24
CLSA Investors’ Forum 2007 September 17 – 21, 2007 Industry Overview Financial Highlights
CLSA Investors’ Forum 2007 September 17 – 21, 2007
Industry Overview
Financial Highlights
2
Company Background:Company Background:
Over 37 years of experience in television.
13 more years to go under the existing license.
Concession fees were duly fixed.Much more than an ordinary
television company.
3
The Businesses:The Businesses:Broadcasting
& Media:
An operator of a nation-wide free terrestrial TV network, known as Channel 3.
An operator of 3 FM radio stations in Bangkok.
The owner of Thai popular web-sites “ThaiTV3.Com”; “BECNews.Com”
4
The Businesses:The Businesses:
Sourcing, Producing, Promoting
& Distributing Programmes:
Well established in Thai entertainment industry.
Used mainly during prime-time on Channel 3.
Expanding to other types of entertainment activities:
Live Shows, Sport Events, etc.
5
1H-2007 Revenue:1H-2007 Revenue:
Advertising Income
Copyright & Other Serices
Concerts & Shows
Advertising Revenues are dominant part of our revenues.
6
TV Advertising Trend:TV Advertising Trend:
0
10,000
20,000
30,000
40,000
50,000
60,000Bt m
High Growth Rate – Recovers FastSource: AGB Nielsen Media Research
YoY '93 '94 '95 '96 '97 '98 '99 2000 '01 '02 '03 '04 '05 '06
Growth 34% 25% 14% 19% 10% -15% 11% 18% 8% 14% 13% 12% 6% 7%
7
TV ADEX-2003-2006
TV Adex Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTV Industry
2006 11,392 8,549 14,627 7,684 1,505 9,239 53,475
2005 10,392 8,238 14,010 6,956 1,171 9,244 50,011
2004 10,806 7,866 13,734 6,443 970 7,351 47,170
2003 10,857 7,923 12,030 4,554 996 5,928 42,288
’06 YoY 14.2% 3.8% 4.4% 10.5% 28.5% 17.3% 6.9%
'05 YoY -3.8% 4.7% 2.0% 8.0% 20.7% 25.8% 6.0%
'04 YoY -0.5% -0.7% 14.2% 41.5% -2.6% 24.0% 11.5%
Source: AGB Nielsen Media Research
8
Advertising Expenditure Trends:Advertising Expenditure Trends:
Source: AGB Nielsen Media Research
ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM
2Q (APRIL - JUNE) 07 VS 06
BAHT MILLIONS
MEDIA 2Q 07 SOV% 2Q 06 SOV% DIFF % Change
TV 12,694 57.25 13,936 60.85 (1,242) - 8.91
RADIO 1,662 7.50 1,730 7.55 (68) - 3.93
NEWSPAPERS 3,761 16.96 3,760 16.42 1 0.03
MAGAZINES 1,393 6.28 1,550 6.77 (157) -10.13
CINEMA 1,161 5.24 419 1.83 742 177.09
OUTDOOR 1,115 5.03 1,173 5.12 (58) - 4.94
TRANSIT 244 1.10 252 1.10 (8) - 3.17
IN STORE 144 0.65 84 0.37 60 71.43
TOTAL 22,174 100.00 22,904 100.00 (730) - 3.19
9
Advertising Spends on TV Advertising Spends on TV 2Q’07 vs 2Q’062Q’07 vs 2Q’06
Source: AGB Nielsen Media Research
0
500
1,000
1,500
2,000
2,500
3,000
3,500
CHANNEL 3 CHANNEL 5 CHANNEL 7 CHANNEL 9 TITV CHANNEL 11
2Q'07 2Q'06+6.3%
+0.9%
-8.2%
-19.3%-26.5%
-27.2%
Baht : Millions
10
Advertising Expenditure Trends:Advertising Expenditure Trends:
Source: AGB Nielsen Media Research
ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM
1H 07 VS 06
BAHT MILLIONS
MEDIA 1H 07 SOV% 1H 06 SOV% DIFF % Change
