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Show the WorldHow to Tackle

Todays Challenges

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CLT Knows How 2012Abrandedumbrellaeffortshowcasing

Charlo@esnon-profitsectortackling

todaystoughissues.

StoriesfromtheCharlo5ecommunity

aresharedinfiveways:

1)websiteandmobileapp.2) broadcastonlocaltelevision

3) printedcollateralmaterials4) CLTKnowsHow2012Expo) QueenCityTower,adigital

centerpiece

TheQueenCityTowerisamedia-

drawing,visualiconforourCity, likea

moderndayFerrisWheel,Times

Square,EiffelTower,publicsquare,

bulleNnboardfortheCharlo@e

community.

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BuildingsCanBeOurCanvas!

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PartnersFoundation For The CarolinasCharlotte-area non-profitsCLT Knows How 2012 CommitteeDNC Local Host Committee

Charlotte Center City PartnersCharlotte Chamber of CommerceCharlotte Convention & Visitors BureauCrossroads CharlotteThe PPL.orgWTVI

Others

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Steps

Say yesAppoint project director and team

Assemble partnersCreate budget and implementation planGather resources ($)Collect storiesPull together production teamMarketing/promotion plan to media anddelegates

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CharlottesNon-Profits

Show the WorldHow to Tackle

Todays Challenges