CityTLV Presentation

The partnership for the promotion of Greater Tel-Aviv as an International Financial Center


About

The Challenge

A Global Overview

The City TLV Solution

People

The Potential of Israel

Our Offer


City TLV is a partnership for the promotion of Greater Tel-Aviv

as an International Financial Center.

Formally registered in 2013 (NGO No. 58057219)

Creates an overall framework for the financial industry

Will promote the industry internationally

About


About

The Challenge

Solution The City TLV

People

Global Overview


Our Offer


The Israeli economy and its resilience enjoy wide recognition worldwide. Yet, the financial services industry of Israel is far from realizing its huge capabilities.

Hence, we loose substantial potential:

Leverage for new economic growth

Advanced financial solutions for other business sectors

Jobs of high quality and income

An attraction for professional new immigrants and returning Israelis

The Challenge


About

The Challenge


People

A Global Overview


Our Offer


Cities, not countries, lead today’s global

competition.

In particular, as financial and cultural centers.

What is an International Financial Center?

A focal point for competitive financial services, in which

transactions take place among parties even if they are not

directly related to its geographic location.

A Global Overview: Cities Are the Name of the Game


A useful classification of Financial Centers:

A Global Overview: Classification of Financial Centers

Global International Specialized

Provide all services to

all markets

Provide most services,

with a strong regional

focus

Focus on one or two

niche services

Examples: London,

New York, Singapore,

Hong Kong

Examples: Geneva,

Frankfurt, Chicago,

Shanghai, Dubai

Examples: Zurich,

Shenzhen, Kuala

Lumpur


Examples of cities that have made the leap:

A Global Overview: Cities that have Made It

Sydney, Australia Geneva, Switzerland

Ranked 15th by GFCI*

Regional Focus, Australia and SE Asia

Ranked 8th by GFCI

Specialized: Fund Management

Kuala Lumpur, Malaysia Vancouver, Canada

Ranked 22nd by GFCI

Specialized: Islamic Financing

Ranked 19th by GFCI

Regional: SE Asia

* Global Financial Centers Index, Published every 6 months by Z/yen, London


"Created in 2010, we support the whole of the sector, promoting UK financial services at home and overseas and playing an active role in the regulatory and trade policy debate. "

"JERSEY FINANCE is a non-profit making organization formed in 2001 to represent and promote Jersey as an international financial center of excellence. We are funded by members of the local finance industry and the States of Jersey government.”

A Global Overview: Similar NGO’s


About

The Challenge

Our Solution

People

Global Overview


Our Offer


The Potential of Israel: an Available Space

space for actionPotential Source: GFCI


The geographical space in which Is Israel enjoys advantages in

time zones, culture, languages, transparency and regulations

include:

Former Soviet Bloc Countries

Europe, with a focus on Central and Eastern

Central Asia

Africa

The Potential of Israel: an Available Space


Financial Technology (FinTech)

Fund Management – Jewish and other investors

High-Tech Financing

International Legal and Audit services

R&D Investments, both public and private

Project financing in Frontier Markets

Trusts/fiduciary management

Social Investments

The Potential of Israel: Specialty Focus Sectors


The Potential of Israel: Current Growth Sectors

Financial Technology

Hedge Funds

Private Equity Funds

Family Offices

Mezzanine Funding

Foreign Banks

Foreign Law and Accountancy Firms


Tel-Aviv - TLV is an internationally recognizable brand name.

Its main advantages:

Tel Aviv is the leading financial center of Israel

An independent brand name, somewhat remote from Israel’s

Greater Tel-Aviv is made up of financially-sound municipalities

Therefore, it is appropriate for Greater Tel-Aviv to lead such a national endeavour.

The Potential of Israel: City Branding


A combination between a Regional Financial Center

and a specialized one:

The Potential of Israel: A Specialty-Regional Center

FINTECH

Fund Management

High-Tech Financing

Legal & Audit Services

R&D Investments

Project Financing

International Trusts

Social Investments

Former Soviet Union States

Central Asia

Central & Eastern Europe

Africa

T

L

V


Human capital of high professionalism and diversification

International lifestyle, a dynamic cultural hub.

