Civica identity manual

Identitymanual

9387 CIVICA identity manual a/w 5/7/02 15:37 Page 1

Civica identity manual

Contents

The Civica logotypeExclusion zoneCorporate colours Incorrect uses of the logotypeCorporate typeface

1 Basic elements

2 Stationery

3 Literature

4 Advertising

1.11.21.31.41.5

A4 letterheadCompliment slip Business cardFacsimileInternal memorandumEnvelopes and address labels Press informationA4 report coverCase study paper

2.12.22.32.42.52.62.72.82.9

A4 cover grid 3.1

Trade and recruitment advertising4.1

5 Presentations Presentation template5.1

6 Signage Signage6.1

7 Promotional items Promotional items7.1

8 Corporate Colours Corporate colour Purple swatch samplesCorporate colourSilver swatch samples

8.18.2

9 Master artwork CD Civica logotype: high resolution digital artworkPC Word templates for Civica documentation

9.1



Introduction

It’s a fact. Everything we say and do in our businessactivities either enhances or diminishes the perception of our Civica brand. The way people think about Civica is influenced by many things. It involves the way wepresent ourselves as an organisation, our products and services and our behaviour.

At the heart of the brand is our identity, our visual meansof identifying Civica. The appearance of our letters,documents and reports, our advertising and promotion,our use of colour and symbols - all have a bearing on our reputation. If we are to succeed, corporate identitymust be an important asset. A single, cohesive brandimage will greatly enhance our presence with the publicand with our customers.

The Civica signature combines the two most importantvisual elements of our brand - the Civica symbol and the Civica logotype. The logo is the primary expression of the company’s new identity. Its proper application and reinforcement is essential for promoting andprotecting the value of our brand. Consistent, appropriateuse of standardised communications is also importantif we are not to dilute the impact of our identity.

This booklet is designed to help you use our identitycorrectly. It introduces the basic principles of our corporateidentity system and provides guidance on its frequentuse in the working environment. For any non-standarduse, please contact your local Marketing team.

I, and my colleagues on the Board, ask that you follow the guidelines closely.

Simon DowningChief Executive



The Civica logotype1.1

Only one logotype represents Civica. This consists of two speciallycreated elements, the Civica people‘C’ and the Civica namestyle. To maintain the effectiveness ofthese elements they must never bealtered, recreated or redrawn. Onlyuse the digital artwork availableon the master artwork CD, whenreproducing the logotype.

The Civica logotype is a specially drawnartwork and the Civica namestyle is notavailable on any typesetting system. The elements should never be re-drawn,stretched, squeezed or distorted in any way.

It is therefore essential that the brand markis always reproduced from the masterartwork supplied with the CD accompanying this document.

Landscape version

Portrait version

Landscape versionThe landscape version of the Civica logotypeis the preferred version to use, where sizeand space permits.

Portrait versionThe portrait version of the Civica logotype isonly to be used when due to space constraintsthe preferred version cannot be used. An example of this would be portraitsignage situations.


The box rule shown here indicates theexclusion zone.

The area is created by a measurementcalled x, marked here in red. Thismeasurement is the height of the Civicanamestyle letterforms. It is repeated to thetop, bottom, left and right of the logotypeto form the exclusion zone.

Minimum size


Exclusion zone and minimum size1.2

An exclusion zone has been createdaround the logotype. No othervisual matter such as other logos,text or pictures should encroachupon this area.

Exclusion zoneIn order for the logotype to maintain itsstrength and clarity it should always remainuncluttered. The area indicated by the box ruleforms the exclusion zone. No other visualelements such as text, illustrations, graphicdevices, logotypes or photographs shouldever encroach upon this area.

When using the Civica logotype in conjunctionwith another company’s logo, ensure that thetwo are of similar visual size and prominence.

Minimum sizeIt is not recommended to reproduce thelogotype smaller than 35mm in width.

If you have any small reproductionrequirements, please discuss this with yourlocal Marketing contact.

Software icon designAn icon is available in the following sizes:16x16 pixels and 32x32 pixels. A digital copyof the icon is available on the CD included withthis manual.

X

X

X

X

35mm

X


Corporate colours

Colour plays an important role inthe Civica identity. When correctlymanaged colour will help to createcoherence in all the variedapplications of the identity.