TV 25,452 56.76 26,299 60.17 (847) (3.22)
RADIO 3,046 7.61 3,217 7.81 (171) (5.32)
NEWSPAPERS 7,354 17.10 7,756 16.36 (402) (5.18)
MAGAZINES 2,855 6.54 2,960 6.96 (105) (3.55)
CINEMA 1,978 5.36 679 2.20 1,299 191.31
OUTDOOR 2,236 4.97 2,315 5.04 (79) (3.41)
TRANSIT 417 1.01 468 1.12 (51) (10.90)
IN STORE 266 0.65 118 0.35 148 125.42
TOTAL 43,604 100.00 43,812 100.00 (208) (0.47)
11
Source: AGB Nielsen Media Research
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
CHANNEL3
CHANNEL5
CHANNEL7
CHANNEL9
TITV CHANNEL11
1H'07 1H'06
Advertising Spends on TV Advertising Spends on TV 1H’07 vs 1H’061H’07 vs 1H’06
Baht : Millions
+8.4%
+2.5%
-2.9%
-16.5%
-12.0%
-12.7%
12
Market Shares 1H-2007:Market Shares 1H-2007:
0
5
10
15
20
25
30
35
40
45
Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 TiTV
% Share of adspend Share of viewers
Source: AGB Nielsen Media Research
13
Top 20 Advertisers on Television 1H07:Top 20 Advertisers on Television 1H07:
Source: AGB Nielsen Media Research
1H/07 1H/06 %CHG 3 5 7 9 ITVADVERTISER (000 BAHT) %CHG %CHG %CHG %CHG %CHG
UNILEVER (THAI) 2,451,516 2,302,717 6.5% 18.8% -6.7% -0.6% 13.1% 8.4%
PROCTER & GAMBLE 698,114 717,175 -2.7% -8.1% -40.3% 19.8% -46.0% -53.5%
BEIERSDORF (THAILAND) 491,927 453,248 8.5% 22.2% 26.9% 0.1% 114.0% -22.9%
COLGATE-PALMOLIVE 478,252 386,540 23.7% 40.7% 223.4% -4.0% 218.3% 30.7%
L'OREAL (THAILAND) 449,513 260,483 72.6% 71.7% 578.4% 38.1% 78.9% 54.1%
NESTLE(THAI) LTD. 445,914 469,689 -5.1% 25.6% -34.7% 3.5% -38.6% -55.9%
KAO COMMERCIAL 375,565 333,709 12.5% 19.5% 54.5% 16.7% -19.9% -15.6%
ADVANCE INFO SERVICE 352,588 364,440 -3.3% 39.2% 73.0% 1.6% 55.0% -53.7%
JOHNSON&JOHNSON 343,660 272100 26.3% 19.6% 44.8% 23.7% 22.2% 56.0%
LION (THAILAND) 315,838 235607 34.1% 29.9% 128.8% 18.9% 10.4% 5.3%
OSOTSPA- TECK HENG YOO 315,011 366,180 -14.0% -18.1% 23.0% -27.1% 22.6% -16.2%
AJINOMOTO SALES 280,667 287,053 -2.2% 9.6% 14.4% 2.5% -15.4% -17.8%
TOTAL ACCESS COMM. 271,940 271,563 0.1% 47.7% -14.1% 3.7% -29.9% -51.1%
TRI PETCH ISUZU 270,971 219,248 23.6% 2.2% 22.2% 20.1% 49.2% 29.3%
TOYOTA MOTOR 269,030 385,692 -30.2% -29.4% 88.3% -46.1% -36.2% -53.6%
PTT PUBLIC CO.,LTD. 235,117 334,679 -29.7% -39.5% 5.9% -72.5% -42.5% -21.7%
SIAM CEMENT GROUP 194,198 157,731 23.1% 53.7% 134.6% 0.1% -16.8% 37.2%
UNICHARM (THAILAND). 193,437 133,947 44.4% 70.8% -4.5% 81.4% 63.3% -4.8%
CEREBOS(THAILAND) 191,394 139,466 37.2% 86.0% 71.7% 48.3% 15.3% -64.2%
SIAM COMMERCIAL BANK 187,683 24312 672.0% 708.0% 971.0% 1028.2% 718.2% 229.5%
Exclude Government and Music Spending:
14
Top 20 Advertisers on Television 1H07:Top 20 Advertisers on Television 1H07:
Source: AGB Nielsen Media ResearchExclude Government and Music Spending:
Grand Total
3 5 7 9 TITVADVERTISER (000 BAHT) % % % % %
UNILEVER (THAI) 2,451,516 22.4% 8.2% 32.4% 11.3% 25.6%
PROCTER & GAMBLE 698,114 40.9% 5.2% 50.1% 1.5% 2.3%
