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Closing the Loop with Localized Ads
Closing the Loop with Localized Ads
What Ads Do Consumers Want?
Top 3 most important elements of mobile advertising:
1. Duration/Size of
ads
2. Relevant Ad
Content
3. Ads for services/goods specific to location
What Ads Do Consumers Want?
National Campaigns TodayWhat if you could tailor every
ad to its local audience?
National Reach with Local Flavor
Relevant contentfor local consumers
...on a national scale
100 million US consumers log into
Facebook mobile every day
Facebook Promoted Post
Hello Santa Monica! Order a large pizza today and receive a buy-one-get-one-free bottle of ice-cold Pepsi. Click below to order from your local Pizza Hut at 2029 Pico Blvd (at 20th St.) in time for the game!
Pizza Hut - Santa Monica
Sponsored
Click to Order Online
order.pizzahut.com
Feels like the ad is coming from your local pizza place
Unique photo of each location provides familiarity and relevance
Include CTA and link to the local ordering
page at PizzaHut.com
Target consumers who live near each specific
location
Facebook Promoted Post
Land on the unique order page for the Pizza Hut location promoted in the ad Two bottles of Pepsi
automatically added to the user’s cart
Hello Atlanta! We’re having a special sale at your local Tory Burch with an extra 25% off sale items. We hope to see you at our 3500 Peachtree Road, NE location this weekend.
Tory Burch - Atlanta
Sponsored
Click for More Details
toryburch.com
Facebook app accounts for 20% of all time spent on mobile devices Target ads when
consumers are in “shopping mode”
Click-to-order CTA with embedded offer
8-10% click-through rates (CTR)
Facebook Promoted Post
Hello Dallas! Your local 7-Eleven at 4104 Gaston Ave (at Haskell) has a special offer today: Buy one 4-pack of Red Bull and get a free Slurpee. Get the offer now!
7-Eleven - Dallas
Offer
Timely mobile delivery drives immediate action and redemption
A/B test offer & creative to optimize
conversion
Barcode or QR code can be scanned &
redeemed at the POS
Facebook Offer
Hello Studio City! Join us for the big final sale with up to 75% off this week at the 12169 Ventura Blvd location. Great deals to keep you going for the rest of the summer!
Gap - Studio City
Sponsored
Facebook Promoted Post
Hello Austin! Now you can get a free Victoria’s Secret workout bag with any $65 purchase. Stop by our 2901 S Capital of Texas Hwy location or go online to get your free bag today!
Victoria’s Secret - Austin
Sponsored
Facebook Promoted Post
Hello Thousand Oaks! Have you tried my Blazin Chicken Sandwich? It’s only here for a limited time so stop by the 484 N Moorpark Road location this week.
Jack in the Box - Thousand Oaks
Sponsored
Facebook Promoted Post
The Old Spaghetti FactoryMomentFeed Campaigns
The Old Spaghetti Factory used MomentFeed Campaigns to drive awareness and in-store sales for new menu items from March to April 2014 across 19 of their restaurants and local Facebook Pages. They then
compared those locations to a Control group of 19 locations.
Through MomentFeed’s unique advertising solution,
The Old Spaghetti Factory was able to...
Over 659,078 unique customers reached, through 19
local Facebook Pages
Reach a Hyper-Relevant Local Audience
ROI on Facebook Ad
Spend30X
Driving Restaurant Sales
The Old Spaghetti Factory generated a year-over-year lift of more than 5,400 customer visits during the campaign
period (March-April) compared to a control group
The Old Spaghetti FactoryCase Study
