Clydesdale Brotherhood
Clydesdale BrotherhoodKelsea Young
What is it selling?Friendship, brotherhood and loveBringing people togetherIt allows audience to get emotionalUsually tries a different way such as using women as sex objects or making it comical
Music and visualsThe music gives off a nostalgic feelingAt the end the music ends on a high note which incorporates with the horse and owner reunitingThe brotherhood that forms from the horse and the owner allows the audience to relate Draws audience in because most people have experienced goodbyes before
Rhetorical meansThey want the audience to connectMay not be ethical but they audience is not watching the ad thinking that Budweiser will bring a loved one back or form a friendshipThe audience will want to buy the beer because whenever it is being consumed it will remind them of the commercial and a time when they were as happy as the owner and the horse
SummarySells their product in a way that makes it so people do not even realize they are trying to sell beer.If the audience gets into a commercial so much that it causes them to get emotional there is more likely of it being a hitAlthough it might not be ethical that a friendship is formed from Budweiser it still persuades the audience to think so.
http://www.youtube.com/watch?v=wPG7PcI67dE