Date post: | 14-Jan-2015 |
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Welcome !
New Ways of… Predicting
• Mature Belgian Brands • FTE(s)
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Caroline Maerten
RT @RollingTalks Community Managers are born and bred within companies #2011
• Cross-departments/Business minded
• CMAD
• Mature and non mature Belgian companies
• Provided by Corporate level
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Caroline Maerten
RT @RollingTalks Social Media Guidelines #predictions
• Employees & Communication • UBA
• Mature Belgian Brands • No more SM layering on topof
exisiting campaigns/ nor more trainees
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Caroline Maerten
RT @RollingTalks Social 'Media' use spreading from marketing/communication rooms to the whole companies’ building
• Business goals first before technologies
• Recruitment & Consumer care
• Today: internet on tv, tv on mobile, tracking mobility, personalised billboards, advanced notifications
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Stijn Vogels
RT @aardling In 2011 MORE machines than people will be connected on the internet! #InternetOfThings
• Tomorrow: robo-drivers, warehouses, smart refrigerators, car repairs
• Liquidity of content • Spotify, Youtube, Grooveshark • Less download • Also on Mobile • Copy? Yes, but a physical one!
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Julien Mourlon
RT @Julien_Mo Even if culturally challenging, in #2011 we will realize that we value access over copy for most content
• Impact for radio & tv! • Forget podcasts • It’s time for SABAM and other
copyright actors to evolve accordingly
• Facebook and abuses of privacy • Transparency about settings • Already happening in France
Cleverwood New Year’s Event 2011: New Ways of… Predicting www.cleverwood.be
Hélène Debaisieux
RT @helene_db Legislation more strict and specific about SM abuses (privacy and security)! If not law, self-regulation will do the job #prediction #new media
• Challenges for mobiles and geo-localisation
• Data protection and globalisation
• The golden age of HTML5/CSS3/JS is about to be a reality
• The number of platform to cover is becoming out of control
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Raphael Thys
RT @rthys at some time companies will decide to gather in full standard compatible website/services
• Content to be different • Different development languages
will explode all maintenance costs • Not difficult to table on tablets
• Location based apps campaigns
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Jurgen Noel
RT @Alechinsky location is the future! #predictions
• Local advertising
• Real Conversation • No longer exclusive campaigning
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Jurgen Noel
RT @Alechinsky big companies finally get serious about social #2011
• Social CRM • And social commerce
• Micro payments have become normal
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Jurgen Noel
RT @Alechinsky digital doesn’t mean « for free » any more #future2011
• Apps, Apps, Apps are the future
• Hotmail, Gmail, YahooMail, • Skype, Live Messenger, iChat,
Google Talk, Viber • More than 3.7 Millions Facebook
users in Belgium (600 millions worldwide)
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Christelle Deliens
RT @christelle501 Facebook will become a Central Hub of Communication: email, video chat, voice chat. #prediction2011
• Facebook, new feature, comunication
• There are more than 200 million active users currently accessing Facebook through their mobile devices worldwide.
• New ways of recruiting : Social Recruitment
• IPO in 2011
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Olivier Beaujean
RT @olbow Linkedin (and a new ecosystem of apps) will generate new ways of working and doing business #prediction #2011
• Corporate branding • Application development • Smart professional networks
AND YOU?
• Mobile apps of course, with more and more iPhone, iPad, Android, and WP7
• AppStore for Microsoft • Google TV V2 will solve many issues
found in their first release.
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Christophe Chatillon
RT@Christophe Chatillon Apps, apps, apps ! #future
• The AppleTV will support apps as well very soon...
• Chrome apps gain momentum. • WebApps more and more an
answer to the fragmentation of the smartphone markets.
• Media agencies and creative agencies will fight to become the SPOC for the advertisers. They'll try to invade each other businesses
• Politics will invest in social network strategies for the 2011 elections
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Philippe Deltenre
RT @PhilippeD Media Partnerships will be hype again and will be a complement to media budgets and SM strategies #predictions
• Apple will become too greedy and it will harm its business.
• Getglue will become an important SN • New kinds of newsletters will appear (much
more personalized and interactive) • iPad will disappoint
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Alex Papanastassiou
RT @businessquests Geolocation & check-ins become mainstream in every app, including email and e-commerce services #predictions
• Media agencies and creative agencies will fight to become the SPOC for the advertisers. They'll try to invade each other businesses
• Politics will invest in social network strategies for the 2011 elections
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Alex Papanastassiou
RT @businessquests Facebook collapses as "the next thing" / "the sexiest" / "must have" aspect of online marcoms #2011
• Apple will become too greedy and it will harm its business.
• Getglue will become an important SN • New kinds of newsletters will appear (much
more personalized and interactive) • iPad will disappoint
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Alex Papanastassiou
RT @businessquests Share of mobile usage of the Internet reaches 65% to 75% of desktop / fixed usage #predictions #2011
• Creating greater opportunity for antiviruses & other security software
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Alex Papanastassiou
RT @businessquests Operating systems for mobile devices will suffer security threats #predictions #2011
• traditional media extend into social (with existing platforms)
• dominant new media platforms extend into traditional media (preferable through alliance given the AOL + Turner case)
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Alex Papanastassiou
RT @businessquests Social becomes just another facet of the surviving media organizations with the following implications #2011
• all flavors of tablets become more central interfaces
• technology is now part of the business itself • community marcoms increasingly challenge
the dominance of "database marketing"
• More fanpages • Danger for Facebook for becoming
an 'information garbage bin' only becomes greater.
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Pelle Craen
RT @Muskusos Expansion of Facebook pages even for small companies #predictions
• Not adapted by businnesses • Stick to their current systems
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Pelle Craen
RT @Muskusos Facebook mails will not prove to be that big a success but Facebook places will win! #future2011
• Facebook powerfull • Fear of the big brother
• Especially abroad. • More hope than prediction :-)
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Pelle Craen
RT @Muskusos Mobile surfing will get cheaper and the hype of the 'social media blocking' in office spaces comes to an end! #2011
• Need for long-term strategy
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Jurgen Noel
RT @Alechinsky your social media strategy should not be managed by your ad agency or pr agency
• Different job : broadcast versus conversation
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Dirk Huysmans
RT @dirkhuysm #2011 : The Telecom four will need to adapt more (& faster) to customer centric thinking due to pressure from MVNO's like Mobile Vikings
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Dirk Huysmans
RT @dirkhuysm not for #2011 : Community Managers are destined to be in the heart of the customer service of the future !
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Dirk Huysmans
RT @dirkhuysm #2011 : First steps of social media on TV
• Voo and Mobistar ? Voo needs to boost its market shares while Mobistar have been entered the market with an interesting but complex and difficult initiative.
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Saky Kourtidis
RT @SakyKourtidis Increase of Partnership initiatives between Telecom and Content Provider #predictions
• Belgacom's initiatives: Massive Partnerships an even may be acquisitions leaded by Belgacom with start-up, small&medium companies.
• Significant Increase in VoD sales facilitated by the emergence of new monetization model like VoD fee (e.g. RTL à l'infini).
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Saky Kourtidis
RT @SakyKourtidis Significant development of the VoD market #2011
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Rey Tuplano
RT @rtuplano RIM might start to become "has been", most of RIM user will shift to iPhone #predictions
• More and more non-tech savy young people use smartphones
• Maybe phone operators will offer a pre-paid internet connection package ?
Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
Rey Tuplano
RT @rtuplano With the democratisation of smartphones, more and more people will go mobile #2011