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Community animationTwitter opportunities
Case Study mobile appMonitoring Social media
Geo-localizationInnovative mash-upsScrum : tips & tricks
Career mgt 2.0BasecampWebwriting
DYNAMIC INSOURCINGFRIDAY SESSIONSFriday Sessions are organized internally within Cleverwood, where a few external people are also invited.
Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members.
Community animationTwitter opportunities
Case Study mobile appMonitoring Social media
Geo-localizationInnovative mash-upsScrum : tips & tricks
Career mgt 2.0BasecampWebwriting
DYNAMIC INSOURCINGFRIDAY SESSIONS
Today’s session
Marina Aubert
Presenting
“ Web copywriting: between content creation and usability
”
COPYWRITING?
WEB COPYWRITING?
1. WEB CONTENTCreate customized content
Corporate Content
Database Content
Emailing & Newsletters
2. WEB CONTENT MANAGEMENTProvide proper information
Information Architecture
Mindmap & SEO keywords
SEO keywords monitoring
Content Strategy
3. WEB CONTENT OPTIMIZATIONCreate conversion funnels… or Usability?
Wireframe optimization
NOT WEB COPYWRITING?
Formal & Informal Online Communication
Information Visualization
CASE STUDY: DANONE
Organization’s Communication
Organization’s Products
Organization’s Behaviour … undercover marketing
Be th
e nex
t one
to
organ
ize a
FAS!
+32 (0) 2
888 7
9 34
Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.
Slides will up be there
Pic’s will be here
Summary over hereAnd tweets down here