Cloud - The New Era in IT

7/28/2019 Cloud - The New Era in IT

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Confidential

April 12, 2012Online VMware Forum


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Confidential

Thomas DuffyDirector Enterprise Sales West Area

VMware, Inc.


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GOOD MORNING

VMWARE ONLINE

FORUM ATTENDEES


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Thank You Platinum Sponsors


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This Mornings Agenda

A New Era in IT So What?Rick Jackson, CMO, VMware, Inc.

Business Technology: The Next 8 YearsDavid K. Johnson, Sr. Analyst, Forrester Research

Case Study: Bridgepoint Education

Mitch Cullins, Associate Director, IT Systems,Bridgepoint EducationDavid Ogletree, Director of Quality Assurance,

Bridgepoint Education


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Confidential


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Rick JacksonChief Marketing Officer, VMware


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A New Era in IT So What?

Rick Jackson, Chief Marketing Officer, VMware


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Cloud The New Era in IT


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Our Past Signals Our Future

Mainframe

PC / Client-Server

Web

Cloud


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Mainframe Era

Centralized IT model

Users not empowered

Mainframe

PC / Client-Server


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Introduction of Mini-Computer

Cost reduction broadens usage

But still

Centralized IT model

Users not empowered

Mainframe

PC / Client-Server

Mini-Computer


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PC / Client-Server

PC / Client-Server

Further cost reductions creates

explosion of usage

De-centralized IT

Users become empowered

Shift in Architecture

Shift in Usage Patterns

Shift in IT Approach

Disrupt ive Technolo gy = New Era


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Cloud

Shift in Architecture

Shift in Usage Patterns

Shift in IT Approach


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The Shifting Landscape

Delivery Architectures

Devices

Applications

Work Style


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An Architecture for Ubiquitous Service Delivery


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Multiple operating environments

Pillars of isolation

Complex operational management

Operating System Centric


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One platform for every app

Homogeneous management

On-demand, scale-up scale-out

On-premise, Off-premise

Operating System CentricCloud Centric


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Cloud Infrastructure


Resource Optimization withVirtualization

SoftwareDefinedStorage

SoftwareDefinedNetwork

SoftwareDefinedSecurity

Policy-Based Automation &Provisioning

Service Catalog & Self-Service

Management

Ops Mgmt

Configuration&

Compliance

DisasterRecovery

Extensibility

Process

Integration

Hybrid CloudComputing


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Cloud Infrastructure


vSphere

VSA vXLANvShieldSecurity

vCloud Director

VMware Service Manager

Management

vCenter

Operations

vCenterConfiguration

Manager

vCenter SiteRecovery Mgr

Extensibility

vCenter

Orchestrator

vCloudConnector


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Any and All Applications


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0

20

40

60

80

'96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13

Physical Server Installed Base (Millions)Logical Server Installed Base (Millions)

Millions Installed Servers

VMs

decouplingfrom HW

WW Installed Physical and Logical Servers

An Explosion of VMs Requires New Approach

Source: IDC, Game Changing Virtual Technology : The Evolution of Virtualization and the Cloud, 2011


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Automation in the Cloud Era


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Automation in the Cloud Era

Script Based

Manually built and managed

Hidden complexity

Change relies on individual

expertise

Result = Cost & Complexity

Policy Based

Define specific policies that drive

process automation

Intelligent platform responsible for

carrying out policy enforcement

Eliminate steps vs. automate them

Result = Reduced Cost &Complexity with Scale


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vCenter Operations: Automation for the Cloud Era

Purpose bui l t to manage explosion o fvi r tual mach ines, and dr ive down opex!

80 MM VMs by 2014


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Indianapolis

Newark

Beltsville

United Kingdom

JapanSingapore

vCloud Global Consistent Service Delivery

Houston

Dallas

Brazil

San Jose

Hong Kong

Denmark

Malaysia

Australia

Chantilly

Chicago

Netherlands

Benelux

Florence, KY

GermanyChina

Austria

Philippines

New Zealand

Canada

France

Finland

Russia

96 providers20 countries

and over

80 more!
http://www.google.com/imgres?imgurl=http://alamocfug.org/images/logo_Hosting.com.png&imgrefurl=http://alamocfug.org/&usg=__PfLqmQXrNsdDZvrLIjBXJUsmPYo=&h=54&w=230&sz=4&hl=en&start=3&zoom=1&tbnid=Jba-VHy9isdsmM:&tbnh=25&tbnw=108&prev=/images?q=Hosting.com+logo&um=1&hl=en&sa=G&gbv=2&tbs=isch:1&um=1&itbs=1http://info.singtel.com/