All of the logotypes shown opposite areacceptable uses of the Civica identity and are available in high resolution format on theCD included with this manual. Ifyou have anyqueries regarding their use please discuss withyour local marketing contact. This sheet may beused as a proofing guide when matching Civicacorporate colours.

Please do not scale any of the provided artworkup in size as this will affect the quality. Shouldyou need any artwork at a larger size than hasbeen provided, please discuss with your localmarketing contact.

Pantone coloursThe Civica corporate colours are mixed toprescribed formulae under the PantoneMatching System® (PMS). Care should betaken that all items match as closely aspossible to the colour swatches in Section 8 of this manual.

Any printed item should be proofed to allowchecking prior to printing and a proof signedoff as being a correct match.

Different stocks can affect colour matchingand specific colours are specified for uncoatedand uncoated stock. Uncoated stock isconsidered to be matt in finish and coatedstock to be glossy in finish.

On coated stockThe Civica namestyle should print Pantone®2735 C Purple and the Civica people ‘C’ shouldprint Pantone® 8401 C Silver.

On uncoated stockThe Civica namestyle should print Pantone®2735 U Purple and the Civica people ‘C’ shouldprint Pantone® 8401 U Silver.

Four colour processThe Civica namestyle should print 96% Cyan,100% Magenta, 0% Yellow and 0% Black, andthe Civica people ‘C’ should print 3% Cyan, 0%Magenta, 0% Yellow and 32% Black.

Paint and vinylPaint colours for signage should be matchedto the corporate pantone colours.

On screen RGB colorsThe Civica namestyle should be set up as R: 67, G: 8 & B: 142 and the Civica people ‘C’should be R: 191, G: 194 & B: 195

Standard two colour and onecolour reproduction on whiteThe logotype appears on a white backgroundin three standard colourways: the metallicSilver Pantone ®8401 and the PurplePantone® 2735, All Purple Pantone® 2735,and All Black.

Standard two colour and one colourreproduction on a Pantone® 8401 Silver tintThe logotype can appear on a tintbackground of Pantone ®8401 Silver.Although care should be taken that thebackground silver tint is sufficently light toallow legibility, it is recommended that thetint does not print any greater than a 30%strength of Pantone ®8401 Silver. The example shown prints 20% ofPantone ®8401 Silver.

Standard two colour and one colourreproduction on a Pantone® 2735 Purple tintThe logotype can appear on a tintbackground of Pantone® 2735 Purple.Although care should be taken that thebackground purple tint is sufficently light toallow legibility, it is recommended that thetint does not print any greater than a 30%strength of Pantone® 2735 Purple. The exampleshown prints 20% of Pantone ®2735 Purple.

One colour reproduction on solid Pantone® 8401 SilverBoth the Civica namestyle and the Civicapeople ’C’ can reproduce either solidPantone® 2735 Purple or white out.

One colour reproduction on solid Pantone® 2735 PurpleBoth the Civica namestyle and the Civicapeople ’C’ can reproduce only in white out.

One colour reproduction on solid BlackBoth the Civica namestyle and the Civicapeople ’C’ can reproduce only in white out.

Civica identity manual1.3


A product

Incorrect uses of the logotype

The Civica logotype consists of twospecially created elements, theCivica people ‘C’ and the Civicanamestyle. To maintain theeffectiveness of these elementsthey must never be altered,recreated or redrawn. The Civicanamestyle is not available on anytypesetting system. Never attemptto set the namestyle yourself or toredraw the Civica ‘C’.

Incorrect usesThe examples on this page show someincorrect uses of the Civica logotype.