BEIERSDORF (THAILAND) 491,927 40.1% 4.6% 32.8% 7.6% 14.9%
COLGATE-PALMOLIVE 478,252 48.2% 2.4% 35.4% 4.0% 10.1%
L'OREAL (THAILAND) 449,513 28.1% 12.5% 29.4% 11.4% 18.5%
NESTLE(THAI) LTD. 445,914 38.5% 4.7% 44.5% 5.3% 7.0%
KAO COMMERCIAL 375,565 29.8% 11.8% 40.4% 6.0% 11.8%
ADVANCE INFO SERVICE 352,588 24.3% 11.8% 39.4% 9.1% 15.4%
JOHNSON&JOHNSON 343,660 37.6% 13.4% 30.4% 11.2% 7.4%
LION (THAILAND) CO.,LTD. 315,838 20.3% 28.1% 17.3% 10.3% 24.1%
OSOTSPA (TECK HENG YOO) 315,011 28.3% 14.0% 24.7% 15.8% 15.1%
AJINOMOTO SALES 280,667 25.2% 12.9% 35.3% 7.5% 19.2%
TOTAL ACCESS COMM. 271,940 35.7% 11.8% 37.2% 10.0% 5.2%
TRI PETCH ISUZU SALES 270,971 23.0% 16.8% 14.8% 24.8% 20.4%
TOYOTA MOTOR THAILAND 269,030 25.7% 22.3% 23.9% 16.9% 10.6%
PTT PUBLIC CO.,LTD. 235,117 16.9% 21.6% 7.6% 19.5% 15.8%
SIAM CEMENT GROUP 194,198 28.7% 10.2% 32.2% 10.1% 18.7%
UNICHARM (THAILAND) 193,437 27.3% 10.3% 38.6% 8.7% 15.1%
CEREBOS(THAILAND) 191,394 43.8% 7.6% 32.0% 12.7% 3.9%
SIAM COMMERCIAL BANK 187,683 32.0% 16.4% 26.0% 13.4% 11.6%
15
Top Gainers 1H’07Top Gainers 1H’07
Rank (Bahtx1,000) FIRST HALF
2007Changes 1H07-06
No.
PRODUCT SECTION Amt. % Amt. %
1 SKIN CARE PREP
ARATION
2,553,0
57 10.0
%445,5
6821.1
%
2 TOILETRIES
1,448,1
90 5.7
%168,4
5713.2
%
3 SUNDRIES
233,51
4 0.9
%156,3
20202.
5%
4 BANKS
370,04
6 1.5
%110,2
8142.5
%
5 FOODSTUFFS
1,062,3
35 4.2
%103,4
6310.8
%
6 VITAMIN & SUPP.
FOOD
449,59
1 1.8
%99,54
428.4
%
7 HOUSEHOLD CLE
ANER…
934,90
5 3.7
%95,20
711.3
%
8 REAL ESTATE
268,32
1 1.1
%93,26
153.3
%
9 ORAL PRODUCT
641,39
3 2.5
%66,93
011.7
%
10 EDUCATIONAL IN
STITU…
195,61
8 0.8
%66,41
551.4
%
Source: AGB Nielsen Media Research
16
Top Losers 1H’07Top Losers 1H’07
Rank (Bahtx1,000) FIRST HALF
2007Changes 1H07-06
No.
PRODUCT SECTION Amt. % Amt. %
45 PETROL
211,31
5 0.8
%
-82,75
1
-28.1
%
46 DAIRY PRODUCT
832,83
2 3.3
%
-92,37
0
-10.0
%
47 SNACK FOOD
393,77
4 1.5
%
-96,55
6
-19.7
%
48 NON ALCHOHOLIC
BEVER..
1,660,
119 6.5
%
-126,3
90-
7.1%
49 CERDIT/DEBIT CAR
DS
164,33
9 0.6
%
-143,8
08
-46.7
%
50 GOVERNMENT & C
OMMU…
1,250,
263 4.9
%
-240,2
57
-16.1
%
51 CD/VDO & MUSIC P
RO…
899,49
4 3.5
%
-242,2
15
-21.2
%
52COMMUNICATIONS
1,222,
048 4.8
%
-369,2
72
-23.2
%
53 ALCOHOLIC BEVER
AGES
365,10
3 1.4
%
-483,9
56
-57.0
%
54 LEISURE
1,060,
496 4.2
%
-494,3
98
-31.8
%
Source: AGB Nielsen Media Research
17
STATION SHARE OF AUDIENCE 2006 - 2007WHOLE KINGDOM : ALL AGED 4+
06.00 - 24.00
POTENTIAL 2005 : 2006 : 59,400,000 ; 2007 :60,107,000
Source: AGB Nielsen Media Research
12 12 1213
14
12 12 12 1213 13 13
12
TITV
CH11
CH9
CH7
CH5
CH3
TVR
TITV 11.8 12 13.8 15.2 13.9 13.7 13.2 11.9 10.5 10.5 9.6 10.2 11.1
CH11 3.8 2.6 2.5 2.7 2.3 2.3 5.9 2.3 2.3 2.1 2.2 2.2 2.5
CH9 11.7 10.5 11 9.5 8.6 8.8 9.5 9.1 9.4 9 8.4 8.3 8.8
CH7 38.7 41.2 39.8 42.9 43.4 41.5 36.9 38.7 40.8 43.2 46.3 46.2 43
CH5 8.1 7.1 7.5 7.4 6.9 7.6 7.6 7.7 6.6 6.7 6.3 5.6 6.4
CH3 25.9 26.6 25.4 22.2 24.8 26.1 26.9 30.4 30.3 28.6 27.2 27.7 28.2
