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Kristine Madsen, MD, MPH Childhood Obesity Conference, 2019 What do we know about Sugar- Sweetened Beverage Taxes?
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Page 1: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Click to edit Master subtitle style

Click to edit Master title styleKristine Madsen, MD, MPHChildhood Obesity Conference, 2019

What do we know about Sugar-Sweetened Beverage Taxes?

Page 2: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Strategic ResearchHow sugar-sweetened beverage (SSB) taxes work Evidence to date on SSB taxesRevisit strategy

Outline

Page 3: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Click to edit Master subtitle style

Click to edit Master title style

Strategic research

Page 4: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

0%

5%

10%

15%

20%

25%

30%

35%

40%Adult Obesity and Diabetes in the U.S.

0102030405060708090

100Economic inequity, 2010

The need for a strategy around obesity

OECD Wealth Distribution DatabaseNHANES and CDC data

Page 5: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Industry is far more strategic

Page 6: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

“… Instead of imposing regressive taxes, government should work together with industry to help educate people about how to moderate their calories and achieve a balanced lifestyle... ”

Page 7: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Some educational messages from Coca-Cola

“Each morning in the open air, take exercise to help keep fit.” - 1938

Page 8: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Coke’s Chief Health and Science Officer: “Akin to a political

campaign, we will develop, deploy and evolve a powerful and multi-

faceted strategy to counter radical organizations and their

proponents.” 2015

Page 9: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Center for Science in the Public Interest.

Big Soda Lobbying and Ballot Spending, 2009-2016

Page 10: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

What’s our long game?

Page 11: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Control of infectious diseasesWidespread vaccinationReductions in smokingMotor-vehicle safety

Learning from public health successes in the U.S.

Page 12: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Highly credible scientific evidence Laws and regulations

Ingredients of success for public health programs

Isaacs SL & Schroeder SA. The American Prospect, 2001.

Page 13: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

World map by www.freeworldmaps.net

Passage of Sugared Beverage Taxes Pre-2009

Pre-2009

Page 14: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Passage of Sugared Beverage Taxes 2011

Pre-2009 2011

Page 15: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Passage of Sugared Beverage Taxes 2012

Pre-2009 2011 2012

Page 16: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Passage of Sugared Beverage Taxes 2013

Pre-2009 2011 2012 2013

Page 17: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Passage of Sugared Beverage Taxes 2014

Pre-2009 2011 2012 2013 2014

Page 18: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Passage of Sugared Beverage Taxes 2015

Pre-2009 2011 2012 2013 2014 2015

Page 19: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Passage of Sugared Beverage Taxes 2016

Pre-2009 2011 2012 2013 2014 2015 2016

Page 20: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Passage of Sugared Beverage Taxes 2017

Pre-2009 2011 2012 2013 2014 2015 2016 2017

Page 21: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Passage of Sugared Beverage Taxes 2018

Pre-2009 2011 2012 2013 2014 2015 2016 2017 2018

Page 22: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Berkeley – First city to pass a tax in the U.S.

Page 23: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

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How SSB excise taxes work

Page 24: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Presumed mechanism of SSB excise taxes

Retailers Shelf PriceDistributors

$1.50$1.62

TAX PASS-THROUGHConsumer Behaviors

$1.62

Pay tax & raise price for retailers

Raise prices for

consumers

Buy fewer SSBs

Consume fewer SSBs

Page 25: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Presumed mechanism of SSB excise tax

Retailers Shelf PriceDistributors

$1.50$1.62

TAX PASS-THROUGH

Improved public health

$1.62

Consumer Behaviors

Page 26: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

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Evidence on SSB taxes

Page 27: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Presumed mechanism of SSB excise tax

Retailers Shelf PriceDistributors

$1.50$1.62

Improved public health

$1.62

TAX PASS-THROUGHConsumer Behaviors

Page 28: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

0% 50% 100% 150% 200% 250%

San Francisco

Oakland

Philadelphia

Berkeley

Mexico

Range of tax pass through

Colchero A et al. PLoS One, 2015. Silver L et al. PLoS One, 2017. Cawley J et al. JAMA, 2018. Roberto C et al. JAMA, 2019. Falbe et al. Forthcoming

Page 29: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Presumed mechanism of SSB excise tax

Retailers Shelf PriceDistributors

$1.50$1.62

Improved public health

$1.62

TAX PASS-THROUGHConsumer Behaviors

Page 30: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

-60% -50% -40% -30% -20% -10% 0%

Oakland

Philadelphia

Berkeley

Mexico

Relative reduction in sales of SSBs

Colchero A et al. Health Affairs, 2017. Silver L et al. PLoS One, 2017. Roberto C et al. JAMA, 2019. White J et al. Forthcoming.