A Do not reverse the corporate colours,ie the Civica ‘C’ in Purple and the Civicanamestyle in silver

B Do not create patterns with the Civica ‘C’or the namestyle

C Do not reproduce the logotype in colours not specified in these guidelines

D Do not reproduce the logotype from a poor quality print or photocopy. Alwaysuse master artwork supplied on this CD

E Do not alter the relative positions ofthe Civica ‘C’ and the namestyle

F Do not stretch the Civica logotypehorizontally or vertically

G Do not alter the relative sizes of the Civica‘C’ and the namestyle

H Do not attempt to typeset the namestyleor redraw the Civica ‘C’

I Do not enclose the logotype within a border or shape

J Do not use the logotype in a sentenceor headline

K Only use the Civica namestyle with theCivica ‘C’

L Do not add any other graphic device orlogo to the logotype

M Do not reproduce the civica ‘C’ withoutthe Civica namestyle

N Do not reverse the Civica logotype out ofa photograph


Civica

A

C

B

E F

D

G H

I J

K L

M N


Corporate typeface

Consistent typography is animportant element of the Civicaidentity system. The Evo typefacefamily has been chosen as theCivica corporate typeface. Pleaseensure that Evo is the primarytypeface used on all forms ofCivica communications.


Berthold EvoThis face is a modern sans serif which is crisp,elegant and highly legible. It is suitable to usefor headings and main text. It has stronglegibility across the family of eight weights.If you do not have the Berthold Evo typeface,please refer to your local Marketing contact.

Secondary Typeface for PC use: ArialWe have selected the font Arial as a secondaryuse typeface to be used if Berthold Evo isunavailable to the user.

Evo BQ Light ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Medium ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Evo BQ Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Arial ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890


A4 Letterhead

A4 letterhead typing guidelinetemplates in Word format areavailable on the CD included with this manual


SizeA4 (297mm x 210mm)

The Civica logotypeAppears at a width of 60mm positioned as shown.

Division company nameEvoBQ Medium 9 on 11 point, U/lc, ranged left.Division name prints Pantone®2735 U.

Address textEvoBQ Light 9 on 11 point, U/lc, ranged left.Address text prints Pantone®8401 U.

Registered Office detailsEvoBQ Light 6 on 9 point, U/lc, ranged left.Address text prints Pantone®8401 U.

PaperMedley Pure Ultra White Wove 110gsm.

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Compliment slip

Please follow the positioning,typesetting and printing guidesshown here for producing all Civica Compliment slips.

Size99mm x 210mm


Division company nameEvoBQ Medium 9 on 11 point, U/lc, rangedleft. Division name prints Pantone®2735 U.


With complimentsEvoBQ Light 9 on 11 point, U/lc, ranged left.Text prints Pantone®8401 U.

PaperMedley Pure Ultra White Wove 110gsm.

Civica identity manual2.2Business card

Please follow the positioning,typesetting and printing guidesshown here for producing all CivicaBusiness cards.

Size85mm x 55mm


NameEvoBQ Medium 8.5 on 9 point, U/lc, rangedleft. Name prints Pantone®2735 U.

Job titleEvoBQ Light 8 on 9 point, U/lc, ranged left.Job title prints Pantone®8401 U.



Reverse of Business CardThe reverse of the business card features aabstract detail of the Civica ‘C’, This is availablealong with the Business card artwork, on theCD included with this manual. Reverse of cardprints Pantone® 2735 U.

PaperMedley Pure Ultra white wove 300gsm


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Adrian Stavert-DobsonJob title

524

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All dimensions are in millimetres


Facsimile

Facsimile templates in Word format are available on the CDincluded with this manual. They may be completed by hand or by a pre-set template.



The Civica logotypeAppears at a width of 60mm positioned as shown. Use the one colour black logotypeversion.

Division company nameEvoBQ Medium 9 on 11 point, U/lc, ranged left.

Address textEvoBQ Light 9 on 11 point, U/lc, ranged left.

Facsimile warning infoEvoBQ Light 9 on 10 point, U/lc, ranged left.

PrintThe Logotype and all information prints black.

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Memos are available as a Wordtemplate which is included on theCD accompanying this manual.

Internal memorandum



The Civica logotypeAppears at a width of 60mm positioned as shown. Use the one colour black logotypeversion.

PrintThe Logotype and all information prints black.

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45

Envelopes and address labels

For envelopes, the logo may appearin either the two corporate coloursor only in the corporate purple.


SizesEnvelopes: C4 (229mm x 324mm);

DL (110mm x 220mm)Labels: Typically 99.1mm x 38.1mm

Software code L7163




15 40

15

15 40

15

10 40

10

Civica Ltd27 Ackmar Road London SW6 4URTel 020 7731 9200 Fax 020 7736 8395Web www.civica.co.uk


Press information

The Civica press informationletterhead is pre-printed in the corporate colours.

