as follows: Seafood Festival Video 27%, Florida Seafood Festival 18%, Museum Video 9%, OysterRoast 4%
EMAIL MARKETING DATABASE DETAILS:
Total Database: June 19,2011: 7,410Total Database: November 5,2019: 59,251
GETAWAYS
1. Seafood/Culinary Getaway launched August 20 and ended October 15. The total number of signups received for thispromotion was 2025, the largest response we have ever had for a getaway promotion.
MARKETING/MEDIA COORDINATION
1. 2019-20 Advertising Research2. Production: Trip Advisor Substituted campaign materials3. Production: Food & Travel Magazine4. Production: Coast Line TDC pgs5. Production: Superbowl ad6. Production: Travel Guide to Florida
7. Content - Food and Travel Guide
8. Content - VF authentic beach content
REQUESTED ACTIONNote: Recommended ads below either fit our demographic or the geographic region of interest/growth as identified in theKey Data software.1. Coastal Lifestyles - A remnant mid-month opportunity. Full page plus 3 full pages of editorial content. $2850.2. Garden & Gun (Feb/Mar Southern Hot spots plus digital) $ 7182.00 - remnant holding3. New Orleans Magazine Gulf Coast Travel Vi page plus digital $ 2052.004. Compass Media City/Regional Mag insert plus digital 1/3 pg $ 7632.00(Atlanta Mag, Birmingham, Arkansas About You, Local Palate, Nashville Lifestyle)5. Good Housekeeping/Woman's Day - remnant February $ 2789.00Montgomery/Mobile market - Full page both magazines
6. Permission to contract for up to $500 of photography as identified in various sources (flickr, social media)7. Permission to attend Visit Florida Adventure Travel Marketing Program at the Steinhatchee Landing Resort Dec. 11& 12
BaVMedIa ̂6S.AveriLJe' 3^^^a^media@fajj£o]n^^
WEBGROUPINTERNET MARKETING
Franklin County TOO ReportOct 1, 2019-Oct 31, 2019
2019 VISITOR TRACKING
Month
Apal
achi
cola
EPVC
SGI
Carrabelle
Total
January
1,403
295
423
121
2,242
Febr
uary
2,111
326
1,195
201
3,833
March
2,343
440
1,28
2348
4,413
Apri
l2,216
361
1,094
210
3,881
May
1,849
320
840
115
3,124
June
2,386
378
1,097
181
4,042
July
2,263
318
1,524
183
4,288
August
1,810
213
910
99
3,032
September
1,441
184
872
53
2,550
October
1,665
291
963
97
3,016
November
December
TOTAL
34,421
L & S Handyman & Lawn Services LLC
1972 Jonna Dr.
Carrabelle, FL 32322 US
+1 8505441131
Estimate
ADDRESS
John Soloman
ESTIMATE# 1002
DATE 11/07/2019
SERVICE
Grounds & LawnMaintenance
DESCRIPTION
This price includes cutting down dead mimosa tree,removing 1/2 dead Indian Hawthorne on the side ofthe building. Trimming tall pine tree next to thebuilding. Cleaning up and shaping all plants oneither side of the front door. Hand weeding bedsand using weed kiiler where necessary. Laying pinestraw and recreating bed lines.Removing box woods out by the visitor sign.Weeding and spraying weed killer where necessary.Laying pine straw and recreating bed lines. Workingon the flood lights at the visitors sign.
OTY RATE
1 900.00
AMOUNT
900.00
This is an estimate for winter clean up and beautification. We will work
up another estimate for planting and irrigation in the spring. March
would be ideal
TOTAL $900,00
Accepted By Accepted Date
ikCMS
ILDREN'S FANTAS
Face Painting & CraftsHot Chocolate & Cookies
Drinks, Hot Dogs & ChipsBooks & Gifts
Visit with SantaMail a letter to the North Pole
Our loc
5vjpeR
THURSDAY, DiCEMilR STHSponsored By;
S0( Dusfness Assoc/aflonS0( Ctulc Club
Sf. Oeorgie llghtliouse AssocfolfoRflpolocfilcolo Bay chomber of CommerceMade uuh Poslert/lyWaH.CQtW . propufyn county Tourtsf peue/opment council ^