Page 31: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Presumed mechanism of SSB excise tax

Retailers Shelf PriceDistributors

$1.50$1.62

Improved public health

$1.62

TAX PASS-THROUGHConsumer Behaviors

Page 32: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

32

Mean change in consumption in low-income neighborhoods over first 3 years of Berkeley’s tax

Total SSBs

v b

4%

-13%

-9%

-18%

17%

5%

0%

29%

-70%

-36%

-51%

-60%

-54%

-52%

Berkeley Oakland/San Francisco

Regular soda

Sports drinks

Energy drinks

Fruit drinks

Sweetened coffee/tea

Water

p < 0.001

p = 0.001

p = 0.001

p = 0.001

p = 0.003

Lee et al. AJPH, 2019.

Page 33: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

1-year results from Berkeley showed no decline in consumption

2-month results from Philadelphia suggest 26% decline in consumption

SSB consumption

Silver L. PLoS One, 2017. Zhong Y et al. Am J Prev Med, 2018.

Page 34: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Presumed mechanism of SSB excise tax

Retailers Shelf PriceDistributors

$1.50$1.62

Improved public health

$1.62

TAX PASS-THROUGHConsumer Behaviors

Cross-border shopping

Page 35: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Within Philadelphia, -1.261 billion ounces

In bordering zip codes, +0.308 billion ounces

Estimate 25% of SSB reduction in Philly offset by cross-border shopping

Cross-border shopping

Roberto C et al. JAMA, 2019.

Page 36: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Cross-border shopping

Page 37: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Interviews with over 100 randomly selected retailers in San Francisco, Oakland and Berkeley

53% support a statewide tax Population health benefits Equity for businesses

Geography of taxes and equity

Page 38: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Presumed mechanism of SSB excise tax

Retailers Shelf PriceDistributors

$1.50$1.62

Improved public health

$1.62

Cross-border shopping Substitution

TAX PASS-THROUGHConsumer Behaviors

Page 39: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Robust economic research: no overall loss of jobs due to tobacco taxes

No effect on jobs or economy in Mexico after 2 yearsNo effect on employment in Philadelphia Expected to save $ in health care

Expected overall economic impacts

Guerrero-López CM et al. Prev Med, 2017. Lawman HG et al. PLoS One, 2019. Chaloupka F et al. Annu Rev Public Health, 2019.

Page 40: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

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Click to edit Master title style

Revisiting strategy

Page 41: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Distributors internalize societal costs of their products Tax is passed through to higher shelf prices People buy fewer sugar-sweetened beveragesNo overall loss of jobsRevenues can create greater health equity (up next!!)

What we know about SSB excise taxes

Page 42: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

California’s ban “Alternatives” to excise taxes Education Sales taxes…

Preemption – the next fight

Page 43: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Presumed mechanism of SSB excise taxes

Retailers Shelf PriceDistributors

$1.50$1.62

TAX PASS-THROUGH

Improved public health

ConsumerBehaviors

$1.62

Page 44: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Presumed mechanism of SSB excise taxes

Retailers Shelf PriceDistributors

$1.50$1.62

TAX PASS-THROUGH

Improved public health

ConsumerBehaviors

$1.62

sales

?Important points about sales taxes: 1. Generally smaller than excise taxes2. Small to no impact on behaviors3. Paid directly by consumers

?

Page 45: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Be willing to take action!!

Page 46: Click to edit Master title What do we know about Sugar ......Click to edit Master subtitle style Click to edit Master title style Kristine Madsen, MD, MPH. Childhood Obesity Conference,

Ana Ibarra-Castro Ben King Christina Becker Hannah Thompson Jen Falbe Jenny Linchey Julián Ponce Karen Sokal-Gutierrez Matt Lee Nadia Rojas Natalya Goode Somanette Rivas Tara Benesch

Thank you

All of our wonderful students and volunteers!

San Francisco Department of Public Health

City of Berkeley Johns Hopkins Global Obesity

Prevention Center The California Endowment NIH/NHLBI

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