Press information sheets areavailable as a Word templatewhich is included on the CDaccompanying this manual.




Press information textEvoBQ Medium 21 point, U/lc, ranged left.Press information text prints Pantone®8401 U.

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A4 report cover

A4 report covers with die cutwindows have been printed foryour use. An A4 sheet may beprepared for inclusion behind thepre-printed cover which will allowthe title of the report to showthrough the die cut window.

Pre-set report title typing guidesare available as a Word template,included on the CD accompanyingthis manual.


Heading styleEvoBQ Medium 24 point, U/lc, ranged left.Text prints black.

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Case study paper

Pre-set heading and text typingguides for use with the preprintedcase study letterhead areavailable as a Word template whichis included on the CD accompanyingthis document.



HeadingEvoBQ Medium 14 on 28 point, U/lc, ranged left. Position as shown.

Introduction textEvoBQ Regular 12 on 14 point, U/lc, ranged left.

Bulletpoint textEvoBQ Regular 12 on 14 point, U/lc, ranged left.

Quotation textEvoBQ light italic 12 on 14 point, U/lc, ranged left.

Main textEvoBQ light 10 on 12 point, U/lc, ranged left.

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A4 cover grid

The A4 Cover grid shows the sizeand position of the Civica logotype,the ‘Managed software solutions’strapline and title.




TitleEvoBQ Regular 30 on 34 point, U/lc, rangedleft. Positioned as shown.

‘Managed software solutions’ straplineEvoBQ Regular 24 point, U/lc, ranged left.Positioned as shown.

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x

x x

PublicSector

x x

Heading StyleLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nulla facilisis atvero eros et accumsan et iusto odio dignissim qui blanditpraesent luptatum zzril delenit augue duis dolore te feugait nullaet iusto odio dignissim qui blandit facilisi.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nulla facilisis atvero eros et accumsan et iusto odio dignissim qui blandit Loremipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat.

Reply to: Andrew Smith Systems DirectorCivica Limited 27 Ackmar Road London SW6 4UR

Trade and recruitment advertising

All trade and recruitment pressadvertising should have a strongand consistent corporate style


‘X’ height positioning systemAll text and visual elements should bepositioned using the‘X’ height system, asindicated in examples shown. The X height isthe height of the Civica namestyle.

Recruitment advertising (one colour printing)Top barSets one ‘X’ height deep, to length of advert.Prints in chosen solid colour i.e solid black.

Vacancy Title Style AFor more senior posts this style allows greaterimpact. Sets in EvoBQ Light U/lc, ranged left.The cap height should be one and a half timesthe size of the’X’ height. It sits one ’X’ heightaway from the top bar and is separated fromthe underline rule below by one ’X’ height space.

Vacancy Title Style BSets in EvoBQ Light U/lc, ranged left. The capheight should be one ’X’ height. It sits one ’X’height away from the top bar and is separatedfrom the underline rule below by one ’X’height space.

Underline rule0.5 point rule. It ranges with the top bar.

Main textSubtitle should be set in EvoBQ Medium andother text is set in EvoBQ Light. Text ranges leftwith the top bar. Half line spaces may be usedto save space.

Managed software solutionsSet to a height of 1.5X fom the base of the boxrule and to a width equal to the Civicalogotype. A master artwork of the ’Managedsoftware solutions‘ strapline for advertisinghas been included on the CD included with this document.

Trade Press style advertising (CMYK printing)Top barSets one ‘X’ height deep, to length of advert.Prints in CMYK process, 96% Cyan, 100% Magenta, 0% Yellow and 0% Black.

Photos and visual elementsPhotos or visual elements set one ’X’ heightspace away from the top bar and one ’X’height space away from the Main title.

Title and main textColour could be used for impact, for exampleCMYK process, 96% Cyan, 100% Magenta, 0% Yellow and 0% Black.