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A Shift in Applications From Macro to Micro


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Requires a New Platform Model

Bui ldTestRunOperate Iterate in the Cloud


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Open PaaS for All The Right Reasons

Data Services

OtherServices

MessagingServices

.js

Language/Framework InterfacePrivateClouds

PublicClouds

VMwareClouds

MicroClouds


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A A hit t f Ubi it S i C ti


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An Architecture for Ubiquitous Service Consumption

Ti t R h 100M Shi t P Y


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Time to Reach 100M Shipments Per Year

1978First PC shipped 1999

1996

First smartphone shipped

2011

2009First mainstream

tablets

2013

(projected)

21 Years

15 Years

4 Years

D i ? O E i ?


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Device? Or Experience?

D i ? O E i ?


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Device? Or Experience?

VM M bilit Pl tf f th P t PC E


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VMware Mobility Platform for the Post-PC Era

CONNECTMANAGESIMPLIFY

DesktopService

App CatalogService

DataService

SecureUniversalAccess

Users, Apps,

Data Policies

UniversalServicesManager

End Users

VM are Mobilit Platform for the Post PC Era


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VMware Mobility Platform for the Post-PC Era

CONNECTMANAGESIMPLIFY

DesktopService

App CatalogService

DataService

SecureUniversalAccess

Users, Apps,

Data Policies

UniversalServicesManager

End Users

View

HorizonProject

Octopus

Horizon

Horizon

Mobile App

HorizonApplication

Manager

Changing Work Styles


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A Different Perspective Required


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A Different Perspective Required

A Different IT Approach Required


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A Different IT Approach Required

IaaS

PaaS SaaS


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VMware Accelerating the New Era of IT


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VMware Accelerating the New Era of IT

Empowered, SecureMobile Workforce

Faster

Time-to-Market

for Modern

Applications

A More Flexible,Scalable, Efficient

Infrastructure

for All Apps

Existing Datacenters Public Cloud Services

Let Us Point the Way


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Let Us Point the Way

VMware Accelerate Services

OperationalMaturity Modeling

Benchmark andValue Modeling

Strategy andAdoption Plans

Strategic SolutionBlueprints

Business Transfo rmat ion

thru IT Transform ation


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48Confidential

David K. JohnsonSenior Analyst

Forrester Research


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2012 Forrester Research, Inc. Reproduction Prohibited


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2012 Forrester Research, Inc. Reproduction Prohibited 2009 Forrester Research, Inc. Reproduction Prohibited

Business Technology: The Next 8 Years

David K. Johnson, Senior Analyst, Forrester Research


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What does an analyst firm do?

We do a lot of research

Were independent

About 70% of Forresters revenue comes from non-vendors

We give honest advice based on what we learn

We help IT clients define their IT strategy

We help vendors define their product strategy


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Wayback Machine: What Happened in 1998?

Microsoft Windows 98 Was Released. Duh.

The Denver Broncos Won the Superbowl

Google Was Founded

Apple Unveiled the iMac

Viagra Was Approved by the FDA

AndI bought my first copy of VMware Workstation

AndThe Denver Broncos Won the Superbowl


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A d


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The Big Picture

The Empowered Era

Where the Rubber Meets the Road

What IT Organizations Are Doing About it

What it Means for Your Career

Agenda


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By 2020.


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45%


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China Exceeds U.S. GDP


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Developing EconomiesWill Require Different

Business Models


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Disrupted Markets

Accelerated Change


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Agenda


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The Big Picture

The Empowered Era



IaaS Data Deep Dive


Agenda


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Agenda


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The Big Picture

The Empowered Era




Agenda


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OK, so what employee habits are changing?


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How Many Are Turning to SaaS?

26%

Source: Forrsights Workforce Employee Survey, Q4 2011


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What Would Their Companies Do If They Knew?


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What Would Their Companies Do If They Knew?

48%Said their companies would be unhappy, or

would make them stop using it

Source: Forrsights Workforce Employee Survey, Q4 2011


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Agenda


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The Big Picture

The Empowered Era




Agenda


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IT Is Not Stupid. How Are Most Reacting?

Few Firms Are Ready To Operate A Private Cloud


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Base: 804 North American and European IT decision makers at firms which are using x86 server virtualization

Source: Forrsights Hardware Survey, Q3 2011

What are your firms plans to implement the following server virtualization management

capabilities?