TVR 12 12 12 13 14 12 12 12 12 13 13 13 12
JUN 2006
JUL 2006
AUG 2006
SEP 2006
OCT 2006
NOV 2006
DEC 2006
JAN 2007
FEB 2007
MAR 2007
APR 2007
MAY 2007
JUN 2007
18
Source: AGB Nielsen Media Research
POTENTIAL 2005 : 2006 : 59,400,000 ; 2007 :60,107,000
STATION SHARE OF AUDIENCE 2006 - 2007WHOLE KINGDOM : ALL AGED 4+
18.00 - 22.30
23 2324
26 27 26 25 26 26 2523
2523
TITV
CH11
CH9
CH7
CH5
CH3
TVR
TITV 12 12.2 15.3 16.7 15.2 13.8 12.5 10.2 8.3 8 7.4 7.5 9.2
CH11 3 1.7 1.6 1.7 1.6 1.7 4.6 1.7 2.1 1.6 1.7 1.6 1.7
CH9 11.6 10 10.7 9.3 8.3 8.1 9.3 8.7 9.2 9.2 9 8.5 8.8
CH7 41.9 44.2 41.6 45.5 44.5 44.6 38.1 40.3 43.1 44.7 47 49.1 46.9
CH5 7 6.1 7 6.2 6 7.3 7.9 8.2 6.2 6.7 6.5 4.9 6.4
CH3 24.6 25.8 23.7 20.6 24.3 24.5 27.5 30.9 31.2 29.7 28.5 28.4 27
TVR 23 23 24 26 27 26 25 26 26 25 23 25 23
JUN 2006
JUL 2006
AUG 2006
SEP 2006
OCT 2006
NOV 2006
DEC 2006
JAN 2007
FEB 2007
MAR 2007
APR 2007
MAY 2007
JUN 2007
19
Industry Reform:Industry Reform:
There will be a new regulatory body and new Broadcasting Bill, shortly.
The reform is about to begin.
The reform is “blessing in disguised” for BEC as the industry will be more transparent and orderly.
Long awaited new investment opportunities in domestic market will be opened for BEC.
20
Baht:Millions 2Q07 +/-
QoQ +/- YoY Advertising 1,711 6.2% 7.3%
Copyright & Services 54 11.8% -38.0%
Concerts & Shows 32 -67.5% -26.2%
Total Sales Revenue 1,797 1.5% 4.1%
2nd Quarter of 2007 Highlights:2nd Quarter of 2007 Highlights:
Net Earnings 588 8.7% 26.5%
21
BEC WorldBEC World2Q07 Operating Results2Q07 Operating Results
BEC World Second Quarter of 2007
Operating Results ฿ Million % +/- YoY +/- QoQ
Total Sales Revenues 1,797 100% 72 4% 26 2%
Operating Costs
Cost of Services 687 39% -41 -6% 33 5%
Cost of Shows 28 87% -19 -41% -51 -65%
Cost of Sales & Services 715 40% -60 -8% -18 -2%Selling & Admin. Expenses
313 17% 1 - 23 8%
Total Operating Costs 1,028 57% -59 -6% 5 1%
Operating Profit 769 43% 131 21% 21 3%Share of Associates' Results
-10 -1% 1 -7% 6 -36%
Other Income 67 4% 42 172% 31 87%
Profit Before Tax 826 46% 174 27% 57 8%
Corporate Income Tax 229 13% 36 18% 12 5%
Profit After Tax 596 33% 138 30% 46 8%Profit of Minority's Interest
8 - 15 -213% -1 -14%
NET PROFIT 588 33% 123 27% 47 9%
22
High Operating Leverage:High Operating Leverage:
As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage.
Our profitability will improve greater than the growth rate of our revenue growth.
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
2.20
2.40
2.60
2.80
3.00
Revenue Profit
Revenue and Profit Growth
(1Q99 is BASE)
23
BEC’s Dividend History:BEC’s Dividend History:
BEC World intends to grow its dividend as well as to retain high payout ratio.
With our ability to make profit and the fact that we normally generates more cash than the reported profit, thus these objectives are not that difficult. 0.25
0.50
0.75
1.00
1.25Baht per share