Marketing assistantCivica company division

Managed software solutions

x

x x x

x

xx

x

1.5x

x x

Civica is one of the UK’s largest and most experiencedproviders of software and services to the public sector. The company combines application skills, public sectorknowledge and IT expertise to help clients increasecost-effectiveness and enhance service delivery

• Providing public sector softwaresince 1985

• To local government, enforcement,health and education markets

• Consulting, infrastructure, softwareand services

• 40% of UK local authorities suppliedby Civica

• £2 billion of revenues billed by Civicasystems in 2001

• Approved software supplierthrough GCat

• The number one provider of parkingsolutions in the UK


x

x x x

x

x

1.5x

AdministrationOfficer

x

Job descriptionLorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tincidunt ut laoreetdolore magna aliquam erat volutpat.

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illum dolore eufeugiat. Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam erat volutpat. Loremipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut aliquam erat volutpat.

Reply to: Andrew Smith Systems DirectorCivica Limited 27 Ackmar Road London SW6 4UR


x

x

x

1.5x

x

1.5x

x

xx

1.5x

x

x

Recruitment advertising examples

Trade press advertising example

x

x

1.5x

x



Presentation template

Corporate presentation templates in Microsoft PowerPoint designformat are available on the CDincluded with this manual. These are provided in both darkand light formats.

Formats availableThe light format should be used with lowresolution projectors or black and whiteprinted slides. Please follow the templatefor producing all Civica presentations.

To install the PowerPoint design templates onyour PC, see the section on “Add a template tothe AutoContent Wizard” in PowerPoint Help.

Dark format Light format


xxx

Signage

All signage uses the two colourlandscape logotype on a whitebackground where appropriate.The two colour portrait logotypeon a white background can beused on square or portrait ratiosize signage.


Basic principlesWhen producing signage, please ensure withthe signage contractor that the paints/vinyls tobe used match the Civica corporate colours.The Civica namestyle should print Pantone®2735 C Purple and the Civica people ‘C’ shouldprint Pantone® 8401 CSilver.

Signs should be made from materials that complement individual buildings. Care should be taken that signs conform to local planning regulations.

square or portrait ratio size signage positioning example

1:2 ratio size signage positioning example

1:4 ratio size signage positioning example

x

1.5x

1.5x

x

x

x

x

x

x


Promotional items

Care should be taken thatthe items chosen are of an appropriate quality.


Positioning the logotypeDue to large numbers and varied style of itemsto which the logotype will be applied, it isimpossible to provide specific guidelines onpositioning. The logotype should howevernormally appear in the standard positioningshown earlier in this manual. Care should be taken not to infringe on the specifiedexclusion zone with other graphic devices or logos.

For many items the logotype should appearwhite out of corporate colours. Gold foilembossing should be avoided but thelogotype may appear in white or silver foiling.


Civica corporate colour: Purple (coated)

Civica corporate colour: PurpleThis colour should be used whenever Civica’sPurple is required.

It is achieved by using PANTONE®* 2735 C.

* PANTONE, Inc’s check standard trademarkfor colour reproduction and reproductionmaterials.


Civica corporate purple

Achieved by usingPANTONE®* 2735 C































































































8.1

perforations do not print - guide only


Civica corporate colour: Silver (coated)

Civica corporate colour: SilverThis colour should be used whenever Civica’sSilver is required.

It is achieved by using PANTONE® 8401 C.

* PANTONE, Inc’s check standard trademarkfor colour reproduction and reproductionmaterials.


Civica corporate silver
































































































8.2

perforations do not print - guide only


Digital master CD

Contained on this CD is the highresolution master artwork forall corporate identity elementsmentioned in this manual,and master PC Word templates toassist you in the preparation ofCivica standard documentation.

Civica corporate logotype and corporate identity manualdesigned by Karo International UK Limited

Civica logotype high resolution digital artworkPlease ensure that the design of all printed andother marketing materials produced for Civicaaccurately follow the guidelines set out in thismanual. Whenever the Civica logotype isrequired, please ensure the high resolutionmaster artwork included on this cd is used.

PC Word master templatesTemplates have been provided to beused when preparing the following:- letters- facsimile cover sheets- internal memoranda- press information- A4 report covers- case studies

It is very important that these mastertemplates are used in order to retainconsistency and strengthen the Civicacorporate brand.


keyline does not print - guide only



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