4%

5%

8%

10%

21%

27%

37%

2%

3%

6%

8%

14%

23%

24%

8%

12%

11%

12%

10%

13%

10%

Chargeback to business user based on actual virtualmachine usage in a period

Self-service portal for end users such as developersto deploy, manage, and remove virtual machines

Policy-based automation of virtual machine allocationfor routine adjustments, without human review

Resource tracking of virtual machine usage byaccount to track which users drive usage

Booting all virtual machines from networked storage

Use live migration of virtual machines as a standardpractice

Implement a "virtual first" policy for new serverdeployments

Expanding/ upgrading implementation Implemented, not expanding

Planning to implement in the next 12 months

Cloud

requirements

Many

of

You


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Cloud adoption accelerates in 2012


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Base: 1,900 to 2,438 software decision-makers

2009

(Actual)

2010

(Actual)

2011

(Actual)

2012

(Planning to

implement in the next

12 months)

2013+

(Planning to

implement in a year or

more)

IaaS 9% 14% 17% 29% 41%

PaaS 5% 8% 11% 19% 32%

SaaS 21% 25% 30% 45% 60%

0%

10%

20%

30%

40%

50%

60%

By the end of 2012, 45% of all companieswill be using SaaS (60% in 2013!).

SaaS

IaaS

PaaS

C oud adop o acce e a es 0

Source: Forrsights Software Survey, Q4 2009, 2010, 2011

What are your firms plans to adopt the following software technologies?(Respondents who selected implementing, not expanding, expanding/upgrading implementation,

planning to implement in the next 12 months, or planning to implement in a year or more)

May 2010 Top Priority For Cloud Planning: Integrate Cloud Computing Into Existing ArchitectureStrategies


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Three Major Categories Of Cloud Computing

Strategies

Cloud IaaS Provider Shares - Enterprise


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p

33%

18%

13%

13%

12%

12%

9%

8%

5%

4%

Amazon Web Services EC2

Rackspace

Microsoft

Dell

Google App Engine

HP (including EDS)

IBM

salesforce.coms VMforce

Verizon Business

AT&T Synaptic Hosting or Compute

Orange Business Systems


Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtualservers?

(Enterprise respondents who selected planning or implemented IaaS)

Cloud IaaS Provider Shares - SMB


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33%

18%

13%

13%

12%

12%

9%

8%

5%

4%

Amazon Web Services EC2

Rackspace

Microsoft

Dell

Google App Engine

HP (including EDS)

IBM

salesforce.coms VMforce

Verizon Business

AT&T Synaptic Hosting or Compute

Orange Business Systems

Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtualservers?

(SMB respondents who selected planning or implemented IaaS)


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So My Questions For You Are


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y

How are you planning to compete?

Who is your next customer?


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Transition Your Skills From Infrastructure


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To Application Domain Expertise

Choose CarefullyPick a Winner


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The Skys the Limit


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Thank you

David K. Johnson

+1 (617) 613-8828

[email protected]

www.forrester.com


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By Now, Were All Fans of Virtualization.

So What is There to Talk About?


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Background

Two physical universities Remote students all over the world

Innovative applications hosting classes and

discussions Hosted applications for online textbooks, grading,

and more

Highest-rated mobile applications among our peers Award-winning development teams


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A Common Issue

The ProblemA mandate to provide isolatedenvironments for the different phases of the

software development lifecycle.


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A Common Issue

The ProblemA mandate to provide isolatedenvironments for the different phases of the software

development lifecycle.

The Wants

Faster provisioning of (often complex)

development environments

Consistency across each phase

Repeated provisioning of same (or very similar)

environments


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Our Challenge

How do we build isolated Dev., QA, and

Stage environments (possibly several), yetincorporate shared/dependent applications,

Active Directory, software distribution,

antivirus, monitoring tools, etc.?


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David OgletreeDirector of Quality Assurance



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Improving the Perception of IT

Velocity

Un-clear Roles and Responsibilities

Technology Limitations from Legacy applications

Poor Quality

Poor Communication and Understanding


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Why We Chose VMware vCloud Architecture

Allowed us to easily segregate our environments

Gave us the capabilities to create Catalog like interface

Standardization of systems for Software Development and QA

Better communication by standardizing on a common set of terms


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Architecture Review


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Architecture Review (Cont.)


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C f


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Contact Info

Mitch Cullins | Associate Director, IT SystemsBridgepoint [email protected]

David Ogletree | Director, Quality Assurance


[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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Thank You for Attending the Keynote

Visit the VMware and sponsor boothsin the Exhibit Hall and view breakout sessions

with live Q&A here in the Auditorium.

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