Proximity to European and Central- Asian time zones

Ranked 32 in the latest GFCI (September 2013)

Sunday is a trading, as well as a regular, work day

High resilience in times of global crisis

Wide use of English and other foreign languages

The Potential of Israel: The Advantages of Greater TLV


Israel is already dubbed as the “Start-up Nation”.

The municipalities of greater Tel-Aviv are implementing special policies to attract entrepreneurs and start-up companies, by:

Supporting technological incubators and hubs Favourable municipal tax and visa schemes

International conferences, such as DLD and Cities Summit

Promotional campaigns overseas

New hubs for Fintech

The Potential of Israel: Dubbed as the "Start-up Nation”


X The geo-political situation of Israel

X Tel-Aviv is not yet widely recognized as a global financial center

X Regulatory and Tax issues

X Infrastructure – a problematic public transport system,

shortage of high quality business hotel rooms

X So far, there has been no well coordinated and unified effort

by all stakeholders, no mechanism with a clear task to

promote the financial services industry worldwide.

The Potential of Israel: The Challenges


About

The Challenge


People

Global Overview


Our Offer


To create a world-class hub of selected financial services in Tel Aviv;

To expose Israel and Tel-Aviv as a center of financial and professional services of the highest quality;

To promote exports of financial services from Israel and to attract foreign investments;

To encourage collaboration among governmental ministries, regulatory institutions, municipalities with the private sector;

To compile, maintain and publish databases and research;

To encourage innovation in the financial sector;

To represent the financial services industry in international forums;

To create business opportunities for its members.

The City TLV Solution: Objectives


A shared platform for all stakeholders: the private sector, regulators, government ministries, local government

Leverage existing competitive advantages

Monitor and measure results; development of success indexes such as GDP, employment, international rankings

Inclusion of all the region, as well as the periphery, in the fruits of success.

The City TLV Solution: Core Values


Identify and define specialty services that are competitive internationally

Launch a marketing and branding campaign, including publicity, delegations, conferences

Initiate legal reforms in regulations, tax policy, international treaties

Develop human resources by advanced education, specialty training

Strengthen the physical infrastructure; launch a feasibility study for a financial services campus

The City TLV Solution: Work Program


Private sector trade associations

Government ministries: PM, Finance, Economy

Regulators: Capital Markets, ISA, Anti-Trust, Bank of

Israel

The Tel-Aviv Stock Exchange

Municipalities: Tel-Aviv, Ramat-Gan, Herzliya, Raanana,

Rishon Le-Zion, Holon, Givataym, Bnei Brak, Bat Yam.

The business and financial media

The City TLV Solution: Natural Partners


The number of employees in financial services

Exports of financial services

Foreign Direct Investment (FDI) in the industry

Number of international corporations with permanent

presence in Tel Aviv

International rankings

Number of dual-listed companies

The City TLV Solution: Measurements of Success


About

The Challenge


People

Our Offer

Global Overview



Shmuel Ben-Tovim, President. Director Ben-Tovim Consultants Ltd.

Inbal Peleg, Managing Director

Ran Alon, CFO, P2W from Pollution to Water Ltd.

Judith Ben-Tovim, Owner, Sustainable Architecture & Design

Jennifer Janes, immediate past Executive VP & Group’s Corporate Secretary, Leumi Group

Amir Hoshia, Managing partner at Whiteboard Group, immediate past Senior VP for Planning & Strategy, Paz Oil Group

Carl Kaplan, Managing Director, KIEDF – Economic Development Funds

Pinchas Landau, a leading analyst and commentator on Israeli financial affairs

Assaf Luxembourg, Manager, Business Development - Financial Clients, BDO

Elad Man, Co-Founder and Managing Director, Man-Barak Advocates

Ram Rosen, AVP Corporate Development and IR Manager, Allot Communications

People: The Founders of City TLV


About

The Challenge


People

Our Offer

Global Overview



All involved in the financial and professional services

industries are invited to join

Members are welcome to all our programs and

promotional activities worldwide

For further details:

www.city-tlv.org

Our Offer: An Invitation


International business opportunities

Influence on decision making

Exposure in our website and publications

Professional advancement

Branding

Internal networking

And more...

Our Offer: Benefits of Membership


Thank You !

www.city-tlv.org

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CityTLV Presentation

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